ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com
TED2005

Richard St. John: 8 secrets of success

ሪቻርድ ሴንት ጆን: 8ቱ የስኬት ሚስጥሮች

Filmed:
14,410,517 views

ሰዎች ለምንድ ነው የሚሳካላቸው? ጉብዝናቸው ይሆን? ወይንስ እድለኛ ሆነው? ሁለቱም አይደለም የይለናል የትንታኔ ባለሙያው ሪቻርድ ሴንት ጆን ለአመታት በቃለ መጠይቅ የጥናት ውጤት የደረሰበትን እውነተኛ የስኬት ምስጢር በ3 ደቂቃ አሳጥሮ ያሳየናል፡፡
- Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio

Double-click the English transcript below to play the video.

00:24
This is really a two-hour presentation
I give to high school students,
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ይሄ ለሁለተኛ ደረጃ ተማሪዎች
የሰጠሁት ገለጻ ነው
በሶስት ደቂቃ አሳጥሬው ነው
00:27
cut down to three minutes.
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00:28
And it all started one day
on a plane, on my way to TED,
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ነገሩ የተጀመረው አንድ ቀን አውሮፕላን ላይ ሆኜ
ወደ ቴድ እያመራሁ ሳለ ነበር
00:31
seven years ago.
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ከሰባት አመት በፊት
00:32
And in the seat next to me
was a high school student, a teenager,
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ከጎኔ ካለው መቀመጫ የሁለተኛ ደረጃ ተማሪ ልጅ
ተቀምጣ ነበር
00:37
and she came from a really poor family.
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በጣም ደሀ ከሆኑ ቤተሰቦች
የተገኘች ናት
00:39
And she wanted to make
something of her life,
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እናም በህይወቷ የላቀ ነገር
ለማድረግ ትፈልጋለች
00:42
and she asked me a simple little question.
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ቀላል ጥያቄ ጠየቀችኝ
00:44
She said, "What leads to success?"
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ወደ ስኬት የሚያደርሰው ምንድ ነው?
አለችኝ
00:46
And I felt really badly,
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በራሴ በጣም አዘንኩ!
00:47
because I couldn't give her a good answer.
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ምክንያቱም ጥሩ የሆነ መልስ
ልሰጣት ስላልቻልኩ ነበር
00:49
So I get off the plane, and I come to TED.
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ስለዚህ ከአውሮፕላን ወርጄ
ወደ ቴድ መጣሁ
00:52
And I think, jeez, I'm in the middle
of a room of successful people!
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ሳስበው ስኬታማ የሆኑ ሰዎች
የሞሉበት ክፍል መሀል ነው ያለሁት
00:55
So why don't I ask them
what helped them succeed,
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ስለዚህ ምን ለስኬት እንዳበቃቸው!
ለምን አልጠይቃቸውም?
00:58
and pass it on to kids?
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እና ያንን ለልጆች ለምን አላስተላልፍም?
አልኩ
01:00
So here we are, seven years,
500 interviews later,
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ይኀው ከሰባት አመታት፣
ከ500 ቃለ መጠይቆች በኋላ
01:04
and I'm going to tell you
what really leads to success
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በትክክል ወደ ስኬት ምን
አንደሚመራቹ እነግራቹሀለው
01:07
and makes TEDsters tick.
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እናም ቴድ ተናጋሪዎችን
የሚነካ ነው
01:09
And the first thing is passion.
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የመጀመሪያው ጽኑ ፍላጎት ነው!
01:11
Freeman Thomas says,
"I'm driven by my passion."
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ፍሪማን ቶማስ እንዳለው
"የሚገፋኝ ጽኑ ፍላጎቴ ነው"
01:14
TEDsters do it for love;
they don't do it for money.
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ቴድ ተናጋሪዎችን ወደውት ነው የሚሰሩት
ለገንዝብ ብለው አይደለም
01:17
Carol Coletta says, "I would pay
someone to do what I do."
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ካሮል ኮሌታአ እንዳለችው
"እኔ የምሰራውን ለሚሰራ ሰው እከፍላለሁ"
01:20
And the interesting thing is:
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ደስ የሚለው ነገር!
01:22
if you do it for love,
the money comes anyway.
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ወዳችሁት የምታደርጉት ከሆነ
ገንዘቡም መምጣቱ አይቀርም
01:24
Work! Rupert Murdoch said
to me, "It's all hard work.
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መስራት! ሩፐርት ሙትዶች ያለኝ
"ተግቶ መስራት ነው፣
01:28
Nothing comes easily.
But I have a lot of fun."
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ምንም ነገር በቀላሉ አይገኝም፣
ግን በመስራት ብዙ ደስታ አገኛለሁ"
01:31
Did he say fun? Rupert? Yes!
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ደስታ ነው ያለው? ሩፐርት!?
አዎ!
01:34
(Laughter)
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(ሳቅ)
01:35
TEDsters do have fun working.
And they work hard.
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ቴድ ተናጋሪዎችን በስራቸው ደስታ ያገኛሉ
እናም ተግተው ይሰራሉ
01:38
I figured, they're not workaholics.
They're workafrolics.
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ሲገባኝ! የስራ ሱስኞች አይደሉም!
ስራ ወዳድ ናቸው!
01:41
(Laughter)
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(ሳቅ)
01:42
Good!
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ጥሩ!
01:43
(Applause)
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(ጭብጨባ)
01:44
Alex Garden says, "To be successful,
put your nose down in something
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አሌክስ ጋርደን እንዳለው
"ስኬታማ ለመሆን አንድ ነገር ውስጥ አነፍንፉና
01:48
and get damn good at it."
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በነገሩ የተዋጣላቹ ሁኑ!
01:49
There's no magic;
it's practice, practice, practice.
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ምንም ተአምር የለውም ፣
መለማመድ፣ መለማመድ፣ መለማመድ ነው"
01:52
And it's focus.
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ሌላው ትኩረት ነው!
01:53
Norman Jewison said to me,
