ABOUT THE SPEAKER
Giorgia Lupi - Information designer
Giorgia Lupi sees beauty in data. She challenges the impersonality that data communicate, designing engaging visual narratives that re-connect numbers to what they stand for: stories, people, ideas.

Why you should listen

What sets Giorgia Lupi apart is her humanistic approach to the world of data.

Her work frequently crosses the divide between digital, print and handcrafted representations of information: primarily, she draws with data. She has a passion for and obsession with data, the material she uses to tell stories, and the lens through which she sees the world.

Data are often considered to be very impersonal, boring and clinical, but Lupi's work proves the opposite. She makes sense of data with a curious mind and a heterogeneous arsenal, which ranges from digital technology to exhausting and repetitive manual labor. She believes we will ultimately unlock the full potential of data only when we embrace their nature, and make them part of our lives, which will inevitably make data more human in the process.

Trained as an architect, Lupi has always been driven by opposing forces: analysis and intuition, logic and beauty, numbers and images. True to these dichotomies, in 2011 she started both her own company and studying for a PhD. She earned her ddoctorate in design at Politecnico di Milano, where she focused on information mapping, and she is now the design director and co-founder of Accurat, a global, data-driven research, design and innovation firm with offices in Milan and New York. She relocated from Italy to New York City, where she now lives.

Thanks to her work and research, Giorgia is a prominent voice in the world of data. She has spoken at numerous events, universities and institutions around the world, including the Museum of Modern Art, the Guggenheim Museum, PopTech Conference, Eyeo Festival, Fast Company Innovation by Design, New York University, Columbia University and the New York Public Library. She has been featured in major international outlets such as the New York Times, The Guardian, the Washington Post, NPR, BBC, TIME magazine, National Geographic, Scientific American, Popular Science, Wired, Vogue, Vanity Fair, Monocle and more. Her work has been exhibited at the Design Museum, the Science Museum, and Somerset House in London; the New York Hall of Science and the Storefront for Art and Architecture in New York; at the Triennale Design Museum and the Design Week in Milan, among others.

With her company, Accurat, she has worked with major international clients including IBM, Google, Microsoft, the United Nations, the World Health Organization, the World Economic Forum, the European Union, the Louis Vuitton-Moet-Hennessy Group, Fiat Chrysler Automobiles, J.P. Morgan Asset Management, Unicredit Group and KPMG Advisory.

Giorgia is the co-author of Dear Data, an aspirational hand-drawn data visualization book that explores the more slippery details of daily life through data, revealing the patterns that inform our decisions and affect our relationships.

Her work is part of the permanent collection of the Museum of Modern Art.

More profile about the speaker
Giorgia Lupi | Speaker | TED.com
TEDNYC

Giorgia Lupi: How we can find ourselves in data

Filmed:
1,279,894 views

Giorgia Lupi uses data to tell human stories, adding nuance to numbers. In this charming talk, she shares how we can bring personality to data, visualizing even the mundane details of our daily lives and transforming the abstract and uncountable into something that can be seen, felt and directly reconnected to our lives.
- Information designer
Giorgia Lupi sees beauty in data. She challenges the impersonality that data communicate, designing engaging visual narratives that re-connect numbers to what they stand for: stories, people, ideas. Full bio

Double-click the English transcript below to play the video.

