ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com
TEDIndia 2009

Derek Sivers: Weird, or just different?

Derek Sivers: Estrany o només diferent?

Filmed:
3,629,976 views

"Hi ha una 'cara B' de tot" diu la dita, i en 2 minuts en Derek Sivers ens demostra que és veritat en diverses maneres que no t'esperes.
- Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio

Double-click the English transcript below to play the video.

00:15
So, imagineimaginar you're standingdempeus on a streetcarrer anywhereon sigui in AmericaAmèrica
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Imagineu-vos que esteu en un carrer qualsevol d'Amèrica
00:19
and a JapaneseJaponès man comesve up to you and saysdiu,
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i un home japonès ve i us diu:
00:22
"ExcuseExcusa me, what is the namenom of this blockbloc?"
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"Perdoni, com es diu aquest bloc?"
00:24
And you say, "I'm sorry, well, this is OakRoure StreetCarrer, that's ElmOm StreetCarrer.
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I dieu: "Ho sento, aquest és el carrer del roure i aquell el carrer de l'om.
00:28
This is 26thth, that's 27thth."
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Aquest és el número 26 i aquell el 27."
00:30
He saysdiu, "OK, but what is the namenom of that blockbloc?"
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I ell diu: "Ah, vaja. I quin és el nom d'aquest bloc?"
00:32
You say, "Well, blocksblocs don't have namesnoms.
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I dieu: "Home, els blocs no tenen noms.
00:35
StreetsCarrers have namesnoms; blocksblocs are just the
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Els carrers tenen noms; els blocs són només
00:37
unnamedsense nom spacesespais in betweenentre streetscarrers."
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els espais sense nom entre els carrers."
00:39
He leavesfulles, a little confusedconfós and disappointeddecebut.
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Ell se'n va, una mica confós i decebut.
00:43
So, now imagineimaginar you're standingdempeus on a streetcarrer, anywhereon sigui in JapanJapó,
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Ara imagineu-vos que sou en un carrer, en qualsevol lloc del Japó.
00:46
you turngirar to a personpersona nextPròxim to you and say,
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us gireu cap a la persona del costat i dieu:
00:48
"ExcuseExcusa me, what is the namenom of this streetcarrer?"
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"Perdoni, com es diu aquest carrer?"
00:50
They say, "Oh, well that's BlockBloc 17 and this is BlockBloc 16."
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I ells us diuen :"Oh, això és el bloc 16 i aquell és el bloc 18"
00:54
And you say, "OK, but what is the namenom of this streetcarrer?"
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I vosaltres dieu "D'acord, però com es diu aquest carrer?"
00:57
And they say, "Well, streetscarrers don't have namesnoms.
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I us diuen: "Home, els carrers no tenen nom.
00:59
BlocksBlocs have namesnoms.
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Els blocs tenen nom.
01:01
Just look at GoogleGoogle MapsMapes here. There's BlockBloc 14, 15, 16, 17, 18, 19.
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Mireu Google Maps: aquest és el bloc 14, 15, 16, 17, 18, 19.
01:05
All of these blocksblocs have namesnoms,
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Tots aquests blocs tenen nom.
01:07
and the streetscarrers are just the unnamedsense nom spacesespais in betweenentre the blocksblocs.
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Els carrers són els espais sense nom entre els blocs.
01:11
And you say then, "OK, then how do you know your home addressadreça?"
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I llavors dieu: " Molt bé, llavors com saps l'adreça de casa teva?"
01:14
He said, "Well, easyfàcil, this is DistrictDistricte EightVuit.
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I diu: "Home, molt fàcil. Aquest és el districte vuit.
01:17
There's BlockBloc 17, housecasa numbernúmero one."
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El bloc 17, casa número 1.".
01:20
You say, "OK, but walkingcaminant around the neighborhoodbarri,
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I dieu: "D'acord, però caminant pel veïnat,
01:22
I noticednotat that the housecasa numbersnúmeros don't go in orderordre."
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he vist que els números de les cases no van per ordre."
01:24
He saysdiu, "Of coursecurs they do. They go in the orderordre in whichquin they were builtconstruït.
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I diu: "I tant que si! Van en l'ordre en què les van construir.
01:27
