TEDGlobal 2012
Eddie Obeng: Smart failure for a fast-changing world
Eddie Obeng: Pametne greške u svijetu koji se brzo mijenja
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Svijet se mijenja mnogo brže nego što većina ljudi shvaća, kaže nam profesor poslovne ekonomije Eddie Obeng -- i kreativni output ne može održavati korak. U ovom vatrenom govoru, on ističe tri važne promjene koje bi trebali razumijeti za bolju produktivnost i traži snažniju kulturu "pametnih grešaka."
Eddie Obeng - Business Educator
Our environment changes faster than we can learn about it, Eddie Obeng says. How do we keep up? Full bio
Our environment changes faster than we can learn about it, Eddie Obeng says. How do we keep up? Full bio
Double-click the English transcript below to play the video.
00:15
Over the past six months, I've spent my time
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U proteklih šest mjeseci, proveo sam vrijeme
00:19
traveling. I think I've done 60,000 miles,
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putujući. Mislim da sam prešao preko 96.000 km
00:23
but without leaving my desk.
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bez da sam napustio svoj stol.
00:26
And the reason I can do that is because I'm actually two people.
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A razlog što sam to uspio
jest da sam ja u stvari dvoje ljudi.
jest da sam ja u stvari dvoje ljudi.
00:28
I look like one person but I'm two people. I'm Eddie who is here,
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Izgledam kao jedna osoba ali ja sam dvoje ljudi.
Ja sam Eddie koji je ovdje,
Ja sam Eddie koji je ovdje,
00:31
and at the same time, my alter ego is a big green boxy
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a u isto vrijeme, moj alter ego je veliki zeleni kockasti
00:36
avatar nicknamed Cyber Frank.
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avatar pod nadimkom Cyber Frank.
00:39
So that's what I spend my time doing. I'd like to start,
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Dakle u to sam uložio svoje vrijeme. Želio bih početi,
00:42
if it's possible, with a test, because I do business stuff,
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ako je moguće, s testom, jer ja se bavim poslovnim
stvarima
stvarima
00:45
so it's important that we focus on outcomes.
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tako da je važno da se fokusiramo na rezultat.
00:49
And then I struggled, because I was thinking to myself,
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I u tom trenutku sam se krenuo mučiti,
jer govorio sam sebi,
jer govorio sam sebi,
00:51
"What should I talk? What should I do? It's a TED audience.
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"O čemu ću govoriti? Što ću napraviti? To je TED publika.
00:53
It's got to be stretching. How am I going to make — ?"
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Biti će napeto. Kako ću to napraviti --?"
00:56
So I just hope I've got the level of difficulty right.
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Dakle, nadam se da sam pogodio s razinom težine.
00:59
So let's just walk our way through this.
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Prođimo kroz to.
01:01
Please could you work this through with me? You can shout out the answer if you like.
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Molim vas možete li proći kroz to sa mnom?
Možete viknuti odgovor ako želite.
Možete viknuti odgovor ako želite.
01:05
The question is, which of these horizontal lines is longer?
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Pitanje je, koja od ovih horizontalnih linija je duža?
01:07
The answer is?
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Odgovor je?
01:08
Audience: The same.Eddie Obeng: The same.
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Publika: Iste su. Eddie Obeng: Iste su.
01:11
No, they're not the same. (Laughter)
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Ne, nisu iste. (Smijeh)
01:13
They're not the same. The top one is 10 percent longer than the bottom one.
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Nisu iste.
Gornja je 10 posto duža od donje.
Gornja je 10 posto duža od donje.
01:16
So why did you tell me they were the same? Do you remember when we were kids at school,
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Dakle, zašto ste mi rekli da su iste?
Sjećate se dok smo bili djeca u školi,
Sjećate se dok smo bili djeca u školi,
01:19
about that big, they played the same trick on us?
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otprilike ovoliko veliki, kada su nam pokazali isti trik?
01:22
It was to teach us parallax. Do you remember?
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Tada su nas željeli naučiti optičkim iluzijama.
Sjećate li se?
Sjećate li se?
01:24
And you got, you said, "It's the same!" And you got it wrong.
