TEDGlobal 2010

Chris Anderson: How web video powers global innovation

Filmed:

TED's Chris Anderson says the rise of web video is driving a worldwide phenomenon he calls Crowd Accelerated Innovation -- a self-fueling cycle of learning that could be as significant as the invention of print. But to tap into its power, organizations will need to embrace radical openness. And for TED, it means the dawn of a whole new chapter ...

- TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading. Full bio

If nothing else, at least I've discovered
00:15
what it is we put our speakers through:
00:18
sweaty palms, sleepless nights,
00:20
a wholly unnatural fear of clocks.
00:23
I mean, it's quite brutal.
00:26
And I'm also a little nervous about this.
00:29
There are nine billion humans coming our way.
00:33
Now, the most optimistic dreams
00:36
can get dented by the prospect
00:38
of people plundering the planet.
00:41
But recently, I've become intrigued
00:44
by a different way of thinking of large human crowds,
00:47
because there are circumstances
00:50
where they can do something really cool.
00:52
It's a phenomenon that I think
00:54
any organization or individual can tap into.
00:56
It certainly impacted the way we think about TED's future,
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and perhaps the world's future overall.
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So, let's explore.
01:05
The story starts with just a single person,
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a child, behaving a little strangely.
01:09
This kid is known online as Lil Demon.
01:13
He's doing tricks here, dance tricks,
01:16
that probably no six-year-old in history ever managed before.
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How did he learn them?
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And what drove him to spend the hundreds of hours of practice
01:23
this must have taken?
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Here's a clue.
01:28
(Video) Lil Demon: ♫ Step your game up. Oh. Oh. ♫
01:30
♫ Step your game up. Oh. Oh. ♫
01:33
Chris Anderson: So, that was sent to me by this man,
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a filmmaker, Jonathan Chu,
01:39
who told me that was the moment he realized
01:41
the Internet was causing dance to evolve.
01:43
This is what he said at TED in February.
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In essence,
01:50
dancers were challenging each other online to get better;
01:52
incredible new dance skills were being invented;
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even the six-year-olds were joining in.
01:57
It felt like a revolution.
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And so Jon had a brilliant idea:
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He went out to recruit the best of the best dancers
02:04
off of YouTube
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to create this dance troupe --
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The League of Extraordinary Dancers, the LXD.
02:11
I mean, these kids were web-taught,
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but they were so good that they got to play at the Oscars this year.
02:16
And at TED here in February,
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their passion and brilliance just took our breath away.
02:22
So, this story
02:26
of the evolution of dance
02:28
seems strangely familiar.
02:30
You know, a while after TEDTalks started taking off,
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we noticed that speakers
02:35
were starting to spend a lot more time in preparation.
02:37
It was resulting in incredible new talks like these two.
02:40
... Months of preparation
02:43
crammed into 18 minutes,
02:45
raising the bar cruelly for the next generation of speakers,
02:47
with the effects that we've seen this week.
02:50
It's not as if J.J. and Jill
02:52
actually ended their talks saying, "Step your game up,"
02:55
but they might as well have.
02:57
So, in both of these cases,
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you've got these cycles of improvement,
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apparently driven
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by people watching web video.
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What is going on here?
03:08
Well, I think it's the latest iteration of a phenomenon we can call
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"crowd-accelerated innovation."
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And there are just three things you need for this thing to kick into gear.
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You can think of them
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as three dials on a giant wheel.
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You turn up the dials, the wheel starts to turn.
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And the first thing you need is ... a crowd,
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a group of people who share a common interest.
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The bigger the crowd,
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the more potential innovators there are.
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That's important, but actually most people in the crowd
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occupy these other roles.
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They're creating the ecosystem
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from which innovation emerges.
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The second thing you need is light.
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You need clear, open visibility
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of what the best people in that crowd are capable of,
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because that is how you will learn
03:52
how you will be empowered to participate.
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And third, you need desire.
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You know, innovation's hard work.
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It's based on hundreds of hours of research, of practice.
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Absent desire, not going to happen.
04:05
Now, here's an example -- pre-Internet --
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of this machine in action.
04:10
Dancers at a street corner --
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it's a crowd, a small one,
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but they can all obviously see what each other can do.
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And the desire part comes, I guess,
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from social status, right?
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Best dancer walks tall, gets the best date.
