TED@Cannes
Stefan Sagmeister: 7 rules for making more happiness
Stefan Sagmeister: seitse reeglit õnneni jõudmiseks
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Readability: 3.6
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Disainer Stefan Sagmeister jagab lihtsate ja toredate näidete abil oma värskemaid mõtteid nii teadliku kui ka alateadliku õnne kohta. Tema seitse reeglit õnne saavutamiseks elus ja disainis kehtivad (mõningate kohandustega) kõigile, kes soovivad elust rohkem rõõmu tunda.
Stefan Sagmeister - Graphic designer
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Renowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things. Full bio
Double-click the English transcript below to play the video.
00:15
I spent the best part of last year
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Veetsin suurema osa möödunud aastast,
00:20
working on a documentary
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töötades dokumentaalfilmi kallal,
00:23
about my own happiness --
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mis rääkis mu oma õnnest.
00:25
trying to see
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Üritasin teada saada,
00:27
if I can actually train my mind
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kas saaksin treenida oma mõistust
00:29
in a particular way,
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samamoodi,
00:32
like I can train my body,
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nagu saan treenida oma keha,
00:34
so I can end up with an improved feeling
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ning jõuda seeläbi lõpuks
00:37
of overall well-being.
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üleüldise heaoluni.
00:40
Then this January,
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Tänavu jaanuaris
00:42
my mother died,
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suri aga mu ema
00:44
and pursuing a film like that
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ja sellise filmi loomine
00:47
just seemed the last thing that was interesting to me.
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näis mulle sel ajal kõige ebaolulisemana.
00:51
So in a very typical, silly designer fashion,
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Seega, nagu disainerite puhul tavaline,
00:55
after years worth of work,
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olid mul pärast aastatepikkust tööd
00:58
pretty much all I have to show for it are the titles for the film.
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ette näidata üksnes filmi algustiitrid.
01:01
(Music)
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(muusika)
01:08
They were still done
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Need tehti valmis,
01:10
when I was on sabbatical with my company in Indonesia.
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kui olin oma töökaaslastega Indoneesias õppepuhkusel.
01:12
We can see the first part here was designed here by pigs.
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Näeme, et esimese osa kujundasid sead.
01:15
It was a little bit too funky,
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See oli pisut liiga äärmuslik
01:17
and we wanted a more feminine point of view
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ja soovisime veidi naiselikumat vaatepunkti.
01:20
and employed a duck
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Niisiis kasutasime parti,
01:22
who did it in a much more fitting way --
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kes tegi seda
01:24
fashion.
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palju sobivamal viisil.
01:27
My studio in Bali
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Minu stuudio Bali saarel
01:29
was only 10 minutes away from a monkey forest,
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oli ahvide metsast kõigest 10 minuti kaugusel.
01:32
and monkeys, of course,
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Teatavasti peetakse ahve
01:34
are supposed to be the happiest of all animals.
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kõige õnnelikumateks olenditeks maailmas.
01:36
So we trained them to be able to do three separate words,
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Õpetasime nad moodustama kolme sõna
01:39
to lay out them properly.
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ja need õigesti välja kirjutama.
01:41
You can see,
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Nagu siit näete,
01:43
there still is a little bit of a legibility problem there.
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on meil veel mõningaid probleeme loetavusega.
01:46
The serif is not really in place.
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Seriifid ei ole päris paigas.
01:48
So of course, what you don't do properly yourself
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See tõestab, et kui asja ise käsile ei võta,
01:51
is never deemed done really.
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ei saagi töö tehtud.
01:53
So this is us climbing onto the trees
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Siin näete, kuidas me puude otsa ronime
01:56
and putting it up over the Sayan Valley
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ja riputame oma sõnumi Sajaanide oru kohale
01:59
in Indonesia.
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Indoneesias.
02:02
In that year, what I did do a lot
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Tol aastal tegelesin palju
02:05
was look at all sorts of surveys,
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igasuguste uurimustega
02:07
looking at a lot of data on this subject.
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ja otsisin sellel teemal palju teavet.
02:10
And it turns out
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Mis selgus -
02:12
that men and women
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mehed ja naised
02:15
report very, very similar levels of happiness.
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on uurimuste kohaselt peaaegu sama õnnelikud.
02:18
This is a very quick overview
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Siin on väga põgus ülevaade
02:20
of all the studies that I looked at.
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kõigist uurimustest, mida kasutasin.
02:22
That climate plays no role.
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Kliima ei mängi mingit rolli.
02:24
That if you live in the best climate,
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Pole vahet, kas elate parimas kliimas
02:26
in San Diego in the United States,
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San Diego linnas USAs
02:28
or in the shittiest climate, in Buffalo, New York,
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või kõige närusemas kliimas Buffalos New Yorgis -
02:31
you are going to be just as happy
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olete mõlemas kohas
02:33
in either place.
