ABOUT THE SPEAKER
Tavi Gevinson - Blogger and fashion icon
Tavi Gevinson is a fashion blogger and a feminist who encourages everyone to embrace their complexity and look cool doing it.

Why you should listen

Born in April 1996, Tavi Gevinson started blogging at age eleven – then rapidly became a bona fide fashion icon. In 2009 she was featured on the cover of Pop magazine and was invited as a special guest to New York Fashion week. Her site for teenage girls, Rookie, broke the one-million page views within five days of launching in September 2011. She’s currently the editor-in-chief and founder of RookieMag.com and writes thestylerookie.com and has written for several publications including Harper's Bazaar, Jezebel, Lula, Pop, and GARAGE magazine.

More profile about the speaker
Tavi Gevinson | Speaker | TED.com
TEDxTeen

Tavi Gevinson: A teen just trying to figure it out

Tavi Gevinson: Tinejdžerica koja samo pokušava shvatiti

Filmed:
1,768,602 views

Petnaestogodišnja Tavi Gevinson imala je poteškoće u nalaženju snažnih ženskih, tinejdžerskih uzora – pa je izgradila prostor gdje bi se međusobno mogle naći. Na TEDxTeenu ilustrira kako razgovori na stranicama poput Rookija, njezinog naširoko popularnog mrežnog časopisa od i za tinejdžerice, stvaraju novo, nepokajničko, neizvjesno i vrlo složeno lice modernom feminizmu. (Snimano na TEDXTeen.)
- Blogger and fashion icon
Tavi Gevinson is a fashion blogger and a feminist who encourages everyone to embrace their complexity and look cool doing it. Full bio

Double-click the English transcript below to play the video.