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There's probably going to be some innovation happening here.
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But on the web,
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all three dials are ratcheted right up.
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The dance community is now global.
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There's millions connected.
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And amazingly,
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you can still see what the best can do,
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because the crowd itself shines a light on them,
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either directly, through comments, ratings,
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email, Facebook, Twitter,
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or indirectly,
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through numbers of views,
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through links that point Google there.
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So, it's easy to find the good stuff,
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and when you've found it, you can watch it in close-up repeatedly
04:58
and read what hundreds of people have written about it.
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That's a lot of light.
05:03
But the desire element
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is really dialed way up.
05:07
I mean, you might just be a kid with a webcam,
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but if you can do something that goes viral,
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you get to be seen by the equivalent
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of sports stadiums crammed with people.
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You get hundreds of strangers writing excitedly about you.
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And even if it's not that eloquent -- and it's not --
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it can still really make your day.
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So, this possibility
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of a new type of global recognition,
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I think, is driving huge amounts of effort.
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And it's important to note that it's not just the stars who are benefiting:
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because you can see the best, everyone can learn.
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Also, the system is self-fueling.
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It's the crowd that shines the light and fuels the desire,
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but the light and desire are a lethal one-two combination
05:53
that attract new people to the crowd.
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So, this is a model
05:59
that pretty much any organization could use
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to try and nurture its own cycle
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of crowd-accelerated innovation.
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Invite the crowd, let in the light,
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dial up the desire.
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And the hardest part about that is probably the light,
06:13
because it means you have to open up,
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you have to show your stuff to the world.
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It's by giving away what you think is your deepest secret
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that maybe millions of people
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are empowered to help improve it.
06:28
And, very happily, there's one class of people
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who really can't make use of this tool.
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The dark side of the web
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is allergic to the light.
06:37
I don't think we're going to see terrorists, for example,
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publishing their plans online and saying to the world,
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"Please, could you help us to actually
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make them work this time?"
06:45
But you can publish your stuff online.
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And if you can get that wheel to turn,
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look out.
06:52
So, at TED,
06:54
we've become a little obsessed with this idea of openness.
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In fact, my colleague, June Cohen, has taken to calling it "radical openness,"
06:59
because it works for us each time.
07:02
We opened up our talks to the world,
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and suddenly there are millions of people out there
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helping spread our speakers' ideas,
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and thereby making it easier for us
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to recruit and motivate the next generation of speakers.
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By opening up our translation program,
07:16
thousands of heroic volunteers --
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some of them watching online right now, and thank you! --
07:20
have translated our talks
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into more than 70 languages,
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thereby tripling our viewership in non-English-speaking countries.
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By giving away our TEDx brand,
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we suddenly have a thousand-plus
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live experiments in the art of spreading ideas.
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And these organizers,
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they're seeing each other, they're learning from each other.
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We are learning from them.
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We're getting great talks back from them.
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The wheel is turning.
07:48
Okay, step back a minute.
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I mean, it's really not news for me to tell you
07:52
that innovation emerges out of groups.
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You know, we've heard that this week --
07:57
this romantic notion of the lone genius
07:59
with the "eureka!" moment that changes the world
