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TED2011

Mike Matas: A next-generation digital book

March 2, 2011

Software developer Mike Matas demos the first full-length interactive book for the iPad -- with clever, swipeable video and graphics and some very cool data visualizations to play with. The book is "Our Choice," Al Gore's sequel to "An Inconvenient Truth."

Mike Matas - Software engineer
While at Apple, Mike Matas helped write the user interface for the iPhone and iPad. Now with Push Pop Press, he's helping to rewrite the electronic book. Full bio

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Double-click the English subtitles below to play the video.
So for the past year and a half,
00:15
my team at Push Pop Press
00:17
and Charlie Melcher and Melcher Media
00:19
have been working on creating
00:21
the first feature-length interactive book.
00:23
It's called "Our Choice"
00:25
and the author is Al Gore.
00:27
It's the sequel to "An Inconvenient Truth,"
00:29
and it explores all the solutions
00:31
that will solve the climate crisis.
00:33
The book starts like this. This is the cover.
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As the globe spins,
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we can see our location,
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and we can open the book
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and swipe through the chapters
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to browse the book.
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Or, we can scroll through the pages at the bottom.
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And if we wanted to zoom into a page,
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we can just open it up.
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And anything you see in the book,
00:59
you can pick up with two fingers
01:01
and lift off the page
01:03
and open up.
01:05
And if you want to go back
01:07
and read the book again,
01:09
you just fold it back up and put it back on the page.
01:11
And so this works the same way; you pick it up and pop it open.
01:15
(Audio) Al Gore: I consider myself
01:18
among the majority
01:20
who look at windmills and feel
01:22
they're a beautiful addition to the landscape.
01:24
Mike Matas: And so throughout the whole book,
01:26
Al Gore will walk you through and explain the photos.
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This photo, you can you can even see on an interactive map.
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Zoom into it and see where it was taken.
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And throughout the book,
01:40
there's over an hour of documentary footage
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and interactive animations.
01:44
So you can open this one.
01:46
(Audio) AG: Most modern wind turbines consist of a large ...
01:49
MM: It starts playing immediately.
01:52
And while it's playing, we can pinch and peak back at the page,
01:54
and the movie keeps playing.
01:57
Or we can zoom out to the table of contents,
01:59
and the video keeps playing.
02:02
But one of the coolest things in this book
02:07
are the interactive infographics.
02:09
This one shows the wind potential
02:11
all around the United States.
02:13
But instead of just showing us the information,
02:15
we can take our finger and explore,
02:18
and see, state by state,
02:21
exactly how much wind potential there is.
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We can do the same for geothermal energy
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and solar power.
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This is one of my favorites.
02:38
So this shows ...
02:40
(Laughter)
02:45
(Applause)
02:49
When the wind is blowing,
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any excess energy coming from the windmill
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is diverted into the battery.
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And as the wind starts dying down,
02:58
any excess energy will be diverted back into the house --
03:00
the lights never go out.
03:02
And this whole book, it doesn't just run on the iPad.
03:08
It also runs on the iPhone.
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And so you can start reading on your iPad in your living room
03:14
and then pick up where you left off on the iPhone.
03:16
And it works the exact same way.
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You can pinch into any page.
03:20
Open it up.
03:22
So that's Push Pop Press' first title,
03:38
Al Gore's "Our Choice."
03:40
Thank you.
03:42
(Applause)
03:44
Chris Anderson: That's spectacular.
03:52
Do you want to be a publisher,
03:55
a technology licenser?
03:57
What is the business here?
03:59
Is this something that other people can do?
04:01
MM: Yeah, we're building a tool
04:03
that makes it really easy for publishers right now to build this content.
04:05
So Melcher Media's team, who's on the East coast --
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and we're on the West coast, building the software --
04:10
takes our tool
04:13
and, every day, drags in images and text.
04:15
CA: So you want to license this software to publishers
04:18
to make books as beautiful as that? (MM: Yes.)
04:21
All right. Mike, thanks so much.
04:23
MM: Thank you. (CA: Good luck.)
04:25
(Applause)
04:27

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Mike Matas - Software engineer
While at Apple, Mike Matas helped write the user interface for the iPhone and iPad. Now with Push Pop Press, he's helping to rewrite the electronic book.

Why you should listen

Mike Matas has worked on some of the most intriguing tech projects of the past 10 years. As a (surprisingly) young coder, he co-founded Delicious Monster, makers of the elegant cataloguing tool Delicious Library. In 2005 he went to work for Apple, where he designed user interfaces and artwork for the iPhone, the iPad and Mac OS X.

Now, he's the co-founder of Push Pop Press, a digital publishing company just purchased by Facebook. Push Pop's first title is Al Gore's "Our Choice," playable on iPad, iPhone and iPod Touch.

In his free time, he's a photographer >>

The original video is available on TED.com
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