00:12
This is what my last week looked like.
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What I did,
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who I was with,
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the main sensations I had
for every waking hour ...
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If the feeling came as I thought of my dad
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who recently passed away,
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or if I could have just definitely
avoided the worries and anxieties.
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And if you think I'm a little obsessive,
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you're probably right.
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But clearly, from this visualization,
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you can learn much more about me
than from this other one,
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which are images you're
probably more familiar with
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and which you possibly even have
on your phone right now.
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Bar charts for the steps you walked,
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pie charts for the quality
of your sleep --
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the path of your morning runs.
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In my day job, I work with data.
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I run a data visualization design company,
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01:00
and we design and develop ways
to make information accessible
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through visual representations.
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What my job has taught me over the years
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is that to really understand data
and their true potential,
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01:12
sometimes we actually
have to forget about them
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and see through them instead.
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Because data are always
just a tool we use to represent reality.
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They're always used
as a placeholder for something else,
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but they are never the real thing.
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01:27
But let me step back for a moment
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to when I first understood
this personally.
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In 1994, I was 13 years old.
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I was a teenager in Italy.
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I was too young
to be interested in politics,
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but I knew that a businessman,
Silvio Berlusconi,
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was running for president
for the moderate right.
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We lived in a very liberal town,
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and my father was a politician
for the Democratic Party.
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And I remember that no one thought
that Berlusconi could get elected --
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that was totally not an option.
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But it happened.
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And I remember the feeling very vividly.
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It was a complete surprise,
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as my dad promised that in my town
he knew nobody who voted for him.
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This was the first time
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when the data I had gave me
a completely distorted image of reality.
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My data sample was actually
pretty limited and skewed,
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so probably it was because of that,
I thought, I lived in a bubble,
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and I didn't have enough chances
to see outside of it.
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Now, fast-forward to November 8, 2016
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in the United States.
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The internet polls,
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statistical models,
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all the pundits agreeing on a possible
outcome for the presidential election.
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It looked like we had
enough information this time,
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and many more chances to see outside
the closed circle we lived in --
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but we clearly didn't.
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The feeling felt very familiar.
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I had been there before.
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I think it's fair to say
the data failed us this time --
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and pretty spectacularly.
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We believed in data,
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03:00
but what happened,
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even with the most respected newspaper,
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is that the obsession to reduce everything
to two simple percentage numbers
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to make a powerful headline
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made us focus on these two digits
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and them alone.
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In an effort to simplify the message
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and draw a beautiful,
inevitable red and blue map,
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we lost the point completely.
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We somehow forgot
that there were stories --
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stories of human beings
behind these numbers.
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In a different context,
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but to a very similar point,
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a peculiar challenge was presented
to my team by this woman.
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She came to us with a lot of data,
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but ultimately she wanted to tell
one of the most humane stories possible.
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She's Samantha Cristoforetti.
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She has been the first
Italian woman astronaut,
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and she contacted us before being launched
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on a six-month-long expedition
to the International Space Station.
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She told us, "I'm going to space,
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and I want to do something meaningful
with the data of my mission
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to reach out to people."
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A mission to the
International Space Station
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comes with terabytes of data
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about anything you can possibly imagine --
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the orbits around Earth,
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the speed and position of the ISS
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and all of the other thousands
of live streams from its sensors.
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We had all of the hard data
we could think of --
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just like the pundits
before the election --
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but what is the point
of all these numbers?
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People are not interested
in data for the sake of it,
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because numbers are never the point.
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They're always the means to an end.
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The story we needed to tell
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is that there is a human being
in a teeny box
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flying in space above your head,
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and that you can actually see her
with your naked eye on a clear night.
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So we decided to use data
to create a connection
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between Samantha and all of the people
looking at her from below.
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We designed and developed
what we called "Friends in Space,"
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a web application that simply
lets you say "hello" to Samantha
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from where you are,
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and "hello" to all the people
who are online at the same time
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from all over the world.
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And all of these "hellos"
left visible marks on the map
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as Samantha was flying by
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and as she was actually
waving back every day at us
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using Twitter from the ISS.
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This made people see the mission's data
from a very different perspective.
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It all suddenly became much more
about our human nature and our curiosity,
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rather than technology.
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So data powered the experience,
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but stories of human beings
were the drive.
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The very positive response
of its thousands of users
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taught me a very important lesson --
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that working with data
means designing ways
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to transform the abstract
and the uncountable
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into something that can be seen,
felt and directly reconnected
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to our lives and to our behaviors,
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something that is hard to achieve
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if we let the obsession for the numbers
and the technology around them
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lead us in the process.
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But we can do even more to connect data
to the stories they represent.
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We can remove technology completely.
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A few years ago, I met this other woman,
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Stefanie Posavec --
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a London-based designer who shares with me
the passion and obsession about data.
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06:17
We didn't know each other,
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but we decided to run
a very radical experiment,
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starting a communication using only data,
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no other language,
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and we opted for using no technology
whatsoever to share our data.
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In fact, our only means of communication
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would be through
the old-fashioned post office.
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For "Dear Data," every week for one year,
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we used our personal data
to get to know each other --
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personal data around weekly
shared mundane topics,
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from our feelings
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to the interactions with our partners,
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from the compliments we received
to the sounds of our surroundings.
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Personal information
that we would then manually hand draw
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on a postcard-size sheet of paper
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that we would every week
send from London to New York,
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where I live,
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and from New York to London,
where she lives.
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The front of the postcard
is the data drawing,
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and the back of the card
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contains the address
of the other person, of course,
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and the legend for how
to interpret our drawing.
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The very first week into the project,
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we actually chose
a pretty cold and impersonal topic.
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How many times do we
check the time in a week?
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So here is the front of my card,
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and you can see that every little symbol
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represents all of the times
that I checked the time,
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positioned for days
and different hours chronologically --
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nothing really complicated here.
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But then you see in the legend
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how I added anecdotal details
about these moments.
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In fact, the different types of symbols
indicate why I was checking the time --
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what was I doing?
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Was I bored? Was I hungry?
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Was I late?
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Did I check it on purpose
or just casually glance at the clock?
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And this is the key part --
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representing the details
of my days and my personality
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through my data collection.
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Using data as a lens or a filter
to discover and reveal, for example,
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my never-ending anxiety for being late,
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even though I'm absolutely always on time.
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Stefanie and I spent one year
collecting our data manually
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to force us to focus on the nuances
that computers cannot gather --
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or at least not yet --
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using data also to explore our minds
and the words we use,
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and not only our activities.
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Like at week number three,
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where we tracked the "thank yous"
we said and were received,
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and when I realized that I thank
mostly people that I don't know.
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Apparently I'm a compulsive thanker
to waitresses and waiters,
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but I definitely don't thank enough
the people who are close to me.
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Over one year,
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the process of actively noticing
and counting these types of actions
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became a ritual.
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It actually changed ourselves.
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09:00
We became much more
in tune with ourselves,
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much more aware of our behaviors
and our surroundings.
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Over one year, Stefanie and I
connected at a very deep level
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through our shared data diary,
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but we could do this only because
we put ourselves in these numbers,
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adding the contexts
of our very personal stories to them.
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It was the only way
to make them truly meaningful
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and representative of ourselves.
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I am not asking you
to start drawing your personal data,
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or to find a pen pal across the ocean.
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But I'm asking you to consider data --
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all kind of data --
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as the beginning of the conversation
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and not the end.
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Because data alone
will never give us a solution.
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And this is why data failed us so badly --
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because we failed to include
the right amount of context
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to represent reality --
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a nuanced, complicated
and intricate reality.
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09:54
We kept looking at these two numbers,
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obsessing with them
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and pretending that our world
could be reduced
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to a couple digits and a horse race,
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while the real stories,
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the ones that really mattered,
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were somewhere else.
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What we missed looking at these stories
only through models and algorithms
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is what I call "data humanism."
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In the Renaissance humanism,
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European intellectuals
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placed the human nature instead of God
at the center of their view of the world.
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I believe something similar
needs to happen
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with the universe of data.
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Now data are apparently
treated like a God --
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keeper of infallible truth
for our present and our future.
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The experiences
that I shared with you today
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taught me that to make data faithfully
representative of our human nature
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and to make sure they will not
mislead us anymore,
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we need to start designing ways
to include empathy, imperfection
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and human qualities
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in how we collect, process,
analyze and display them.
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I do see a place where, ultimately,
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instead of using data
only to become more efficient,
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we will all use data
to become more humane.
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Thank you.
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(Applause)
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ABOUT THE SPEAKER
Giorgia Lupi - Information designer
Giorgia Lupi sees beauty in data. She challenges the impersonality that data communicate, designing engaging visual narratives that re-connect numbers to what they stand for: stories, people, ideas.