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I rekli ste, "Iste su!"
I krivo ste rekli.
I krivo ste rekli.
01:27
You remember? And you learned the answer, and you've carried this answer in your head for 10, 20, 30, 40 years:
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Sjećate se? Naučili ste odgovor, i nosili ste taj odgovor u svojim glavama 10, 20, 30, 40 godina:
01:31
The answer is the same. The answer is the same. So when you're asked what the lengths are,
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Odgovor je isti. Odgovor je isti.
Dakle kada vas pitaju kakve su dužine,
Dakle kada vas pitaju kakve su dužine,
01:35
you say they're the same, but they're not the same, because I've changed it.
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vi kažete kako su iste, ali one nisu iste, jer sam ja to promijenio.
01:38
And this is what I'm trying to explain has happened to us in the 21st century.
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I na taj način vam pokušavam objasniti
što nam se dogodilo u 21. stoljeću.
što nam se dogodilo u 21. stoljeću.
01:42
Somebody or something has changed the rules
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Netko ili nešto je promijenilo pravila
01:44
about how our world works.
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kako naš svijet funkcionira.
01:46
When I'm joking, I try and explain it happened at midnight,
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Kada se šalim, pokušavam objasniti da se to dogodilo
u ponoć,
u ponoć,
01:49
you see, while we were asleep, but it was midnight 15 years ago. Okay?
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vidite, dok smo spavali, ali to je bila ponoć prije 15 godina.
Dobro?
Dobro?
01:53
You didn't notice it? But basically, what they do is,
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Niste primjetili? Ali u osnovi, ono što rade je,
01:56
they switched all the rules round, so that the way to
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promijenili su sva pravila, tako je način za
01:58
successfully run a business, an organization, or even a country,
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uspješno vođenje posla, organizacije ili čak države,
02:02
has been deleted, flipped, and it's a completely new
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obrisan, izmijenjen i potpuno nov
02:05
— you think I'm joking, don't you — there's a completely new set of rules in operation. (Laughter)
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-- mislite kako se šalim, zar ne -- postoji kompletno novi set pravila za djelovanje. (Smijeh)
02:09
Did you notice that? I mean, you missed this one.
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Jeste li to primjetili? Mislim, ovaj ste propustili.
02:11
You probably — No, you didn't. Okay. (Laughter)
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Vi vjerojatno -- Ne, niste. Dobro. (Smijeh)
02:12
My simple idea is that what's happened is,
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Moja jednostavna ideja je da ono što se dogodilo,
02:17
the real 21st century around us isn't so obvious to us,
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pravo 21. stoljeće nije nam toliko očigledno,
02:21
so instead we spend our time responding rationally
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tako trošimo vrijeme odgovarajući racionalno
02:24
to a world which we understand and recognize,
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na svijet koji razumijemo i prepoznajemo,
02:27
but which no longer exists.
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ali koji više ne postoji.
02:29
You don't believe me, do you? Okay. (Applause)
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Ne vjerujete mi, zar ne? Dobro. (Pljesak)
02:32
So let me take you on a little journey of many of the things I don't understand.
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Dopustite mi da vas odvedem na malo putovanje kroz
mnogo stvari koje ne razumijem.
mnogo stvari koje ne razumijem.
02:37
If you search Amazon for the word "creativity,"
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Ako pretražite Amazon s riječju"kreativnost",
02:39
you'll discover something like 90,000 books.
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pokazati će vam se nekih 90.000 knjiga.
02:41
If you go on Google and you look for "innovation + creativity,"
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Ako odete na Google i potražite "inovacija + kreativnost"
02:44
you get 30 million hits. If you add the word "consultants," it doubles to 60 million. (Laughter)
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dobiti ćete 30 milijuna pogodaka. A ako dodate riječ "konzultanti", udvostruči se na 60 milijuna. (Smijeh)
02:49
Are you with me? And yet, statistically, what you discover
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Jeste li sa mnom? I opet, statistički, ono što ćete otkriti
02:52
is that about one in 100,000 ideas is found making money
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je kako 1 od 100.000 ideja stvara novac
02:55
or delivering benefits two years after its inception.
