Peter Gabriel was a founding member of the extraordinarily successful progressive rock band Genesis. He left the band in 1975 to go solo and, in 1980, set up the international arts festival WOMAD (which stands for World of Music, Arts and Dance) and the record label Real World, both to champion music and artistic innovation from all over the world. Gabriel's stop motion video for "Sledgehammer" has been named the most-played music video in the history of MTV.
Gabriel is also very interested in human rights. In 1992, he co-founded WITNESS.org, an organization that helps human rights activists and citizen witnesses worldwide make change happen through the use of video. The organization not only distributes digital cameras to empower people to document human-rights abuses, but provides a platform for the spread of video that reveals what is really going on in places all over the globe.
In 2007, Gabriel also co-founded theElders.org with Richard Branson and Nelson Mandela, an independent group of global leaders working together for peace and human rights.