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ikka täpselt sama õnnelik.
02:35
If you make more than 50,000 bucks a year in the U.S.,
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Kui teenite USAs üle 50 000 dollari aastas,
02:39
any salary increase you're going to experience
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on mis tahes palgatõusul
02:42
will have only a tiny, tiny influence
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teie üldisele heaolule
02:45
on your overall well-being.
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kõigest vaevumärgatav mõju.
02:47
Black people are just as happy as white people are.
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Mustanahalised on sama õnnelikud kui valged inimesed.
02:50
If you're old or young
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Olete vana või noor -
02:52
it doesn't really make a difference.
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sellel ei ole mingit vahet.
02:54
If you're ugly or if you're really, really good-looking
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Olete inetu või tõeline iludus -
02:57
it makes no difference whatsoever.
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ka see ei mängi mingit rolli.
02:59
You will adapt to it and get used to it.
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Te kohanete ja harjute sellega.
03:01
If you have manageable health problems
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Teil võib olla terviseprobleeme,
03:04
it doesn't really matter.
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kuid ka see ei loe tegelikult.
03:06
Now this does matter.
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Loeb aga järgmine.
03:08
So now the woman on the right
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Parempoolne naisterahvas
03:10
is actually much happier than the guy on the left --
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on palju õnnelikum kui vasakpoolne mees.
03:13
meaning that, if you have a lot of friends,
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See tähendab, et kui teil on palju sõpru
03:16
and you have meaningful friendships,
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ja head suhted teiste inimestega,
03:19
that does make a lot of difference.
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mõjutab see teie elu suuresti.
03:21
As well as being married -- you are likely to be much happier
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Sama kehtib abielu puhul - abielus olete ilmselt palju õnnelikum
03:24
than if you are single.
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kui vallalisena.
03:26
A fellow TED speaker, Jonathan Haidt,
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Jonathan Haidt, TEDi kaasrääkija
03:28
came up with this beautiful little analogy
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tõi ühe kauni metafoori
03:31
between the conscious and the unconscious mind.
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teadvuse ja alateadvuse kohta.
03:35
He says that the conscious mind is this tiny rider
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Tema sõnul on teadvus kui pisike ratsanik
03:38
on this giant elephant, the unconscious.
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hiiglasliku elevandi ehk alateadvuse seljas.
03:41
And the rider thinks
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Ratsanik arvab,
03:43
that he can tell the elephant what to do,
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et suudab elevanti suunata,
03:46
but the elephant really has his own ideas.
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kuid elevandil on hoopis omad plaanid.
03:49
If I look at my own life,
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Kui vaatan oma elu...
03:51
I'm born in 1962 in Austria.
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Ma olen sündinud 1962. aastal Austrias.
03:54
If I would have been born a hundred years earlier,
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Kui oleksin sündinud sada aastat varem,
03:57
the big decisions in my life would have been made for me --
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oleksid mu elu tähtsaimad otsused minu eest ära tehtud.
04:00
meaning I would have stayed in the town that I was born in;
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Ma oleksin jäänud elama oma sünnilinna.
04:04
I would have very much likely
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Ilmselt oleksin valinud sama elukutse,
04:06
entered the same profession that my dad did;
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mis oli mu isal,
04:08
and I would have very much likely married a woman
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ja oleksin tõenäoliselt abiellunud naisega,
04:11
that my mom had selected.
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kelle mu ema mulle välja valis.
04:15
I, of course, and all of us,
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Muidugi mina, nagu me kõik,
04:18
are very much in charge
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vastutan ikka ise
04:20
of these big decisions in our lives.
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nende suurte otsuste eest.
04:23
We live where we want to be --
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Me elame just seal, kus ise tahame -
04:25
at least in the West.
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vähemalt nii on see Läänes.
04:27
We become what we really are interested in.
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Me valime elutee, mis meid tõesti huvitab.
04:29
We choose our own profession,
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Me valime oma elukutse
04:31
and we choose our own partners.
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ja oma elukaaslase.
04:33
And so it's quite surprising
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Seetõttu on omajagu üllatav,
04:36
that many of us
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et paljud meist
04:38
let our unconscious influence those decisions
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lasevad oma alateadvusel neid otsuseid mõjutada viisil,
04:41
in ways that we are not quite aware of.
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millest me pole isegi teadlikud.
04:45
If you look at the statistics
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Kui vaatate statistikat,
04:47
and you see that the guy called George,
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näete seal tüüpi nimega George.
04:50
when he decides on where he wants to live --
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Ta peab otsustama, kus ta tahab elada -
04:53
is it Florida or North Dakota? --
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Floridas või Põhja-Dakotas.
04:56
he goes and lives in Georgia.
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Ta otsustab Georgia kasuks.
