TEDGlobal 2007
Marisa Fick-Jordan: The wonder of Zulu wire art
Marisa Fick-Jordan comparte la maravilla del arte con alambre Zulu.
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En esta breve charla repleta de imágenes Marisa Fick-Jordan habla acerca de cómo un pueblo Zulu de tejedores tradicionales de alambre han construído un mercado mundial para su deslumbrante trabajo.
Marisa Fick-Jordan - Craft artist, product designer
South African product designer Marisa Fick-Jordan works with Zulu wire artists to develop a sustainable, worldwide market for their bold and shimmering work. Full bio
South African product designer Marisa Fick-Jordan works with Zulu wire artists to develop a sustainable, worldwide market for their bold and shimmering work. Full bio
Double-click the English transcript below to play the video.
00:12
The decorative use of wire in southern Africa
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El uso decorativo del alambre al sur de África
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dates back hundreds of years.
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data de hace cientos de años.
00:17
But modernization actually brought communication
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La modernización trajo consigo la comunicación
00:20
and a whole new material, in the form of telephone wire.
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y un material totalmente nuevo en la forma de alambre telefónico.
00:24
Rural to urban migration meant that newfound industrial materials
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La migración hacia centros urbanos significó que los nuevos materiales
00:29
started to replace hard-to-come-by natural grasses.
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reemplazaron a las hierbas naturales que son difíciles de conseguir.
00:33
So, here you can see the change
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Aquí pueden ver el cambio al...
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from use -- starting to use contemporary materials.
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empezar a usarse materiales contemporáneos.
00:37
These pieces date back from the '40s to the late '50s.
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Las piezas datan de los cuarenta hasta fines de los cincuenta.
00:42
In the '90s, my interest and passion for transitional art forms
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En los noventa mi interés y pasión por formas de arte transitorias
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led me to a new form,
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me guiaron a una nueva forma
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which came from a squatter camp outside Durban.
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que provino de un asentamiento irregular afuera de Durban.
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And I got the opportunity to start working with this community
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Tuve la oportunidad de comenzar a trabajar con esta comunidad
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at that point, and started developing, really,
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en ese momento y comencé realmente a desarrollar
00:57
and mentoring them in terms of scale, in terms of the design.
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y a guiarles en términos de escala y de diseño
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And the project soon grew from five to 50 weavers in about a year.
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El proyecto pronto creció de 5 a 50 tejedoras en casi un año.
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Soon we had outgrown the scrap yards, what they could provide,
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Pronto superamos lo que los parques de chatarra podían ofrecernos
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so we coerced a wire manufacturer to help us,
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y obligamos a un fabricante de alambre a ayudarnos
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and not only to supply the materials on bobbins,
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no sólo a proveernos los materiales en bobinas
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but to produce to our color specifications.
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sino a producir bajo especificaciones de color.
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At the same time, I was thinking, well,
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Al mismo tiempo me puse a pensar que
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there's lots of possibility here to produce contemporary products,
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hay muchas posibilidades para producir artículos contemporáneos
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away from the ethnic, a little bit more contemporary.
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alejándonos de lo étnico y un poco más moderno.
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So I developed a whole range around -- mass-produced range --
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Desarrollé una amplia gama con producción masiva
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that obviously fitted into a much higher-end decor market
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que encajó en un mercado de decoración de más alto nivel
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that could be exported and also service our local market.
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que puede ser exportado y dar servicio al mercado local.
01:41
We started experimenting, as you can see, in terms of shapes,
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Comenzamos experimentando en términos de las formas y
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forms. The scale became very important,
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figuras. La escala se volvió muy importante
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and it's become our pet project. It's successful,
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y se convirtió en nuestro proyecto favorito. Es un éxito,
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it's been running for 12 years. And we supply the Conran shops,
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ha funcionado 12 años y proveemos a las tiendas Conran
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and Donna Karan, and so it's kind of great.
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a Donna Karan y es algo, digamos, grandioso.
02:00
This is our group, our main group of weavers.
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Este es nuestro equipo y grupo de tejedoras.
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They come on a weekly basis to Durban.
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Vienen semanalmente a Durban.
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They all have bank accounts.
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Todas tienen cuentas en un banco.
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They've all moved back to the rural area where they came from.
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Todas se han mudado al área rural de donde son originarias.
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It's a weekly turnaround of production.
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Hacemos una producción semanal.
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This is the community that I originally showed you the slide of.
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Esta es la comunidad que al inicio les mostré en una diapositiva.
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And that's also modernized today,
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Esta también hoy se ha modernizado
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and it's supporting work for 300 weavers.
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y da apoyo a 300 tejedoras
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And the rest says it all.
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Y el resto lo dice todo.
02:24
Thank you very much.
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Muchas gracias.
02:25
(Applause)
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(Aplausos)
ABOUT THE SPEAKER
Marisa Fick-Jordan - Craft artist, product designerSouth African product designer Marisa Fick-Jordan works with Zulu wire artists to develop a sustainable, worldwide market for their bold and shimmering work.
Why you should listen
Marisa Fick-Jordan is the co-author of Wired, the authoritative work on Zulu wire art. Using castoff telephone wire -- those plastic-coated copper strands you sometimes find outside switching boxes -- practitioners of this art create tightly woven pieces with bold patterning and fields of shimmering color.
Working with these talented African artists, Fick-Jordan has brought this art to the world, developing products and building a distribution network for a worldwide market. The end result: a traditional art form is preserved and developed -- and a village of weavers can earn a living through their art.
Marisa Fick-Jordan | Speaker | TED.com