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TED2008

Alisa Miller: The news about the news

March 3, 2008

Alisa Miller, head of Public Radio International, talks about why -- though we want to know more about the world than ever -- the US media is actually showing less. Eye-opening stats and graphs.

Alisa Miller - CEO, Public Radio International (PRI)
As the CEO of Public Radio International, Alisa Miller works to bring the most significant news stories to millions -- empowering Americans with the knowledge to make choices in an interconnected world. Full bio

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Double-click the English subtitles below to play the video.
How does the news shape the way we see the world?
00:18
Here's the world based on the way it looks -- based on landmass.
00:22
And here's how news shapes what Americans see.
00:28
This map -- (Applause) -- this map shows the number of seconds
00:35
that American network and cable news organizations dedicated to news stories,
00:49
by country, in February of 2007 -- just one year ago.
00:54
Now, this was a month when North Korea agreed to dismantle its nuclear facilities.
00:59
There was massive flooding in Indonesia.
01:05
And in Paris, the IPCC released its study confirming man's impact on global warming.
01:09
The U.S. accounted for 79 percent of total news coverage.
01:17
And when we take out the U.S. and look at the remaining 21 percent,
01:22
we see a lot of Iraq -- that's that big green thing there -- and little else.
01:27
The combined coverage of Russia, China and India, for example, reached just one percent.
01:34
When we analyzed all the news stories and removed just one story,
01:42
here's how the world looked.
01:48
What was that story? The death of Anna Nicole Smith.
01:50
This story eclipsed every country except Iraq,
01:57
and received 10 times the coverage of the IPCC report.
02:00
And the cycle continues;
02:06
as we all know, Britney has loomed pretty large lately.
02:08
So, why don't we hear more about the world?
02:11
One reason is that news networks have reduced the number of their foreign bureaus by half.
02:14
Aside from one-person ABC mini-bureaus in Nairobi, New Delhi and Mumbai,
02:20
there are no network news bureaus in all of Africa, India or South America
02:29
-- places that are home to more than two billion people.
02:37
The reality is that covering Britney is cheaper.
02:43
And this lack of global coverage is all the more disturbing
02:48
when we see where people go for news.
02:51
Local TV news looms large,
02:54
and unfortunately only dedicates 12 percent of its coverage to international news.
02:58
And what about the web?
03:03
The most popular news sites don't do much better.
03:05
Last year, Pew and the Colombia J-School analyzed the 14,000 stories
03:09
that appeared on Google News' front page.
03:14
And they, in fact, covered the same 24 news events.
03:17
Similarly, a study in e-content showed that much of global news from U.S. news creators
03:21
is recycled stories from the AP wire services and Reuters,
03:26
and don't put things into a context that people can understand their connection to it.
03:30
So, if you put it all together, this could help explain why today's college graduates,
03:34
as well as less educated Americans,
03:39
know less about the world than their counterparts did 20 years ago.
03:41
And if you think it's simply because we are not interested,
03:44
you would be wrong.
03:50
In recent years, Americans who say they closely follow global news most of the time
03:52
grew to over 50 percent.
03:59
The real question: is this distorted worldview what we want for Americans
04:01
in our increasingly interconnected world?
04:09
I know we can do better.
04:12
And can we afford not to? Thank you.
04:15

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Alisa Miller - CEO, Public Radio International (PRI)
As the CEO of Public Radio International, Alisa Miller works to bring the most significant news stories to millions -- empowering Americans with the knowledge to make choices in an interconnected world.

Why you should listen

Alisa Miller wants to define the future of how people will engage with storytelling and technology. She's CEO of PRI, Public Radio International, and is leading the organization’s transformation from a creator and distributor of news and audio into a multiplatform medium that informs and enables millions of people to act on stories that move them. An advocate for global perspectives in the news, she recently launched the Across Women's Lives Initiative at the Clinton Global Initiative to increase news coverage and engagement around global women’s issues.

The original video is available on TED.com
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