TED@UPS
Augie Picado: The real reason manufacturing jobs are disappearing
Augie Picado: Pravi razlog zašto nestaju radna mjesta u proizvodnji
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Čuli smo mnogo priče u zadnje vrijeme kako države poput SAD-a gube dragocjena radna mjesta u proizvodnji koja se prebacuju na jeftinija tržišta poput Kine, Meksika i Vijetnama - i da je taj protekcionizam najbolji način. No, ta radna mjesta nisu nestala zbog razloga na koje možda mislite, kaže stručnjak za prijevoz i logistiku, Augie Picado. Donosi nam činjenice o tome kako globalna trgovina zaista izgleda i kako nam takav način proizvodnje i otvorene granice pomažu u stvaranju kvalitetnijih proizvoda uz niže troškove.
Double-click the English transcript below to play the video.
00:12
When someone mentions Cuba,
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Kada netko spomene Kubu,
00:14
what do you think about?
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na što pomislite?
00:17
Classic, classic cars?
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Na klasične automobile.
00:19
Perhaps good cigars?
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Možda na dobre cigare?
00:21
Maybe you think
of a famous baseball player.
of a famous baseball player.
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Možda pomislite na poznatog
igrača bejzbola.
igrača bejzbola.
00:23
What about when somebody
mentions North Korea?
mentions North Korea?
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A što kada netko spomene Sjevernu Koreju?
00:26
You think about those missile tests,
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Pomislite na ona raketna testiranja,
00:28
maybe their notorious leader
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možda na njihovog ozloglašenog vođu,
00:30
or his good friend, Dennis Rodman.
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ili na njegovog prijatelja,
Dennisa Rodmana.
Dennisa Rodmana.
00:32
(Laughter)
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(Smijeh)
00:34
One thing that likely doesn't come to mind
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Ono što vjerojatno ne pomislite
00:36
is a vision of a country,
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je vizija zemlje,
00:38
an open economy,
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otvorene ekonomije,
00:40
whose citizens have access to a wide range
of affordable consumer products.
of affordable consumer products.
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čiji građani imaju pristup širokoj ponudi
proizvoda po prihvatljivim cijenama.
proizvoda po prihvatljivim cijenama.
00:47
I'm not here to argue how these countries
got to where they are today.
got to where they are today.
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Nisam ovdje kako bih pričao o tome kako su
te zemlje dospjele tu gdje su danas.
te zemlje dospjele tu gdje su danas.
00:51
I simply want to use them
as an example of countries and citizens
as an example of countries and citizens
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Samo ih želim uzeti kao primjer
zemalja i njihovih građana,
zemalja i njihovih građana,
00:55
who have been affected,
negatively affected,
negatively affected,
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koji su bili negativno pogođeni
00:58
by a trade policy that restricts imports
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tržišnom politikom koja ograničava uvoz
01:01
and protects local industries.
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i štiti lokalne industrije.
01:04
Recently we've heard a number of countries
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Nedavno smo čuli kako neke države
01:07
talk about restricting imports
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govore o ograničavanju uvoza
01:09
and protecting their local,
domestic industries.
domestic industries.
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i zaštiti njihovih lokalnih,
domaćih industrija.
domaćih industrija.
01:12
Now, this may sound fine in a sound bite,
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To se možda naizgled čini u redu,
01:15
but what it really is is protectionism.
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no, zapravo se radi o protekcionizmu.
01:19
We heard a lot about this
during the 2016 presidential election.
during the 2016 presidential election.
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Mnogo smo čuli o tome
tijekom predsjedničkih izbora 2016.
tijekom predsjedničkih izbora 2016.
01:23
We heard about it
during the Brexit debates
during the Brexit debates
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Slušali smo o tome
i za vrijeme rasprava o Brexit-u,
i za vrijeme rasprava o Brexit-u,
01:26
and most recently
during the French elections.
during the French elections.
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a sasvim nedavno i za vrijeme
izbora u Francuskoj.
izbora u Francuskoj.