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ili isporučuje koristi dvije godine nakon svog početka.
02:58
It makes no sense. Companies make their expensive executives
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To nema smisla. Kompanije sile svoje skupe direktore
03:01
spend ages carefully preparing forecasts and budgets
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da troše godine pažljivo pripremajući predviđanja i budžete
03:03
which are obsolete or need changing before they can be published.
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koji su zastarjeli ili se nužno moraju mijenjati prije nego ih objave.
03:07
How is that possible? If you look at the visions we have,
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Kako je to moguće?
Ako pogledate vizije koje imamo,
Ako pogledate vizije koje imamo,
03:11
the visions of how we're going to change the world,
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vizije kako ćemo mijenjati svijet,
03:13
the key thing is implementation. We have the vision.
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ključna stvar je implementacija. Imamo viziju.
03:16
We've got to make it happen.
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Moramo osigurati da se dogodi.
03:17
We've spent decades professionalizing implementation.
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Proveli smo desetljeća u profesionalizaciji implementacije.
03:20
People are supposed to be good at making stuff happen.
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Ljudi bi trebali biti dobri
u tome da osiguraju da se stvari dogode.
u tome da osiguraju da se stvari dogode.
03:22
However, if I use as an example a family of five
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Kako bilo, ako uzmemo za primjer peteročlanu obitelj
03:27
going on holiday, if you can imagine this,
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koja ide na praznike, ako to možete zamisliti,
03:30
all the way from London all the way across to Hong Kong,
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iz Londona skroz u Hong Kong,
03:34
what I want you to think about is their budget is only 3,000 pounds of expenses.
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što ako je njihov budžet samo 3.000 funti.
03:38
What actually happens is, if I compare this to the average
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Ono što bi se zaista dogodilo,
ako usporedimo s prosječnim
ako usporedimo s prosječnim
03:41
real project, average real successful project,
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stvarnim projektom, prosječnim stvarno uspješnim projektom,
03:47
the family actually end up in Makassar, South Sulawesi,
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obitelj će završiti u Makassaru, južnom Sulawesiju,
03:51
at a cost of 4,000 pounds,
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uz trošak od 4.000 funti,
03:54
whilst leaving two of the children behind. (Laughter)
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ostavivši dvoje djece u Londonu. (Smijeh)
03:57
What I'm trying to explain to you is, there are things which don't make sense to us.
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Ono što vam pokušavam objasniti, postoje stvari
koje nemaju smisla.
koje nemaju smisla.
04:02
It gets even worse than that. Let me just walk you through this one.
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Postoje i gori primjeri.
Pokazati ću vam ovaj.
Pokazati ću vam ovaj.
04:06
This is a quote, and I'll just pick words out of it.
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Ovo je citat i ja ću ga parafrazirati.
04:08
It says -- I'll put on the voice -- "In summary, your Majesty,
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Kaže -- uključiti ću glas -- "Sažeto, vaše Veličanstvo,
04:12
the failure to foresee the timing, extent and severity
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neuspjeh da se predvidi pravo vrijeme, opseg i ozbiljnost
04:15
of the crisis was due to the lack of creativity
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krize rezultat su nedostatka kreativnosti
04:19
and the number of bright minds," or something like that.
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i broja pametnih ljudi", ili takvo nešto.
04:22
This was a group of eminent economists apologizing to the Queen of England
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Ova se grupa eminentnih ekonomista ispričava kraljici Engleske
04:26
when she asked the question,
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kada je ona postavila pitanje,
04:28
"Why did no one tell us that the crisis was coming?" (Laughter)
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"Zašto nam nitko nije rekao da kriza dolazi?" (Smijeh)
04:31
I'll never get my knighthood. I'll never get my knighthood. (Laughter)
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Nikada neću dobiti viteštvo. Nikada neću postati vitez. (Smijeh)
04:35
That's not the important point. The thing you have to remember is,
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To nije važno. Ono što morate zapamtiti jest,
04:37
these are eminent economists, some of the smartest people
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to su eminentni ekonomisti, neki od najpametnijih ljudi
04:40
on the planet. Do you see the challenge? (Laughter)
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na Planetu. Vidite li izazov? (Smijeh)
04:44
It's scary. My friend and mentor, Tim Brown of IDEO,
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To je zastrašujuće. Moj prijatelj i mentor, Tim Brown iz IDEO-a,
04:48
he explains that design must get big, and he's right.
