TEDxEast
Nancy Duarte: The secret structure of great talks
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From the "I have a dream" speech to Steve Jobs’ iPhone launch, all great presentations have a common architecture. In this talk, Nancy Duarte draws lessons on how to make a powerful call-to-action.
(Filmed at TEDxEast.)
Nancy Duarte - CEO, presentation designer
Nancy Duarte believes that ideas are the most powerful tools people have. Her passion is to help every person learn to communicate their world-changing idea effectively. Full bio
Nancy Duarte believes that ideas are the most powerful tools people have. Her passion is to help every person learn to communicate their world-changing idea effectively. Full bio
Double-click the English transcript below to play the video.
00:12
It's really, really great to be here.
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Stvarno je lijepo biti ovdje.
00:14
You have the power to change the world.
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Vi možete promijeniti svijet.
00:16
I’m not saying that to be cliché,
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Ne kažem to samo tako.
00:18
you really have the power
to change the world.
to change the world.
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Vi stvarno možete promijeniti svijet.
00:21
Deep inside of you,
every single one of you
every single one of you
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Duboko u vama, u svakome od vas,
00:23
has the most powerful device known to man.
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nalazi se najmoćnija stvar koju poznajemo.
00:27
And that's an idea.
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To je ideja.
00:29
So a single idea, from the human mind,
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Dakle, jedna jedina ideja ljudskog uma
00:32
it could start a groundswell,
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može nešto pokrenuti,
00:33
it could be a flash point for a movement
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može započeti revoluciju
00:36
and it can actually rewrite our future.
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i može promijeniti našu budućnost.
00:39
But an idea is powerless
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Ali, ideja je bespomoćna
00:42
if it stays inside of you.
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ako ostane u vama.
00:44
If you never pull that idea out
for others to contend with,
for others to contend with,
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Ako tu ideju nikada ne iznesete drugima,
00:47
it will die with you.
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ona će umrijeti s vama.
00:49
Now, maybe some of you guys
have tried to convey your idea
have tried to convey your idea
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Možda su neki od vas
pokušali iznijeti svoju ideju
pokušali iznijeti svoju ideju
00:52
and it wasn't adopted, it was rejected,
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i ona nije bila prihvaćena,
00:54
and some other mediocre
or average idea was adopted.
or average idea was adopted.
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a usvojena je neka loša
ili prosječna ideja.
ili prosječna ideja.
00:57
And the only difference between those two
is in the way it was communicated.
is in the way it was communicated.
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Jedina razlika između tih ideja
je način na koji su iznesene.
je način na koji su iznesene.
01:01
Because if you communicate an idea
in a way that resonates,
in a way that resonates,
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Ako iznesete ideju na upečatljiv način,
01:04
change will happen,
and you can change the world.
and you can change the world.
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doći će do promjene
i vi možete promijeniti svijet.
i vi možete promijeniti svijet.
01:07
In my family, we collect
these vintage European posters.
these vintage European posters.
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Moja obitelj skuplja
stare europske plakate.
stare europske plakate.
01:10
Every time we go to Maui,
we go to the dealer there,
we go to the dealer there,
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Svaki puta kad idemo na Maui,
odemo do trgovine
odemo do trgovine
01:13
and he turns these great big posters.
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i tamo nam pokažu te velike plakate.
01:14
I love them. They all have one idea
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Obožavam ih. Svi imaju jednu ideju
01:16
and one really clear visual
that conveys the idea.
that conveys the idea.
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i jednu sliku koja prenosi tu ideju.
01:19
They are about the size of a mattress.
They're really big.
They're really big.
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Veličine su madraca. Stvarno su veliki.
Nisu debeli kao madrac, ali veliki su.
01:22
They're not as thick as a mattress,
but they're big.
but they're big.
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I trgovac će ispričati priču
za svaki plakat.
za svaki plakat.
01:24
And the guy will tell the story
as he turns the pages.
as he turns the pages.
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Jednom sam bila sa svoje dvoje djece
01:27
And this one time
I was flanked by my two kids
I was flanked by my two kids
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01:29
and he turns the page
and this poster is underneath,
and this poster is underneath,
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i okrenuo je stranicu,
ispod je bio jedan plakat.
ispod je bio jedan plakat.
01:32
and right when I lean forward and say,
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U trenutku kad sam se nagnula i rekla,
01:34
"Oh my God, I love this poster,"
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"O, bože, obožavam ovaj plakat.",
01:36
both of my kids jumped back
and they are like,
and they are like,
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moja djeca su odskočila i rekla,
"Mama, pa to si ti!"
01:38
"Oh my God, mom, it's you."
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01:40
And this is the poster.
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Ovo je taj plakat.
01:41
(Laughter)
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(Smijeh)
01:42
See, I'm like "Fire it up!"
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Kao da kažem "Zapalite to!"
01:45
The thing I loved
about this poster was the irony.
about this poster was the irony.
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Ono što mi se sviđa kod
ovog plakata je ironija.
ovog plakata je ironija.
01:47
Here's this chick all fired up,
headed into battle --
headed into battle --
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Ova žena je u zanosu, ide u bitku,
01:50
as the standard bearer --
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kao vođa,
i drži Suavitos začine za hranu,
01:51
and she's holding these
little Suavitos baking spices,
little Suavitos baking spices,
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01:54
like something so seemingly insignificant,
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iako je to nešto naizgled nebitno,
01:57
though she's willing to risk, you know,
life and limb to promote this thing.
life and limb to promote this thing.
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ona je voljna riskirati sve
kako bi podržala tu ideju.
kako bi podržala tu ideju.
02:02
So if you are to swap out
those little Suavitos baking spices
those little Suavitos baking spices
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Dakle, ako umjesto tih začina zamislimo
02:05
with a presentation --
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da se radi o prezentaciji,
02:07
Yeah, it's me, pretty fired up.
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da, prilično sam uzbuđena.
02:09
I was fired up about presentations
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Bila sam uzbuđena oko prezentacija
02:11
back when it wasn't cool
to be fired up about presentations.
to be fired up about presentations.
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još prije kada nije bilo popularno
biti uzbuđen oko prezentacija.
biti uzbuđen oko prezentacija.
02:14
I really think they have the power
to change the world
to change the world
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Stvarno mislim da one
mogu promijeniti svijet,
mogu promijeniti svijet,
02:16
when you communicate
effectively through them.
effectively through them.
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ako kroz njih učinkovito komunicirate.
02:19
And changing the world is hard.
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A promijeniti svijet je teško.
02:21
It won't happen with just one person
with one single idea.
with one single idea.
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To neće uspjeti samo jednoj
osobi koja ima jednu ideju.
osobi koja ima jednu ideju.
02:24
That idea has got to spread,
or it won't be effective.
or it won't be effective.
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Ideja se mora raširiti
ili neće biti učinkovita.
ili neće biti učinkovita.
02:28
So it has to come out of you
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Znači, mora izaći iz vas
02:30
and out into the open for people to see.
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i doći na otvoreno
gdje će je ljudi vidjeti.
gdje će je ljudi vidjeti.
02:33
And the way that ideas are conveyed
the most effectively is through story.
the most effectively is through story.