The first housecasa ever builtconstruït on a blockbloc is housecasa numbernúmero one.
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La primera casa mai construida en un bloc és la número u.
01:30
The secondsegon housecasa ever builtconstruït is housecasa numbernúmero two.
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La segona casa és la número dos.
01:33
ThirdTercera is housecasa numbernúmero threetres. It's easyfàcil. It's obviousobvi."
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La tercera casa és la número tres. És facil. És obvi!"
01:35
So, I love that sometimesde vegades we need to
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I a mí m'apassionen les ocasions en que hem
01:38
go to the oppositedavant sidecostat of the worldmón
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d'anar a l'altre costat del món
01:40
to realizeadonar-se assumptionssupòsits we didn't even know we had,
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per adonar-nos de les suposicions que no sabíem que fèiem,
01:42
and realizeadonar-se that the oppositedavant of them maypot alsotambé be trueveritat.
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i adonar-nos que el contrari també pot ser veritat.
01:45
So, for exampleexemple, there are doctorsmetges in ChinaXina
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Per exemple, hi ha metges a la Xina
01:47
who believe that it's theirels seus jobtreball to keep you healthysaludable.
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que creuen que la seva feina és mantenir-te sa.
01:50
So, any monthmes you are healthysaludable you paypagar them,
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Per tant, cada mes que estàs sa els pagues,
01:52
and when you're sickmalalt you don't have to paypagar them because they failedfracassat
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i si et poses malalt no cal que els paguis perquè han fallat
01:54
at theirels seus jobtreball. They get richric when you're healthysaludable, not sickmalalt.
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en la seva feina. Es fan rics quan estàs sa, no quan estàs malalt.
01:56
(ApplauseAplaudiments)
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(Aplaudiment)
01:59
In mostla majoria musicmúsica, we think of the "one"
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En moltes músiques pensem en "un"
02:01
as the downbeatdownbeat, the beginninginici of the musicalmusical phrasefrase: one, two, threetres, fourquatre.
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com el compàs d'entrada, al principi de la frase musical. Un, dos tres quatre.
02:05
But in WestOest AfricanAfricà musicmúsica, the "one"
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Però en la música de l'Àfrica Occidental
02:07
is thought of as the endfinal of the phrasefrase,
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és el final de la frase,
02:09
like the periodperíode at the endfinal of a sentencesentència.
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com el punt final d'una frase.
02:11
So, you can hearescoltar it not just in the phrasingfraseig, but the way they countcomptar off theirels seus musicmúsica:
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Així, no només ho sents en el frasejat sinó en la manera que conten la música.
02:13
two, threetres, fourquatre, one.
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Dos, tres, quatre, un.
02:16
And this mapmapa is alsotambé accurateprecís.
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I aquest mapa també està ben fet.
02:19
(LaughterRiure)
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(Rialles)
02:21
There's a sayingdient that whateverel que sigui trueveritat thing you can say about IndiaL'Índia,
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Hi ha una dita que diu que de qualsevol veritat que puguis dir sobre l'Índia,
02:24
the oppositedavant is alsotambé trueveritat.
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el contrari també és veritat.
02:26
So, let's never forgetoblida't, whetherja sigui at TEDTED, or anywhereon sigui elsealtra cosa,
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No ens oblidem, tant al TED com a qualsevol lloc,
02:28
that whateverel que sigui brilliantgenial ideasidees you have or hearescoltar,
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que qualssevol idees brillants que tingueu o sentiu,
02:31
that the oppositedavant maypot alsotambé be trueveritat.
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el contrari també deu ser veritat.
02:33
DomoDomo arigatoarigato gozaimashitaGozaimashita.
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Domo arigato gozaimashta. (Moltes gràcies en japonès)
Translated by Silvia Oliveras
Reviewed by Mer Moreno

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ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com