01:30
In fact, it's been
a really important topic
a really important topic
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Zapravo, bila je to vrlo važna tema
01:33
being talked about around the world,
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o kojoj se govorilo diljem svijeta
01:35
and many aspiring political leaders
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i mnogi ambiciozni politički lideri
01:38
are running on platforms
positioning protectionism as a good thing.
positioning protectionism as a good thing.
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u svoj program uključuju protekcionizam
kao pozitivnu stvar.
kao pozitivnu stvar.
01:42
Now, I could see why they think
protectionism is good,
protectionism is good,
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Mogu razumjeti zašto misle
da je protekcionizam dobar,
da je protekcionizam dobar,
01:45
because sometimes
it seems like trade is unfair.
it seems like trade is unfair.
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jer se ponekad trgovina
zaista čini nepravednom.
zaista čini nepravednom.
01:51
Some have blamed trade
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Neki su okrivili trgovinu
01:53
for some of the problems
we've been having here at home in the US.
we've been having here at home in the US.
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za neke probleme
koje smo imali ovdje u SAD-u.
koje smo imali ovdje u SAD-u.
01:56
For years we've been hearing
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Godinama smo slušali
01:57
about the loss of high-paying
US manufacturing jobs.
US manufacturing jobs.
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o gubitku dobro plaćenih poslova
u američkoj proizvodnji.
u američkoj proizvodnji.
02:01
Many think that manufacturing
is declining in the US
is declining in the US
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Mnogi misle da se proizvodnja
u SAD-u smanjuje,
u SAD-u smanjuje,
02:05
because companies are moving
their operations offshore
their operations offshore
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jer kompanije svoje aktivnosti
premještaju u druge zemlje,
premještaju u druge zemlje,
02:08
to markets with lower-cost labor
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na tržišta koja imaju nižu cijenu rada,
02:10
like China, Mexico and Vietnam.
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poput Kine, Meksika i Vijetnama.
02:14
They also think trade agreements
sometimes are unfair,
sometimes are unfair,
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Oni također misle da su
trgovački sporazumi ponekad nepravedni,
trgovački sporazumi ponekad nepravedni,
02:18
like NAFTA
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poput NAFTA-e
02:20
and the Trans-Pacific Partnership,
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i Trans-pacifičkog sporazuma,
02:21
because these trade agreements
allow companies
allow companies
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jer ti trgovački sporazumi
omogućuju kompanijama
omogućuju kompanijama
02:25
to reimport those cheaply
produced goods back into the US
produced goods back into the US
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ponovni uvoz tih jeftino
proizvedenih dobara natrag u SAD
proizvedenih dobara natrag u SAD
02:29
and other countries
from where the jobs were taken.
from where the jobs were taken.
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i u druge zemlje kojima su
ta radna mjesta oduzeta.
ta radna mjesta oduzeta.
02:32
So it kind of feels like the exporters win
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Tako se čini kao da izvoznici pobjeđuju,
02:36
and the importers lose.
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a uvoznici gube.
02:38
Now, the reality is
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U stvarnosti,
02:40
output in the manufacturing
sector in the US
sector in the US
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proizvodni sektor SAD-a
02:44
is actually growing,
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zapravo raste,
02:45
but we are losing jobs.
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ali i gubimo radna mjesta.
02:47
We're losing lots of them.
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Mnogo radnih mjesta.
02:49
In fact, from 2000 to 2010,
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Zapravo, u razdoblju 2000 -2010.
02:52
5.7 million manufacturing jobs were lost.
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izgubljeno je 5,7 milijuna
radnih mjesta u proizvodnji.
radnih mjesta u proizvodnji.
02:56
But they're not being lost
for the reasons you might think.
for the reasons you might think.
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No, ona nisu izgubljena zbog razloga
na koje možda mislite.
na koje možda mislite.
03:01
Mike Johnson in Toledo, Ohio
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Mike Johnson iz Toleda, država Ohio,
03:04
didn't lose his jobs at the factory
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nije izgubio svoj posao u tvornici
03:06
to Miguel Sanchez in Monterrey, Mexico.
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zbog Miguela Sancheza
u Monterreyu, u Meksiku.
u Monterreyu, u Meksiku.
03:08
No.
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Ne.
03:09
Mike lost his job to a machine.