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A ideje se najbolje prenose kroz priču.
02:38
You know, for thousands of years,
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Tisućama godina,
02:39
illiterate generations would pass on
their values and their culture
their values and their culture
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generacije nepismenih prenosile
su svoje vrijednosti i kulturu
su svoje vrijednosti i kulturu
02:43
from generation to generation,
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iz generacije u generaciju
02:44
and they would stay intact.
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i ostale su sačuvane.
02:46
So there's something kind of magical
about a story structure
about a story structure
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Dakle, postoji nešto čarobno
u samoj strukturi priče
u samoj strukturi priče
02:49
that makes it so that when it's assembled,
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zbog čega je osoba kojoj je upućena,
02:51
it can be ingested and then recalled
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može zapamtiti
02:53
by the person who's receiving it.
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i zatim ponoviti.
02:56
So basically a story,
you get a physical reaction;
you get a physical reaction;
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Priča izaziva i fizičku reakciju:
03:00
your heart can race, your eyes can dilate,
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srce vam može brže kucati,
zjenice vam se rašire,
zjenice vam se rašire,
03:03
you could talk about,
"Oh, I got a chill down my spine"
"Oh, I got a chill down my spine"
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kažete nešto poput
"Oh, prošli su me trnci"
"Oh, prošli su me trnci"
03:05
or, "I could feel it
in the pit of my stomach."
in the pit of my stomach."
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ili "Osjetila sam to u želucu".
Mi, zapravo, fizički reagiramo
kada nam netko priča priču.
kada nam netko priča priču.
03:08
We actually physically react
when someone is telling us a story.
when someone is telling us a story.
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03:11
So even though the stage is the same,
a story can be told,
a story can be told,
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Iako je pozornica ista,
priča se može ispričati,
priča se može ispričati,
ali prezentacija odmah
izgubi svoju živost.
izgubi svoju živost.
03:13
but once a presentation is told,
it completely flatlines.
it completely flatlines.
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03:16
And I wanted to figure out why.
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A ja sam htjela saznati zašto.
Zašto sjedimo i zaneseno
slušamo neku priču,
slušamo neku priču,
03:18
Why is it that we physically sit
with rapt attention during a story,
with rapt attention during a story,
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03:21
but it just dies for a presentation.
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ali prezentacijom taj doživljaj nestaje?
03:24
So I wanted to figure out, how do you
incorporate story into presentations.
incorporate story into presentations.
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Htjela sam saznati kako
uklopiti priču u prezentaciju.
uklopiti priču u prezentaciju.
03:27
So we've had thousands of presentations
back at the shop --
back at the shop --
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U trgovini smo imali
tisuće prezentacija,
tisuće prezentacija,
03:30
hundreds of thousands
of presentations, actually,
of presentations, actually,
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stotine tisuća prezentacija, zapravo,
tako da sam znala
kako izgleda loša prezentacija.
kako izgleda loša prezentacija.
03:32
so I knew the context
of a really bad presentation.
of a really bad presentation.
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03:35
I decided to study cinema and literature,
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Odlučila sam proučiti
kino i književnost
kino i književnost
03:38
and really dig in
and figure out what was going on
and figure out what was going on
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te stvarno zapeti i saznati što se događa
03:40
and why it was broken.
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i zašto ne funkcionira.
03:42
So, I want to show you
some of the findings
some of the findings
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Želim vam pokazati neka svoja otkrića
03:45
that led up to what I've uncovered
as a presentation form.
as a presentation form.
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koja su dovela do onoga što
nazivam prezentacijskim obrascem.
nazivam prezentacijskim obrascem.
03:50
So it was obvious to start with Aristotle,
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Bilo je logično početi s Aristotelom.
On je imao trodijelnu strukturu,
početak, sredinu i kraj.
početak, sredinu i kraj.
03:52
he had a three-act structure,
a beginning, a middle and an end.
a beginning, a middle and an end.
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Proučavali smo poetiku i retoriku,
03:55
We studied poetics and rhetoric,
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većina prezentacija nema to
ni u najjednostavnijem obliku.
ni u najjednostavnijem obliku.
03:56
and a lot of presentations don't even
have that in its most simple form.
have that in its most simple form.
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04:00
And then when I moved on
to studying hero archetypes,
to studying hero archetypes,
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Zatim sam proučavala herojske arhetipove
04:02
I thought, "OK, the presenter is the hero,
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i mislila "OK, prezentator je heroj,
na pozornici je, on je zvijezda."
04:04
they're up on the stage,
they're the star of the show."
they're the star of the show."
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Kao prezentator, lako se
osjećati kao zvijezda.
osjećati kao zvijezda.
04:07
It's easy to feel, as the presenter,
that you're the star of the show.
that you're the star of the show.
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Odmah sam shvatila da je to stvarno loše.
04:10
I realized right away,
that that's really broken.
that that's really broken.
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04:13
Because I have an idea,
I can put it out there,
I can put it out there,
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Jer ja imam ideju i iznesem je vama,
04:16
but if you guys don't grab that idea
and hold it as dear,
and hold it as dear,
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ali ako je vi ne prihvatite
i ne prinesete k srcu,
i ne prinesete k srcu,
04:18
the idea goes nowhere
and the world is never changed.
and the world is never changed.
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ta ideja neće nikuda stići
i svijet se ne mijenja.
i svijet se ne mijenja.
04:21
So in reality,
the presenter isn't the hero,
the presenter isn't the hero,
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Dakle, prezentator nije heroj.
04:23
the audience is the hero of our idea.
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Publika je heroj naše ideje.
04:26
So if you look at
Joseph Campbell's hero's journey,
Joseph Campbell's hero's journey,
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Ako pogledate putovanje
Joseph Campbellovog heroja,
Joseph Campbellovog heroja,
04:29
just in the front part, there were
some really interesting insights there.
some really interesting insights there.
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vidjet ćete neke zanimljive zaključke.
Dakle, imamo simpatičnog
heroja u običnom svijetu
heroja u običnom svijetu
04:32
So there is this likable hero
in an ordinary world,
in an ordinary world,
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i on dobiva poziv za pustolovinu.
04:35
and they get this call to adventure.
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Znači, ravnoteža u svijetu
se malo poremeti.
se malo poremeti.
04:36
So the world is
kind of brought out of balance.
kind of brought out of balance.
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U početku malo oklijeva.
04:39
And at first they're resistant.
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"Ne znam želim li se uplesti u ovo,"
04:40
They're like, "I don't know
if I want to jump into this,"
if I want to jump into this,"
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a onda se pojavljuje učitelj,
04:43
and then a mentor comes along
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koji mu pomogne da
prijeđe iz običnog svijeta
prijeđe iz običnog svijeta
04:44
and helps them move
from their ordinary world
from their ordinary world
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u jedan poseban svijet.
04:46
into a special world.
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I to je uloga prezentatora.
04:48
And that's the role of the presenter.
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Biti učitelj. Vi niste
Luke Skywalker, vi ste Yoda.
Luke Skywalker, vi ste Yoda.
04:49
It's to be the mentor.
You're not Luke Skywalker, you're Yoda.
You're not Luke Skywalker, you're Yoda.