08:01
is misleading.
08:04
Even he said that, and he would know.
08:06
We're a social species.
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We spark off each other.
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It's also not news
08:13
to say that the Internet has accelerated innovation.
08:15
For the past 15 years,
08:18
powerful communities have been connecting online,
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sparking off each other.
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If you take programmers,
08:24
you know, the whole open-source movement
08:26
is a fantastic instance of crowd-accelerated innovation.
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But what's key here is,
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the reason these groups have been able to connect
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is because their work output is of the type
08:37
that can be easily shared digitally --
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a picture, a music file,
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software.
08:45
And that's why what I'm excited about,
08:48
and what I think is under-reported,
08:50
is the significance of the rise
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of online video.
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This is the technology
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that's going to allow the rest of the world's talents to be shared digitally,
09:00
thereby launching a whole new cycle
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of crowd-accelerated innovation.
09:05
The first few years of the web
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were pretty much video-free,
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for this reason: video files are huge; the web couldn't handle them.
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But in the last 10 years,
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bandwidth has exploded a hundredfold.
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Suddenly, here we are.
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Humanity watches 80 million hours of YouTube every day.
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Cisco actually estimates that, within four years,
09:25
more than 90 percent of the web's data will be video.
09:28
If it's all puppies, porn and piracy,
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we're doomed.
09:34
I don't think it will be.
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Video is high-bandwidth for a reason.
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It packs a huge amount of data,
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and our brains are uniquely wired to decode it.
09:44
Here, let me introduce you to Sam Haber.
09:47
He's a unicyclist.
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Before YouTube,
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there was no way for him to discover
09:54
his sport's true potential,
09:56
because you can't communicate this stuff in words, right?
09:58
But looking at video clips posted by strangers,
10:01
a world of possibility opens up for him.
10:04
Suddenly, he starts to emulate and then to innovate.
10:07
And a global community of unicyclists discover each other online,
10:10
inspire each other to greatness.
10:13
And there are thousands of other examples of this happening --
10:15
of video-driven evolution of skills,
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ranging from the physical to the artful.
10:20
And I have to tell you,
10:23
as a former publisher of hobbyist magazines,
10:25
I find this strangely beautiful.
10:27
I mean, there's a lot of passion right here on this screen.
10:29
But if Rube Goldberg machines
10:32
and video poetry aren't quite your cup of tea,
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how about this.
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Jove is a website
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that was founded to encourage scientists
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to publish their peer-reviewed research
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on video.
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There's a problem with a traditional scientific paper.
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It can take months for a scientist in another lab
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to figure out how to replicate the experiments
10:55
that are described in print.
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Here's one such frustrated scientist,
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Moshe Pritsker, the founder of Jove.
11:01
He told me that the world is wasting
11:03
billions of dollars on this.
11:05
But look at this video.
11:07
I mean, look: if you can show
11:09
instead of just describing,
11:11
that problem goes away.
11:13
So it's not far-fetched to say
11:15
that, at some point,
11:17
online video is going to dramatically accelerate scientific advance.
11:19
Here's another example
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that's close to our hearts at TED,
11:25
where video is sometimes more powerful than print --
11:27
the sharing of an idea.
11:30
Why do people like watching TEDTalks?
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All those ideas are already out there in print.
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It's actually faster to read than to view.
11:40
Why would someone bother?
11:42
Well, so, there's some showing as well as telling.
11:44
But even leaving the screen out of it,
11:47
there's still a lot more being transferred than just words.
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And in that non-verbal portion, there's some serious magic.
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Somewhere hidden in the physical gestures,
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the vocal cadence, the facial expressions,
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the eye contact,
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the passion,
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the kind of awkward, British body language,
12:06
the sense of how the audience are reacting,
12:09
there are hundreds of subconscious clues
12:12
that go to how well you will understand,
12:14
and whether you're inspired --
12:17
light, if you like,
12:19
and desire.
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Incredibly, all of this can be communicated
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on just a few square inches of a screen.
12:25
Reading and writing are actually
12:28
relatively recent inventions.
12:30
Face-to-face communication has been fine-tuned
12:32
by millions of years of evolution.
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That's what's made it into this mysterious, powerful thing it is.
12:36
Someone speaks,