04:58
And if you look at a guy called Dennis,
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Nüüd aga vaadake tüüpi nimega Dennis.
05:00
when he decides what to become --
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Ta mõtleb, kelleks ta saada tahab -
05:02
is it a lawyer, or does he want to become a doctor
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kas juristiks või hoopis arstiks
05:05
or a teacher? --
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või õpetajaks?
05:07
best chance is that he wants to become a dentist.
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Tõenäoliselt saab temast aga dentist ehk hambaarst.
05:10
And if Paula decides
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Kui Paula kaalub,
05:12
should she marry Joe or Jack,
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kas abielluda Joe või Jackiga,
05:14
somehow Paul sounds the most interesting.
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kõlab hoopis Paul kõige põnevamalt.
05:18
And so even if we make
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Isegi kui me langetame
05:20
those very important decisions
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need väga tähtsad otsused
05:22
for very silly reasons,
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ajendatuna tobedatest põhjustest,
05:24
it remains statistically true
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näitab statistika meile,
05:26
that there are more Georges living in Georgia
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et Georgias elab rohkem George,
05:28
and there are more Dennises becoming dentists
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rohkem Denniseid hakkab hambaarstiks
05:31
and there are more Paulas who are married to Paul
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ja rohkem Paulasid abiellub Paulidega,
05:34
than statistically viable.
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kui statistika ennustada oskaks.
05:36
(Laughter)
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(naer)
05:38
Now I, of course, thought,
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Mina muidugi mõtlesin,
05:41
"Well this is American data,"
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kuna tegu on USA andmetega,
05:43
and I thought, "Well, those silly Americans.
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et need ameeriklased on ikka tobedad -
05:47
They get influenced by things
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lasevad end mõjutada asjadest,
05:50
that they're not aware of.
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millest nad isegi teadlikud pole.
05:53
This is just completely ridiculous."
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See on ju täiesti naeruväärne!
05:56
Then, of course, I looked at my mom and my dad --
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Siis aga vaatasin oma ema ja isa.
05:59
(Laughter)
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(naer)
06:01
Karolina and Karl,
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Karolina ja Karl.
06:03
and grandmom and granddad,
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Ja ka mu vanaema ja vanaisa -
06:06
Josefine and Josef.
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Josefine ja Josef.
06:08
So I am looking still for a Stephanie.
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Seega otsin mina ikka oma Stephanie'd.
06:10
I'll figure something out.
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Küll ma midagi välja mõtlen.
06:14
If I make this whole thing a little bit more personal
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Kui minna nüüd isiklikumaks
06:16
and see what makes me happy as a designer,
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ja vaadata, mis mind disainerina õnnelikuks teeb,
06:19
the easiest answer, of course,
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on lihtsaim vastus muidugi järgmine:
06:21
is do more of the stuff that I like to do
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teen rohkem seda, mis mulle meeldib,
06:24
and much less of the stuff that I don't like to do --
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ja vähem seda, mis mulle ei meeldi.
06:26
for which it would be helpful
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Siin oleks muidugi suureks abiks,
06:29
to know what it is that I actually do like to do.
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kui ma teaksin, mida ma tegelikult teha tahan.
06:32
I'm a big list maker,
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Koostan tihti nimekirju
06:34
so I came up with a list.
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ja tegin seda ka nüüd.
06:36
One of them is to think without pressure.
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Üks punkt on ajapiiranguteta mõtlemine.
06:39
This is a project we're working on right now
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See on üks projekt, mille kallal hetkel töötame
06:41
with a very healthy deadline.
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ja millel on väga mõistlik tähtaeg.
06:43
It's a book on culture,
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See raamat räägib kultuurist
06:45
and, as you can see,
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ja, nagu te näete,
06:47
culture is rapidly drifting around.
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liigub kultuur kiiresti ringi.
06:50
Doing things like I'm doing right now --
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Selliste asjade tegemine, mida praegugi teen -
06:52
traveling to Cannes.
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Cannes'i reisimine.
06:54
The example I have here
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Mul on siin üks näide.
06:56
is a chair that came out of the year in Bali --
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Tool, mille kavandasin Bali saarel veedetud aastal.
06:59
clearly influenced by local manufacturing and culture,
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Seda on selgelt mõjutanud kohalik tööstus ja kultuur.
07:03
not being stuck behind
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Mitte kössitada kogu päeva
07:05
a single computer screen all day long
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arvutiekraani ees,
07:08
and be here and there.
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vaid käia siin ja seal.
07:10
Quite consciously, design projects
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Teadlikult luua projekte,
07:12
that need an incredible amount of various techniques,
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mis nõuavad uskumatul hulgal erinevaid tehnikaid,
07:15
just basically to fight
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lihtsalt selleks, et võidelda
07:17
straightforward adaptation.
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liigse mugavuse vastu.