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Vi ste ti koji pomažete publici
04:52
You're the one
that actually helps the audience
that actually helps the audience
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04:55
move from one thing
and into your new special idea,
and into your new special idea,
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da prijeđe s jedne stvari
na vašu novu ideju,
na vašu novu ideju,
04:58
and that's the power of a story.
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a to je snaga priče.
05:01
So in its most simple structure,
it's a three-part structure of a story.
it's a three-part structure of a story.
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Dakle, u svojoj najjednostavnijoj
strukturi, to je trodijelna priča.
strukturi, to je trodijelna priča.
05:05
You have a likable hero who has a desire,
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Imate simpatičnog heroja
koji nešto želi,
koji nešto želi,
05:07
they encounter a roadblock
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naiđe na prepreku
05:09
and ultimately they emerge, transform,
and that's the basic structure.
and that's the basic structure.
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koju pobijede i koja ih promijeni,
a to je osnovna struktura.
a to je osnovna struktura.
05:14
But it wasn't until I came across
a Gustav Freytag's pyramid --
a Gustav Freytag's pyramid --
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No, sve dok nisam naišla
na piramidu Gustava Freytaga...
na piramidu Gustava Freytaga...
05:18
he drew this shape in 1863.
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nacrtao ju je 1863.
05:21
Now, he was a German dramatist ...
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On je bio njemački dramaturg...
05:24
he was a German dramatist
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bio je njemački dramaturg
05:25
and he believed
there is a five-act structure,
there is a five-act structure,
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i zastupao je petodijelnu strukturu
05:28
which has an exposition, a rising action,
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koja se sastoji od ekspozicije, zapleta,
05:31
a climax, a falling action
and a denouement,
and a denouement,
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vrhunca, smirivanja radnje i zaključka,
05:34
which is the unraveling
or the resolution of the story.
or the resolution of the story.
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što je, zapravo, svršetak priče.
05:37
I love this shape.
So we talk about shapes.
So we talk about shapes.
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Volim taj oblik.
Dakle, govorimo o oblicima.
Dakle, govorimo o oblicima.
05:39
A story has an arc --
well, an arc is a shape.
well, an arc is a shape.
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Priča ima luk - dobro, luk je oblik.
05:41
We talk about classical music
having a shapeliness to it.
having a shapeliness to it.
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I za klasičnu glazbu kažemo da ima oblik.
05:45
So I thought, hey,
if presentations had a shape,
if presentations had a shape,
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Pomislila sam, ako
bi prezentacije imale oblik,
bi prezentacije imale oblik,
05:47
what would that shape be?
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koji bi to oblik bio?
05:49
And how did the greatest
communicators use that shape,
communicators use that shape,
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I kako su najveći govornici
koristili taj oblik,
koristili taj oblik,
05:52
or do they use a shape?
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koriste li ga uopće?
Nikada neću zaboraviti.
Bilo je nedjeljno jutro.
Bilo je nedjeljno jutro.
05:53
So I'll never forget,
it was a Saturday morning.
it was a Saturday morning.
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Nakon svih ovih istraživanja,
koja su trajala godinama,
koja su trajala godinama,
05:56
After all this study --
it was a couple of years of study --
it was a couple of years of study --
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nacrtala sam oblik.
05:58
I drew a shape.
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Pomislila sam "O, bože, ako je
ovaj oblik stvaran,
ovaj oblik stvaran,
06:00
And I was like,
"Oh my gosh, if this shape is real,
"Oh my gosh, if this shape is real,
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trebala bih moći uzeti dvije
potpuno različite prezentacije,
potpuno različite prezentacije,
06:02
I should be able to take
two completely different presentations
two completely different presentations
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preklopiti ih i dobiti taj oblik."
06:05
and overlay it, and it should be true."
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06:07
So I took the obvious,
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Pa sam odabrala ono očito.
06:08
I took Martin Luther King's
"I Have a Dream" speech,
"I Have a Dream" speech,
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Uzela sam govor "Imam san"
Martina Luthera Kinga
Martina Luthera Kinga
06:11
and I took Steve Jobs'
2007 iPhone launch speech,
2007 iPhone launch speech,
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i govor Stevea Jobsa
za iPhone 2007.godine.
za iPhone 2007.godine.
06:13
I overlaid it over it, and it worked.
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Preklopila sam ih i upalilo je.
06:16
I sat in my office, just astounded.
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Sjedila sam u uredu, zaprepaštena.
06:17
I actually cried a little,
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Malo sam i zaplakala,
06:19
because I was like,
"I've been given this gift,"
"I've been given this gift,"
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jer sam pomislila "Dobila sam ovaj dar,"
06:22
and here it is,
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i sada je tu,
06:23
this is the shape of a great presentation.
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ovako izgleda odlična prezentacija.
06:26
Isn't it amazing?
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Nije li to sjajno?
06:28
(Laughter)
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(Smijeh)
06:29
I was crying.
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Plakala sam.
06:30
I want to walk you through it,
it's pretty astounding.
it's pretty astounding.
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Želim vam to objasniti jer je
zapravo jako zapanjujuće.
zapravo jako zapanjujuće.
06:33
There is a beginning, a middle and an end,
and I want to walk you through it.
and I want to walk you through it.
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Ima početak, sredinu i kraj
i želim vas provesti kroz to.
i želim vas provesti kroz to.
Zato jer i kod najboljih govornika -
slušala sam govore i sve -
slušala sam govore i sve -
06:36
Because the greatest communicators --
I went through speeches, everything --
I went through speeches, everything --
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mogu preklopiti oblik.
06:40
I can overlay the shape.
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Čak i Gettysburški govor ima ovaj oblik.
06:41
Even the Gettysburg Address
follows the shape.
follows the shape.
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06:43
At the beginning of any presentation,
you need to establish what is.
you need to establish what is.
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Na početku svake prezentacije
morate reći što je što.
morate reći što je što.
06:47
You know, here's the status quo,
here's what's going on.
here's what's going on.
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Ovako stvari stoje, evo što se događa.
Zatim trebate reći kako
bi to moglo izgledati.
bi to moglo izgledati.
06:49
And then you need
to compare that to what could be.
to compare that to what could be.
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06:52
You need to make that gap
as big as possible,
as big as possible,
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Ta razlika treba biti što veća
06:55
because there is this commonplace
of the status quo,
of the status quo,
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zbog osjećaja banalnosti koji
izaziva trenutno stanje stvari
izaziva trenutno stanje stvari
06:58
and you need to contrast that
with the loftiness of your idea.
with the loftiness of your idea.
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te to treba biti
u kontrastu s vašom idejom.
u kontrastu s vašom idejom.
07:01
So it's like, you know,
here's the past, here's the present,
here's the past, here's the present,
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Dakle, ovo je prošlost,
ovo je sadašnjost,
ovo je sadašnjost,
ali pogledajte budućnost.
07:04
but look at our future.
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07:06
Here's a problem,
but look at that problem removed.
but look at that problem removed.
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Ovo je problem, ali pogledajte
kako je kada problem nestane.
kako je kada problem nestane.
07:09
Here's a roadblock,
let's annihilate the roadblock.
let's annihilate the roadblock.