00:16
FourČetiri yearsgodina agoprije todaydanas, exactlytočno, actuallyzapravo,
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Prije točno četiri godine
00:18
I startedpočeo a fashionmoda blogblog calledzvao StyleStil RookieNovak.
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počela sam pisati modni blog Style Rookie.
00:21
Last SeptemberRujna of 2011, I startedpočeo an onlinena liniji magazinečasopis
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U rujnu 2011., osnovala sam online časopis
00:25
for teenagetinejdžerski girlsdjevojke calledzvao RookiemagRookiemag.comcom.
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za tinejdžerice, Rookiemag.com.
00:29
My name'sime je TaviTavi GevinsonGevinson, and
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Zovem se Tavi Gevinson,
00:33
the titletitula of my talk is "Still FiguringFigurica It Out,"
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a naslov mojeg govora je „Još shvaćajući“,
00:36
and the MSMS PaintBoja qualitykvaliteta of my slidesslajdova
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a MS Bojanje-kvaliteta mojih slajdova
00:39
was a totalukupno creativekreativan decisionodluka in keepingčuvanje with today'sdanas je themetema,
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je potpuno kreativna odluka u skladu s današnjom temom,
00:42
and has nothing to do with my inabilitynesposobnost
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i nema ništa s mojom nesposobnošću
00:44
to use PowerPointPowerPoint. (LaughterSmijeh)
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za rad u PowerPointu. (Smijeh)
00:47
So I editUredi this sitemjesto for teenagetinejdžerski girlsdjevojke. I'm a feministfeminista.
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Uređujem ovaj site za tinejdžerice. Ja sam feministica.
00:51
I am kindljubazan of a poppop cultureKultura nerdglupan, and I think a lot about
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. Na neki način sam štreber za pop kulturu i mnogo razmišljam o tome
00:54
what makesmarke a strongjak femaležena characterlik,
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što čini snažan ženski karakter
00:57
and, you know, moviesfilmovi and TVTV showspokazuje,
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i, znate, filmovi i TV programi
00:59
these things have influenceutjecaj. My ownvlastiti websiteweb stranica.
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, te stvari utječu. Moj vlastiti website.
01:03
So I think the questionpitanje of what makesmarke a strongjak femaležena
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I mislim kako pitanje o tome što čini snažan ženski
01:06
characterlik oftenčesto goeside misinterpretedpogrešno protumačio,
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karakter često bude krivo protumačeno,
01:08
and insteadumjesto we get these two-dimensionaldvodimenzionalan superwomensuperwomen
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i umjesto njega dobivamo dvodimenzionalne super žene
01:12
who maybe have one qualitykvaliteta that's playedigrao up a lot,
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koje možda imaju jednu istaknutu kvalitetu
01:15
like a CatwomanCatwoman typetip,
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kao što je tip Žene mačke,
01:18
or she playsigra her sexualityseksualnost up a lot,
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ili ističe svoju seksualnost
01:22
and it's seenvidio as powervlast.
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i na to se gleda kao na moć.
01:23
But they're not strongjak characterslikovi who happendogoditi se to be femaležena.
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Ali one su snažni karakteri koji su slučajno žene.
01:26
They're completelypotpuno flatravan,
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Potpuno su ravne
01:28
and they're basicallyu osnovi cardboardkartona characterslikovi.
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i gotovo su kartonski likovi.
01:30
The problemproblem with this is that then
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Problem je u tome što ljudi
01:32
people expectočekivati womenžene to be that easylako to understandrazumjeti,
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onda očekuju da žene budu lake za shvatiti,
01:36
and womenžene are madlud at themselvesse
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a žene se izluđuju
01:38
for not beingbiće that simplejednostavan,
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jer nisu jednostavne,
01:40
when, in actualityaktualnosti, womenžene are complicatedsložen,
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jer su, u stvarnosti, žene komplicirane,
01:43
womenžene are multifacetedvišestrukih -- not because womenžene are crazylud,
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žene su mnogolike – ne zato što su žene lude,
01:46
but because people are crazylud,
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već zato što su ljudi ludi,
01:48
and womenžene happendogoditi se to be people. (LaughterSmijeh)
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a žene su slučajno ljudi. (Smijeh)
01:52
So the flawsmane are the keyključ.
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Mane su ključ.
01:54
I'm not the first personosoba to say this.
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Nisam prva osoba koja ovo govori.
01:56
What makesmarke a strongjak femaležena characterlik
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Što čini snažan ženski karakter
01:58
is a characterlik who has weaknessesslabosti, who has flawsmane,
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je karakter koji ima slabosti, koji ima mane,
02:03
who is maybe not immediatelyodmah likablesimpatični,
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koji možda nije neposredno privlačan,
02:05