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je objasnio da dizajn mora postati velik i bio je u pravu.
04:52
He wisely explains this to us. He says design thinking
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On nam pametno objašnjava.
On kaže kako dizajnersko promišljanje
On kaže kako dizajnersko promišljanje
04:55
must tackle big systems for the challenges we have.
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mora napasti velike sustave zbog izazova koje imamo.
04:57
He's absolutely right.
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On je u potpunosti u pravu.
04:59
And then I ask myself, "Why was it ever small?"
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I onda se ja zapitam, "Zašto je ikada uopće bio malen?"
05:03
Isn't it weird? You know, if collaboration is so cool,
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Zar to nije čudno? Znate, ako je suradnja tako sjajna,
05:07
is cross-functional working is so amazing,
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kros-funkcijski rad tako čudesan,
05:09
why did we build these huge hierarchies? What's going on?
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zašto smo izgradili te hijerarhije? Što se to događa?
05:14
You see, I think what's happened, perhaps, is that
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Vidite, mislim da ono što se događa, možda, jest
05:19
we've not noticed that change I described earlier.
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da nismo primjetili tu promjenu koju sam ranije opisao.
05:23
What we do know is that the world has accelerated.
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Ono što znamo jest da se svijet ubrzao.
05:25
Cyberspace moves everything at the speed of light.
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Cyber svemir pomiće sve brzinom svjetlosti.
05:28
Technology accelerates things exponentially.
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Tehnologija ubrzava stvari eksponencijalno.
05:30
So if this is now, and that's the past,
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Ako je to sada, a to je prošlost,
05:32
and we start thinking about change, you know,
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i mi počinjemo razmišljati o promjeni, znate,
05:34
all governments are seeking change, you're here seeking change,
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sve vlade traže promjenu, vi tražite promjenu,
05:36
everybody's after change, it's really cool. (Laughter)
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svi traže promjenu, to je stvarno sjajno. (Smijeh)
05:39
So what happens is, we get this wonderful whooshing acceleration and change.
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Ono što se događa, jest da smo dobili to sjajno
ubrzanje i promjenu.
ubrzanje i promjenu.
05:43
The speed is accelerating. That's not the only thing.
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Brzina se ubrzava. Ali to nije jedina stvar.
05:48
At the same time, as we've done that, we've done something really weird.
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U isto vrijeme, dok smo to radili,
napravili smo nešto stvarno čudno.
napravili smo nešto stvarno čudno.
05:50
We've doubled the population in 40 years,
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Udvostručili smo populaciju u proteklih 40 godina,
05:53
put half of them in cities, then connected them all up so they can interact.
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stavite ih polovicu u gradove, onda ih spojite tako da mogu surađivati.
05:56
The density of the interaction of human beings is amazing.
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Količina interakcije ljudskih bića je čudesna.
05:59
There are charts which show all these movements of information. That density of information is amazing.
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Postoje grafički prikazi svih tih kretanja informacija.
Ta količina informacija je čudesna.
Ta količina informacija je čudesna.
06:04
And then we've done a third thing.
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I onda smo napravili treću stvar.
06:06
you know, for those of you who have as an office
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Znate, za sve vas koji imate ured,
06:08
a little desk underneath the stairs, and you say, well this is my little desk under the stairs,
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mali stol ispod stepenica, i kažete,
ovo je moj mali stol ispod stepenica,
ovo je moj mali stol ispod stepenica,
06:13
no! You are sitting at the headquarters of a global corporation if you're connected to the Internet.
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ne! Ako ste spojeni na Internet vi sjedite u središtima globalnih korporacija.
06:20
What's happened is, we've changed the scale.
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Ono što se dogodilo jest da smo promijenili razmjer.
06:23
Size and scale are no longer the same.
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Veličina i razmjer više nisu isti.