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Ovo je prepreka na cesti,
uništimo tu prepreku.
uništimo tu prepreku.
07:12
You need to really amplify that gap.
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Stvarno morate naglasiti tu razliku.
07:14
This would be like
the inciting incident in a movie.
the inciting incident in a movie.
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To je kao prvi problem
koji se pojavi u filmu.
koji se pojavi u filmu.
07:17
That's when suddenly
the audience has to contend
the audience has to contend
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Odjednom se publika mora suočiti
07:19
with what you just put out there:
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s time što ste upravo rekli:
07:20
"Wow, do I want to agree
with this and align with it or not?"
with this and align with it or not?"
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"Želim li se složiti s ovime
i prihvatiti to ili ne?"
i prihvatiti to ili ne?"
07:23
And in the rest of your presentation
should support that.
should support that.
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U ostatku prezentacije
to morate podržavati.
to morate podržavati.
07:27
So the middle goes back and forth,
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Dakle sredina ide naprijed-natrag,
07:29
it traverses between
what is and what could be,
what is and what could be,
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od onoga što jest,
do onoga što bi moglo biti,
do onoga što bi moglo biti,
07:31
what is and what could be.
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što jest i što bi bilo.
07:33
Because what you are trying to do
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Ono što želite je učiniti
07:34
is make the status quo
and the normal unappealing,
and the normal unappealing,
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trenutno stanje stvari i
ono normalno neprivlačnim
ono normalno neprivlačnim
07:37
and you're wanting to draw them
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i želite ih povući prema onome
07:39
towards what could be
in the future with your idea adopted.
in the future with your idea adopted.
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što bi moglo biti u budućnosti
ako se vaša ideja prihvati.
ako se vaša ideja prihvati.
07:42
Now, on your way to change the world,
people are going to resist.
people are going to resist.
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Ljudi će se opirati na vašem
putu da promijenite svijet.
putu da promijenite svijet.
Neće biti uzbuđeni, možda im se
sviđa svijet kakav jest.
sviđa svijet kakav jest.
07:45
They're not going to be excited,
they may love the world the way it is.
they may love the world the way it is.
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Dakle, naići ćete na otpor.
07:49
So you'll encounter resistance.
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Zato se morate kretati naprijed-natrag.
07:50
That's why you
have to move back and forth.
have to move back and forth.
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Slično je jedrenju.
07:52
It's similar to sailing.
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Kada idete protiv vjetra
i vjetar vam se opire,
i vjetar vam se opire,
07:54
When you're sailing against the wind
and there is wind resistance,
and there is wind resistance,
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morate pomicati brod naprijed-natrag.
07:57
you have to move your boat back and forth,
and back and forth.
and back and forth.
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08:00
That's so you can capture the wind.
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Samo tako možete uhvatiti vjetar.
Zapravo, morate uhvatiti taj otpor
08:02
You have to actually
capture the resistance
capture the resistance
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koji vas napada kada jedrite.
08:04
coming against you when you're sailing.
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Zanimljivo je, ako dobro uhvatite vjetar
08:06
Now interesting,
if you capture the wind just right
if you capture the wind just right
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i dobro podesite jedra,
08:08
and you set your sail just right,
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vaš brod će zapravo ploviti
brže i od samog vjetra.
brže i od samog vjetra.
08:10
your ship will actually
sail faster than the wind itself.
sail faster than the wind itself.
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To je fizički fenomen.
08:12
It is a physics phenomenon.
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08:14
So by planting in there
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Dakle, ako im date
08:15
the way they're going to resist
between what is and what can be,
between what is and what can be,
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mogućnost da se bore između onoga
što jest i što može biti,
što jest i što može biti,
to će ih, zapravo,
brže približiti vašoj ideji
brže približiti vašoj ideji
08:18
is actually going to draw
them towards your idea
them towards your idea
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08:20
quicker than should you not do that.
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nego da to ne učinite.
08:22
So after you've moved back and forth
between what is and what could be,
between what is and what could be,
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Nakon što ste išli od onoga
što jest i što može biti,
što jest i što može biti,
08:26
the last turning point
is a call to action,
is a call to action,
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zadnja prekretnica je poziv na djelovanje,
08:28
which every presentation should have,
but at the very end.
but at the very end.
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koju bi svaka prezentacija
trebala imati na kraju.
trebala imati na kraju.
08:30
You need to describe the world
as a new bliss.
as a new bliss.
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Trebate svijet opisati
kao novo blaženstvo.
kao novo blaženstvo.
08:33
"This is utopia with my idea adopted."
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"To je utopija u kojoj
je moja ideja prihvaćena."
je moja ideja prihvaćena."
08:35
"This is the way
the world is going to look,
the world is going to look,
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"Ovako će svijet izgledati
ako se udružimo i riješimo
ovaj veliki problem."
ovaj veliki problem."
08:37
when we join together
and we solve this big problem."
and we solve this big problem."
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Takav poetski i dramatičan način
08:40
You need to use that as your ending,
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08:41
in a very poetic and dramatic way.
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trebate iskoristiti na kraju.
08:45
So, interestingly, when I was done,
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Dakle, kada sam završila,
08:47
I was like, "You know what?
I could use this as an analysis tool."
I could use this as an analysis tool."
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pomislila sam, "Znate što? Ovo bih
mogla iskoristiti kao sredstvo analize."
mogla iskoristiti kao sredstvo analize."
08:51
I actually transcribe speeches,
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Zapravo sam transkribirala govore
08:53
and I would actually map out,
how much they map to this tool.
how much they map to this tool.
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i odredila koliko se slažu s ovim alatom.
08:56
So I want to show you some of that today,
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Želim vam to danas pokazati,
08:58
and I want to start
with the very two people
with the very two people
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a želim početi s istih dvoje ljudi
09:00
that I used when I first did.
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s kojima sam i ja počela.
09:02
Here's Mr. Jobs,
has completely changed the world.
has completely changed the world.
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Ovo je g. Jobs, on je
potpuno promijenio svijet.
potpuno promijenio svijet.
Promijenio je svijet računalstva,
glazbenu industriju,
glazbenu industriju,
09:04
Changed the world of personal computing,
changed the music industry
changed the music industry
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a sada će promijeniti
i industriju mobilnih telefona.
i industriju mobilnih telefona.
09:08
and now he's on his way
to change the mobile device industry.
to change the mobile device industry.
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Dakle, zaista je promijenio svijet.
09:11
So he's definitely changed the world.
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Ovo je oblik njegovog govora
na predstavljanju iPhonea 2007.g,
na predstavljanju iPhonea 2007.g,
09:12
And this is the shape
of his iPhone launch 2007,
of his iPhone launch 2007,
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kada je predstavio iPhone.
09:15
when he launched his iPhone.
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Govor traje 90 minuta
i počinje onime što jest,
i počinje onime što jest,
09:17
It's a 90-minute talk
and you can see he starts with what is,
and you can see he starts with what is,
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09:20
traverses back and forth
and ends with what could be.
and ends with what could be.
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ide naprijed-natrag i završava
s onime što bi moglo biti.
s onime što bi moglo biti.
