ABOUT THE SPEAKER
Amit Sood - Technologist
As the director of Google's Cultural Institute and Art Project, Amit Sood leads the effort to bring cultural artifacts from museums, archives and foundations onto the web in extraordinary detail.

Why you should listen

Amit Sood is the director of Google's Cultural Institute. He and his team work on making art and culture accessible and engaging for everyone. They have partnered with over 1,000 museums, archives and other institutions from more than 70 countries to bring our shared heritage onto the web and connect them with people through new technologies. Most recently they have been experimenting with combining art with machine learning algorithms and other advanced technologies to create new ways to explore our cultures.

More profile about the speaker
Amit Sood | Speaker | TED.com
TED2011

Amit Sood: Building a museum of museums on the web

Amit Sood: Kreiranje muzeja svih muzeja na webu

Filmed:
712,315 views

Zamislite da možete vidjeti umjetnička djela u najvećim muzejima širom svijeta iz vlastite stolice. Vođen svojom strašću za umjetnost, Amit Sood nam govori o tome kako je on razvio Projekat o umjetnosti kako bi ljudima upravo to omogućio.
- Technologist
As the director of Google's Cultural Institute and Art Project, Amit Sood leads the effort to bring cultural artifacts from museums, archives and foundations onto the web in extraordinary detail. Full bio

Double-click the English transcript below to play the video.

