TEDPrize@UN
Chade-Meng Tan: Everyday compassion at Google
Chade-Meng Tan: Svakodnevno suosjećanje u Google-u
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Google-ov baš veseli zaposlenik, Chade-Meng Tan govori o tome kako je suosjećanje praksa poduzeća u svakodnevnom poslovanju -- i njegovi odvažni projekt na kojem radi.
Chade-Meng Tan - Google Fellow
One of Google's earliest engineers, Chade-Meng Tan is now Google's Jolly Good Fellow -- the head of personal growth at the groundbreaking search company. Full bio
One of Google's earliest engineers, Chade-Meng Tan is now Google's Jolly Good Fellow -- the head of personal growth at the groundbreaking search company. Full bio
Double-click the English transcript below to play the video.
00:15
So what does the happiest man in the world look like?
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Dakle kako izgleda najsretniji čovjek na svijetu?
00:20
He certainly doesn't look like me.
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Sigurno ne izgleda kao ja.
00:22
He looks like this.
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On izgleda ovako.
00:25
His name is Matthieu Ricard.
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Njegovo ime je Matthieu Ricard.
00:27
So how do you get to be the happiest man in the world?
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Dakle kako postati najsretniji čovjek na svijetu?
00:31
Well it turns out
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Ispada kako
00:33
there is a way to measure happiness in the brain.
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postoji način na koji se može mjeriti sreća u mozgu.
00:36
And you do that by measuring the relative activation
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I to se radi mjerenjem relativne aktivacije
00:39
of the left prefrontal cortex in the fMRI,
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u lijevom prefrontalnom korteksu u fMRI-u,
00:42
versus the right prefrontal cortex.
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nasuprot desnom prefrontalnom korteksu.
00:45
And Matthieu's happiness measure
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I Matthieueva mjera sreće
00:47
is off the charts.
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je izvan ljestvice.
00:49
He's by far the happiest man
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On je daleko najsretniji čovjek
00:51
ever measured by science.
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ikad izmjeren od strane znanosti.
00:55
Which leads us to a question:
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Stoga dolazimo do pitanja:
00:58
What was he thinking when he was being measured?
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O čemu je on mislio kada je bio mjeren?
01:02
Perhaps something very naughty.
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Možda nešto jako žločesto.
01:04
(Laughter)
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(Smijeh)
01:06
Actually, he was meditating
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Zapravo, on je meditirao
01:08
on compassion.
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o suosjećanju.
01:11
Matthieu's own experience
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Matthieuovo vlastito iskustvo
01:13
is that compassion is the happiest state ever.
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je kako je suosjećanje najsretnije stanje ikada.
01:17
Reading about Matthieu
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Čitanje o Matthieu
01:19
was one of the pivotal moments of my life.
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bilo je jedno od ključnih razdoblja u mom životu.
01:22
My dream
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Moj san
01:24
is to create the conditions
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je stvoriti uvjete
01:26
for world peace in my lifetime --
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za svjetski mir za mog života --
01:28
and to do that
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i učinito to
01:30
by creating the conditions
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stvarajući uvjete
01:32
for inner peace
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za unutrašnji mir
01:34
and compassion
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i suosjećanje
01:36
on a global scale.
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na globalnoj razini.
01:38
And learning about Matthieu
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I učenje o Matthieu
01:40
gave me a new angle to look at my work.
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dalo mi je novo viđenje mog posla.
01:43
Matthieu's brain scan shows
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Matthieuov sken mozga pokazuje
01:45
that compassion is not a chore.
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kako suosjećanje nije posao.
01:47
Compassion is something that creates happiness.
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Suosjećanje je nešto što stvara sreću.
01:50
Compassion is fun.
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Suosjećanje je zabavno.
01:54
And that mind-blowing insight
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I taj ludi uvid u mozak
01:56
changes the entire game.
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mijenja cijelu igru.
01:59
Because if compassion was a chore,
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Jer da je suosjećanje posao,
02:01
nobody's going to do it,
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nitko ga ne bi radio,
02:03
except maybe the Dalai Lama or something.
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osim možda Dalai Lama ili netko takav.
02:06
But if compassion was fun,
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Ali ako je suosjećanje zabavno,
02:09
everybody's going to do it.
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svatko će to učiniti.
02:11
Therefore,
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Stoga,
02:13
to create the conditions for global compassion,
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za stvoriti uvjete za globalno suosjećanje,
02:16
all we have to do
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sve što možemo učiniti
02:19
is to reframe compassion
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jest preoblikovati suosjećanje
02:21
as something that is fun.