09:23
So I want to zoom in on this:
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Želim nešto ovdje objasniti:
09:25
the white line
is him speaking, he's talking.
is him speaking, he's talking.
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bijela crta označava njega kako govori.
09:29
The next color line
you'll see popped up there,
you'll see popped up there,
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Sljedeća boja koja
će se pojaviti označava
će se pojaviti označava
09:31
that's when he cuts to video.
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kada je pokazao video.
09:32
So he's adding some variety
and he cuts to demo.
and he cuts to demo.
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Dakle, dodaje nešto
i prelazi na demonstraciju.
i prelazi na demonstraciju.
09:34
So it's not just him
talking the whole time.
talking the whole time.
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Znači, on ne govori cijelo vrijeme.
09:37
And these lines are representative there.
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Te linije se vide ovdje.
09:40
And then towards the end
you'll see a blue line,
you'll see a blue line,
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Prema kraju vidite
plavu liniju koja označava
plavu liniju koja označava
09:42
which will be the guest speaker.
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gostujućeg govornika.
Ovdje postaje zanimljivo:
09:44
So this is where it gets
kind of interesting:
kind of interesting:
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09:46
every tick mark here
is when he made them laugh.
is when he made them laugh.
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svaka kvačica ovdje govori
kada ih je nasmijao.
kada ih je nasmijao.
09:48
And every tick mark here
is when he made them clap.
is when he made them clap.
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Svaka kvačica ovdje govori
kada su mu zapljeskali.
kada su mu zapljeskali.
09:51
They are so involved physically,
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Toliko su fizički uneseni
09:53
they are physically reacting
to what he is saying,
to what he is saying,
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i fizički reagiraju na to što on govori,
09:55
which is actually fantastic,
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što je zapravo fantastično,
09:56
because then you know
you have the audience in your hand.
you have the audience in your hand.
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jer onda znate da vam
publika jede iz ruke.
publika jede iz ruke.
10:00
So he kicks off what could be with,
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Započinje s onime što
bi moglo biti, govoreći,
bi moglo biti, govoreći,
10:03
"This is a day I've been looking
forward to for two and a half years."
forward to for two and a half years."
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"Ovo je dan kojem sam se
veselio dvije i pol godine."
veselio dvije i pol godine."
10:06
So he is launching a product
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On predstavlja novi proizvod
10:07
that he's known about already
for a couple of years.
for a couple of years.
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za koji zna da postoji
već nekoliko godina.
već nekoliko godina.
Dakle, to njemu nije novi proizvod.
10:10
So this is not a new product to him.
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Ali pogledajte ovo.
10:12
But look at this,
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On još nešto radi: on se čudi.
10:13
he does this other thing: he marvels.
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Čudi se vlastitom proizvodu.
10:15
He marvels at his own product.
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Čudi se sebi više nego što
se publika smije ili plješće.
se publika smije ili plješće.
10:16
He marvels himself
more than the audience laughs or claps.
more than the audience laughs or claps.
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10:19
So he is like, "Isn't this awesome?
Isn't this beautiful?"
Isn't this beautiful?"
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Kao da govori "Nije li ovo super?
Nije li ovo prekrasno?"
Nije li ovo prekrasno?"
10:23
He is modeling for the audience
what he wants them to feel.
what he wants them to feel.
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Publici govori ono
što želi da oni osjećaju.
što želi da oni osjećaju.
10:26
So he is actually doing a job
of compelling them to feel a certain way.
of compelling them to feel a certain way.
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Zapravo ih tjera da se
osjećaju na određeni način.
osjećaju na određeni način.
10:31
So he kicks off with what could be with,
"Every once in a while,
"Every once in a while,
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Započinje s onime što bi moglo biti,
govoreći "Svako malo, pojavi se
govoreći "Svako malo, pojavi se
10:34
a revolutionary product comes along
that changes everything."
that changes everything."
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revolucionarni proizvod
koji sve promijeni."
koji sve promijeni."
10:37
So he starts to kick in
and talk about his new product.
and talk about his new product.
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Počinje govoriti o svom novom proizvodu.
10:40
Now, at the beginning of it,
he actually keeps the phone off.
he actually keeps the phone off.
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Na početku, zapravo,
drži mobitel isključenim.
drži mobitel isključenim.
10:43
You'll see that the line
is pretty white up until this point,
is pretty white up until this point,
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Vidite da je linija prilično
bijela sve do te točke,
bijela sve do te točke,
10:46
so he goes off between,
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tako da on govori,
10:48
"Here's this new phone,
and here's the sucky competitors.
and here's the sucky competitors.
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"Ovo je novi telefon, a
ovo je loša konkurencija.
ovo je loša konkurencija.
10:50
Here's this new phone,
and here's the sucky competitors."
and here's the sucky competitors."
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Ovo je novi telefon, a
ovo je loša konkurencija."
ovo je loša konkurencija."
10:54
And then, right about here,
he has the star moment --
he has the star moment --
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2776
I onda ovdje, dolazi trenutak slave -
10:57
and that something we'll always remember.
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i to je nešto što ćemo zauvijek pamtiti.
10:59
He turns the phone on.
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Uključio je telefon.
Publika se prvi puta susreće s listanjem,
11:00
The audience sees scrolling
for the first time,
for the first time,
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čujete kako sav kisik
u prostoriji nestaje. Uzdahnuli su.
u prostoriji nestaje. Uzdahnuli su.
11:02
you can hear the oxygen
sucked out of the room.
sucked out of the room.
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11:05
They gasped. You can actually hear it.
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Zaista to čujete.
Dakle, stvorio je trenutak
kojeg će se svi sjećati.
kojeg će se svi sjećati.
11:07
So he creates a moment
that they'll always remember.
that they'll always remember.
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Ako nastavimo pratiti dalje,
vidite plavu liniju,
vidite plavu liniju,
11:09
So if we move along this model,
you can see the blue,
you can see the blue,
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gdje dolaze vanjski govornici,
11:12
where the external speakers are going,
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a prema dolje desno,
dolazi do pucanja linije.
dolazi do pucanja linije.
11:14
and towards the bottom right,
the line breaks.
the line breaks.
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Zato jer mu se daljinski pokvario.
11:16
That's because his clicker broke.
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Želi zadržati taj osjećaj uzbuđenja
11:17
He wants to keep
this heightened sense of excitement.
this heightened sense of excitement.
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11:20
He tells a personal story,
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i počinje pričati osobnu priču
11:21
right there, where
the technology didn't work.
the technology didn't work.
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upravo u trenutku kada tehnologija zakaže.
11:24
So he's the master communicator,
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On je izvrstan govornik
11:25
and he turns to story
to keep the audience involved.
to keep the audience involved.
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i okreće se pričama
da zadrži interes publike.
da zadrži interes publike.
11:28
So the top right
he ends with the new bliss.
he ends with the new bliss.
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Gore desno završava s novim blaženstvom.
11:31
He leaves them with the promise
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Ostavlja ih s obećanjem
11:32
that Apple will continue
to build revolutionary new products.
to build revolutionary new products.
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da će Apple nastaviti proizvoditi
nove revolucionarne proizvode.
nove revolucionarne proizvode.
