ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com
TEDIndia 2009

Derek Sivers: Weird, or just different?

ዴሬክ ሲቨርስ ዴሬክ ሲቨርስ: ግራ የገባው ወይስ ለየት ያለ?

Filmed:
3,629,976 views

‹ለሁሉም ነገር ተቃራኒ መልስ አለው› ይባላል እናም በ2 ደቂቃ ውስጥ፤ ዴሬክ ሲቨርስ በማትጠብቁት መንገድ ምን ያህል እውነት እንደሆነ ያሳየናል፡፡
- Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio

Double-click the English transcript below to play the video.

00:15
So, imagine you're standing on a street anywhere in America
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በአሜሪካ የትኛውም መንገድ ላይ ቆማችሁ ራሳችሁን አስቡት
00:19
and a Japanese man comes up to you and says,
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እና ጃፓናዊ ሰውዬ መጥቶ እንዲ ቢላቹ
00:22
"Excuse me, what is the name of this block?"
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‹ይቅርታ! ይሄ ብሎክ ምን ይባላል›
00:24
And you say, "I'm sorry, well, this is Oak Street, that's Elm Street.
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እርሶ ሲመልሱ ‹ይሄ! ኦክ መንገድ ይባላል ያ ደሞ ኤልም መንገድ ይባላል
00:28
This is 26th, that's 27th."
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ይሄ 26ኛ ያ ደሞ 27ኛ ነው›
00:30
He says, "OK, but what is the name of that block?"
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እሱም እሺ በማለት ‹እሺ! ያኛው ብሎክስ ምን ይባላል?›
00:32
You say, "Well, blocks don't have names.
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እርሶም ‹እንግዲ! ብሎኮች ስም የላቸውም፡፡
00:35
Streets have names; blocks are just the
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መንገዶች ናቸው ስም ያላቸው፤
00:37
unnamed spaces in between streets."
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ብሎኮች በመንገዶች መሀከል ስም አልባ የሆኑ ቦታዎች ናቸው›
00:39
He leaves, a little confused and disappointed.
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እሱም ትንሽ ግራ በመጋባት አዝኖ ይሄዳል
00:43
So, now imagine you're standing on a street, anywhere in Japan,
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አሁን ደሞ በጃፓን የትኛውም መንገድ ላይ ቆመው እንዳሉ ያስቡ
00:46
you turn to a person next to you and say,
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ከጎን ወደላው ሰው ይዞራሉ እና ምን ይላሉ
00:48
"Excuse me, what is the name of this street?"
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ይቅርታ! ይሄ መንገድ ምን ተብሎ ነው ሚጠራው?
00:50
They say, "Oh, well that's Block 17 and this is Block 16."
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እነሱም ‹እንግዲ ያ ብሎክ 17፤ ይሄ ደሞ ብሎክ 16›
00:54
And you say, "OK, but what is the name of this street?"
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እርሶም ‹እሺ ግን የመንገዱ ስም ምንድን ነው?›
00:57
And they say, "Well, streets don't have names.
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እነሱም ምን ብለው ይመልሳሉ ‹መንገዶች ስም የላቸውም
00:59
Blocks have names.
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ብሎኮች ስም አላቸው
01:01
Just look at Google Maps here. There's Block 14, 15, 16, 17, 18, 19.
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ጎግል ካርታ ላይ ይመልከቱ፡፡ ያሉት ብሎኮች 14፣ 15፣ 16፣ 17፣ 18፣ 19
01:05
All of these blocks have names,
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እነዚ ብሎኮች በሙላ ስም አላቸው
01:07
and the streets are just the unnamed spaces in between the blocks.
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መንገዶች በብሎኮች መሀከል የሚገኙ ስም አልባ የሆኑ ቦታዎች ናቸው›
01:11
And you say then, "OK, then how do you know your home address?"
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እርሶም ምን ይላሉ ‹እሺ! የቤትዎን አድራሻ እንዴት ያውቃሉ?›
01:14
He said, "Well, easy, this is District Eight.
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እሱም ምን ይመልሳል ‹ቀላል ነው! ይሄ ቀጠና ስምንት፤
01:17
There's Block 17, house number one."
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ያ! ብሎክ 17፤ የቤት ቁጥር አንድ›
01:20
You say, "OK, but walking around the neighborhood,
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እርሶም ሲመልሱ ‹እሺ! በሰፈር ውስጥ ስንቀሳቀስ
01:22
I noticed that the house numbers don't go in order."
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የቤት ቁጥሮቹ በተርታ ይደለም የተቀመጡት›
01:24
He says, "Of course they do. They go in the order in which they were built.