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kao nešto zabavno.
02:24
But fun is not enough.
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Ali zabava nije dovoljna.
02:27
What if compassion
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Što ako je suosjećanje
02:29
is also profitable?
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također profitabilno?
02:33
What if compassion is also good for business?
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Što ako je suosjećanje također dobro za posao?
02:36
Then, every boss, every manager in the world,
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Onda bi svaki šef, svaki menadžer na svijetu,
02:39
will want to have compassion --
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želio imati suosjećanje --
02:41
like this.
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ovakvo.
02:43
That would create the conditions
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To bi stvorilo uvjete
02:45
for world peace.
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za svjetski mir.
02:48
So, I started paying attention
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Dakle počeo sam obraćati pažnju
02:51
to what compassion looks like in a business setting.
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kako izgleda suosjećanje u poslovnom svijetu.
02:54
Fortunately, I didn't have to look very far.
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Srećom, nisam morao gledati jako daleko.
02:57
Because what I was looking for was right in front of my eyes --
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Jer ono što sam tražio bilo je ispred mojih očiju --
03:00
in Google, my company.
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u Google-u, mojoj kompaniji.
03:03
I know there are other compassionate companies in the world,
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Znam kako postoje ostala suosjećajna poduzeća na svijetu,
03:06
but Google is the place I'm familiar with
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ali Google je mjesto koje mi je poznato
03:08
because I've been there for 10 years,
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jer sam tamo već 10 godina,
03:10
so I'll use Google as the case study.
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stoga ću upotrijebiti Google kao studiju slučaja.
03:13
Google is a company
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Google je kompanija
03:15
born of idealism.
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rođena na idealizmu.
03:17
It's a company that thrives on idealism.
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To je kompanija koja uspjeva na idealizmu.
03:21
And maybe because of that,
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I možda zbog toga,
03:23
compassion is organic
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suosjećanje je organsko
03:25
and widespread company-wide.
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i rasprostranjeno unutar cijele kompanije.
03:29
In Google, expressions of corporate compassion
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U Google-u, izrazi korporativnog suosjećanja
03:32
almost always follow the same pattern.
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gotovo uvijek slijede isti uzorak.
03:34
It's sort of a funny pattern.
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To je kao zabavan uzorak.
03:36
It starts with a small group of Googlers
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Počinje s malom grupom Googlera
03:39
taking the initiative to do something.
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koji poduzimaju inicijative za napraviti nešto.
03:42
And they don't usually ask for permission;
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i oni uobičajno ne traže dopuštenje;
03:44
they just go ahead and do it,
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oni idu samo naprijed i naprave to,
03:46
and then other Googlers join in, and it just gets bigger and bigger.
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i onda im se pridružuju drugi Googleri, i stvar postaje sve veća i veća.
03:49
And sometimes it gets big enough
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I ponekad postane dovoljno velika
03:51
to become official.
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da postaje službena.
03:53
So in other words,
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Dakle drugim rječima,
03:55
it almost always starts from the bottom up.
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gotovo uvijek započinje odozdo prema gore.
03:58
And let me give you some examples.
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I dat ću vam nekoliko primjera.
04:00
The first example is the largest annual community event --
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Prvi primjer je najveći godišnji društveni događaj --
04:04
where Googlers from around the world
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gdje Googleri iz cijelog svijeta
04:06
donate their labor to their local communities --
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doniraju svoj rad svojim lokalnim zajednicama --
04:09
was initiated and organized
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bio je iniciran i organiziran
04:11
by three employees
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od tri zaposlenika
04:13
before it became official,
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prije nego što je postao služben,
04:15
because it just became too big.
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jer je jednostavno postao jako velik.
04:17
Another example, three Googlers --
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Drugi primjer, tri Googlera --
04:19
a chef, an engineer
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šef, inženjer
04:22
and, most funny, a massage therapist --
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i, što je najsmiješnije, masažni terapeut --
04:25
three of them, they learned about a region in India
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njih troje je naučilo nešto o regiji u Indiji
04:28
where 200,000 people live
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gdje 200.000 ljudi živi
04:30
without a single medical facility.
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bez ijedne medicinske ustanove.
04:32
So what do they do?
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Što su napravili?
04:34
They just go ahead and start a fundraiser.
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Oni su samo krenuli i započeli skupljati novce.