00:15
My nameime is AmitPrijateljstvo.
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Zovem se Amit.
00:17
And 18 monthsmjeseci agopre, I had anotherdrugi jobposao at GoogleGoogle,
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Prije 18 mjeseci, radio sam još jedan posao u Google,
00:20
and I pitchedrazapeo this ideaideja
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i spomenuo sam ovu ideju
00:22
of doing something with museumsMuzeji and artart
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da uradim nešto sa muzejima i umjetnosti
00:25
to my bossšef who'sko je actuallyzapravo here,
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mojoj šefici koja je zapravo ovdje,
00:27
and she alloweddozvoljeno me to do it.
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i ona mi je omogućila da to uradim.
00:29
And it tookuzela 18 monthsmjeseci.
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Za to mi je trebalo 18 mjeseci.
00:31
A lot of funzabava, negotiationspregovori and storiespriče, I can tell you,
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Mogu vam reći da je bilo dosta zanimljivih pregovora i priča
00:33
with 17 very interestingzanimljivo museumsMuzeji from ninedevet countrieszemlje.
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sa 17 veoma interesantnih muzeja iz devet zemalja.
00:36
But I'm going to focusfokus on the demoogledni primjerak.
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Ali ja ću se fokusirati na demo.
00:39
There are a lot of storiespriče about why we did this.
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Postoji više priča o tome zašto smo ovo napravili.
00:42
I think my personallični storypriča is explainedobjašnjeno very simplyjednostavno on the slideslajd,
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Mislim da je moja vlastita priča veoma jednostavno objašnjena na slideu,
00:45
and it's accesspristup.
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i to je pristup.
00:47
And I grewporastao up in IndiaIndija.
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Odrastao sam u Indiji.
00:49
I had a great educationobrazovanje -- I'm not complainingžale se --
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Imao sam odlično obrazovanje – ne mogu se požaliti --
00:52
but I didn't have accesspristup to a lot of these museumsMuzeji and these artworksUmjetnička djela.
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ali nisam imao pristup većini ovih muzeja i umjetničkih djela.
00:55
And so when I startedzapočet travelingputovanje and going to these museumsMuzeji,
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Tako da kada sam počeo putovati i posjećivati ove muzeje,
00:58
I startedzapočet learningučenje a lot.
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počeo sam mnogo učiti.
01:00
And while workingraditi at GoogleGoogle,
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I dok sam radio za Google,
01:02
I triedpokušao to put this desireželja
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pokušao sam usmjeriti tu želju
01:04
to make it more accessiblepristupačno with technologytehnologija togetherzajedno.
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da bude što više pristupačnija uz tehnologiju.
01:07
So we formedformirana a teamtim, a great teamtim of people,
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Tako smo formirali tim, odličan tim ljudi,
01:10
and we startedzapočet doing this.
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i počeli smo raditi na ovome.
01:12
I'm going to probablyvjerovatno get into the demoogledni primjerak
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Vjerovatno ću se pozabaviti sa demom
01:14
and then tell you a couplepar of the interestingzanimljivo things
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i ispričaću vam nekoliko interesantnih stvari
01:16
we'vemi smo had sinceod tada launchlansiranje.
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sa kojima smo se suočili od lansiranja.
01:18
So, simplejednostavno: you come to GoogleArtProjectGoogleArtProject.comcom.
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Jednostavno je: posjetite GoogleArtProject.com.
01:22
You look around at all these museumsMuzeji here.
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Pogledate sve ove muzeje koji se ovdje nalaze.
01:24
You've got the UffiziUffizi, you've got the MoMAMoMA,
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Imate Uffizi, imate MoMA,
01:26
the HermitageHermitage, the RijksRijks, the VanKombi GoghGogh.
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Hermitage, Rijks, Van Gogh.
01:28
I'm going to actuallyzapravo get to one of my favoritesFavoriti,
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Zapravo ću doći do mog najomiljenijeg,
01:31
the MetropolitanGradsko MuseumMuzej of ArtUmjetnost in NewNovi YorkYork.
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to je Metropolitan muzej umjetnosti u New Yorku.
01:34
Two waysnačina of going in -- very simplejednostavno.
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Postoje dva načina za ulaz – veoma je jednostavno.
01:37
ClickKliknite and, bangbang, you're in this museummuzej.
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Kliknite i, bum, nalazite se u ovom muzeju.
01:39
It doesn't matterstvar where you are --
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Nije važno gdje ste --
01:41
BombayBombay, MexicoMeksiko, it doesn't really matterstvar.
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Bombaj, Meksiko, zaista nije važno.
01:43
You movekretati se around, you have funzabava.
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Krećete se okolo, zabavljate se.
01:45
You want to navigatenavigate around the museummuzej?
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Želite upravljati muzejom?
01:47
OpenOtvoren the planplan up,
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Otvorite plan,
01:49
and, in one clickkliknite, jumpskok.
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i jednim klikom, skočite.
01:51
You're in there, you want to go to the endkraj of the corridorkoridor.
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Unutra ste i želite ići na kraj hodnika.
01:53
Keep going. Have funzabava.
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Nastavite. Zabavite se.
01:55
ExploreIstražite.
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Istražujte.
01:57
(ApplausePljesak)
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(Aplauz)
02:03
ThanksHvala. I haven'tnije come to the bestnajbolje partdeo.
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Hvala vam. Još nisam došao do najboljeg dijela.
02:05
(LaughterSmijeh)
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(Smijeh)
02:07
So now I'm in frontfront of one of my favoriteomiljeni paintingsslike,
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Sada sam ispred jedne od mojih omiljenih slika,
02:10
"The HarvestersKombajni" by PieterPieter BruegelBruegel at the MetUpoznao.