but eventuallyeventualno relatablerelatable.
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ali s kojim se moguće povezati
02:07
I don't like to acknowledgepriznati a problemproblem
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Ne volim obznaniti problem
02:09
withoutbez alsotakođer acknowledgingPriznajući those who work to fixpopraviti it,
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bez da obznanim one koji rade na popravljanju istog
02:11
so just wanted to acknowledgepriznati showspokazuje like "MadLjuta MenLjudi,"
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pa sam samo htjela priznati emisije kao „Momci s Madisona“,
02:14
moviesfilmovi like "BridesmaidsDjeveruše," whosečije femaležena characterslikovi
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filmove poput „Djeveruše“, čiji su ženski likovi
02:17
or protagonistsprotagonisti are complexkompleks, multifacetedvišestrukih.
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i protagonisti složeni i mnogoliki.
02:21
LenaLena DunhamDunham, who'stko je on here, her showpokazati on HBOHBO
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Lena Dunham, koja je ovdje, njezin šou na HBOu
02:26
that premierspremijera nextSljedeći monthmjesec, "GirlsDjevojke,"
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koji će biti premijerno prikazan sljedeći mjesec, „Djevojke“,
02:28
she said she wanted to startpočetak it because she feltosjećala that
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ona je rekla kako ga je započela jer je osjećala
02:30
everysvaki womanžena she knewznao was just a bundlepaket of contradictionskontradikcije,
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da je svaka žena koju poznaje gomila kontradikcija,
02:33
and that feelsosjeća accuratetočan for all people,
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i to se čini točnim za sve ljude,
02:35
but you don't see womenžene representedzastupljeni like that as much.
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ali ne vidite često da se žene takvima predstavlja.
02:38
CongratsČestitam, guys. (LaughsSmijeh)
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Čestitke, dečki. (Smijeh)
02:42
But I don't feel that — I still feel that there are some typesvrste
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Ali ja ne mislim tako – još uvijek mislim da postoje tipovi
02:45
of womenžene who are not representedzastupljeni that way,
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žena koji nisu predstavljeni,
02:48
and one groupskupina that we'lldobro focusfokus on todaydanas are teenstinejdžeri,
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a grupa na koju ćemo se danas usredotočiti su tinejdžeri,
02:50
because I think teenagerstinejdžeri are especiallyposebno contradictorykontradiktornih
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jer mislim da su tinejdžerice posebno kontradiktorne
02:54
and still figuringfiguring it out,
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i još shvaćaju,
02:57
and in the '90s there was "FreaksNakaze and GeeksŠtreberi"
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a u 90ima postojali su „Freaks and Geeks“
03:00
and "My So-CalledTakozvani Life," and theirnjihov characterslikovi,
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] te „I to mi je neki život“, a njihovi likovi,
03:03
LindsayLindsay WeirBrana and AngelaAngela ChaseChase,
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Lindsay Weir i Angela Chase,
03:05
I mean, the wholečitav premisepretpostavka of the showspokazuje
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mislim, cijela premisa serija
03:08
were just them tryingtežak to figurelik themselvesse out, basicallyu osnovi,
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bila je u tome da se one pokušavaju shvatiti, u osnovi,
03:12
but those showspokazuje only lastedTrajalo je a seasonsezona eachsvaki,
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ali te su serije trajale po sezonu svaka.
03:15
and I haven'tnisu really seenvidio anything like that on TVTV sinceod.
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i od tada nisam vidjela ništa slično na TVu.
03:20
So this is a scientificznanstvena diagramdijagram of my brainmozak — (LaughterSmijeh) —
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I ovo je znanstveni dijagram moga mozga – (Smijeh) –
03:26
around the time when I was,
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u vrijeme kada sam imala,
03:28
when I startedpočeo watchinggledanje those TVTV showspokazuje.
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kada sam počela gledati te serije.
03:30
I was endingzavršni middlesrednji schoolškola, startingpolazeći highvisok schoolškola --
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Završavala sam osnovnu školu, počinjala sam srednju.
03:32
I'm a sophomorestudent druge godine now —
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Sada sam druga godina,
03:35
and I was tryingtežak to reconcilepomiriti
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i dok sam se pokušavala izmiriti
03:37
all of these differencesRazlike that you're told you can't be
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sa svim tim razlikama za koje ti kažu da ne možeš biti
03:40
when you're growingrastući up as a girldjevojka.
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kada odrastaš kao djevojčica.
03:41
You can't be smartpametan and prettyprilično.
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Ne možeš biti pametna i lijepa.
03:44
You can't be a feministfeminista who'stko je alsotakođer interestedzainteresiran in fashionmoda.
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Ne možeš biti feministica koja je zainteresirana za modu.
03:47
You can't carebriga about clothesodjeća if it's not for the sakesake
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Ne može ti biti stalo do odjeće ako to nije zbog mišljenja