04:37
And they raise enough money to build this hospital --
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I sakupili su dovoljno da sagrade bolnicu --
04:40
the first hospital of its kind
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prva bolnica takve vrste
04:42
for 200,000 people.
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za 200.000 ljudi.
04:44
During the Haiti earthquake,
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Za vrijeme potresa u Haitiju,
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a number of engineers and product managers
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veliki broj inženjera i menadžera proizvoda
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spontaneously came together
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spontano su se našli zajedno
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and stayed overnight
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i ostali preko noći
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to build a tool
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da sagrade alat
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to allow earthquake victims to find their loved ones.
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koji je omogućio žrtvama potresa da nađu svoje voljene.
04:59
And expressions of compassion
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I izrazi suosjećanja
05:01
are also found in our international offices.
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se mogu pronaći i u našem međunarodnim uredima.
05:04
In China for example,
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U Kini na primjer,
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one mid-level employee
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jedan zaposlenik srednje razine
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initiated the largest social action competition in China,
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inicirao je najveću društvenu akciju natjecanja u Kini,
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involving more than 1,000 schools in China,
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uključivši više od 1.000 škola,
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working on issues
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radeći na problemima
05:17
such as education, poverty,
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kao što su obrazovanje, siromaštvo,
05:19
health care and the environment.
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zdravstvena njega i okoliš.
05:23
There is so much organic social action
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Toliko je mnogo organski nastalih društveno korisnih akcija
05:25
all around Google
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u blizini Googla
05:27
that the company decided to form
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da je kompanija odlučila formirati
05:29
a social responsibility team
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društveno odgovorni tim
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just to support these efforts.
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samo kako bi podupiro te napore.
05:33
And this idea, again,
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Ova je ideja, opet,
05:35
came from the grassroots,
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došla iz širokih masa,
05:37
from two Googlers who wrote their own job descriptions
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od dva Googlera koji su napisali opis svojeg posla
05:40
and volunteered themselves for the job.
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i volontirali za taj posao.
05:43
And I found it fascinating
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I to smatram fascinatnim
05:45
that the social responsibility team
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da društveno odgovoran tim
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was not formed as part of some grand corporate strategy.
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nije formiran kao dio velike korporativne strategije.
05:50
It was two persons saying, "Let's do this,"
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Dvije osobe su rekle, "Idemo to napraviti,"
05:53
and the company said, "Yes."
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i kompanija je rekla, "Može."
05:57
So it turns out
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Tako je ispalo
05:59
that Google is a compassionate company,
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da je Google suosjećajna kompanija,
06:01
because Googlers found
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jer su Googleri otkrili
06:03
compassion to be fun.
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kako je suosjećanje zabavno.
06:06
But again, fun is not enough.
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Ali opet, zabava nije dovoljna.
06:10
There are also real business benefits.
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Postoje stvarne poslovne koristi.
06:13
So what are they?
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Koje su to?
06:15
The first benefit of compassion
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Prva korist suosjećanja
06:18
is that it creates highly effective business leaders.
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jest da stvara jako kreativne vođe.
06:23
What does that mean?
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Što to znači?
06:25
There are three components of compassion.
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Postoje tri komponente suosjećanja.
06:27
There is the affective component,
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Tu je afektivna komponenta,
06:30
which is, "I feel for you."
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koja je, "Suosjećam s vama."
06:32
There is the cognitive component,
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Tu je kognitivna komponenta,
06:34
which is, "I understand you."
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koja je, "Razumijem vas."
06:36
And there is a motivational component,
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I tu je i motivacijska komponenta,
06:38
which is, "I want to help you."
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koja je, "Želim vam pomoći."
06:42
So what has this got to do with business leadership?
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Kakve to ima veze sa poslovnim vodstvom?
06:46
According to a very comprehensive study
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Prema jako sveobuhvatnom istraživanju
06:48
led by Jim Collins,
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koji je vodio Jim Collins,
06:50
and documented in the book "Good to Great,"
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i dokumentirao u svojoj knjizi "Dobro je super",
06:53
it takes a very special kind of leader
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postoji vrlo poseban oblik vođe
06:56
to bring a company
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koji će transformirati kompaniju
06:58
from goodness to greatness.
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iz dobre u izvrsnu.
07:01
And he calls them "Level 5 leaders."
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On ih zove "razina 5 vođa."