06:26
And then add to that, every time you tweet,
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I onda tome dodajte, svaki puta kada tweetate,
06:29
over a third of your followers follow from a country
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preko trećine vaših sljedbenika vas prati iz zemlje
06:32
which is not your own.
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koja nije vaša.
06:34
Global is the new scale. We know that.
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Globalno predstavlja novi razmjer. To znamo.
06:37
And so people say things like, "The world is now a turbulent place." Have you heard them saying things like that?
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I onda ljudi govore stvari poput, "Svijet danas je turbulentno mjesto." Jeste li čuli dok to govore?
06:41
And they use it as a metaphor. Have you come across this?
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I to koriste kao metaforu.
Jeste li se susreli s time?
Jeste li se susreli s time?
06:44
And they think it's a metaphor, but this is not a metaphor.
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I oni misle kako je to metafora, ali to nije metafora.
06:47
It's reality. As a young engineering student, I remember
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To je stvarnost.
Dok sam bio mladi student inžinjerstva sjećam se
Dok sam bio mladi student inžinjerstva sjećam se
06:51
going to a demonstration where they basically,
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da sam išao na vježbe gdje je u osnovi,
06:55
the demonstrator did something quite intriguing.
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profesor napravio nešto prilično intrigantno.
06:57
What he did was, he got a transparent pipe — have you seen this demonstration before? —
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Imao je prozirnu tubu -- jeste li vidjeli tu vježbu ranije? --
07:02
he attached it to a tap. So effectively what you had was,
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povezao je to sa slavinom.
Dakle ono što smo dobili jest,
Dakle ono što smo dobili jest,
07:06
you had a situation where — I'll try and draw the tap
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imali smo tu situaciju ovdje -- pokušati ću to nacrtati, slavina
07:09
and the pipe, actually I'll skip the tap. The taps are hard.
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i cijev, u stvari preskočiti ću slavinu.
Cijevi su teške.
Cijevi su teške.
07:11
Okay? So I'll write the word "tap." Is that okay? It's a tap. (Laughter)
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Dobro? Tako da ću napisati riječ 'cijev'.
Je li to u redu? Ovo je slavina. (smijeh)
Je li to u redu? Ovo je slavina. (smijeh)
07:15
Okay, so he attaches it to a transparent pipe, and he turns the water on.
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Dobro, dakle on poveže to s prozirnom cijevi, i otvori vodu.
07:18
And he says, do you notice anything? And the water is whooshing down this pipe.
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I kaže, primjećujete li nešto?
A voda juri niz cijev.
A voda juri niz cijev.
07:21
I mean, this is not exciting stuff. Are you with me?
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Mislim, to nije uzbudljivo. Jeste li sa mnom?
07:24
So the water goes up. He turns it back down. Great.
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Dakle voda ide gore. Ugasi je. Sjajno.
07:28
And he says, "Anything you notice?" No. Then he sticks a needle into the pipe,
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I onda kaže, "Jeste li primjetili nešto?"
Ne. I onda zabode iglu u cijev,
Ne. I onda zabode iglu u cijev,
07:32
and he connects this to a container, and he fills
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i poveže je sa spremnikom, i napuni ga
07:34
the container up with green ink. You with me?
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s zelenom tintom. Jeste li sa mnom?
07:38
So guess what happens? A thin green line comes out
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Pogodite što se dogodilo?
Tanka zelena linija se pojavi
Tanka zelena linija se pojavi
07:41
as it flows down the pipe. It's not that interesting.
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dok ide niz cijev. To nije toliko interesantno.
07:46
And then he turns the water up a bit, so it starts coming back in. And nothing changes.
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I onda ponovno pusti vodu. I ništa se ne mijenja.
07:50
So he's changing the flow of the water, but it's just a boring green line.
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Dakle on mijenja tijek vode, ali to je samo dosadna zelena linija.
07:53
He adds some more. He adds some more. And then something weird happens.
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On doda još malo vode. Doda još malo.
I onda se nešto čudno dogodi.
I onda se nešto čudno dogodi.