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Mike je izgubio svoje
radno mjesto zbog stroja.
radno mjesto zbog stroja.
03:13
87 percent of lost manufacturing jobs
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87% izgubljenih
radnih mjesta u proizvodnji
radnih mjesta u proizvodnji
03:16
have been eliminated
because we've made improvements
because we've made improvements
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ukinuto je jer smo unaprijedili
03:19
in our own productivity
through automation.
through automation.
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vlastitu produktivnost
pomoću automatizacije.
pomoću automatizacije.
03:23
So that means that one out of 10
lost manufacturing jobs
lost manufacturing jobs
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To znači da je jedno od deset
izgubljenih radnih mjesta u proizvodnji
izgubljenih radnih mjesta u proizvodnji
03:28
was due to offshoring.
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izgubljeno zbog premještanja
u druge zemlje.
u druge zemlje.
03:31
Now, this is not just a US phenomenon.
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Ovo nije slučaj samo u SAD-u.
03:34
No.
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Ne.
03:35
In fact, automation is spreading
to every production line
to every production line
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Zapravo, automatizacija se širi
na sve proizvodne linije,
na sve proizvodne linije,
03:38
in every country around the world.
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po svim zemljama svijeta.
03:41
But look, I get it:
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No, razumijem,
03:43
if you just lost your job
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ako ste upravo izgubili posao,
a onda u novinama pročitate
03:44
and then you read in the newspaper
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da je vaša bivša kompanija
upravo sklopila dogovor s Kinom,
upravo sklopila dogovor s Kinom,
03:46
that your old company
just struck up a deal with China,
just struck up a deal with China,
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03:49
it's easy to think you were just replaced
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lako je pomisliti
da ste jednostavno zamijenjeni
da ste jednostavno zamijenjeni
03:51
in a one-for-one deal.
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nekim drugim.
03:54
When I hear stories like this,
I think that what people picture
I think that what people picture
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Kada čujem ovakve priče,
pomislim da ljudi imaju predodžbu
pomislim da ljudi imaju predodžbu
03:57
is that trade happens
between only two countries.
between only two countries.
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da se trgovina odvija
između samo dvije zemlje.
između samo dvije zemlje.
04:01
Manufacturers in one country
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Proizvođači u jednoj zemlji
04:03
produce products and they export them
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stvaraju proizvode i izvoze ih
04:05
to consumers in other countries,
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prema potrošačima u drugim zemljama,
04:09
and it feels like
the manufacturing countries win
the manufacturing countries win
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pa izgleda kao da su
zemlje proizvođača na dobitku,
zemlje proizvođača na dobitku,
04:12
and the importing countries lose.
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a zemlje uvoznika na gubitku.
04:15
Well, reality's a little bit different.
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No, stvarnost je nešto drugačija.
Moj posao je vezan za nabavni lanac,
04:19
I'm a supply chain professional,
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04:21
and I live and work in Mexico.
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a živim i radim u Meksiku.
04:24
And I work in the middle
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Radim usred
04:25
of a highly connected network
of manufacturers
of manufacturers
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vrlo povezane mreže proizvođača,
04:29
all collaborating from around the world
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koji surađuju sa svih strana svijeta,
04:31
to produce many
of the products we use today.
of the products we use today.
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kako bi proizveli mnogo toga
što danas koristimo.
što danas koristimo.
04:34
What I see
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Ono što vidim
04:35
from my front-row seat in Mexico City
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iz prve ruke u Mexico Cityju,
04:38
actually looks more like this.
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zapravo izgleda više poput ovog.
04:41
And this is a more accurate depiction
of what trade really looks like.
of what trade really looks like.
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A ovo je točniji prikaz onoga
kako trgovina zaista izgleda.
kako trgovina zaista izgleda.
04:46
I've had the pleasure of being able to see
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Imao sam zadovoljstvo vidjeti
04:48
how many different products
are manufactured,
are manufactured,
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kako nastaju razni proizvodi,
04:51
from golf clubs to laptop computers
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od palica za golf do laptopa,
04:54
to internet servers, automobiles
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internet servera, automobila,
04:56
and even airplanes.
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čak i aviona.