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እሱም ሲመልስ ‹በተርታ ይሄዳሉ፡፡ ተገንብተው ባለቁበት ጊዜ ነው የሚሰየሙት፡፡
01:27
The first house ever built on a block is house number one.
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በብሎክ ውስጥ መጀመሪያ የተገነባው ቤት ቁጥር አንድ ነው፡፡
01:30
The second house ever built is house number two.
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ሁለተኛ የተገነባው የቤት ቁጥሩ ሁለት ነው
01:33
Third is house number three. It's easy. It's obvious."
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ሶስተኛ የተገነባው ቁጥር ሶስት ነው፡፡ ቀላል እናም ግልፅ ነው፡፡
01:35
So, I love that sometimes we need to
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ስለዚ አንዳንዴ ደስ ይለኛል
01:38
go to the opposite side of the world
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የዓለምን ተቃራኒ ቦታ መሄድ
01:40
to realize assumptions we didn't even know we had,
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የራሳችን አመለካከት እንዳለን ለማወቅ
01:42
and realize that the opposite of them may also be true.
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እናም ከኛ ተቃራኒ አመለካከት እንዳለ ለመረዳት
01:45
So, for example, there are doctors in China
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ለምሳሌ በቻይና ሐኪሞች አሉ
01:47
who believe that it's their job to keep you healthy.
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ስራቸው የናንተን ጤና መጠበቅ እንደሆነ የሚያምኑ
01:50
So, any month you are healthy you pay them,
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እናም ጤነኛ ሆነው ባሳለፉት ወራት ይከፍሏቸዋል
01:52
and when you're sick you don't have to pay them because they failed
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ሲታመሙ ደሞ አይከፍሏቸውም ምክንያቱም ስራቸውን በአግባብ ስላልተወጡ
01:54
at their job. They get rich when you're healthy, not sick.
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ሀብታም የሚሆኑት እርስዎ ጤናኛ ሲሆኑ ነው እንጂ እርስዎ ሲታመሙ አይደለም
01:56
(Applause)
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(ጭብጨባ)
01:59
In most music, we think of the "one"
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በብዙ ሙዚቃ ውስጥ፤ ‹አንድን› እናስባለን
02:01
as the downbeat, the beginning of the musical phrase: one, two, three, four.
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የሙዚቃ አጀማመርን ስናይ አንድ ፣ ሁለት ፣ ሶስተ ፣ አራት
02:05
But in West African music, the "one"
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ግን በምዕራብ አፍሪካ ሙዚቃ፤ ‹አንድ›
02:07
is thought of as the end of the phrase,
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የመጨረሻ እንደሆነ ነው ሚታሰበው
02:09
like the period at the end of a sentence.
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ለልክ ከአረፍተ ነገር መጨረሻ አራት ነጥብ እንደሚገባው
02:11
So, you can hear it not just in the phrasing, but the way they count off their music:
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በሙዚቃው አሰራር ብቻ ሳይሆን የምትሰሙት፤ ሙዚቃውንም የሚጨርሱበት አካሄድ ነው
02:13
two, three, four, one.
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ሁለት ፣ ሶስት ፣ አራት ፣ አንድ
02:16
And this map is also accurate.
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እና ይሄ ካርታ እራሱ ልክ ነው
02:19
(Laughter)
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(ሳቅ)
02:21
There's a saying that whatever true thing you can say about India,
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የሆነ አባባል አለ ስለህንድ የሚያነሱት ማንኛውም እውነታ
02:24
the opposite is also true.
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ተቃራኒውም እውነት ነው
02:26
So, let's never forget, whether at TED, or anywhere else,
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ስለዚ እንዳንረሳ በቴድም ሆነ ሌላ ቦታ
02:28
that whatever brilliant ideas you have or hear,
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ማንኛውም ምርጥ ሀሳብ ቢያነሱም ወይም ቢሰሙም
02:31
that the opposite may also be true.
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ተቃራኒውም እውነት ሊሆን ይችላል
02:33
Domo arigato gozaimashita.
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(ጃፓንኛ) በጣም ነው ማመሰግነው!
Translated by Ahmed Omer
Reviewed by dagim zerihun

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ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com