07:56
There's this little flicker, and then as he turns it ever so slightly more,
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Pojavilo se malo pomicanje, i onda još poveća protok vode,
08:01
the whole of that green line disappears, and instead
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da bi ta cijela zelena linija nestala, i umjesto
08:04
there are these little sort of inky dust devils close to the needle.
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toga se pojavljuju ti mali zeleni vrtlozi u blizini igle.
08:08
They're called eddies. Not me. And they're violently dispersing the ink
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Zovu se vrtlozi (eddies). Ne ja.
I oni nasilno rastjeruju tintu
I oni nasilno rastjeruju tintu
08:11
so that it actually gets diluted out, and the color's gone.
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dok ona ne nestane, i nema boje.
08:14
What's happened in this world of pipe
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Ono što se događa u tom svijetu cijevi
08:18
is somebody has flipped it. They've changed the rules from laminar to turbulent.
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jest da je netko promjenio pravila.
Promjenio je pravila iz mirnih u turbulentna.
Promjenio je pravila iz mirnih u turbulentna.
08:22
All the rules are gone. In that environment, instantly,
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Sva pravila su nestala. U tom okruženju, odmah
08:26
all the possibilities which turbulence brings are available,
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su sve mogućnosti koje turbulencija donosi dostupne,
08:30
and it's not the same as laminar.
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i potpuno su različite od mirnih.
08:33
And if we didn't have that green ink, you'd never notice.
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I da nismo imali tu zelenu tintu, ne bismo nikada primjetili.
08:38
And I think this is our challenge, because somebody
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I mislim da je to naš izazov, jer netko
08:41
has actually increased — and it's probably you guys with all your tech and stuff —
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je stvarno povećao
-- a to ste vjerojatno vi ljudi sa svom vašom tehnologijom --
-- a to ste vjerojatno vi ljudi sa svom vašom tehnologijom --
08:45
the speed, the scale and the density of interaction.
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brzinu, razmjer i količinu interakcija.
08:49
Now how do we cope and deal with that?
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Kako se nositi s time?
08:51
Well, we could just call it turbulence, or we could try and learn.
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Možemo to jednostavno nazvati turbulentnošću,
ili možemo nešto pokušati naučiti.
ili možemo nešto pokušati naučiti.
08:54
Yes, learn, but I know you guys grew up in the days when
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Da, naučiti, ali ja znam kako ste vi odrasli u vremenima kada
09:00
there were actually these things called correct answers,
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su postojale te stvari koje nazivamo točnim odgovorima
09:02
because of the answer you gave me to the horizontal line puzzle,
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zbog odgovora koji ste mi dali na onu zagonetku
o horizontalnoj liniji
o horizontalnoj liniji
09:05
and you believe it will last forever.
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i mislite da će trajati zauvijek.
09:07
So I'll put a little line up here which represents learning,
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Tako ću staviti jednu liniju ovdje gore koja predstavlja učenje,
09:11
and that's how we used to do it. We could see things,
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i to je način na koji smo naučeni raditi.
Mogli smo vidjeti stvari,
Mogli smo vidjeti stvari,
09:13
understand them, take the time to put them into practice.
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razumijeti ih, uzeti si vrijeme i bez žurbe primjeniti ih u praksi.
09:15
Out here is the world. Now, what's happened to our pace
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Ovdje vani je svijet.
Ono što se dogodilo s našim tempom
Ono što se dogodilo s našim tempom
09:19
of learning as the world has accelerated? Well, if you work
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učenja jest da se svijet ubrzao?
Ako radite
Ako radite
09:22
for a corporation, you'll discover it's quite difficult to work
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za korporaciju, otkriti ćete kako je prilično teško raditi
09:25
on stuff which your boss doesn't approve of, isn't in the strategy,
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na stvarima koje vaš šef ne odobrava, koje nisu dio strategije
09:28
and anyway, you've got to go through your monthly meetings.
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i kako bilo, prolazite kroz svoje mjesečne sastanke.
09:31
If you work in an institution, one day you will get them to make that decision.
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Ako radite u instituciji, jednog dana ćete ih prisiliti da
donesu odluku
donesu odluku
09:36
And if you work in a market where people believe in cycles,
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I ako radite na tržištu na kojem ljudi vjeruju u cikluse,
09:39
it's even funnier, because you have to wait all the way
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još je zabavnije, jer ćete morati čekati da
09:41
for the cycle to fail before you go, "There's something wrong." You with me?
