With his blockbuster TV hit All in the Family, Norman Lear introduced new icons -- Archie and Edith Bunker -- while simultaneously redefining television and its role in America’s moral conscience. The series spawned hit spin-offs like The Jeffersons, One Day at a Time and Maude, making Lear a household name throughout the 1970s and 1980s.
Lear’s free-speech activism dovetails with his entertainment career. In 1981, Lear founded People for the American Way in response to a wave of religious fundamentalism he viewed as a threat to the separation of church and state. In 2001, he purchased an early print of the Declaration of Independence, showing it throughout the US as part of the Declaration of Independence Road Trip.
Lear's memoir, Even This I Get to Experience, was released in 2014. The PBS documentary series American Masters will release Norman Lear: Just Another Version of You in theaters July 2016 and on PBS and Netflix Fall 2016.
Under Eric Hirshberg's leadership, Activision has delivered the largest entertainment launch in history three times with Call of Duty, the biggest new franchise launch in the industry's history with Destiny, and both the biggest kids' game and the biggest action figure line in the world with Skylanders. All of this has helped Activision Blizzard to be named as one of the 50 most innovative companies in the world by Fast Company and one of the 100 best places to work by Fortune.
Before his time at Activision, Hirshberg built the award winning advertising agency, Deutsch LA as its Co-CEO/Chief Creative Officer. Under Eric's leadership, DeutschLA was named Agency of the Year seven times. Hirshberg has been named one of the 10 most influential people in marketing by Advertising Age Magazine and one of the 50 most creative people in business by Creativity Magazine.
Hirshberg also sits on the boards of the UCLA School of the Arts and Architecture and The X-Prize Foundation. In 2015, Hirshberg gave the commencement address for the School of the Arts and Architecture on June 13, 2015.