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Harvesters od Pieter Breugela u Metu.
02:12
I see this plusplus signznak.
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Vidim ovaj znak plus.
02:14
If the museummuzej has givendat us the imageslika, you clickkliknite on it.
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Ukoliko vam je muzej dao sliku, kliknite na nju.
02:16
Now this is one of the imagesslike.
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Ovo je sada jedna od slika.
02:18
So this is all of the meta-dataMeta podaci informationinformacije.
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Prema tome, ovo su svi meta podaci.
02:20
For those of you who are trulyzaista interestedzainteresovan in artart,
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Za one koje zaista zanima umjetnost,
02:22
you can clickkliknite this -- but I'm going to clickkliknite this off right now.
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možete kliknuti na ovo – ali ću ja kliknuti na ovo sada.
02:25
And this is one of these imagesslike that we capturedzarobljeni
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I ovo je jedna od slika koje smo uhvatili
02:27
in what we call gigapixelgigapixel technologytehnologija.
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onim što zovemo gigapiksel tehnologijom.
02:29
So this imageslika, for exampleprimer,
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Tako da ova slika, na primjer,
02:31
has closezatvori to, I think, around 10 billionmilijardu pixelspiksela.
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ima približno, mislim, oko 10 milijardi piksela.
02:33
And I get a lot of people askingpitajući me:
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I dosta me ljudi pita:
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"What do you get for 10 billionmilijardu pixelspiksela?"
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"Šta dobijete za tih 10 milijardi piksela?"
02:37
So I'm going to try and showshow you what you really get for 10 billionmilijardu pixelspiksela.
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Tako da ću vam sada pokušati pokazati šta zaista dobijem za 10 milijardi piksela.
02:40
You can zoomzum around very simplyjednostavno.
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Možete povećati sliku veoma jednostavno.
02:42
You see some funzabava stuffstvari happeningdešava se here.
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Vidite da se ovdje dešavaju neke zabavne stvari.
02:44
I love this guy; his expressionizraz is pricelessneprocjenjivo.
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Volim ovog čovjeka; njegov izraz lica je neprocjenjiv.
02:47
But then you really want to go deepduboko.
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Ali tada zaista želite ići dalje.
02:49
And so I startedzapočet playingigranje around,
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I tako sam počeo da se igram,
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and I foundpronađeno something going on over here.
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i otkrio sam da se ovdje nešto dešava.
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And I was like, "HoldDržite on. That soundszvuci interestingzanimljivo."
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I bio sam poput, "Čekaj. To zvuči interesantno."
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WentOtišao in, and I startedzapočet noticingprimetno
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Ušao sam i počeo primjećivati
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that these kidsdeca were actuallyzapravo beatingpremlaćivanje something.
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da ova djeca zapravo udaraju nešto.
03:02
I did a little researchistraživanje, spokegovorio to a couplepar of my contactskontakti at the MetUpoznao,
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Malo sam istraživao, razgovarao sa nekoliko poznanika u Metu,
03:05
and actuallyzapravo foundpronađeno out that this is a gameigra
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i zapravo sam otkrio da je ovo igra
03:07
calledpozvana squallVal,
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koja se zove bacanje,
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whichšto involvesuključuje beatingpremlaćivanje a gooseguska with a stickštap
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koja uključuje udaranje guske sa štapom
03:11
on ShroveShrove TuesdayUtorak.
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na dan palačinaka.
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And apparentlyočigledno it was quitesasvim popularpopularan.
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I očigledno je bila dosta popularna.
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I don't know why they did it,
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Ne znam zašto su to uradili,
03:17
but I learnednaučio something about it.
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ali sam naučio nešto o tome.
03:19
Now just to get really deepduboko in, you can really get to the crackspukotine.
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Da se sada zaista koncentrišemo, možete zaista vidjeti pukotine.
03:22
Now just to give you some perspectiveperspektiva,
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Samo da vam dam neku perspektivu,
03:24
I'm going to zoomzum out so you really see what you get.
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Povećaću je kako biste zaista vidjeli šta ćete dobiti.
03:27
Here is where we were,
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Bili smo ovdje,
03:29
and this is the paintingslikarstvo.
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a ovo je slika.
03:32
(ApplausePljesak)
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(Aplauz)
03:40
The bestnajbolje is yetjoš uvek to come -- so in a secondsekunda.
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Najbolje tek dolazi – za koji trenutak.
03:43
So now let's just quicklybrzo
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Hajdemo sada brzo preći na
03:45
jumpskok into the MoMAMoMA, again in NewNovi YorkYork.
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MoMA, također u New Yorku.
03:48
So anotherdrugi one of my favoritesFavoriti, "The StarryZvjezdano Night."
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Jedna od mojih omiljenih, Zvjezdana noć.
03:50
Now the exampleprimer I showedpokazala you was all about findingpronalaženje detailsdetalji.
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Primjer koji sam vam pokazao je bio o pronalasku detalja.
03:53
But what if you want to see brushčetka strokesudarci?
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Ali šta ako želite da vidite poteze kistom?
03:55
And what if you want to see
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I šta ako želite vidjeti
03:57