07:20
Being close to the content --
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Sisule truuks jäämine,
07:22
that's the content really is close to my heart.
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projektid, mis on mulle tõesti südamelähedased.
07:25
This is a bus, or vehicle,
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See on üks buss,
07:27
for a charity, for an NGO
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heategevusprojekt MTÜ-le,
07:29
that wants to double the education budget in the United States --
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mis tahab kahekordistada USA hariduseelarvet.
07:33
carefully designed,
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See on disainitud nii,
07:35
so, by two inches, it still clears highway overpasses.
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et viaduktide alt läbi sõites jääb veel 5 cm vaba ruumi.
07:42
Having end results -- things that come back from the printer well,
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Lõpptulemused - hästi välja kukkunud lahendused,
07:46
like this little business card for an animation company
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nagu see visiitkaart animatsiooniettevõttele,
07:48
called Sideshow
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mille nimi on Sideshow,
07:50
on lenticular foils.
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3D-efektiga materjalil.
07:53
Working on projects
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Selliste projektide kallal töötamine,
07:55
that actually have visible impacts,
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millel on nähtav mõju.
07:57
like a book for a deceased German artist
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Näiteks raamat lahkunud saksa kunstnikust,
08:02
whose widow came to us
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kelle lesk pöördus meie poole
08:05
with the requirement to make her late husband famous.
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sooviga teha oma lahkunud abikaasa kuulsaks.
08:09
It just came out six months ago,
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See anti välja kõigest kuus kuud tagasi
08:11
and it's getting unbelievable traction right now in Germany.
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ja see on Saksamaal uskumatult menukaks osutunud.
08:15
And I think that his widow
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Ma arvan, et seda leske
08:17
is going to be very successful on her quest.
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saadab tema missioonil suur edu.
08:21
And lately, to be involved in projects
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Ja viimasel ajal, osaleda projektides,
08:24
where I know about 50 percent of the project
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mille puhul tean, et 50 protsenti projektist
08:26
technique-wise
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on puhtalt tehniline
08:28
and the other 50 percent would be new.
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ja ülejäänud 50 protsenti nõuab enese täiendamist.
08:30
So in this case,
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Antud juhul
08:32
it's an outside projection for Singapore
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on tegu välisprojektiga Singapuri kohta
08:34
on these giant Times Square-like screens.
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hiiglaslikel ekraanidel nagu Times Square'il.
08:37
And I of course knew stuff, as a designer,
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Disainerina teadsin ma väga palju
08:40
about typography,
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tüpograafia kohta,
08:42
even though we worked with those animals not so successfully.
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kuigi meie koostöö loomadega ei olnud eriti edukas.
08:45
But I didn't quite know
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Samas ei teadnud ma suurt midagi
08:47
all that much about movement or film.
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liikumise ega filmitegemise kohta.
08:50
And from that point of view we turned it into a lovely project.
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Tegime sellest siiski toreda projekti.
08:53
But also because the content was very close.
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Samas oli ka sisu meile väga südamelähedane.
08:56
In this case, "Keeping a Diary
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Sellisel juhul aitab päeviku pidamine
08:58
Supports Personal Development" --
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isiklikku arengut toetada.
09:00
I've been keeping a diary since I was 12.
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Olen päevikut pidanud juba 12. eluaastast.
09:03
And I've found that it influenced my life and work
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Leian, et see on mu elu ja tööd
09:07
in a very intriguing way.
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väga põneval viisil mõjutanud.
09:10
In this case also because
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Osalt ka seepärast,
09:12
it's part of one of the many sentiments
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et see on üks osa paljudest mõtetest,
09:15
that we build the whole series on --
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millele me kogu seeria üles ehitasime -
09:19
that all the sentiments originally had come out of the diary.
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kõik mõtted pärinesid algselt päevikust.
09:22
Thank you so much.
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Suur tänu teile!
09:24
(Applause)
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(aplaus)
ABOUT THE SPEAKER
Stefan Sagmeister - Graphic designerRenowned for album covers, posters and his recent book of life lessons, designer Stefan Sagmeister invariably has a slightly different way of looking at things.
Why you should listen
Stefan Sagmeister is no mere commercial gun for hire. Sure, he's created eye-catching graphics for clients including the Rolling Stones and Lou Reed, but he pours his heart and soul into every piece of work. His design work is at once timeless and of the moment, and his painstaking attention to the smallest details creates work that offers something new every time you look at it.
While a sense of humor invariably surfaces in his designs, Sagmeister is nonetheless very serious about his work; his intimate approach and sincere thoughtfulness elevate his design. A genuine maverick, Sagmeister achieved notoriety in the 1990s as the designer who self-harmed in the name of craft: He created a poster advertising a speaking engagement by carving the salient details onto his torso.
Stefan Sagmeister | Speaker | TED.com