07:04
These are leaders
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To su vođe
07:06
who, in addition to being highly capable,
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koji osim što su sposobni,
07:09
possess two important qualities,
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posjeduju dvije važne kvalitete,
07:12
and they are
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a one su
07:14
humility and ambition.
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poniznost i ambicija.
07:17
These are leaders
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To su vođe
07:19
who are highly ambitious for the greater good.
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koji su jako ambiciozni za opće dobro.
07:22
And because they're ambitious for a greater good,
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i zbog toga što su one ambiciozni za opće dobro,
07:24
they feel no need to inflate their own egos.
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one osjećaju da ne trebaju puniti svoj ego.
07:27
And they, according to the research,
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Oni su, prema istraživanju,
07:29
make the best business leaders.
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najbolji poslovni lideri.
07:33
And if you look at these qualities
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A ako pogledate te osobine
07:35
in the context of compassion,
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u kontekstu suosjećanja,
07:37
we find
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mi nalazimo
07:39
that the cognitive and affective components of compassion --
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da su kognitivne i afektivne komponente suosjećanja --
07:43
understanding people and empathizing with people --
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razumijevanje ljudi i empatija ljudi --
07:47
inhibits, tones down,
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inhibirajuće, usklađene,
07:50
what I call the excessive self-obsession that's in us,
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ono što ja nazivam prekomjernom samoopsesijom u nama,
07:54
therefore creating the conditions
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dakle, stvaranje uvjeta
07:56
for humility.
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za poniznost.
07:59
The motivational component of compassion
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Motivacijska komponenta suosjećanja
08:02
creates ambition for greater good.
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stvara ambiciju za veće dobro.
08:05
In other words,
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Drugim riječima,
08:07
compassion is the way to grow Level 5 leaders.
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suosjećanje je način da rastete do razine 5 vođe.
08:11
And this is the first compelling business benefit.
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I ovo je prva uvjerljiva poslovna korist.
08:15
The second compelling benefit of compassion
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Druga uvjerljiva korist suosjećanja
08:18
is that it creates an inspiring workforce.
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je da se stvara inspirativna radna snaga.
08:22
Employees mutually inspire each other
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Zaposlenici međusobno inspiriraju jedni druge
08:25
towards greater good.
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prema općem dobru.
08:27
It creates a vibrant, energetic community
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To stvara blistavu, energetsku zajednicu
08:29
where people admire and respect each other.
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gdje se ljudi dive i poštuju jedni druge.
08:32
I mean, you come to work in the morning,
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Mislim, da dolazite na posao u jutarnjim satima,
08:34
and you work with three guys
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i radite s tri dečka
08:36
who just up and decide to build a hospital in India.
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koji su odlučili sagraditi bolnicu u Indiji.
08:40
It's like how can you not be inspired by those people --
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Kako ne biste bili inspirirani tim ljudima --
08:43
your own coworkers?
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vlastitim suradnicima?
08:46
So this mutual inspiration
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Dakle to je uzajamna inspiracija
08:48
promotes collaboration,
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koja promiče suradnju,
08:50
initiative and creativity.
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inicijativu i kreativnost.
08:52
It makes us a highly effective company.
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To nas čini vrlo učinkovitom kompanijom.
08:56
So, having said all that,
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Dakle,nakon što sam sve to rekao,
08:58
what is the secret formula
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koja je tajna formula
09:00
for brewing compassion
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za stvaranje suosjećanja
09:03
in the corporate setting?
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u korporativnom okruženju?
09:05
In our experience,
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Prema vlastitom iskustvu,
09:07
there are three ingredients.
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to su tri sastojka.
09:09
The first ingredient
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Prvi sastojak
09:11
is to create a culture
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je stvoriti kulturu
09:14
of passionate concern
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za strastvenu brigu
09:16
for the greater good.
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za opće dobro.
09:18
So always think:
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Stoga uvijek mislite:
09:20
how is your company and your job
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kako vaše poduzeće i vaš posao
09:23
serving the greater good?
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mogu služiti općem dobru?
09:25
Or, how can you further serve
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Ili, kako možete dalje služiti
09:27
the greater good?
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za opće dobro?
09:29
This awareness of serving the greater good
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Ta svijest o služenju općem dobru
09:32
is very self-inspiring
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je vrlo inspirativna
09:34
and it creates fertile ground
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i to stvara plodno tlo
09:36
for compassion to grow in.
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za rast suosjećanja.
09:38
That's one.
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To je jedno.
09:40
The second ingredient
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Drugi sastojak
09:42
is autonomy.