04:58
And believe me, none of it
happens in a straight line.
happens in a straight line.
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I vjerujete mi, ništa od toga
ne dešava se pravocrtno.
ne dešava se pravocrtno.
05:02
Let me give you an example.
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Dat ću vam primjer.
05:05
A few months ago, I was touring
the manufacturing plant
the manufacturing plant
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Prije par mjeseci obilazio sam
proizvodni pogon
proizvodni pogon
05:09
of a multinational aerospace company
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multinacionalne zrakoplovne kompanije
05:12
in Querétaro, Mexico,
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u Querétarou, u Meksiku,
05:14
and the VP of logistics points out
a completed tail assembly.
a completed tail assembly.
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i voditelj logistike pokazao je
sklopljeni rep aviona.
sklopljeni rep aviona.
05:19
It turns out the tail assemblies
are assembled from panels
are assembled from panels
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Ispada da se za to sklapanje
koriste paneli
koriste paneli
05:23
that are manufactured in France,
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proizvedeni u Francuskoj,
05:26
and they're assembled in Mexico
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sklopljeni u Meksiku,
05:28
using components imported from the US.
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koristeći dijelove uvezene iz SAD-a.
05:32
When those tail assemblies are done,
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Kada je sklapanje repa završeno,
05:34
they're exported via truck to Canada
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sklopove kamionom izvoze u Kanadu,
05:36
to their primary assembly plant
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do njihovog glavnog pogona za sklapanje,
05:38
where they come together
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gdje se sastavljaju
05:40
with thousands of other parts,
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s tisućama drugih dijelova,
05:42
like the wings and the seats
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poput krila aviona i sjedala,
05:44
and the little shades
over the little windows,
over the little windows,
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te malih zaslona na prozorima aviona,
05:47
all coming in to become
a part of a new airplane.
a part of a new airplane.
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svi postaju dio novog aviona.
05:51
Think about it.
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Razmislite.
05:53
These new airplanes,
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Ti novi avioni,
05:54
before they even take their first flight,
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prije nego uopće krenu na svoj prvi let,
05:57
they have more stamps in their passports
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imaju više pečata u svojim putovnicama
05:59
than Angelina Jolie.
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od Angeline Jolie.
06:02
Now, this approach to processing
goes on all around the world
goes on all around the world
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Ovakav pristup procesu
odvija se diljem svijeta,
odvija se diljem svijeta,
06:06
to manufacture many of the products
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kako bi se stvorili mnogi proizvodi
06:08
we use every day,
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koje svakodnevno koristimo,
06:11
from skin cream to airplanes.
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od kreme za kožu do aviona.
06:14
When you go home tonight,
take a look in your house.
take a look in your house.
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Kada večerak dođete kući,
pogledajte malo oko sebe.
pogledajte malo oko sebe.
06:17
You might be surprised to find
a label that looks like this one:
a label that looks like this one:
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Mogli biste se iznenaditi
i naći oznaku sličnu ovoj:
i naći oznaku sličnu ovoj:
06:22
"Manufactured in the USA
from US and foreign parts."
from US and foreign parts."
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"Proizvedeno u SAD-u
od dijelova iz SAD-a i inozemstva."
od dijelova iz SAD-a i inozemstva."
06:27
Economist Michael Porter
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Ekonomist Michael Porter
06:29
described what's going on here best.
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najbolje je opisao što se ovdje događa.
06:31
Many decades ago, he said
that it's most beneficial for a country
that it's most beneficial for a country
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Prije mnogo desetljeća,
rekao je da je za državu najbolje
rekao je da je za državu najbolje
06:36
to focus on producing the products
it can produce most efficiently
it can produce most efficiently
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fokusirati se na stvaranje proizvoda
koje može najučinkovitije proizvesti,
koje može najučinkovitije proizvesti,
06:41
and trading for the rest.
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a trgovati za sve ostalo.
06:44
So what he's talking about here
is shared production,
is shared production,
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On, zapravo, govori
o dijeljenoj proizvodnji,
o dijeljenoj proizvodnji,
06:47
and efficiency is the name of the game.
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gdje je ključna učinkovitost.
