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TED2012

Julie Burstein: 4 lessons in creativity

Filmed:

Radio host Julie Burstein talks with creative people for a living -- and shares four lessons about how to create in the face of challenge, self-doubt and loss. Hear insights from filmmaker Mira Nair, writer Richard Ford, sculptor Richard Serra and photographer Joel Meyerowitz.

- Writer and radio producer
As a producer, Julie Burstein builds places to talk (brilliantly) about creative work. Her book "Spark: How Creativity Works" shares what she has learned. Full bio

On my desk in my office, I keep a small clay pot
00:16
that I made in college. It's raku, which is a kind of pottery
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that began in Japan centuries ago as a way of
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making bowls for the Japanese tea ceremony.
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This one is more than 400 years old.
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Each one was pinched or carved out of a ball of clay,
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and it was the imperfections that people cherished.
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Everyday pots like this cup take eight to 10 hours to fire.
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I just took this out of the kiln last week, and the kiln itself
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takes another day or two to cool down, but raku
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is really fast. You do it outside, and you take the kiln
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up to temperature. In 15 minutes, it goes to 1,500 degrees,
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and as soon as you see that the glaze has melted inside,
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you can see that faint sheen, you turn the kiln off,
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and you reach in with these long metal tongs,
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you grab the pot, and in Japan, this red-hot pot
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would be immediately immersed in a solution of green tea,
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and you can imagine what that steam would smell like.
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But here in the United States, we ramp up the drama
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a little bit, and we drop our pots into sawdust,
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which catches on fire, and you take a garbage pail,
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and you put it on top, and smoke starts pouring out.
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I would come home with my clothes reeking of woodsmoke.
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I love raku because it allows me to play with the elements.
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I can shape a pot out of clay and choose a glaze,
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but then I have to let it go to the fire and the smoke,
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and what's wonderful is the surprises that happen,
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like this crackle pattern, because it's really stressful
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on these pots. They go from 1,500 degrees
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to room temperature in the space of just a minute.
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Raku is a wonderful metaphor for the process of creativity.
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I find in so many things that tension between
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what I can control and what I have to let go
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happens all the time, whether I'm creating a new radio show
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or just at home negotiating with my teenage sons.
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When I sat down to write a book about creativity,
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I realized that the steps were reversed.
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I had to let go at the very beginning, and I had to
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immerse myself in the stories of hundreds of artists
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and writers and musicians and filmmakers, and as I listened
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to these stories, I realized that creativity
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grows out of everyday experiences
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more often than you might think, including
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letting go.
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It was supposed to break, but that's okay. (Laughter) (Laughs)
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That's part of the letting go, is sometimes it happens
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and sometimes it doesn't, because creativity also grows
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from the broken places.
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The best way to learn about anything
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is through stories, and so I want to tell you a story
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about work and play and about four aspects of life
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that we need to embrace
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in order for our own creativity to flourish.
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The first embrace is something that we think,
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"Oh, this is very easy," but it's actually getting harder,
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and that's paying attention to the world around us.
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So many artists speak about needing to be open,
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to embrace experience, and that's hard to do when
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you have a lighted rectangle in your pocket that
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takes all of your focus.
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The filmmaker Mira Nair speaks about growing up
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in a small town in India. Its name is Bhubaneswar,
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and here's a picture of one of the temples in her town.
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Mira Nair: In this little town, there were like 2,000 temples.
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We played cricket all the time. We kind of grew up
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in the rubble. The major thing that inspired me,
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that led me on this path, that made me a filmmaker eventually,
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was traveling folk theater that would come through the town
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and I would go off and see these great battles
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of good and evil by two people in a school field
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with no props but with a lot of, you know,
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passion, and hashish as well, and it was amazing.
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You know, the folk tales of Mahabharata and Ramayana,
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the two holy books, the epics that everything comes out of
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in India, they say. After seeing that Jatra, the folk theater,
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I knew I wanted to get on, you know, and perform.
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Julie Burstein: Isn't that a wonderful story?
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You can see the sort of break in the everyday.
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There they are in the school fields, but it's good and evil,
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and passion and hashish. And Mira Nair was a young girl
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with thousands of other people watching this performance,
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but she was ready. She was ready to open up
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to what it sparked in her, and it led her,
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as she said, down this path to become
05:30
an award-winning filmmaker.
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So being open for that experience that might change you
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is the first thing we need to embrace.
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Artists also speak about how some of their most powerful work
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comes out of the parts of life that are most difficult.
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The novelist Richard Ford speaks about
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a childhood challenge that continues to be something
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he wrestles with today. He's severely dyslexic.
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Richard Ford: I was slow to learn to read, went all the way
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through school not really reading more than the minimum,