11:36
And he says,
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I kaže:
11:38
"There's an old Wayne Gretzky
quote that I love:
quote that I love:
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"Ima jedan stari citat Waynea Gretzkyja:
11:40
'I skate to where the puck is going to be,
not to where it has been.'
not to where it has been.'
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'Kližem u smjeru gdje će pak biti,
a ne gdje je bio.'
a ne gdje je bio.'
Mi u Apple smo to oduvijek radili,
11:43
We've always tried to do that
at Apple since the very beginning
at Apple since the very beginning
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radit ćemo i dalje."
11:46
and we always will."
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Završava s novim blaženstvom.
11:48
So he ends with the new bliss.
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11:49
So let's look at Mr. King.
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Pogledajmo sada g. Kinga.
11:50
He was an amazing visionary, a clergyman
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Bio je veliki vizionar, svećenik
11:53
who spent his life
working hard for equality.
working hard for equality.
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koji je život posvetio borbi za jednakost.
11:56
And this is the shape
of the "I Have a Dream" speech.
of the "I Have a Dream" speech.
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Ovo je oblik njegovog govora "Imam san".
11:58
You can see he starts with what is,
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Vidite da počinje s onime što jest,
12:00
moves back and forth
between what is and what could be,
between what is and what could be,
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ide naprijed-natrag,
od onoga što jest do što bi bilo
od onoga što jest do što bi bilo
12:03
and ends with a very poetic new bliss,
which is the famous part we all know.
which is the famous part we all know.
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i završava veoma poetskim novim
blaženstvom koje je dio koji svi znamo.
blaženstvom koje je dio koji svi znamo.
12:07
So I'm going to spread it out
a little bit here,
a little bit here,
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Malo ću ga razvući
12:09
stretch it for you,
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da bolje vidite
12:11
and what I'm doing here is
I put the actual transcript there
I put the actual transcript there
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i zapravo ću staviti stvarni govor
12:14
along with the text.
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zajedno s tekstom.
Ne možete pročitati.
12:15
I know you can't read it.
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No, na kraju svakog reda,
prekinula sam liniju
prekinula sam liniju
12:16
But at the end of every line break,
I broke the line,
I broke the line,
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12:19
because he took a breath and he paused.
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zato jer je uzeo zraka i pauzirao.
Bio je svećenik Južnih baptista,
većina nikada nije čula za to,
većina nikada nije čula za to,
12:21
Now he was a Southern Baptist preacher,
most people hadn't heard that,
most people hadn't heard that,
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tako da je njegov ritam govora
bio nešto novo za sve prisutne.
bio nešto novo za sve prisutne.
12:24
so he had a real cadence and a rhythm
that was really new for people there.
that was really new for people there.
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12:28
So I want to cover up
these lines of text with a bar
these lines of text with a bar
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Prekrit ću ove linije teksta,
12:30
because I want to use this bar
as an information device here.
as an information device here.
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kako bih bolje istaknula
određene informacije.
određene informacije.
12:33
So let's walk through
how he actually spoke to the people.
how he actually spoke to the people.
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Pogledajmo, dakle,
kako se obraćao publici.
kako se obraćao publici.
12:38
The blue bars here
are going to be when he used
are going to be when he used
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Plave crte označavaju
12:40
the actual rhetorical device
of repetition.
of repetition.
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retoričku figuru ponavljanja.
12:42
So he was repeating himself,
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Dakle, ponavljao se,
12:43
he was using the same words and phrases,
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1936
koristio iste riječi i fraze
12:45
so people could remember and recall them.
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kako bi ih ljudi mogli zapamtiti.
12:48
But then he also used
a lot of metaphors and visual words.
a lot of metaphors and visual words.
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No, koristio je i mnogo
metafora i vizualnih riječi.
metafora i vizualnih riječi.
12:51
This was a way to take
really complicated ideas
really complicated ideas
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Na taj način je vrlo kompleksne ideje
12:53
and make them memorable
and knowledgeable, so people got it.
and knowledgeable, so people got it.
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učinio pamtljivima
i ljudi su ih lakše razumijeli.
i ljudi su ih lakše razumijeli.
12:56
He actually created very --
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Zapravo je riječima
12:58
almost like scenes
with his words to make it
with his words to make it
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stvorio slike kako bi ljudi
13:00
so they could envision what he was saying.
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mogli zamisliti ono što je govorio.
13:03
And then there were also a lot of familiar
songs and scriptures that he used.
songs and scriptures that he used.
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Isto tako, koristio se poznatim
pjesmama i citatima.
pjesmama i citatima.
Ovdje vidite samo jedan dio toga.
13:07
This is just the front end of it
that you're seeing.
that you're seeing.
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13:09
And then he also made
a lot of political references
a lot of political references
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Koristio se i političkim referencama
na sva obećanja koja su dana narodu.
13:12
of the promises
that were made to the people.
that were made to the people.
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Ako pogledamo na kraj onoga što jest,
13:14
So if we look at
the very first end of what is,
the very first end of what is,
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13:16
at the very end of what is
was the very first time
was the very first time
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to je bilo prvi puta
13:19
that people actually clapped
and roared really loud.
and roared really loud.
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da su ljudi glasno pljeskali i vikali.
13:21
So the end of what is
what he did is he said,
what he did is he said,
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789640
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Na kraju onoga što jest rekao je,
"Amerika je Afroamerikancima
dala nevaljali ček,
dala nevaljali ček,
13:23
"America has given
the Negro people a bad check,
the Negro people a bad check,
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ček koji nam se vratio označen
s "nedostatak sredstava."
s "nedostatak sredstava."
13:26
a check which has come back
marked insufficient funds."
marked insufficient funds."
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Svi znamo kako je to kada
nemate novaca na računu.
nemate novaca na računu.
13:28
Well, everyone knows what it's like
to not have money in your account.
to not have money in your account.
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Zato je iskoristio metaforu
koja je poznata ljudima.
koja je poznata ljudima.
13:32
So he used the metaphor
people were very familiar with.
people were very familiar with.
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13:34
But when they really charged up,
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Ali, kada su zaista reagirali,
prvi puta kada su vikali,
bilo je u trenutku:
bilo je u trenutku:
13:36
the very first time
they really screamed was:
they really screamed was:
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13:38
"So we have come to cash this check,
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"Došli smo unovčiti taj ček,
13:40
a check that will give us upon demand
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ček koji će nam dati
13:42
the riches of freedom
and the security of justice."
and the security of justice."
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bogatstvo slobode i
jednakost pred zakonom."
jednakost pred zakonom."
13:45
That's when they really clapped.
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Tada su zapljeskali.
13:47
It was when he compared
what currently is to what could be.
what currently is to what could be.
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Tek kada je usporedio ono što jest
s onime što bi moglo biti.
s onime što bi moglo biti.
13:50
So when we move along
a little farther in the model,
a little farther in the model,
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Dakle, kada pogledamo dalje,
13:52
you'll see it goes back and forth
at a more frenzied pace.
at a more frenzied pace.
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primijetit ćete da se to događa sve češće.
13:55
And this is when he goes
back and forth, and back and forth.
back and forth, and back and forth.