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je autonomija.
09:44
So in Google, there's a lot of autonomy.
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Tako u Google-u, postoji puno autonomije.
09:47
And one of our most popular managers jokes that,
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A jedna od naših najpopularnijih menadžerskih šala,
09:49
this is what he says,
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to je ono što on kaže,
09:51
"Google is a place
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"Google je mjesto
09:53
where the inmates run the asylum."
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gdje stanari vode azil."
09:56
And he considers himself one of the inmates.
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I on se smatra jednim od stanara.
09:59
If you already have
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Ako već imate
10:01
a culture of compassion
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kulturu suosjećanja
10:03
and idealism
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i idealizma
10:05
and you let your people roam free,
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ako ste dozvolili da vaši ljudi slobodno lutaju,
10:07
they will do the right thing
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oni će učiniti pravu stvar
10:09
in the most compassionate way.
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na najmilostiviji način.
10:12
The third ingredient
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Treći sastojak
10:14
is to focus on inner development
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je da se usredotočite na unutarnji razvoj
10:17
and personal growth.
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i osobni razvoj.
10:19
Leadership training in Google, for example,
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Trening vodstva u Google-u, na primjer,
10:22
places a lot of emphasis on the inner qualities,
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stavlja veliki naglasak na unutrašnje kvalitete,
10:25
such as self-awareness, self-mastery,
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kao što su samosvijest, samo-majstorstvo,
10:28
empathy and compassion,
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empatija i suosjećanje,
10:31
because we believe
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jer mi vjerujemo
10:33
that leadership begins
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da vodstvo počinje
10:35
with character.
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s karakterom.
10:38
We even created a seven-week curriculum
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Čak smo stvorili sedmodnevni nastavni plan i program
10:40
on emotion intelligence,
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o emocionalnoj inteligenciji,
10:42
which we jokingly call "Searching Inside Yourself."
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koji smo u šali nazvali "Tražeći unutar sebe."
10:46
It's less naughty than it sounds.
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To je manje zločesto nego što zvuči.
10:50
So I'm an engineer by training,
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Ja sam inženjer po zanimanju,
10:52
but I'm one of the creators and instructors of this course,
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ali ja sam jedan od tvoraca i nastavnika ovog kolegija,
10:56
which I find kind of funny,
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kojeg smatram zabavnim,
10:58
because this is a company that trusts an engineer
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jer je to kompanija koja vjeruje inženjeru
11:00
to teach emotion intelligence.
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koji predaje o emocijalnoj inteligenciji.
11:02
What a company.
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Koja kompanija.
11:04
(Laughter)
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(Smijeh)
11:06
So "Search Inside Yourself" -- how does it work?
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"Tražići unutar sebe" -- kako se to radi?
11:09
It works in three steps.
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Djeluje u tri koraka.
11:11
The first step
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Prvi korak
11:13
is attention training.
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je trening pozornosti.
11:15
Attention is the basis
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Pozornost je osnova
11:18
of all higher cognitive and emotional abilities.
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svih viših kognitivnih i emocionalnih sposobnosti.
11:24
Therefore, any curriculum
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Stoga, bilo koji program
11:26
for training emotion intelligence
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za treniranje emocionalne inteligencije
11:28
has to begin with attention training.
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mora početi s treningom pažnje.
11:32
The idea here is to train attention
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Ideja ovdje je trenirati pozornost
11:35
to create a quality of mind
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kako bi se stvorila kvaliteta uma
11:37
that is calm and clear
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to je mirno i jasno
11:39
at the same time.
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u isto vrijeme.
11:42
And this creates the foundation
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I to stvara temelj
11:44
for emotion intelligence.
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za emocionalnu inteligenciju.
11:47
The second step follows the first step.
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Drugi korak slijedi prvi korak.
11:50
The second step is developing self-knowledge
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Drugi korak predstavlja razvoj samo-znanja
11:53
and self-mastery.
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i samo-vještina.
11:55
So using the supercharged attention from step one,
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Dakle, koristeći snažnu pozornost od koraka jedan,
11:59
we create a high-resolution perception
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stvaramo percepciju visoke razlučivosti
12:02
into the cognitive and emotive processes.
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u kognitivne i emotivne procese.
12:05
What does that mean?
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Što to znači?