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ኖርማን ጄዊሰን እንዳለኝ
01:55
"I think it all has to do
with focusing yourself on one thing."
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ሳስበው! ራስን በአንድ ነገር ላይ
ትኩረት ማድረግ ነው
01:58
And push!
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እና መግፋት!
02:00
David Gallo says, "Push yourself.
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ዴቪድ ጋሎ እንዳለው "እራስህን ግፋው!
02:02
Physically, mentally,
you've got to push, push, push."
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በአካል፣ በአምሮ፣ እራስህ መግፋት አለብህ!
መግፋት! መግፋት! መግፋት!"
02:04
You've got to push through shyness
and self-doubt.
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ማፈርህን፣ በራስ መጠራጠርን
መግፋት አለብህ!
02:07
Goldie Hawn says,
"I always had self-doubts.
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ጎልዲ ሃውን አንዳለው
"ሁሌም በራሴ ላይ ጥርጣሬ ነበረኝ
02:10
I wasn't good enough;
I wasn't smart enough.
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ብቁ አይደለሁም ፣ ጎበዝ አይደለሁም፣
02:12
I didn't think I'd make it."
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የሚሳካልኝ አይመስለኝም ነበር "
02:14
Now it's not always easy to push yourself,
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እራስን መግፋት ሁሌም ቀላል
አይሆንም!
02:16
and that's why they invented mothers.
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ለዛም ነው እናቶች የተፈጠሩት!
02:18
(Laughter)
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(ሳቅ)
02:19
(Applause)
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(ጭብጨባ)
02:21
Frank Gehry said to me,
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ፍሬንክ ጌሪይ
ምን አለኝ
02:24
"My mother pushed me."
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እናቴነች ስትገፋኝ የነበረው
02:25
(Laughter)
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(ሳቅ)
02:26
Serve!
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ማገልገል!
02:28
Sherwin Nuland says,
"It was a privilege to serve as a doctor."
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ሸርዋይን ኑላንድ እንዳለው "
ሀኪም ሆኖ ማገልግል መታደል ነው"
ብዙ ልጆች ሚሊየነር መሆን
እንደሚፈልጉ ይነግሩኛል
02:32
A lot of kids want to be millionaires.
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02:34
The first thing I say is:
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መጀመሪያ የምላቸው ነገር
02:35
"OK, well you can't serve yourself;
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"እሺ፣ እራሳችሁን ማገልገል አትችሉም
02:37
you've got to serve others
something of value.
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በሆነ ዋጋ ባለው ነገር
ሌላውን መጥቀም አለባችሁ
02:39
Because that's the way
people really get rich."
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ምክንያቱም ሰዎች ሀብታም የሚሆኑት
በዚህ መንገድ ነው"
02:43
Ideas!
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ሀሳብ!
02:44
TEDster Bill Gates says, "I had an idea:
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ቴድ ተናጋሪ ቢል ጌትስ እንዳለው
"አንድ ሀሳብ ነበረኝ፣
02:47
founding the first micro-computer
software company."
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የመጀመሪያውን የማይክሮ ኮምፒውተር ሶፍትዌር
ካምፓኒ የማቋቋም ሀሳብ
02:50
I'd say it was a pretty good idea.
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በጣም ምርጥ ሀሳብ ነበር
02:52
And there's no magic to creativity
in coming up with ideas --
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ሀሳብ ማፍለቅ ተአምር የለውም
02:55
it's just doing some very simple things.
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ቀላል ነገር እንደማድረግ ነው
02:57
And I give lots of evidence.
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ለዚህም ብዙ ማስረጃ ማቅረብ እችላለሁ"
02:59
Persist!
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መጽናት!
03:00
Joe Kraus says,
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ጆይ ክራውስ እንዳለው
03:01
"Persistence is the number
one reason for our success."
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መጽናት ለስኬታችን ቁጥር አንድ
ምክንያት ነው
03:04
You've got to persist through failure.
You've got to persist through crap!
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በውድቀት መሀል መጽናት አለባቹ
በችግር ውስጥ መጽናት አለባቹ
03:08
Which of course means "Criticism,
Rejection, Assholes and Pressure."
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ያ ማለት ትችት፤ ተቃውሞ ፣
አይረቤ ሰዎችና ግፊት
03:11
(Laughter)
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(ሳቅ)
03:14
So, the answer to this question is simple:
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የዚህ ትልቅ ጥያቄ መልስ ቀላል ነው
03:18
Pay 4,000 bucks and come to TED.
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4 ሺ ክፍሎ ወደ ቴድ መምጣት
03:20
(Laughter)
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(ሳቅ)
03:21
Or failing that, do
the eight things -- and trust me,
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ያ ካልሆነላቹ! እነዚህን ስምንት ነገሮች አድርጉ
ደግሞም እመኑኝ!
03:24
these are the big eight things
that lead to success.
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እነዚህ ስምንት ታላቅ ነገሮች ናቸው
ወደ ስኬት የሚመሩት
03:27
Thank you TEDsters
for all your interviews!
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ቴድ ተናጋሪዎችን ለሰጣችሁን
ቃለመጠይቅ ሁሉ አመሰግናለሁ!
03:30
(Applause)
79
186585
3000
(ጭብጨባ)
Translated by dagim zerihun
Reviewed by Ahmed Omer

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ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com