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there's resonance in all these receiving brains,
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the whole group acts together.
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I mean, this is the connective tissue
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of the human superorganism in action.
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It's probably driven our culture for millennia.
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500 years ago, it ran into
12:51
a competitor with a lethal advantage.
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It's right here.
12:55
Print scaled.
12:57
The world's ambitious innovators and influencers
13:00
now could get their ideas to spread far and wide,
13:02
and so the art of the spoken word
13:05
pretty much withered on the vine.
13:07
But now, in the blink of an eye,
13:09
the game has changed again.
13:12
It's not too much to say
13:14
that what Gutenberg did for writing,
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online video can now do for face-to-face communication.
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So, that primal medium,
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which your brain is exquisitely wired for ...
13:25
that just went global.
13:28
Now, this is big.
13:31
We may have to reinvent an ancient art form.
13:33
I mean, today, one person speaking
13:36
can be seen by millions,
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shedding bright light on potent ideas,
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creating intense desire
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for learning and to respond --
13:46
and in his case, intense desire to laugh.
13:48
For the first time in human history,
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talented students
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don't have to have their potential and their dreams
13:57
written out of history by lousy teachers.
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They can sit two feet in front of the world's finest.
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Now, TED is just a small part of this.
14:07
I mean, the world's universities are opening up their curricula.
14:10
Thousands of individuals and organizations
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are sharing their knowledge and data online.
14:16
Thousands of people are figuring out new ways
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to learn and, crucially,
14:20
to respond, completing the cycle.
14:22
And so, as we've thought about this,
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you know, it's become clear to us
14:28
what the next stage of TED's evolution has to be.
14:31
TEDTalks can't be a one-way process, one-to-many.
14:34
Our future is many-to-many.
14:37
So, we're dreaming of ways
14:40
to make it easier for you, the global TED community,
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to respond to speakers,
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to contribute your own ideas,
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maybe even your own TEDTalks,
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and to help shine a light on the very best of what's out there.
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Because, if we can bubble up the very best
14:55
from a vastly larger pool,
14:57
this wheel turns.
14:59
Now, is it possible to imagine
15:01
a similar process to this,
15:04
happening to global education overall?
15:06
I mean, does it have to be this painful,
15:09
top-down process?
15:11
Why not a self-fueling cycle
15:13
in which we all can participate?
15:16
It's the participation age, right?
15:18
Schools can't be silos.
15:21
We can't stop learning at age 21.
15:23
What if, in the coming crowd of nine billion ...
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what if that crowd could learn enough
15:31
to be net contributors,
15:34
instead of net plunderers?
15:36
That changes everything, right?
15:39
I mean, that would take more teachers than we've ever had.
15:41
But the good news is they are out there.
15:44
They're in the crowd,
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and the crowd is switching on lights,
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and we can see them for the first time,
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not as an undifferentiated mass of strangers,
15:52
but as individuals we can learn from.
15:55
Who's the teacher?
16:00
You're the teacher.
16:02
You're part of the crowd
16:06
that may be about to launch
16:08
the biggest learning cycle in human history,
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a cycle capable of carrying all of us
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to a smarter, wiser, more beautiful place.
16:16
Here's a group of kids in a village in Pakistan
16:22
near where I grew up.
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Within five years, each of these kids is going to have access
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to a cellphone capable of full-on web video
16:28
and capable of uploading video to the web.
16:31
I mean, is it crazy to think that this girl,
16:34
in the back, at the right, in 15 years,
16:36
might be sharing the idea that keeps the world beautiful
16:38
for your grandchildren?
16:41
It's not crazy; it's actually happening right now.
16:43
I want to introduce you to a good friend of TED
16:46
who just happens to live in Africa's biggest shantytown.
16:49
(Video) Christopher Makau: Hi. My name is Christopher Makau.
16:52
I'm one of the organizers of TEDxKibera.
16:55
There are so many good things which are happening right here in Kibera.
16:58
There's a self-help group.
17:01
They turned a trash place into a garden.
17:03
The same spot, it was a crime spot
17:06
where people were being robbed.
17:09
They used the same trash
17:11
to form green manure.
17:13
The same trash site
17:15
is feeding more than 30 families.
17:17
We have our own film school.
17:20
They are using Flip cameras
17:22
to record, edit,
17:24
and reporting to their own channel,
17:26
Kibera TV.
17:28
Because of a scarcity of land,
17:30
we are using the sacks to grow vegetables,
17:32
and also [we're] able to save on the cost of living.
17:34
Change happens when we see things in a different way.
17:37
Today, I see Kibera in a different way.
17:40
My message to TEDGlobal
17:43
and the entire world is:
17:46
Kibera is a hotbed
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of innovation and ideas.
17:50
(Applause)
17:54
CA: You know what?
18:00
I bet Chris has always been an inspiring guy.
18:03
What's new -- and it's huge --
18:06
is that, for the first time, we get to see him,
18:09
and he can see us.
18:12
Right now, Chris and Kevin
18:14
and Dennis and Dickson and their friends
18:16
are watching us, in Nairobi, right now.
18:18
Guys,
18:21
we've learned from you today.
18:23
Thank you.
18:25
And thank you.
18:27
(Applause)
18:29