12:07
It means being able to observe our thought stream
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To znači biti u mogućnosti promatrati naš misaoni tijek
12:11
and the process of emotion
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i proces emocija
12:13
with high clarity,
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s velikom jasnoćom,
12:15
objectivity
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objektivno
12:17
and from a third-person perspective.
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i iz perspektive treće osobe
12:20
And once you can do that,
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I jednom kada to možete učiniti
12:22
you create the kind of self-knowledge
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onda možete stvoriti vrstu samo-znanja
12:24
that enables self-mastery.
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koja omogućava samo-majstorstvo.
12:28
The third step, following the second step,
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Treći korak, nakon drugom koraka,
12:31
is to create new mental habits.
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je stvaranje novih mentalnih navika.
12:33
What does that mean? Imagine this.
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Što to znači? Zamislite ovo.
12:36
Imagine whenever you meet any other person,
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Zamislite da ste negdje upoznali drugu osobu,
12:39
any time you meet a person,
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svaki puta kada sretnete tu osobu,
12:41
your habitual, instinctive first thought
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vaša uobičajena, instiktivna prva misao
12:44
is, "I want you to be happy.
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je, "Želim da budeš sretan.
12:46
I want you to be happy."
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Želim da budeš sretan."
12:48
Imagine you can do that.
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Zamislite da to možete napraviti.
12:50
Having this habit, this mental habit,
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Imajući tu naviku, tu mentalnu naviku,
12:52
changes everything at work.
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mijenjate sve na poslu.
12:55
Because this good will
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Jer je ta dobra volja
12:57
is unconsciously picked up by other people,
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nesvjesno pokupljena od strane drugih ljudi,
13:00
and it creates trust,
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i stvara povjerenje,
13:03
and trust creates a lot of good working relationships.
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a povjerenje stvara puno dobrih radnih odnosa.
13:07
And this also creates the conditions
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I također stvara uvjete
13:09
for compassion in the workplace.
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za suosjećanje na radnom mjestu.
13:12
Someday, we hope to open-source
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Jednog dana, nadamo se otvorenom izvoru
13:15
"Search Inside Yourself"
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"Istražite unutar sebe"
13:17
so that everybody in the corporate world
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kako bi svi u korporativom svijetu
13:20
will at least be able to use it as a reference.
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bili u mogućnosti koristiti to kao referencu.
13:24
And in closing,
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I na kraju,
13:26
I want to end the same place I started,
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želim završiti na istom mjestu na kojem sam i počeo,
13:28
with happiness.
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sa srećom.
13:30
I want to quote this guy -- the guy in robes, not the other guy --
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Želim citirati ovog tipa -- tipa u haljinama, ne drugog tipa --
13:34
the Dalai Lama,
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Dalai Lama,
13:36
who said, "If you want others to be happy,
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koji je rekao: "Ako želite da drugi budu sretni,
13:38
practice compassion.
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vježbajte suosjećanje.
13:40
If you want to be happy,
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Ako želite biti sretni,
13:42
practice compassion."
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vježbajte suosjećanje."
13:44
I found this to be true,
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Smatram kako je to istinito,
13:46
both on the individual level
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kako na individualnoj razini
13:48
and at a corporate level.
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tako i na korporativnoj razini.
13:50
And I hope that compassion
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Nadam se kako će to suosjećanje
13:52
will be both fun and profitable for you too.
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biti i zabavno i profitabilno za vas.
13:54
Thank you.
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Hvala vam.
13:56
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Chade-Meng Tan - Google FellowOne of Google's earliest engineers, Chade-Meng Tan is now Google's Jolly Good Fellow -- the head of personal growth at the groundbreaking search company.
Why you should listen
Chade-Meng Tan was one of Google's earliest engineers. Among many other things, Meng helped build Google's first mobile search service, and headed the team that kept a vigilant eye on Google's search quality. After an eight-year stint in Engineering, he now serves with GoogleEDU as the Head of Personal Growth. One of his main projects is Search Inside Yourself -- a mindfulness-based emotional intelligence course, which he hopes will eventually contribute to world peace in a meaningful way. His 2012 book is also called Search Inside Yourself -- and Dan Pink is a fan.
Outside of Google, Meng is the Founder and (Jolly Good) President of the Tan Teo Charitable Foundation, a small foundation dedicated to promoting peace, liberty and enlightenment in the world. He is a founding patron of Stanford University's Center for Compassion and Altruism Research and Education (CCARE). He is also a founding patron of the World Peace Festival, and adviser to a number of technology startups.
Chade-Meng Tan | Speaker | TED.com