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ciklus zamre prije nego što krenete, "Tu je nešto pogrešno." Jeste li sa mnom?
09:45
So it's likely that the line, in terms of learning, is pretty flat.
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To je poput linije, u smislu učenja, prilično je ravno.
09:50
You with me? This point over here, the point at which
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Jeste li sa mnom? Ova točka ovdje, točka u kojoj
09:54
the lines cross over, the pace of change
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se linije preklapaju, tempo promjena
09:58
overtakes the pace of learning,
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nadvladava tempo učenja,
10:01
and for me, that is what I was describing
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i za mene, to je ono što sam opisivao
10:04
when I was telling you about midnight.
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kada sam vam govorio o ponoći.
10:08
So what does it do to us? Well, it completely transforms what we have to do,
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Dakle što nam to radi?
Dakle, u potpunosti transformira ono što smo radili,
Dakle, u potpunosti transformira ono što smo radili,
10:11
many mistakes we make. We solve last year's problems
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mnoge greške koje smo napravili.
Rješavamo prošlogodišnje probleme
Rješavamo prošlogodišnje probleme
10:14
without thinking about the future. If you try and think about it,
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bez da razmišljamo o budućnosti.
Ako pokušate o tome razmisliti,
Ako pokušate o tome razmisliti,
10:17
the things you're solving now, what problems are they going to bring in the future?
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stvari koje sada rješavate,
kakve probleme će one kreirati u budućnosti?
kakve probleme će one kreirati u budućnosti?
10:20
If you haven't understood the world you're living in,
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Ako niste razumijeli svijet u kojem živite,
10:23
it's almost impossible to be absolutely certain that what you're going to deliver fits.
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gotovo je nevjerojatno biti apsolutno siguran da će ono što isporučujete pasati.
10:26
I'll give you an example, a quick one. Creativity and ideas,
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Dati ću vam primjer, jedan brzinski. Kreativnost i ideje,
10:30
I mentioned that earlier. All the CEOs around me, my clients, they want innovation,
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spomenuo sam to ranije. Svi izvršni direktori oko mene,
moji klijenti, oni žele inovaciju,
moji klijenti, oni žele inovaciju,
10:33
so they seek innovation. They say to people, "Take risks and be creative!"
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zato oni traže inovaciju. Govore ljudima,
"Preuzmi rizik i budi kreativan!"
"Preuzmi rizik i budi kreativan!"
10:36
But unfortunately the words get transformed as they travel through the air.
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Ali nažalost riječi se transformiraju dok putuju zrakom.
10:39
Entering their ears, what they hear is, "Do crazy things and then I'll fire you." Why? (Laughter) Because —
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Ulazeći u njihove uši, ono što oni čuju je, "Radi lude stvari i onda ću te otpustiti." Zašto? (Smijeh)
10:43
Why? Because in the old world, okay, in the old world,
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Zašto? Jer u starom svijetu, dobro, u starom svijetu,
10:47
over here, getting stuff wrong was unacceptable.
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ovdje, raditi stvari krivo bilo je neprihvatljivo.
10:49
If you got something wrong, you'd failed. How should you be treated?
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Ako ste napravili nešto krivo, to je bio neuspjeh.
Kako bi se to trebalo tretirati?
Kako bi se to trebalo tretirati?
10:52
Well, harshly, because you could have asked somebody who had experience.
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Dakle, grubo, jer ste mogli pitati nekoga tko ima iskustvo.
10:55
So we learned the answer and we carried this in our heads for 20, 30 years, are you with me?
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Dakle naučili smo odgovor i nosimo ga u našim glavama
20, 30 godina, jeste li sa mnom?
20, 30 godina, jeste li sa mnom?
11:00
The answer is, don't do things which are different.
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Odgovor je, ne radi stvari koje su drugačije.
11:03
And then suddenly we tell them to and it doesn't work.
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I onda im naglo kažemo da ih rade i to ne funkcionira.