Why you should listen

What sets Giorgia Lupi apart is her humanistic approach to the world of data.

Her work frequently crosses the divide between digital, print and handcrafted representations of information: primarily, she draws with data. She has a passion for and obsession with data, the material she uses to tell stories, and the lens through which she sees the world.

Data are often considered to be very impersonal, boring and clinical, but Lupi's work proves the opposite. She makes sense of data with a curious mind and a heterogeneous arsenal, which ranges from digital technology to exhausting and repetitive manual labor. She believes we will ultimately unlock the full potential of data only when we embrace their nature, and make them part of our lives, which will inevitably make data more human in the process.

Trained as an architect, Lupi has always been driven by opposing forces: analysis and intuition, logic and beauty, numbers and images. True to these dichotomies, in 2011 she started both her own company and studying for a PhD. She earned her ddoctorate in design at Politecnico di Milano, where she focused on information mapping, and she is now the design director and co-founder of Accurat, a global, data-driven research, design and innovation firm with offices in Milan and New York. She relocated from Italy to New York City, where she now lives.

Thanks to her work and research, Giorgia is a prominent voice in the world of data. She has spoken at numerous events, universities and institutions around the world, including the Museum of Modern Art, the Guggenheim Museum, PopTech Conference, Eyeo Festival, Fast Company Innovation by Design, New York University, Columbia University and the New York Public Library. She has been featured in major international outlets such as the New York Times, The Guardian, the Washington Post, NPR, BBC, TIME magazine, National Geographic, Scientific American, Popular Science, Wired, Vogue, Vanity Fair, Monocle and more. Her work has been exhibited at the Design Museum, the Science Museum, and Somerset House in London; the New York Hall of Science and the Storefront for Art and Architecture in New York; at the Triennale Design Museum and the Design Week in Milan, among others.

With her company, Accurat, she has worked with major international clients including IBM, Google, Microsoft, the United Nations, the World Health Organization, the World Economic Forum, the European Union, the Louis Vuitton-Moet-Hennessy Group, Fiat Chrysler Automobiles, J.P. Morgan Asset Management, Unicredit Group and KPMG Advisory.

Giorgia is the co-author of Dear Data, an aspirational hand-drawn data visualization book that explores the more slippery details of daily life through data, revealing the patterns that inform our decisions and affect our relationships.

Her work is part of the permanent collection of the Museum of Modern Art.

More profile about the speaker
Giorgia Lupi | Speaker | TED.com