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and still to this day can't read silently
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much faster than I can read aloud,
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but there were a lot of benefits to being dyslexic for me
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because when I finally did reconcile myself to how slow
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I was going to have to do it, then I think I came very slowly
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into an appreciation of all of those qualities of language
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and of sentences that are not just the cognitive
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aspects of language: the syncopations, the sounds of words,
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what words look like, where paragraphs break,
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where lines break. I mean, I wasn't so badly dyslexic that
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I was disabled from reading. I just had to do it
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really slowly, and as I did, lingering on those sentences
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as I had to linger, I fell heir to language's other qualities,
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which I think has helped me write sentences.
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JB: It's so powerful. Richard Ford, who's won the Pulitzer Prize,
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says that dyslexia helped him write sentences.
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He had to embrace this challenge, and I use that word
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intentionally. He didn't have to overcome dyslexia.
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He had to learn from it. He had to learn to hear the music
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in language.
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Artists also speak about how pushing up against
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the limits of what they can do, sometimes pushing
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into what they can't do, helps them focus
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on finding their own voice.
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The sculptor Richard Serra talks about how,
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as a young artist, he thought he was a painter,
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and he lived in Florence after graduate school.
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While he was there, he traveled to Madrid,
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where he went to the Prado to see this picture
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by the Spanish painter Diego Velázquez.
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It's from 1656, and it's called "Las Meninas,"
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and it's the picture of a little princess
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and her ladies-in-waiting, and if you look over
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that little blonde princess's shoulder, you'll see a mirror,
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and reflected in it are her parents, the King and Queen
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of Spain, who would be standing where you might stand
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to look at the picture.
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As he often did, Velázquez put himself in this painting too.
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He's standing on the left with his paintbrush in one hand
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and his palette in the other.
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Richard Serra: I was standing there looking at it,
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and I realized that Velázquez was looking at me,
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and I thought, "Oh. I'm the subject of the painting."
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And I thought, "I'm not going to be able to do that painting."
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I was to the point where I was using a stopwatch
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and painting squares out of randomness,
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and I wasn't getting anywhere. So I went back and dumped
08:49
all my paintings in the Arno, and I thought, I'm going to just start playing around.
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JB: Richard Serra says that so nonchalantly, you might
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have missed it. He went and saw this painting by a guy
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who'd been dead for 300 years, and realized,
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"I can't do that," and so Richard Serra went back
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to his studio in Florence, picked up all of his work
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up to that point, and threw it in a river.
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Richard Serra let go of painting at that moment,
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but he didn't let go of art. He moved to New York City,
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and he put together a list of verbs
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— to roll, to crease, to fold —
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more than a hundred of them, and as he said,
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he just started playing around. He did these things
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to all kinds of material. He would take a huge sheet of lead
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and roll it up and unroll it. He would do the same thing
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to rubber, and when he got to the direction "to lift,"
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he created this, which is in the Museum of Modern Art.
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Richard Serra had to let go of painting
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in order to embark on this playful exploration
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that led him to the work that he's known for today:
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huge curves of steel that require our time and motion
10:00
to experience. In sculpture,
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Richard Serra is able to do what he couldn't do in painting.
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He makes us the subject of his art.
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So experience and challenge
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and limitations are all things we need to embrace
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for creativity to flourish.
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There's a fourth embrace, and it's the hardest.
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It's the embrace of loss,
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the oldest and most constant of human experiences.
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In order to create, we have to stand in that space
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between what we see in the world and what we hope for,
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looking squarely at rejection, at heartbreak,
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at war, at death.
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That's a tough space to stand in.
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The educator Parker Palmer calls it "the tragic gap,"
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tragic not because it's sad but because it's inevitable,
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and my friend Dick Nodel likes to say,
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"You can hold that tension like a violin string
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and make something beautiful."
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That tension resonates in the work of the photographer
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Joel Meyerowitz, who at the beginning of his career was
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known for his street photography, for capturing a moment
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on the street, and also for his beautiful photographs
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of landscapes -- of Tuscany, of Cape Cod,
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of light.
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Joel is a New Yorker, and his studio for many years
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was in Chelsea, with a straight view downtown
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to the World Trade Center, and he photographed
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those buildings in every sort of light.
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You know where this story goes.
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On 9/11, Joel wasn't in New York. He was out of town,
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but he raced back to the city, and raced down to the site
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of the destruction.
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Joel Meyerowitz: And like all the other passersby,