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Tada i govor ide naprijed-natrag.
13:58
Now the audience was in a frenzy.
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826560
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Publika je bila divlja.
14:00
They were all excited,
and so you can actually do this
and so you can actually do this
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Bili su veoma uzbuđeni
i na ovaj način ih, zapravo,
i na ovaj način ih, zapravo,
14:02
to keep them in a heightened
sense of excitement.
sense of excitement.
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držite u tom stanju konstantnog uzbuđenja.
14:06
So he says, "I have a dream
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On kaže, "Imam san
14:08
that one day this nation will rise up
and live out the meaning of its creed.
and live out the meaning of its creed.
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4376
da će se jednog dana ova zemlja podići
i početi živjeti svoju vjeru.
i početi živjeti svoju vjeru.
14:13
'We hold these truths to be self-evident,
that all men are created equal.'"
that all men are created equal.'"
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841120
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Smatramo da je očito da su
svi ljudi rođeni jednaki."
svi ljudi rođeni jednaki."
14:16
So he uses the little orange text there
to remind them of the promise
to remind them of the promise
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Koristi taj narančasti tekst
kako bi ih podsjetio na obećanje
kako bi ih podsjetio na obećanje
koje su im dali političari ili ova država.
14:20
that the politicians had made to him
or that this country had made.
or that this country had made.
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14:23
Then he moves back and forth between
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Zatim ide naprijed-natrag između
14:25
"I have a dream that one day,
I have a dream that one day,
I have a dream that one day,
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853080
2715
"Imam san da će jednog dana,
imam san da će jednog dana,
imam san da će jednog dana,
14:27
I have a dream that one day,"
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1397
imam san da će jednog dana,"
14:29
and at the end,
it gets really interesting.
it gets really interesting.
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a na kraju postaje stvarno zanimljivo.
14:31
Because he uses --
you can look at the four shades of green,
you can look at the four shades of green,
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Koristi se - vidite ovdje
četiri nijanse zelene,
četiri nijanse zelene,
14:34
there's a lot of blue there,
which was a lot of repetition --
which was a lot of repetition --
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ima puno plavog,
što znači puno ponavljanja,
što znači puno ponavljanja,
vrlo se često ponavljao.
14:37
he had a heightened sense of repetition.
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865160
1936
A zeleno označava trenutke kada
je spominjao pjesme i Sveto pismo.
je spominjao pjesme i Sveto pismo.
14:39
And the green was a heightened sense
of songs and scriptures.
of songs and scriptures.
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867120
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14:42
So the first batch of green
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870280
1776
Prva zelena skupina
14:44
was the actual scripture
from the Book of Isaiah.
from the Book of Isaiah.
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označava citate iz Knjige Izaije.
14:46
The second batch of green
was "My Country, 'Tis of Thee."
was "My Country, 'Tis of Thee."
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874640
3256
Druga zelena skupina označava
pjesmu "Moja domovino, ovo o tebi."
pjesmu "Moja domovino, ovo o tebi."
14:49
Now, that's a familiar song
that was specifically very significant
that was specifically very significant
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To je poznata pjesma koja je
u to vrijeme bila jako važna
u to vrijeme bila jako važna
14:53
for the black people at the time,
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1616
za sve Afroamerikance,
14:54
because this song was the song they
chose to change the words to as an outcry,
chose to change the words to as an outcry,
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zato jer su odlučili promijeniti
riječi te pjesme kako bi ukazali
riječi te pjesme kako bi ukazali
14:59
saying that promises had not been kept.
355
887120
1960
da obećanja nisu ispunjena.
15:01
So the third batch of green was actually
a stanza from "My Country, 'Tis of Thee."
a stanza from "My Country, 'Tis of Thee."
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Dakle, treća skupina zelenog predstavlja
kiticu pjesme "Moja domovino, ovo o tebi."
kiticu pjesme "Moja domovino, ovo o tebi."
15:05
And then the fourth was a Negro spiritual.
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Zadnja skupina je afroamerička
duhovna pjesma.
duhovna pjesma.
15:08
"Free at last! Free at last!
Thank God Almighty, I'm free at last!"
Thank God Almighty, I'm free at last!"
358
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"Konačno slobodan! Konačno slobodan!
Hvala Bogu, konačno slobodan!"
Hvala Bogu, konačno slobodan!"
15:11
So what he did is he actually reached
inside of the hearts of the audience.
inside of the hearts of the audience.
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4369
Zapravo je dodirnuo srca publike.
15:16
He pulled from scriptures,
which is important.
which is important.
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Važno je to što je citirao Sveto pismo.
Koristio je pjesme koje su zajedno pjevali
15:18
He pulled from songs
that they'd sung together
that they'd sung together
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kao otpor kršenju zakona
15:20
as an outcry against this outrage,
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908800
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i to je iskoristio tako da se
poveže s publikom i ostavi dojam.
poveže s publikom i ostavi dojam.
15:22
and he used those as a device
to connect and resonate with the audience.
to connect and resonate with the audience.
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15:25
Ending -- painting a picture
of this new bliss,
of this new bliss,
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913920
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Kraj - predstavlja novo blaženstvo
15:28
using the very things inside of them
that they already held as sacred.
that they already held as sacred.
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916240
3440
koristeći se istim stvarima
koje oni već smatraju svetima.
koje oni već smatraju svetima.
15:33
So he was a great man.
He had a big, big dream.
He had a big, big dream.
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Dakle, bio je veliki čovjek.
Imao je veliki, veliki san.
Imao je veliki, veliki san.
15:35
There's a lot of people here,
you guys have really big dreams.
you guys have really big dreams.
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2936
Ovdje je puno ljudi.
Vi imate zaista velike snove.
Vi imate zaista velike snove.
15:38
You have really big ideas inside of you
368
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1936
U vama se nalaze velike ideje
15:40
that you need to get out.
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koje trebate izbaciti.
15:42
But you know what? We encounter hardships.
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Ali znate što? Nije nam lako.
15:44
It's not easy to change the world;
371
932144
1632
Nije lako promijeniti svijet,
15:45
it's a big job.
372
933800
1536
to je veliki posao.
15:47
You know he was --
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Bio je -
15:48
his house was bombed,
he was stabbed with a letter opener,
he was stabbed with a letter opener,
374
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2736
bombardirali su mu kuću, uboli ga nožem,
na kraju je i izgubio život
15:51
ultimately, he lost his life,
375
939400
1416
15:52
you know, for what he cared about.
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940840
1816
za ono do čega mu je bilo stalo.
15:54
But a lot of us aren't going to
be required to pay that kind of sacrifice.
be required to pay that kind of sacrifice.
377
942680
4096
Većina nas neće morati
podnijeti takve žrtve.
podnijeti takve žrtve.
15:58
But what happens is
378
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1256
No, stvar je u tome
16:00
that it basically is a little bit
like that basic story structure.
like that basic story structure.
379
948080
3296
da to stvarno izgleda kao
osnovna struktura priče.
osnovna struktura priče.
16:03
Life can be like that.
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1376
Život može tako izgledati.
