ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com
TED2005

Richard St. John: 8 secrets of success

Richard St. Johns 8 hemmeligheder om succes

Filmed:
14,410,517 views

Hvorfor bliver nogle mennesker succesrige? Er det fordi, de er kloge? Eller er de bare heldige? Ingen af delene. Analytiker Richard St. John koger flere års interviews ned til et uforglemmeligt slideshow på 3 minutter om de virkelige hemmeligheder bag succes.
- Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio

Double-click the English transcript below to play the video.

Dette er faktisk en præsentation på to timer for gymnasieelever
00:24
This is really a two-hourto timers presentationpræsentation
I give to highhøj schoolskole studentsstuderende,
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skåret ned til tre minutter.
00:27
cutskære down to threetre minutesminutter.
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Og det startede altsammen på et fly på vej til TED
00:28
And it all startedstartede one day
on a planefly, on my way to TEDTED,
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for syv år siden.
00:31
sevensyv yearsflere år agosiden.
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På sædet ved siden af mig
00:32
And in the seatsæde nextNæste to me
was a highhøj schoolskole studentstuderende, a teenagerteenager,
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sad der en gymnasieelev, en teenager,
00:37
and she camekom from a really poorfattige familyfamilie.
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der kom fra en fattig familie.
Hun ønskede at udrette noget med sit liv,
00:39
And she wanted to make
something of her life,
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00:42
and she askedspurgt me a simpleenkel little questionspørgsmål.
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og stillede mig et enkelt lille spørgsmål.
Hun spurgte: "Hvad fører til succes?"
00:44
She said, "What leadskundeemner to successsucces?"
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Og jeg havde det helt skidt,
00:46
And I feltfølte really badlydårligt,
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fordi jeg ikke kunne give hende et godt svar.
00:47
because I couldn'tkunne ikke give her a good answersvar.
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Jeg står af flyet og ankommer til TED.
00:49
So I get off the planefly, and I come to TEDTED.
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00:52
And I think, jeezJeez, I'm in the middlemidten
of a roomværelse of successfulvellykket people!
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Og det slår mig at jeg er i et rum fuld af succesrige mennesker!
Så hvorfor spørger jeg ikke dem om, hvad der hjalp dem til succes
00:55
So why don't I askSpørg them
what helpedhjulpet them succeedlykkes,
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og giver det videre til børnene?
00:58
and passpassere it on to kidsbørn?
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Her er vi så: Syv år, 500 interviews senere,
01:00
So here we are, sevensyv yearsflere år,
500 interviewsinterviews latersenere,
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og jeg vil fortælle hvad der virkelig fører til succes
01:04
and I'm going to tell you
what really leadskundeemner to successsucces
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og hvad der er TED'eres drivkraft.
01:07
and makesmærker TEDstersTEDsters tickskovflåt.
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Det første er lidenskab.
01:09
And the first thing is passionpassion.
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Freeman Thomas siger: "Jeg er bliver drevet af min lidenskab."
01:11
FreemanFreeman ThomasThomas sayssiger,
"I'm drivendrevet by my passionpassion."
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TED'ere gør det af kærlighed, ikke for penge.
01:14
TEDstersTEDsters do it for love;
they don't do it for moneypenge.
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Carol Coletta siger: "Jeg ville betale nogen for at gøre, det jeg gør."
01:17
CarolCarol ColettaColetta sayssiger, "I would paybetale
someonenogen to do what I do."
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Og det interessante ved det er,
01:20
And the interestinginteressant thing is:
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at hvis du gør det af kærlighed, kommer pengene alligevel.
01:22
if you do it for love,
the moneypenge comeskommer anywayalligevel.
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Arbejde! Rupert Murdoch sagde til mig: "Det er altsammen hårdt arbejde.
01:24
Work! RupertRupert MurdochMurdoch said
to me, "It's all hardhårdt work.
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01:28
Nothing comeskommer easilylet.
But I have a lot of funsjovt."
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Intet kommer af sig selv. Men jeg har det sjovt."
Sagde han sjovt? Rupert? Ja!
01:31
Did he say funsjovt? RupertRupert? Yes!
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TED'ere har det sjovt under arbejdet. Og de arbejder hårdt.
01:34
(LaughterLatter)
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01:35
TEDstersTEDsters do have funsjovt workingarbejder.
And they work hardhårdt.
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De er ikke arbejdsnarkomaner. De er arbejdsspasmagere.
01:38
I figuredregnede, they're not workaholicsarbejdsnarkomaner.
They're workafrolicsworkafrolics.
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01:41
(LaughterLatter)
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God! Alex Garden siger: "For at blive succesrig skal du fordybe dig i noget
01:42
Good!
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01:43
(ApplauseBifald)
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01:44
AlexAlex GardenHaven sayssiger, "To be successfulvellykket,
put your nosenæse down in something
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og blive forbandet god til det."
01:48
and get damnfor pokker good at it."
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Der er ikke noget magi, det er øvelse, øvelse, øvelse.
01:49
There's no magicmagi;
it's practiceøve sig, practiceøve sig, practiceøve sig.
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Og det er fokus. Norman Jewison sagde til mig:
01:52
And it's focusfokus.
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01:53