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I stood outside the chain link fence on Chambers
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and Greenwich, and all I could see was the smoke
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and a little bit of rubble, and I raised my camera
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to take a peek, just to see if there was something to see,
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and some cop, a lady cop, hit me on my shoulder,
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and said, "Hey, no pictures!"
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And it was such a blow that it woke me up,
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in the way that it was meant to be, I guess.
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And when I asked her why no pictures, she said,
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"It's a crime scene. No photographs allowed."
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And I asked her, "What would happen if I was a member
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of the press?" And she told me,
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"Oh, look back there," and back a block was the press corps
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tied up in a little penned-in area,
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and I said, "Well, when do they go in?"
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and she said, "Probably never."
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And as I walked away from that, I had this crystallization,
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probably from the blow, because it was an insult in a way.
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I thought, "Oh, if there's no pictures,
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then there'll be no record. We need a record."
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And I thought, "I'm gonna make that record.
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I'll find a way to get in, because I don't want to
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see this history disappear."
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JB: He did. He pulled in every favor he could,
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and got a pass into the World Trade Center site,
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where he photographed for nine months almost every day.
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Looking at these photographs today brings back
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the smell of smoke that lingered on my clothes
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when I went home to my family at night.
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My office was just a few blocks away.
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But some of these photographs are beautiful,
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and we wondered, was it difficult for Joel Meyerowitz
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to make such beauty out of such devastation?
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JM: Well, you know, ugly, I mean, powerful
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and tragic and horrific and everything, but
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it was also as, in nature, an enormous event
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that was transformed after the fact into this residue,
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and like many other ruins
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— you go to the ruins of the Colosseum or the ruins of a cathedral someplace —
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and they take on a new meaning when you watch the weather.
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I mean, there were afternoons I was down there,
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and the light goes pink and there's a mist in the air
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and you're standing in the rubble, and I found myself
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recognizing both the inherent beauty of nature
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and the fact that nature, as time,
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is erasing this wound.
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Time is unstoppable, and it transforms the event.
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It gets further and further away from the day,
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and light and seasons temper it in some way,
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and it's not that I'm a romantic. I'm really a realist.
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The reality is, there's the Woolworth Building
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in a veil of smoke from the site, but it's now like a scrim
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across a theater, and it's turning pink,
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you know, and down below there are hoses spraying,
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and the lights have come on for the evening, and the water
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is turning acid green because the sodium lamps are on,
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and I'm thinking, "My God, who could dream this up?"
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But the fact is, I'm there, it looks like that,
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you have to take a picture.
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JB: You have to take a picture. That sense of urgency,
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of the need to get to work, is so powerful in Joel's story.
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When I saw Joel Meyerowitz recently, I told him how much
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I admired his passionate obstinacy, his determination
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to push through all the bureaucratic red tape to get to work,
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and he laughed, and he said, "I'm stubborn,
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but I think what's more important
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is my passionate optimism."
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The first time I told these stories, a man in the audience
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raised his hand and said, "All these artists talk about
15:45
their work, not their art, which has got me thinking about
15:48
my work and where the creativity is there,
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and I'm not an artist." He's right. We all wrestle
15:56
with experience and challenge, limits and loss.
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Creativity is essential to all of us,
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whether we're scientists or teachers,
16:07
parents or entrepreneurs.
16:10
I want to leave you with another
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image of a Japanese tea bowl. This one
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is at the Freer Gallery in Washington, D.C.
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It's more than a hundred years old and you can still see
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the fingermarks where the potter pinched it.
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But as you can also see, this one did break
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at some point in its hundred years.
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But the person who put it back together,
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instead of hiding the cracks,
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decided to emphasize them, using gold lacquer to repair it.
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This bowl is more beautiful now, having been broken,
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than it was when it was first made,
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and we can look at those cracks, because
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they tell the story that we all live,
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of the cycle of creation and destruction,
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of control and letting go, of picking up the pieces
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and making something new.
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Thank you. (Applause)
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Translated by Joseph Geni
Reviewed by Morton Bast

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About the Speaker:

Julie Burstein - Writer and radio producer
As a producer, Julie Burstein builds places to talk (brilliantly) about creative work. Her book "Spark: How Creativity Works" shares what she has learned.

Why you should listen

From where does creativity flow? In 2000, Julie Burstein created Public Radio International's show Studio 360 to explore pop culture and the arts. Hosted by novelist Kurt Andersen and produced at WNYC, the show is a guide to what's interesting now -- and asks deep questions about the drive behind creative work. Now, Burstein has written Spark: How Creativity Works, filled with stories about artists, writers and musicians (like Chuck Close, Isabel Allende, Patti Lupone). Burstein is the host of pursuitofspark.com full of conversations about creative approaches to the challenges, possibilities and pleasures of everyday life and work. She also "loves sitting in for Leonard Lopate."

More profile about the speaker
Julie Burstein | Speaker | TED.com