ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com
TED2005

Richard St. John: 8 secrets of success

Richard St. Johni 8 edu saladust

Filmed:
14,410,517 views

Mis teeb inimese edukaks? Kas nutikus? Või lihtsalt vedamine? Ei kumbki. Analüütik Richard St. John on koondanud aastate jooksul tehtud intervjuud kokku 3-minutiliseks slaidiprogrammiks, mis paljastab tõelise edu saladused.
- Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio

Double-click the English transcript below to play the video.

See on tegelikult 2-tunnine loeng õpilastele,
00:24
This is really a two-hourkaks tundi presentationesitlus
I give to highkõrge schoolkooli studentsõpilased,
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mille surusin kokku 3 minutisse.
00:27
cutlõigake down to threekolm minutesminutit.
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Kõik sai alguse lennukis teel TEDile
00:28
And it all startedalgas one day
on a planelennuk, on my way to TEDTED,
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7 aastat tagasi.
00:31
sevenseitse yearsaastaid agotagasi.
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Minu kõrval istus
00:32
And in the seatiste nextjärgmine to me
was a highkõrge schoolkooli studentüliõpilane, a teenagerteismeline,
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teismeline koolitüdruk,
00:37
and she cametuli from a really poorvaene familyperekond.
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kes oli pärit väga vaesest perest.
Ta tahtis oma elus midagi saavutada
00:39
And she wanted to make
something of her life,
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00:42
and she askedküsisin me a simplelihtne little questionküsimus.
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ning küsis minult väga lihtsa küsimuse.
"Kuidas saada edukaks?"
00:44
She said, "What leadsjuhib to successedu?"
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Tundsin end väga halvasti,
00:46
And I felttundsin really badlyhalvasti,
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sest ei osanud anda head vastust.
00:47
because I couldn'tei saanud give her a good answervastus.
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Tulin lennukist maha ja jõudsin TEDile.
00:49
So I get off the planelennuk, and I come to TEDTED.
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00:52
And I think, jeezjeez, I'm in the middlekeskel
of a roomtuba of successfuledukas people!
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Ning mõtlesin, jessas, ma olen ruumis, mis on täis edukaid inimesi!
Miks mitte küsida neilt, mis on aidanud neil edukaks saada,
00:55
So why don't I askküsi them
what helpedaitas them succeedõnnestub,
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ja öelda see siis lastele edasi?
00:58
and passüle andma it on to kidslapsed?
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Siin me oleme, pärast 7 aastat ja 500 intervjuud,
01:00
So here we are, sevenseitse yearsaastaid,
500 interviewsintervjuud laterhiljem,
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ning ma räägin teile, mis teeb inimese edukaks
01:04
and I'm going to tell you
what really leadsjuhib to successedu
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ja paneb tedikad tegutsema.
01:07
and makesteeb TEDstersTEDsters tickmärkida.
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Esimene asi on vaimustus.
01:09
And the first thing is passionkirg.
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Freeman Thomas ütles: "Mind ajendab see, kui ma millestki vaimustun."
01:11
FreemanFreeman ThomasThomas saysütleb,
"I'm drivenjuhitud by my passionkirg."
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Tedikad teevad asju armastusest, mitte raha pärast.
01:14
TEDstersTEDsters do it for love;
they don't do it for moneyraha.
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Carol Coletta ütles: "Olen nõus maksma, et saaksin teha seda mida teen."
01:17
CarolCarol ColettaColetta saysütleb, "I would paymaksma
someonekeegi to do what I do."
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Ja huvitaval kombel,
01:20
And the interestinghuvitav thing is:
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kui teha midagi armastusest, siis tuleb ka raha.
01:22
if you do it for love,
the moneyraha comestuleb anywayniikuinii.
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Töö! Rupert Murdoch ütles mulle: "Kõik on tulnud raske tööga.
01:24
Work! RupertRupert MurdochMurdoch said
to me, "It's all hardraske work.
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01:28
Nothing comestuleb easilylihtsalt.
But I have a lot of funlõbus."
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Midagi ei tule niisama. Kuid mul on olnud väga lõbus."
Kas ta ütles "lõbus"? Rupert? Jah!
01:31
Did he say funlõbus? RupertRupert? Yes!
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Tedikad teevad mõnuga tööd. Ja nad töötavad kõvasti.
01:34
(LaughterNaer)
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01:35
TEDstersTEDsters do have funlõbus workingtöötav.
And they work hardraske.
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Mõtlesin, et nad pole mitte tööhullud, vaid tööhullajad.
01:38
I figuredarvasin, they're not workaholicsworkaholics.
They're workafrolicsworkafrolics.
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01:41
(LaughterNaer)
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Parim! Alex Garden ütles: "Et olla milleski edukas, tuleb süveneda
01:42
Good!
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01:43
(ApplauseAplaus)
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01:44
AlexAlex GardenAed saysütleb, "To be successfuledukas,
put your nosenina down in something
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ning anda endast parim."
01:48
and get damnkuradi good at it."
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Pole midagi müstilist, tuleb teha, teha, teha.
01:49
There's no magicmaagia;
it's practicepraktika, practicepraktika, practicepraktika.
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Ja keskendumine. Norman Jewison ütles:
01:52
And it's focuskeskenduma.
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01:53
NormanNorman JewisonJewison said to me,
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"Arvan, et saladus peitub keskendumises ühele ainsale asjale."