16:04
You know, you guys are all likable people,
381
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2256
Vi ste svi simpatični ljudi,
16:07
you have a desire,
you encounter roadblocks,
you encounter roadblocks,
382
955080
3056
imate želje, nailazite na prepreke
16:10
and we stop there.
383
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1376
i tu zastanemo.
16:11
We're just like, you know,
"I had this idea,
"I had this idea,
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2096
Mislimo "Imao sam ideju,
16:13
but I'm not going to put it out there.
385
961680
1856
ali je neću izbaciti van.
16:15
It's been rejected."
386
963560
1256
Nije prihvaćena."
16:16
You know, we self-sabotage our own ideas,
387
964840
3896
Sami sabotiramo svoje ideje,
16:20
we just butt up against the roadblocks
and butt up against the roadblocks
and butt up against the roadblocks
388
968760
3456
samo se nakupljamo ispred prepreka
16:24
instead of choosing
to let the struggle transform us
to let the struggle transform us
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972240
2456
umjesto da dopustimo
da nas te teškoće promijene
da nas te teškoće promijene
16:26
and choosing to go ahead
and have a dream and make it real.
and have a dream and make it real.
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3240
i da odaberemo ići naprijed,
imati san i ostvariti ga.
imati san i ostvariti ga.
16:30
And you know, if anyone --
if I can do this, anybody can do this.
if I can do this, anybody can do this.
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Znate, ako bilo tko -
ako ja to mogu, svi to mogu.
ako ja to mogu, svi to mogu.
16:34
I was raised in an economically
and emotionally starved environment.
and emotionally starved environment.
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Odrasla sam u teškim ekonomskim
i emocionalnim uvjetima.
i emocionalnim uvjetima.
16:38
First time I got to go to a camp
with my sister, I was abused.
with my sister, I was abused.
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3656
Prvi puta kada sam sa sestrom otišla na
kampiranje, bila sam žrtva nasilja.
kampiranje, bila sam žrtva nasilja.
16:42
Wasn't the first time I was abused,
it was just the most aggressive.
it was just the most aggressive.
394
990080
3216
To nije bio prvi put da sam zlostavljana,
ali je bio najagresivniji.
ali je bio najagresivniji.
16:45
And my mom and dad --
they married each other three times,
they married each other three times,
395
993320
2736
A moji roditelji - ženili su se tri puta.
16:48
(Audience murmurs)
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(Žamor iz publike)
16:49
Yeah, that was tumultuous,
and when they weren't fighting
and when they weren't fighting
397
997320
3016
Da, bilo je tu svega,
a kada se nisu svađali,
a kada se nisu svađali,
16:52
they were helping sober up
some alcoholic that was living with us
some alcoholic that was living with us
398
1000360
3096
pomagali su nekom pijancu koji
je živio s nama da ostane trijezan
je živio s nama da ostane trijezan
16:55
because they were both sober alcoholics.
399
1003480
1936
jer su oboje bili trijezni alkoholičari.
16:57
So my mom abandoned us
when I was sixteen years old.
when I was sixteen years old.
400
1005440
2456
Majka je otišla kada sam
imala šesnaest godina.
imala šesnaest godina.
16:59
And I took on a role of caretaker
of my home and of my siblings.
of my home and of my siblings.
401
1007920
3336
Tada sam preuzela brigu
o kući i svojoj braći.
o kući i svojoj braći.
17:03
And I married. I met a man.
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1011280
3136
I udala sam se. Upoznala sam nekoga.
17:06
Fell in love. I went to a year of college.
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2256
Zaljubila se. Godinu dana sam studirala.
17:08
I did what every single,
bright, young girl should do --
bright, young girl should do --
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Učinila sam što bi svaka mlada,
pametna cura trebala -
pametna cura trebala -
17:11
I got married when
I was eighteen years old.
I was eighteen years old.
405
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udala sam se s 18 godina.
17:13
And you know what?
406
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1256
I znate što?
17:14
I knew, I knew
407
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2495
Znala sam, znala sam
17:17
that I was born for more than this.
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2016
da sam rođena za nešto više od toga.
17:19
And right at the point
in the story of my life I had a choice.
in the story of my life I had a choice.
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U tom trenutku, u mojoj životnoj
priči imala sam izbor.
priči imala sam izbor.
17:22
I could let all these things push me down
410
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2816
Mogla sam dopustiti da me
sve to povuče na dno
sve to povuče na dno
17:25
and I could let all my ideas
die inside of me.
die inside of me.
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i da sve moje ideje umru u meni.
17:27
I could just say, you know,
life is too hard to change the world.
life is too hard to change the world.
412
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3055
Mogla sam reći, život je
pretežak za mijenjanje svijeta.
pretežak za mijenjanje svijeta.
17:30
It's just too tough.
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1215
Jednostavno je preteško.
17:31
But I chose a different story for my life.
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Ali odabrala sam nešto drugo.
17:34
(Laughter)
415
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1336
(Smijeh)
17:36
Don't you know it?
416
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1399
Ne znate što?
17:38
And so I feel like
there's people in this room --
there's people in this room --
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2336
Zato osjećam da ovdje ima ljudi -
imate one male Suavitos začine za hranu
17:41
you got those little
Suavitos baking spices
Suavitos baking spices
418
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2096
17:43
and you're just like,
"You know, It's not that big a deal."
"You know, It's not that big a deal."
419
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2776
i mislite, "Znate, nije to
toliko strašno."
toliko strašno."
17:46
"It's really not
the whole world I can change."
the whole world I can change."
420
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2216
"Ne mogu promijeniti cijeli svijet."
17:48
But you know, you can change your world.
421
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1905
Ali možete promijeniti svoj svijet.
Promijeniti svoj život.
17:50
You can change your life.
422
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1207
Možete promijeniti
svijet kojim upravljate,
svijet kojim upravljate,
17:51
You can change the world
that you have control over,
that you have control over,
423
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2456
17:53
you can change your sphere.
424
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1536
možete promijeniti svoju okolinu.
17:55
I want to encourage you to do that.
425
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Želim vas potaknuti da to učinite.
17:57
Because you know what?
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1256
Jer znate što?
17:58
The future isn't a place
that we're going to go.
that we're going to go.
427
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2840
Budućnost nije mjesto u koje idemo.
18:02
It's a place that you get to create.
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To je mjesto koje vi stvorite.
Hvala vam svima.
Bog vas blagoslovio.
Bog vas blagoslovio.
18:05
I want to thank you.
Bless you. God bless you.
Bless you. God bless you.
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(Pljesak)
18:08
(Applause)
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ABOUT THE SPEAKER
Nancy Duarte - CEO, presentation designerNancy Duarte believes that ideas are the most powerful tools people have. Her passion is to help every person learn to communicate their world-changing idea effectively.
Why you should listen
Nancy Duarte is an expert in presentation design and principal of Duarte Design, where she has served as CEO for 21 years. Nancy speaks around the world, seeking to improve the power of public presentations. She is the author of Slide:ology: The Art and Science of Creating Great Presentations as well as Resonate: Present Visual Stories that Transform Audiences and the recent HBR Guide to Persuasive Presentations.
Watch Duarte's recent webinar on making presentations remotely >>
Nancy Duarte | Speaker | TED.com