05:03
TED2011

Ric Elias: 3 things I learned while my plane crashed

Filmed:

Ric Elias had a front-row seat on Flight 1549, the plane that crash-landed in the Hudson River in New York in January 2009. What went through his mind as the doomed plane went down? At TED, he tells his story publicly for the first time.

- Entrepreneur
Ric Elias is the CEO of Red Ventures, a marketing services company that grew out of Elias' long experience in business. Full bio

Imagine a big explosion
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as you climb through 3,000 ft.
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Imagine a plane full of smoke.
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Imagine an engine going clack, clack, clack,
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clack, clack, clack, clack.
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It sounds scary.
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Well I had a unique seat that day. I was sitting in 1D.
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I was the only one who could talk to the flight attendants.
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So I looked at them right away,
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and they said, "No problem. We probably hit some birds."
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The pilot had already turned the plane around,
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and we weren't that far.
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You could see Manhattan.
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Two minutes later,
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three things happened at the same time.
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The pilot lines up the plane with the Hudson River.
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That's usually not the route.
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(Laughter)
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He turns off the engines.
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Now imagine being in a plane with no sound.
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And then he says three words --
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the most unemotional three words I've ever heard.
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He says, "Brace for impact."
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I didn't have to talk to the flight attendant anymore.
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(Laughter)
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I could see in her eyes,
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it was terror. Life was over.
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Now I want to share with you three things I learned about myself that day.
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I learned that it all changes in an instant.
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We have this bucket list,
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we have these things we want to do in life,
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and I thought about all the people I wanted to reach out to that I didn't,
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all the fences I wanted to mend,
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all the experiences I wanted to have and I never did.
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As I thought about that later on,
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I came up with a saying,
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which is, "I collect bad wines."
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Because if the wine is ready and the person is there, I'm opening it.
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I no longer want to postpone anything in life.
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And that urgency, that purpose,
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has really changed my life.
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The second thing I learned that day --
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and this is as we clear the George Washington Bridge,
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which was by not a lot --
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I thought about, wow,
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I really feel one real regret.
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I've lived a good life.
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In my own humanity and mistakes,
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I've tried to get better at everything I tried.
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But in my humanity,
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I also allow my ego to get in.
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And I regretted the time I wasted
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on things that did not matter
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with people that matter.
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And I thought about my relationship with my wife,
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with my friends, with people.
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And after, as I reflected on that,
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I decided to eliminate negative energy from my life.
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It's not perfect, but it's a lot better.
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I've not had a fight with my wife in two years.
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It feels great.
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I no longer try to be right;
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I choose to be happy.
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The third thing I learned --
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and this is as your mental clock
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starts going, "15, 14, 13."
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You can see the water coming.
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I'm saying, "Please blow up."
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I don't want this thing to break in 20 pieces
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like you've seen in those documentaries.
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And as we're coming down,
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I had a sense of, wow,
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dying is not scary.
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It's almost like we've been preparing for it our whole lives.
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But it was very sad.
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I didn't want to go; I love my life.
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And that sadness
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really framed in one thought,
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which is, I only wish for one thing.
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I only wish I could see my kids grow up.
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About a month later, I was at a performance by my daughter --
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first-grader, not much artistic talent ...
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... yet.
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(Laughter)
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And I'm bawling, I'm crying,
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like a little kid.
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And it made all the sense in the world to me.
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I realized at that point,
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by connecting those two dots,
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that the only thing that matters in my life
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is being a great dad.
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Above all, above all,
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the only goal I have in life
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is to be a good dad.
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I was given the gift of a miracle,
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of not dying that day.
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I was given another gift,
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which was to be able to see into the future
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and come back
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and live differently.
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I challenge you guys that are flying today,
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imagine the same thing happens on your plane --
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and please don't --
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but imagine, and how would you change?
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What would you get done that you're waiting to get done
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because you think you'll be here forever?
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How would you change your relationships
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and the negative energy in them?
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And more than anything, are you being the best parent you can?
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Thank you.
04:44
(Applause)
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About the Speaker:

Ric Elias - Entrepreneur
Ric Elias is the CEO of Red Ventures, a marketing services company that grew out of Elias' long experience in business.

Why you should listen

Born in Puerto Rico, Ric Elias came to the United States for college knowing little English, as he writes in his online bio . So what did he do? "I adjusted my schedule and took only classes that dealt with numbers my entire first year," he says. "I'd always been decent at math, and things like calculus and accounting were non-lingual. I was able to buy some time to improve my English skills." His facility with numbers has led to a wide-ranging career in business and finance.

Elias is the CEO and co-founder of Red Ventures, a firm that helps large service companies acquire new customers online. He began his career in General Electric Co.'s Aerospace Division, then worked at the marketing services company CUC International (later known as Cendant). Prior to founding Red Ventures, Ric served as president of Spark Network Services, a promotion and data company held by Cendant.

"I'm a frustrated athlete," says Elias. "To me, business is the Olympics for non-athletes. It comes down to loving competition; figuring out whom we should compete against and how to beat them."

More profile about the speaker
Ric Elias | Speaker | TED.com