01:55
"I think it all has to do
with focusingkeskendudes yourselfise on one thing."
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Tagantsundimine! David Gallo ütles: "Sunni end tagant!
01:58
And pushsuruge!
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02:00
DavidDavid GalloGallo saysütleb, "PushLükake yourselfise.
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Füüsiliselt, vaimselt, sa pead end sundima, sundima, sundima."
02:02
PhysicallyFüüsiliselt, mentallyvaimselt,
you've got to pushsuruge, pushsuruge, pushsuruge."
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Sundima end läbi ujedusest ja ebakindlusest.
02:04
You've got to pushsuruge throughläbi shynesspelgus
and self-doubtise-kahtlust.
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Goldie Hawn ütles: "Olen alati endas kahelnud.
02:07
GoldieGoldie HawnHawn saysütleb,
"I always had self-doubtsSelf-doubts.
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02:10
I wasn'tei olnud good enoughpiisav;
I wasn'tei olnud smarttark enoughpiisav.
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Ma polnud küllalt hea, küllalt tark.
Ma ei uskunud, et saan hakkama."
02:12
I didn't think I'd make it."
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Alati pole lihtne end tagant sundida,
02:14
Now it's not always easylihtne to pushsuruge yourselfise,
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ja sellepärast nad leiutasid emad. (Naer)
02:16
and that's why they inventedleiutatud mothersemad.
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02:18
(LaughterNaer)
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02:19
(ApplauseAplaus)
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02:21
FrankFrank GehryGehry said to me,
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Frank Gehry... Frank Gehry ütles:
02:24
"My motherema pushedlükatud me."
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"Mu ema sundis mind tagant."
02:25
(LaughterNaer)
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Teened! Sherwin Nuland ütles: "Pidasin eesõiguseks pakkuda teistele arstiteeneid."
02:26
ServeServeeri!
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02:28
SherwinSherwin NulandNuland saysütleb,
"It was a privilegeprivileeg to serveteenima as a doctorarst."
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Paljud lapsed on mulle öelnud, et nad tahavad saada miljonäriks.
02:32
A lot of kidslapsed want to be millionairesmiljonäre.
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Ja esimene asi, mis ma neile ütlen, on:
02:34
The first thing I say is:
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"Okei, aga sa ei saa teha teeneid endale,
02:35
"OK, well you can't serveteenima yourselfise;
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sa pead pakkuma teistele midagi väärtuslikku.
02:37
you've got to serveteenima othersteised
something of valueväärtus.
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Sest tegelikult just nii saadakse rikkaks."
02:39
Because that's the way
people really get richrikas."
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Ideed. Tedikas Bill Gates ütles: "Mul tekkis idee
02:43
IdeasIdeid!
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TEDsterTEDster BillBill GatesVäravad saysütleb, "I had an ideaidee:
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02:47
foundingasutaja the first micro-computermikro-arvuti
softwaretarkvara companyettevõte."
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rajada esimene mikroarvutite tarkvara firma."
02:50
I'd say it was a prettyilus good ideaidee.
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Peab mainima, et see oli päris hea idee.
02:52
And there's no magicmaagia to creativityloovus
in comingtulemas up with ideasideid --
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Ja selles pole midagi müstilist, kuidas leida uusi ideid,
02:55
it's just doing some very simplelihtne things.
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see on vaid mõningate lihtsate asjade tegemine.
Võin tuua palju näiteid.
02:57
And I give lots of evidencetõend.
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Järjekindlus. Joe Kraus ütles:
02:59
PersistPüsivad!
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03:00
JoeJoe KrausKraus saysütleb,
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"Järjekindlus on edukuse tähtsaim põhjus."
03:01
"PersistencePüsivus is the numbernumber
one reasonpõhjus for our successedu."
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Tuleb pidada vastu hoolimata ebaõnnestumistest, hoolimata RÄMPSust,
03:04
You've got to persistpüsivad throughläbi failureebaõnnestumine.
You've got to persistpüsivad throughläbi crapjama!
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mis tähendab "Räiget kriitikat, Äraütlemisi, Mõistmatust, Põmmpäid ja Survet".
03:08
WhichMis of coursemuidugi meanstähendab "CriticismKriitika,
RejectionTagasilükkamine, AssholesSitapead and PressureSurve."
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(Naer)
03:11
(LaughterNaer)
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Seega peamised... vastus küsimusele on lihtne:
03:14
So, the answervastus to this questionküsimus is simplelihtne:
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"Maksa 4 000 dollarit ja tule TEDi."
03:18
PayMaksta 4,000 buckstaala and come to TEDTED.
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03:20
(LaughterNaer)
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Või, kui see ei õnnestu, siis tee neid 8 asja - ja usu mind,
03:21
Or failingläbi kukkuma that, do
the eightkaheksa things -- and trustusaldust me,
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need on need 8 peamist asja, mis tagavad sulle edu.
03:24
these are the bigsuur eightkaheksa things
that leadjuhtima to successedu.
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03:27
Thank you TEDstersTEDsters
for all your interviewsintervjuud!
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Suur tänu teile, tedikad, kõigi intervjuude eest!
03:30
(ApplauseAplaus)
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Translated by Mailis Laos
Reviewed by Kadri Salus

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ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com