03:51
of what other people, usuallyobično menmuškarci, will think of you.
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drugih, obično muškaraca.
03:54
So I was tryingtežak to figurelik all that out,
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Pa sam to pokušavala shvatiti,
03:57
and I feltosjećala a little confusedzbunjen,
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i osjećala sam se zbunjenom,
04:00
and I said so on my blogblog,
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i to sam rekla na svom blogu,
04:02
and I said that I wanted to startpočetak
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, i rekla sam da želim osnovati
04:06
a websiteweb stranica for teenagetinejdžerski girlsdjevojke
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website za tinejdžerice
04:08
that was not this kindljubazan of one-dimensionaljednodimenzionalni
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koji nije od vrste takvih koji opunomoćavaju
04:12
strongjak characterlik empowermentosnaživanje thing
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plošne snažne karaktere,
04:15
because I think one thing that can be very alienatingotuđuje
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jer mislim da jedna stvar koja može biti vrlo otuđujuća
04:18
about a misconceptionpogrešno shvaćanje of feminismfeminizam is that
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u lošoj interpretaciji feminizma je da
04:20
girlsdjevojke then think that to be a feministfeminista, they have to liveživjeti up to
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djevojke misle da, ako žele biti feministice, moraju biti savršeno
04:24
beingbiće perfectlysavršeno consistentdosljedan in your beliefsvjerovanja,
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dosljedne u svojim uvjerenjima,
04:26
never beingbiće insecurenesiguran, never havingima doubtssumnje,
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nikada nesigurne, bez sumnji,
04:30
havingima all of the answersodgovori. And this is not truepravi,
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imajući sve odgovore. A to nije istina
04:33
and, actuallyzapravo, reconcilingusklađivanja all the contradictionskontradikcije I was feelingosjećaj
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istina i, zapravo, pomirba svih proturječja koja sam osjećala
04:37
becamepostao easierlakše oncejednom I understoodrazumjeti that feminismfeminizam
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postala je jednostavnija kada sam shvatila da feminizam
04:40
was not a rulebookPravilnik but a discussionrasprava,
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nije knjiga pravila, već rasprava,
04:43
a conversationrazgovor, a processpostupak,
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razgovor, proces
04:45
and this is a spreadširenje from a zinezine that I madenapravljen last yeargodina
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i to je stranica iz magazina kojeg sam napravila prošle godine
04:48
when I -- I mean, I think I've let myselfsebe go a bitbit
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kada sam, mislim, mislim da sam se malo opustila
04:51
on the illustrationilustracija frontispred sinceod.
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na ilustracijskoj fronti od tada.
04:53
But, yeah.
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Ali da.
04:57
So I said on my blogblog that I wanted to startpočetak this publicationobjavljivanje
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Pa sam rekla na svom blogu da želim početi s tom publikacijom
05:02
for teenagetinejdžerski girlsdjevojke and askpitati people to submitpodnijeti
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za tinejdžerice i pitala sam ljude da prilože
05:04
theirnjihov writingpisanje, theirnjihov photographyfotografija, whateveršto god,
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svoje tekstove, fotografije, bilo što,
05:06
to be a memberčlan of our staffosoblje.
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da bi postali članovi osoblja.
05:08
I got about 3,000 emailse-mail.
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Dobila sam oko 3 000 mailova.
05:11
My editorialUvodnik directordirektor and I wentotišao throughkroz them and
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Moj urednik i ja smo prošli kroz njih i
05:14
put togetherzajedno a staffosoblje of people,
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skupili osoblje,
05:17
and we launchedpokrenut last SeptemberRujna.
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i pokrenuli smo se prošlog rujna.
05:19
And this is an excerptizvadak iz from my first editor'surednika letterpismo,
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I ovo je izvod iz mog prvog uvodničkog pisma,
05:22
where I say that RookieNovak, we don't have all the answersodgovori,
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gdje kažem kako na Rookiju nemamo sve odgovore,
05:25
we're still figuringfiguring it out too, but the pointtočka is not to
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da i mi još shvaćamo, ali bit nije u tome
05:28
give girlsdjevojke the answersodgovori, and not even give them permissiondopuštenje
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da djevojkama damo odgovore, ni da im damo dopuštenje
05:32
to find the answersodgovori themselvesse,
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da ih nađu same,
05:34
but hopefullynadajmo se inspirenadahnuti them to understandrazumjeti that
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već da shvate kako si
05:36
they can give themselvesse that permissiondopuštenje,
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same mogu dati to dopuštenje,
05:38
they can askpitati theirnjihov ownvlastiti questionspitanja, find theirnjihov ownvlastiti answersodgovori,