06:50
You've probably seen an example of this
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Ovaj primjer ste vjerojatno vidjeli
06:53
at home or at work.
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kod kuće ili na poslu.
06:55
Let's take a look at an example.
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Pogledajmo primjer.
06:57
Think about how your house was built
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Razmislite kako je izgrađena vaša kuća
07:00
or your kitchen renovated.
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ili preuređena vaša kuhinja.
07:02
Typically, there's a general contractor
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Najčešće, postoji voditelj projekta,
07:05
who is responsible
for coordinating the efforts
for coordinating the efforts
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odgovoran za koordiniranje radova
svih ostalih podizvođača:
07:07
of all the different contractors:
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07:08
an architect to draw the plans,
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arhitekte koji izrađuje skice,
07:11
an earth-moving company
to dig the foundation,
to dig the foundation,
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tvrtke zadužene za postavljanje temelja,
07:14
a plumber, a carpenter and so on.
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vodoinstalatera, stolara itd.
07:17
So why doesn't the general contractor
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Zašto onda voditelj projekta
07:18
pick just one company
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ne odabere samo jednu tvrtku
07:21
to do all the work,
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da odradi cijeli posao,
07:22
like, say, the architect?
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na primjer, arhitekta?
07:24
Because this is silly.
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Jer je to smiješno.
07:26
The general contractor selects experts
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Voditelj projekta odabire stručnjake
07:29
because it takes years
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jer su potrebne godine
07:30
to learn and master
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da se stekne i usavrši zanat
07:32
how to do each of the tasks it takes
to build a house or renovate a kitchen,
to build a house or renovate a kitchen,
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kako odraditi svaki zadatak
pri gradnji kuće ili renoviranju kuhinje,
pri gradnji kuće ili renoviranju kuhinje,
07:36
some of them requiring special training.
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neki od njih zahtijevaju posebnu obuku.
07:40
Think about it:
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Razmislite:
07:41
Would you want your architect
to install your toilet?
to install your toilet?
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Biste li željeli
da vam arhitekta postavi WC?
da vam arhitekta postavi WC?
07:45
Of course not.
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Naravno da ne biste.
07:46
So let's apply this process
to the corporate world.
to the corporate world.
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Primijenimo, stoga,
ovaj proces na korporativni svijet.
ovaj proces na korporativni svijet.
07:50
Companies today focus on manufacturing
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Kompanije se danas fokusiraju
na proizvodnju onoga,
na proizvodnju onoga,
07:52
what they produce best
and most efficiently,
and most efficiently,
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što izrađuju najbolje i najučinkovitije,
07:56
and they trade for everything else.
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a za sve ostalo trguju.
07:58
So this means they rely
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To znači da se oslanjaju
08:01
on a global, interconnected,
interdependent network of manufacturers
interdependent network of manufacturers
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na globalnu, povezanu,
neovisnu mrežu proizvođača,
neovisnu mrežu proizvođača,
da bi proizveli te proizvode.
08:06
to produce these products.
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08:07
In fact, that network is so interconnected
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Ta mreža je toliko međusobno povezana,
08:09
it's almost impossible
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da je gotovo nemoguće
08:12
to dismantle and produce
products in just one country.
products in just one country.
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rastaviti ili proizvesti nešto
u samo jednoj zemlji.
u samo jednoj zemlji.
08:16
Let's take a look
at the interconnected web
at the interconnected web
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Bacimo pogled na tu povezanu mrežu
08:18
we saw a few moments ago,
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koju smo maloprije vidjeli
08:20
and let's focus on just one strand
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i pogledajmo samo jednu stranu,
08:22
between the US and Mexico.
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između SAD-a i Meksika.
08:26
The Wilson Institute says
that shared production represents
that shared production represents
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Wilson Institute kaže
da dijeljena proizvodnja predstavlja
da dijeljena proizvodnja predstavlja
08:29
40 percent of the half a trillion dollars
in trade between the US and Mexico.
in trade between the US and Mexico.
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40% od pola trilijuna dolara vrijednosti
trgovine između SAD-a i Meksika.
trgovine između SAD-a i Meksika.