11:05
You see, in reality, there are two ways you can fail in our new world.
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Vidite, u stvarnosti, postoje dva načina na koja možeš doživjeti neuspjeh u našem novom svijetu.
11:08
One, you're doing something that you should follow a procedure to, and it's a very difficult thing,
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Prvi, radiš nešto za što postoji procedura, i to je jako teška stvar,
11:11
you're sloppy, you get it wrong. How should you be treated? You should probably be fired.
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ti si traljav, napraviš to pogrešno. Kako bi se prema tebi trebalo ponašati? Vjerojatno bi te trebalo otpustiti.
11:15
On the other hand, you're doing something new, no one's ever done before,
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S druge strane, radiš nešto novo, nitko to prije tebe nije radio,
11:18
you get it completely wrong. How should you be treated?
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napraviš to u potpunosti krivo.
Kako bi se prema tebi trebalo ponašati?
Kako bi se prema tebi trebalo ponašati?
11:20
Well, free pizzas! You should be treated better than the people who succeed.
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Besplatna pizza! Prema tebi bi se trebalo odnositi bolje nego prema onima koji su uspjeli.
11:24
It's called smart failure. Why? Because you can't put it on your C.V.
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To se zove pametna greška. Zašto?
Jer to ne možeš staviti u svoj CV.
Jer to ne možeš staviti u svoj CV.
11:27
So what I want to leave you, then, is with the explanation
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Dakle ono s čime vas želim ostaviti jest objašnjenje
11:30
of why I actually traveled 60,000 miles from my desk.
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zašto sam proputovao preko 96.000 km s mog stola.
11:34
When I realized the power of this new world,
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Kada sam shvatio snagu tog novog svijeta,
11:36
I quit my safe teaching job, and set up a virtual business school,
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napustio sam siguran predavački posao, i postavio sam virtualnu poslovnu školu,
11:40
the first in the world, in order to teach people how to make this happen,
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prvu na svijetu, kako bi podučavao ljude da naprave stvari,
11:44
and I used some of my learnings about some of the rules which I'd learned on myself.
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i koristio sam neke spoznaje o nekim pravilima
koje sam naučio na sebi.
koje sam naučio na sebi.
11:49
If you're interested, worldaftermidnight.com, you'll find out more,
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Ako vas zanima, na worldaftermidnight.com naći ćete više,
11:52
but I've applied them to myself for over a decade,
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ali primjenio sam ih na sebi kroz proteklo desetljeće,
11:55
and I'm still here, and I still have my house, and the most important thing is,
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i još sam uvijek ovdje, i dalje imam kuću, i najvažnije
11:59
I hope I've done enough to inject a little green ink into your lives,
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nadam se da sam ubrizgao malo zelene tinte u vaše živote,
12:04
so that when you go away and you're making your next
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tako da kada odete i kada ćete donositi svoju slijedeću
12:07
absolutely sensible and rational decision, you'll take some time to think,
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apsolutno osjećajnu i racionalnu odluku,
uzet će te si vremena da razmislite,
uzet će te si vremena da razmislite,
12:12
"Hmm, I wonder whether this also makes sense
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”Hmmmm, pitam se ima li ovo smisla
12:15
in our new world after midnight." Thank you very much.
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u našem novom svijetu nakon ponoći."
Hvala vam puno.
Hvala vam puno.
12:18
(Applause)
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(Pljesak)
12:25
Thank you, thank you. (Applause)
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Hvala vam, hvala vam. (Pljesak)
ABOUT THE SPEAKER
Eddie Obeng - Business EducatorOur environment changes faster than we can learn about it, Eddie Obeng says. How do we keep up?
Why you should listen
What will business look like in 5 years? (Er, what does it look like now?) Eddie Obeng helps executives keep up with a business and social environment that's changing faster than we can know. Through Pentacle, his online business school, Obeng teaches a theory of management that focuses on adaptation to change. Called "New World Management," it's all about forming and re-forming workgroups, constantly re-evaluating metrics, and being open to all kinds of learning, from hands-on group exercises to a virtual lecture hall/meeting room called the QUBE.
Eddie Obeng | Speaker | TED.com