how VanKombi GoghGogh actuallyzapravo createdstvoreno this masterpieceremek-djelo?
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kako je Van Gogh zapravo kreirao svoje remek djelo?
03:59
You zoomzum in. You really go in.
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Povećate je. Zaista dobro pogledate.
04:01
I'm going to go to one of my favoriteomiljeni partsdijelove in this paintingslikarstvo,
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Sada ću opisati jedan od najomiljenijih dijelova ove slike,
04:04
and I'm really going to get to the crackspukotine.
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i zaista ću ići do pukotina.
04:07
This is "The StarryZvjezdano Night,"
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Ovo je Zvjezdana noć,
04:09
I think, never seenviđeni like this before.
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Mislim, kako nikad nije viđena.
04:12
I'm going to showshow you my other favoriteomiljeni featurefunkcija.
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Pokazaću vam ostale omiljene karakteristike.
04:14
There's a lot of other stuffstvari here, but I don't have time.
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Postoji dosta drugih stvari ovdje, ali nemam vremena.
04:16
This is the realstvarno coolcool partdeo. It's calledpozvana CollectionsKolekcije.
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Ovo je zaista super dio. Zove se Kolekcije.
04:19
Any one of you, anybodybilo koga --
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Bilo ko od vas, bilo ko --
04:21
doesn't matterstvar if you're richbogat, if you're poorsiromašno,
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neovisno da li ste bogati, siromašni,
04:23
if you have a fancyfancy housekuća -- doesn't matterstvar.
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da li imate otmnjenu kuću – nije važno.
04:26
You can go and createstvoriti your ownvlastiti museummuzej onlineonline --
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Možete krenuti i kreirati vlastiti muzej putem interneta
04:28
createstvoriti your ownvlastiti collectionkolekcija acrosspreko all these imagesslike.
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kreirati vlastitu kolekciju kroz sve ove slike.
04:31
Very simplyjednostavno, you go in --
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Veoma je jednostavno, uđete --
04:33
and I've createdstvoreno this, calledpozvana The PowerMoć of ZoomZumiranje --
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i ja sam ovo kreirao pod nazivom Moć povećavanja --
04:35
you can just zoomzum around.
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možete samo povećavati.
04:37
This is "The AmbassadorsAmbasadori," basedbazirana in the NationalNacionalni GalleryGalerija.
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Ovo je slika Ambasadori, koja se nalazi u Nacionalnoj galeriji.
04:39
You can annotateoznačiti the stuffstvari, sendpošalji it to your friendsprijatelji
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Možete protumačiti djela, poslati ih svojim prijateljima
04:42
and really get a conversationrazgovor going
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i zaista započeti razgovor
04:44
about what you're feelingosećanje
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o onome šta osjećate
04:46
when you go throughkroz these masterpiecesremek-djela.
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kada pregledate ova remek djela.
04:48
So I think, in conclusionzaključak,
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Kao zaključak, ja smatram da je
04:50
for me, the mainglavni thing
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za mene glavna stvar
04:52
is that all the amazingNeverovatno stuffstvari here does not really come from GoogleGoogle.
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da sve izvanredne stvari ovdje zaista ne potiču od Google-a.
04:55
It doesn't, in my opinionmišljenje, even come from the museumsMuzeji.
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Po mom mišljenju, one čak i ne potiču iz muzeja.
04:57
I probablyvjerovatno shouldn'tne bi trebalo say that.
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Vjerovatno to ne bih trebao reći.
04:59
It really comesdolazi from these artistsumetnici.
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One zaista potiču od ovih umjetnika.
05:01
And that's been my humblinghumbling experienceiskustvo in this.
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I to je bilo moje skromno iskustvo u ovome.
05:04
I mean, I hopenadam se in this digitaldigitalni mediumsrednje
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Ja mislim, odnosno, nadam se da u ovom digialnom mediju
05:06
that we do justicepravda to theirnjihova artworkumetničko delo
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ne sudimo o njihovom umjetničkom radu
05:08
and representpredstavljaju it properlyispravno onlineonline.
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te da ih pravilno predstavljamo na internetu.
05:11
And the biggestnajveći questionpitanje I get askedpitan nowadaysdanas
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I najveće pitanje koje mi se postavlja danas
05:13
is, "Did you do this
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jeste, "Da li sve ovo radite
05:15
to replicateponovite the experienceiskustvo of going to a museummuzej?"
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da udvostručite iskustvo odlaska u muzej?"
05:17
And the answerodgovor is no.
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Odgovor je ne.
05:19
It's to supplementdodatak the experienceiskustvo.
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Već kako bi se nadopunio doživljaj.
05:21
And that's it. Thank you.
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I to je to. Hvala vam.
05:23
(ApplausePljesak)
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(Aplauz)
05:25
Thank you.
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Hvala vam.
05:27
(ApplausePljesak)
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(Aplauz)
Translated by Ena Mehić
Reviewed by Jasmin Panjeta

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ABOUT THE SPEAKER
Amit Sood - Technologist
As the director of Google's Cultural Institute and Art Project, Amit Sood leads the effort to bring cultural artifacts from museums, archives and foundations onto the web in extraordinary detail.

Why you should listen

Amit Sood is the director of Google's Cultural Institute. He and his team work on making art and culture accessible and engaging for everyone. They have partnered with over 1,000 museums, archives and other institutions from more than 70 countries to bring our shared heritage onto the web and connect them with people through new technologies. Most recently they have been experimenting with combining art with machine learning algorithms and other advanced technologies to create new ways to explore our cultures.

More profile about the speaker
Amit Sood | Speaker | TED.com