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da mogu pitati vlastita pitanja,
05:41
all of that, and RookieNovak, I think we'veimamo been tryingtežak to make it
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naći svoje odgovore, sve to, a Rookie, mislim mi smo se trudili
05:44
a nicelijepo placemjesto for all of that to be figuredshvaćen out.
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stvoriti lijepo mjesto gdje bi se sve to moglo shvatiti.
05:49
So I'm not sayingizreka, "Be like us,"
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I zato ne kažem, „Budite kao mi,“
05:51
and "We're perfectsavršen roleuloga modelsmodeli," because we're not,
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i „Mi smo savršeni uzori“, jer nismo,
05:53
but we just want to help representpredstavljati girlsdjevojke
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ali samo želimo pomoći predstavljanju djevojaka
05:58
in a way that showspokazuje those differentdrugačiji dimensionsdimenzije.
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na način koji pokazuje te različite dimenzije.
06:01
I mean, we have articlesčlanci calledzvao
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Mislim, imamo članak s naslovom
06:05
"On TakingUzimanje YourselfSebe SeriouslyOzbiljno: How to Not CareZanima me What People Think of You,"
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„O shvaćanju sebe ozbiljno: Kako da vam ne bude stalo do toga što drugi misle o vama“,
06:08
but we alsotakođer have articlesčlanci like,
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ali imamo i članke kao,
06:10
oopsUps -- I'm figuringfiguring it out!
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ups, još shvaćam!
06:14
HaHa haha. (LaughterSmijeh)
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Ha ha. (Smijeh)
06:17
If you use that, you can get away with anything.
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Ako to koristiš, možeš se izvući iz svega.
06:21
We alsotakođer have articlesčlanci calledzvao
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Također imamo članke kao što je
06:22
"How to Look Like You Weren'tNisu bili Just CryingPlakati in LessManje than FivePet MinutesMinuta."
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„Kako izgledati kao da nisi plakala prije manje od pet minuta“.
06:25
So all of that beingbiće said, I still really appreciatecijeniti
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Kada je sve rečeno, zaista cijenim
06:28
those characterslikovi in moviesfilmovi and
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one likove u filmovima i
06:32
articlesčlanci like that on our sitemjesto,
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člancima kao što su oni na našem siteu,
06:34
that aren'tnisu just about beingbiće totallypotpuno powerfulsnažan,
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oni nisu samo moćni,
06:37
maybe findingnalaz your acceptanceprihvaćanje with yourselfsami
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možda pronalazeći prihvaćanje same sebe
06:41
and self-esteemsamopoštovanje and your flawsmane and how you acceptprihvatiti those.
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i samopouzdanja i svojih mana te kako njih prihvaćaš.
06:46
So what I you to take away from my talk,
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Ono što želim da ponesete od ovog govora,
06:50
the lessonlekcija of all of this, is to just be StevieStevie NicksNicks.
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naučeno od svega ovoga jest samo biti Stevie Nicks.
06:54
Like, that's all you have to do. (LaughterSmijeh)
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To je sve što morate učiniti. (Smijeh)
06:57
Because my favoriteljubimac thing about her,
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Jer je moja omiljena stvar kod nje,
07:00
other than, like, everything, is that
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osim svega, jest to
07:03
she is very -- has always been
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da je vrlo – uvijek bila
07:06
unapologeticallyunapologetically presentpredstaviti on stagefaza,
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nepokorno prisutna na pozornici,
07:09
and unapologeticunapologetic about her flawsmane
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nepokorna u svojim manama
07:11
and about reconcilingusklađivanja all of her contradictorykontradiktornih feelingsosjećaji
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i pomirena sa svojim kontradiktornim osjećajima
07:15
and she makesmarke you listen to them and think about them,
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i ona te prisiljava da ih slušaš i razmišljaš o njima,
07:19
and yeah, so please be StevieStevie NicksNicks.
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i da, molim vas, budite Stevie Nicks.
07:20
Thank you. (ApplausePljesak)
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Hvala vam. (Pljesak)
Translated by Katarina Smetko
Reviewed by Ivan Stamenkovic

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ABOUT THE SPEAKER
Tavi Gevinson - Blogger and fashion icon
Tavi Gevinson is a fashion blogger and a feminist who encourages everyone to embrace their complexity and look cool doing it.

Why you should listen

Born in April 1996, Tavi Gevinson started blogging at age eleven – then rapidly became a bona fide fashion icon. In 2009 she was featured on the cover of Pop magazine and was invited as a special guest to New York Fashion week. Her site for teenage girls, Rookie, broke the one-million page views within five days of launching in September 2011. She’s currently the editor-in-chief and founder of RookieMag.com and writes thestylerookie.com and has written for several publications including Harper's Bazaar, Jezebel, Lula, Pop, and GARAGE magazine.

More profile about the speaker
Tavi Gevinson | Speaker | TED.com