08:35
That's about 200 billion dollars,
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To je oko 200 milijardi dolara,
08:37
or the same as the GDP for Portugal.
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ili ukupni BDP Portugala.
08:41
So let's just imagine
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Zato zamislimo samo
08:44
that the US decides to impose
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da SAD odluči nametnuti
08:47
a 20 percent border tax
on all imports from Mexico.
on all imports from Mexico.
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granični porez od 20%
na sve uvezeno iz Meksika.
na sve uvezeno iz Meksika.
08:51
OK, fine.
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U redu.
08:53
But do you think Mexico is just
going to stand by and let that happen?
going to stand by and let that happen?
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No, mislite li da će Meksiko
samo stajati po strani i to dozvoliti?
samo stajati po strani i to dozvoliti?
08:58
No. No way.
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Neće. Nema šanse.
08:59
So in retaliation,
they impose a similar tax
they impose a similar tax
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Za osvetu, nametnut će sličan porez
09:02
on all goods being imported from the US,
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na svu robu koja se uvozi iz SAD-a
09:06
and a little game of tit-for-tat ensues,
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i onda slijedi igra međusobne osvete,
09:10
and 20 percent -- just imagine
that 20 percent duties
that 20 percent duties
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a onih 20%, samo zamislite
da se 20% carine
da se 20% carine
09:13
are added to every good,
product, product component
product, product component
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doda na svu robu,
sve proizvode, dijelove proizvoda
sve proizvode, dijelove proizvoda
09:17
crossing back and forth across the border,
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koji prelaze granicu u oba smjera,
09:19
and you could be looking at more
than a 40 percent increase in duties,
than a 40 percent increase in duties,
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i svjedočili biste
povećanju carine za više od 40%,
povećanju carine za više od 40%,
09:23
or 80 billion dollars.
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ili 80 milijardi dolara.
09:25
Now, don't kid yourself,
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No, ne zavaravajte se,
09:27
these costs are going to be passed along
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ti troškovi će biti prebačeni
09:29
to you and to me.
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na vaša i moja leđa.
09:33
Now, let's think about what impact
that might have on some of the products,
that might have on some of the products,
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Promislimo sada kakav utjecaj
bi to moglo imati na neke proizvode,
bi to moglo imati na neke proizvode,
09:39
or the prices of the products,
that we buy every day.
that we buy every day.
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ili cijene proizvoda
koje svakodnevno kupujemo.
koje svakodnevno kupujemo.
09:42
So if a 30 percent increase in duties
were actually passed along,
were actually passed along,
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Ako se 30%-tno povećanje carine
prebaci na druge,
prebaci na druge,
09:47
we would be looking at some
pretty important increases in prices.
pretty important increases in prices.
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uočili bismo neka
prilično važna poskupljenja.
prilično važna poskupljenja.
09:51
A Lincoln MKZ would go
from 37,000 dollars to 48,000.
from 37,000 dollars to 48,000.
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Automobil Lincoln MKZ poskupio bi
s 37.000 na 48.000 dolara.
s 37.000 na 48.000 dolara.
09:56
And the price of a Sharp 60-inch HDTV
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A cijena 60'' Sharpovog HDTV-a
10:00
would go from 898 dollars
to 1,167 dollars.
to 1,167 dollars.
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skočila bi s 898 na 1167 dolara.
10:06
And the price of a 16-ounce jar
of CVS skin moisturizer
of CVS skin moisturizer
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A cijena kutije hidratantne kreme
10:10
would go from 13 dollars to 17 dollars.
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narasla bi s 13 na 17 dolara.
10:14
Now, remember, this is only looking
at one strand of the production chain
at one strand of the production chain
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Zapamtite, ovo se odnosi
na jednu stranu proizvodnog lanca,
na jednu stranu proizvodnog lanca,
10:19
between the US and Mexico,
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onu između SAD-a i Meksika,
10:21
so multiply this out
across all of the strands.
across all of the strands.
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a onda to pomnožite s brojem
ostalih uključenih strana.
ostalih uključenih strana.
10:24
The impact could be considerable.
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Mogao bi to biti znatan utjecaj.