NormanNorman JewisonJewison said to me,
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"Jeg tror, det hele handler om at fokusere på én ting."
01:55
"I think it all has to do
with focusingfokusering yourselfdig selv on one thing."
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Og pres! David Gallo siger: "Pres dig selv.
01:58
And pushskubbe!
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02:00
DavidDavid GalloGallo sayssiger, "PushPush yourselfdig selv.
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Fysisk og mentalt skal du blive ved at presse på."
02:02
PhysicallyFysisk, mentallymentalt,
you've got to pushskubbe, pushskubbe, pushskubbe."
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Du skal presse dig selv igennem din generthed og manglende tro på dig selv.
02:04
You've got to pushskubbe throughigennem shynessgenerthed
and self-doubtselvtillid.
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Goldie Hawn siger: "Jeg tvivlede altid på mig selv.
02:07
GoldieGoldie HawnHawn sayssiger,
"I always had self-doubtsSelf-doubts.
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02:10
I wasn'tvar ikke good enoughnok;
I wasn'tvar ikke smartsmart enoughnok.
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Jeg var ikke god nok, jeg var ikke klog nok.
Jeg troede ikke, at jeg kunne klare det."
02:12
I didn't think I'd make it."
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Det er ikke altid let at presse sig selv,
02:14
Now it's not always easylet to pushskubbe yourselfdig selv,
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og derfor blev mødre opfundet. [Latter]
02:16
and that's why they inventedopfundet mothersmødre.
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02:18
(LaughterLatter)
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02:19
(ApplauseBifald)
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02:21
FrankFrank GehryGehry said to me,
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Frank Gehry sagde til mig:
02:24
"My mothermor pushedskubbet me."
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"Min mor pressede mig."
02:25
(LaughterLatter)
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Tjeneste! Sherwin Nuland siger: "Det var et privilegie at tjene andre som læge."
02:26
ServeTjene!
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02:28
SherwinSherwin NulandNuland sayssiger,
"It was a privilegeprivilegium to servetjene as a doctorlæge."
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Mange børn siger til mig at de vil være millionærer.
02:32
A lot of kidsbørn want to be millionairesmillionærer.
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Og det første jeg siger til dem er:
02:34
The first thing I say is:
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"OK, men du kan ikke tjene dig selv,
02:35
"OK, well you can't servetjene yourselfdig selv;
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du må tjene andre ved at give dem noget af værdi.
02:37
you've got to servetjene othersandre
something of valueværdi.
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For det er sådan mennesker virkelig bliver rige."
02:39
Because that's the way
people really get richrig."
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Ideer. TED'er Bill Gates siger: "Jeg fik en ide
02:43
IdeasIdeer!
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02:44
TEDsterTEDster BillBill GatesGates sayssiger, "I had an ideaide:
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02:47
foundingstiftende the first micro-computermikro-computer
softwaresoftware companySelskab."
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om at grundlægge det første micro-computer software firma."
02:50
I'd say it was a prettysmuk good ideaide.
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Det vil jeg sige var en god idé.
02:52
And there's no magicmagi to creativitykreativitet
in comingkommer up with ideasideer --
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Og der er ikke noget magisk ved kreativitet og at finde på nye ideer,
02:55
it's just doing some very simpleenkel things.
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det handler bare om at gøre nogle helt enkle ting.
Jeg giver en masse beviser på det.
02:57
And I give lots of evidencebeviser.
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Bliv ved. Joe Kraus siger:
02:59
PersistPersist!
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03:00
JoeJoe KrausKraus sayssiger,
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"Vedholdenhed er den største årsag til vores succes."
03:01
"PersistencePersistens is the numbernummer
one reasongrund for our successsucces."
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Du må blive ved på trods af fiaskoer. Du må blive ved på trods af KRAP!
03:04
You've got to persistpersist throughigennem failurefiasko.
You've got to persistpersist throughigennem craplort!
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Som selvfølgelig betyder: "Kritik, Røvhuller, Afvisning og Pres."
03:08
WhichSom of courseRute meansmidler "CriticismKritik,
RejectionAfvisning, AssholesAssholes and PressurePres."
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[Latter]
03:11
(LaughterLatter)
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Så svaret på dette spørgsmål er enkelt:
03:14
So, the answersvar to this questionspørgsmål is simpleenkel:
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Betal 4.000 dollars og kom til TED.
03:18
PayBetale 4,000 bucksbukke and come to TEDTED.
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03:20
(LaughterLatter)
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Eller hvis ikke det, så gør disse otte ting - og stol på mig,
03:21
Or failingsvigtende that, do
the eightotte things -- and trusttillid me,
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dette er de otte store ting, der fører til succes.
03:24
these are the bigstor eightotte things
that leadat føre to successsucces.
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03:27
Thank you TEDstersTEDsters
for all your interviewsinterviews!
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Tak skal I have, TED'ere, for alle jeres interviews!
03:30
(ApplauseBifald)
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ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com