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About the Speaker:

Chris Anderson - TED Curator
After a long career in journalism and publishing, Chris Anderson became the curator of the TED Conference in 2002 and has developed it as a platform for identifying and disseminating ideas worth spreading.

Why you should listen

Chris Anderson is the Curator of TED, a nonprofit devoted to sharing valuable ideas, primarily through the medium of 'TED Talks' -- short talks that are offered free online to a global audience.

Chris was born in a remote village in Pakistan in 1957. He spent his early years in India, Pakistan and Afghanistan, where his parents worked as medical missionaries, and he attended an American school in the Himalayas for his early education. After boarding school in Bath, England, he went on to Oxford University, graduating in 1978 with a degree in philosophy, politics and economics.

Chris then trained as a journalist, working in newspapers and radio, including two years producing a world news service in the Seychelles Islands.

Back in the UK in 1984, Chris was captivated by the personal computer revolution and became an editor at one of the UK's early computer magazines. A year later he founded Future Publishing with a $25,000 bank loan. The new company initially focused on specialist computer publications but eventually expanded into other areas such as cycling, music, video games, technology and design, doubling in size every year for seven years. In 1994, Chris moved to the United States where he built Imagine Media, publisher of Business 2.0 magazine and creator of the popular video game users website IGN. Chris eventually merged Imagine and Future, taking the combined entity public in London in 1999, under the Future name. At its peak, it published 150 magazines and websites and employed 2,000 people.

This success allowed Chris to create a private nonprofit organization, the Sapling Foundation, with the hope of finding new ways to tackle tough global issues through media, technology, entrepreneurship and, most of all, ideas. In 2001, the foundation acquired the TED Conference, then an annual meeting of luminaries in the fields of Technology, Entertainment and Design held in Monterey, California, and Chris left Future to work full time on TED.

He expanded the conference's remit to cover all topics, including science, business and key global issues, while adding a Fellows program, which now has some 300 alumni, and the TED Prize, which grants its recipients "one wish to change the world." The TED stage has become a place for thinkers and doers from all fields to share their ideas and their work, capturing imaginations, sparking conversation and encouraging discovery along the way.

In 2006, TED experimented with posting some of its talks on the Internet. Their viral success encouraged Chris to begin positioning the organization as a global media initiative devoted to 'ideas worth spreading,' part of a new era of information dissemination using the power of online video. In June 2015, the organization posted its 2,000th talk online. The talks are free to view, and they have been translated into more than 100 languages with the help of volunteers from around the world. Viewership has grown to approximately one billion views per year.

Continuing a strategy of 'radical openness,' in 2009 Chris introduced the TEDx initiative, allowing free licenses to local organizers who wished to organize their own TED-like events. More than 8,000 such events have been held, generating an archive of 60,000 TEDx talks. And three years later, the TED-Ed program was launched, offering free educational videos and tools to students and teachers.

More profile about the speaker
Chris Anderson | Speaker | TED.com