10:26
Now, just think about this:
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Samo razmislite o ovome:
10:28
even if we were able
to dismantle this network
to dismantle this network
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čak i da smo mogli razbiti tu mrežu
10:33
and produce products in just one country,
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i proizvoditi u samo jednoj zemlji,
10:36
which by the way is easier said than done,
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što je, zapravo, lakše reći nego postići,
10:39
we would still only
be saving or protecting
be saving or protecting
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i dalje bismo čuvali ili štitili
10:42
one out of 10 lost manufacturing jobs.
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samo jedno od 10 ugašenih
proizvodnih radnih mjesta.
proizvodnih radnih mjesta.
10:45
That's right, because remember,
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Tako je, jer, zapamtite,
10:49
most of those jobs, 87 percent,
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većina tih poslova, njih 87%,
10:52
were lost due to improvements
in our own productivity.
in our own productivity.
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izgubljeno je zbog unaprijeđenja
vlastite produktivnosti.
vlastite produktivnosti.
10:55
And unfortunately,
those jobs, they're gone for good.
those jobs, they're gone for good.
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I nažalost, ta su radna mjesta
zauvijek izgubljena.
zauvijek izgubljena.
11:00
So the real question is,
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Stoga je pravo pitanje,
11:02
does it make sense for us
to drive up prices
to drive up prices
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ima li smisla da podižemo cijene,
11:04
to the point where many of us can't afford
the basic goods we use every day
the basic goods we use every day
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gdje si mnogi od nas ne mogu priuštiti
ni osnovno, što koriste svaki dan,
ni osnovno, što koriste svaki dan,
11:11
for the purpose of saving a job
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samo da bi se sačuvala radna mjesta,
11:13
that might be eliminated
in a couple of years anyway?
in a couple of years anyway?
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koja bi se i ovako mogla ukinuti
za nekoliko godina?
za nekoliko godina?
11:18
The reality is that shared production
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Stvarnost je da nam dijeljena proizvodnja
11:20
allows us to manufacture
higher quality products
higher quality products
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omogućuje stvaranje proizvoda
više kvalitete,
više kvalitete,
11:23
at lower costs.
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uz niže troškove.
11:25
It's that simple.
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O tome se radi.
11:26
It allows us to get more
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Omogućuje nam da dobijemo više
11:28
out of the limited resources
and expertise we have
and expertise we have
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iz ograničenih izvora
i stručnosti koju imamo,
i stručnosti koju imamo,
11:31
and at the same time
benefit from lower prices.
benefit from lower prices.
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a da u isto vrijeme
imamo koristi zbog nižih cijena.
imamo koristi zbog nižih cijena.
11:35
It's really important to remember
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Zaista je važno zapamtiti
11:37
that for shared production
to be effective,
to be effective,
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da se učinkovita dijeljena proizvodnja
11:40
it relies on efficient cross-border
movement of raw materials,
movement of raw materials,
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oslanja na učinkovit
prekogranični promet sirovina,
prekogranični promet sirovina,
11:45
components and finished products.
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dijelova i krajnjih proizvoda.
11:48
So remember this:
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Stoga zapamtite:
11:51
the next time you're hearing somebody
try to sell you on the idea
try to sell you on the idea
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sljedeći puta kada vam netko
pokušava prodati priču
pokušava prodati priču
11:55
that protectionism is a good deal,
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da je protekcionizam dobra stvar,
11:58
it's just not.
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jednostavno nije.
12:00
Thank you.
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Hvala.
12:01
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Augie Picado - Border specialistAugie Picado is the country manager for UPS Mexico.
Why you should listen
By leading strategy and operations for UPS across Mexico, Augie Picado has developed a nuanced familiarity with the day to day of cross-border trade. Prior to this position, Picado led various aspects of UPS's marketing strategy. Recent positions include vice president of marketing for the Americas region and the senior director of marketing development in Atlanta. He began his career with the company in 1985 as a loader in New Jersey.
Picado earned his BA from Montclair State University and his MBA from Fairleigh Dickinson University, both in New Jersey. He also earned a masters certificate in project management from George Washington University in Washington, D.C.
Augie Picado | Speaker | TED.com