ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com
TED2009

Richard St. John: Success is a continuous journey

Richard St. John: "Uspjeh je neprekinuto putovanje"

Filmed:
4,347,745 views

U svom tipičnom, slobodnom stilu, Richard St. John nas podsjeća kako uspjeh nije jednosmjerna ulica, već nerpekinuto putovanje. On se koristi vlastitom pričom o poslovnom uspjehu i neuspjehu kako bi nam dočarao vrijednu lekciju - kada prestanemo pokušavati, padamo.
- Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio

Double-click the English transcript below to play the video.

00:18
Why do so manymnogi people reachdohvatiti successuspjeh and then failiznevjeriti?
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Zašto veliki broj ljudi uspije i onda propadne?
00:23
One of the bigvelika reasonsrazlozi is, we think successuspjeh is a one-wayjednosmjerna streetulica.
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Jedan od velikih razloga jest što mislimo da je uspjeh jednosmjerna ulica.
00:27
So we do everything that leadsvodi up to successuspjeh,
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Tako radimo sve što će nas dovesti do uspjeha.
00:29
but then we get there. We figurelik we'veimamo madenapravljen it,
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I kada tamo dođemo. Kada shvatimo da smo uspjeli,
00:31
we sitsjediti back in our comfortudobnost zonezona,
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zavalimo se u zonu udobnosti
00:33
and we actuallyzapravo stop doing everything that madenapravljen us successfuluspješan.
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i u stvari prestanemo raditi sve ono što nas je učinilo uspješnima.
00:36
And it doesn't take long to go downhillnizbrdo.
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A ne treba puno da stvari krenu nizbrdo.
00:38
And I can tell you this happensdogađa se,
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I mogu vam reći da se to stvarno događa.
00:40
because it happeneddogodilo to me.
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Jer se dogodilo meni.
00:43
ReachingPostizanja successuspjeh, I workedradio hardteško, I pushedgurnula myselfsebe.
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Kako bih ostvario uspjeh, radio sam puno, stalno sam gurao prema naprijed.
00:46
But then I stoppedprestao, because I figuredshvaćen, "Oh, you know, I madenapravljen it.
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Ali onda sam stao, jer sam zaključio: "Oh, znate, ja sam to napravio.
00:49
I can just sitsjediti back and relaxOpusti se."
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Sada se mogu zavaliti i opustiti."
00:51
ReachingPostizanja successuspjeh, I always triedpokušala to improvepoboljšati and do good work.
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Ostvariti uspjeh, uvijek sam pokušavao unaprijediti i dobro obaviti posao.
00:55
But then I stoppedprestao because I figuredshvaćen, "Hey, I'm good enoughdovoljno.
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Ali onda sam prestao, jer sam zaključio: "Hej, ja sam dovoljno dobar.
00:58
I don't need to improvepoboljšati any more."
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Ne moram se više truditi."
01:00
ReachingPostizanja successuspjeh, I was prettyprilično good at comingdolazak up with good ideasideje.
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Ostvariti uspjeh, bio sam prilično dobar u osmišljavanju novih ideja.
01:04
Because I did all these simplejednostavan things that led to ideasideje.
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Jer sam činio sve te jednostavne stvari koje su me vodile do ideja.
01:07
But then I stoppedprestao, because I figuredshvaćen I was this hot-shotvruća prilika guy
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I onda sam stao, jer sam zaključio da sam uspješan
01:10
and I shouldn'tne treba have to work at ideasideje, they should just come like magicmagija.
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i da više ne trebam raditi na idejama. One bi trebale doći poput magije.
01:13
And the only thing that camedošao was creativekreativan blockblok.
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I sve što mi je došlo bila je kreativna blokada.
01:15
I couldn'tne mogu come up with any ideasideje.
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Više nisam mogao doći ni do jedne ideje.
01:18
ReachingPostizanja successuspjeh, I always focusedusmjerena on clientsklijenti and projectsprojekti,
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Ostvariti uspjeh, uvijek sam se fokusirao na klijente i projekte,
01:21
and ignoredzanemarena the moneynovac. Then all this moneynovac startedpočeo pouringkoji lije in.
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i ignorirao sam novac. Onda je sav taj novac krenuo stizati.
01:24
And I got distractedometen by it.
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I odvukao mi je pažnju.
01:26
And suddenlyiznenada I was on the phonetelefon to my stockbrokermešetar and my realstvaran estateimanje agentAgente,
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Iznenada sam se našao na telefonu sa svojim brokerom i agentom za nekretnine,
01:29
when I should have been talkingkoji govori to my clientsklijenti.
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dok sam u stvari trebao razgovarati sa svojim klijentima.
01:32
And reachingdostizanje successuspjeh, I always did what I lovedvoljen.
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Ostvariti uspjeh, oduvijek sam radio ono što sam volio.
01:35
But then I got into stuffstvari that I didn't love,
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I onda sam krenuo sa stvarima koje nisam volio,
01:37
like managementupravljanje. I am the world'ssvijetu worstnajgori managermenadžer,
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poput menadžmenta. Ja sam najgori menadžer na svijetu.
01:40
but I figuredshvaćen I should be doing it, because I was, after all,
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Ali sam zaključio da bih to trebao raditi. Jer sam na kraju krajeva i bio
01:42
the presidentpredsjednik of the companydruštvo.
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predsjednik kompanije.
01:44
Well, soonuskoro a blackcrno cloudoblak formedformirana over my headglava
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Dobro, uskoro se oko moje glave stvorio crni oblak
01:47
and here I was, outwardlyizvana very successfuluspješan,
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i odjednom sam postao, izvana jako uspješan,
01:49
but inwardlyiznutra very depresseddepresivno.
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a iznutra jako depresivan.
01:51
But I'm a guy; I knewznao how to fixpopraviti it.
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Ali ja sam muškarac, i znam kako to srediti.
01:55
I boughtkupio a fastbrzo carautomobil.
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Kupio sam si brzi auto.
01:57
(LaughterSmijeh)
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(Smijeh)
02:00
It didn't help.
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Nije pomoglo.
02:02
I was fasterbrže but just as depresseddepresivno.
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Bio sam brži, ali jednako deprimiran.
02:04
So I wentotišao to my doctorliječnik. I said, "DocDoktore,
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Tako sam otišao kod svog doktora i rekao: "Dok,
02:07
I can buykupiti anything I want. But I'm not happysretan. I'm depresseddepresivno.
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mogu kupiti sve što poželim. Ali nisam sretan. Ja sam deprimiran.
02:11
It's truepravi what they say, and I didn't believe it untildo it happeneddogodilo to me.
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Istina je što kažu, ali nisam vjerovao dok se meni nije dogodilo.
02:14
But moneynovac can't buykupiti happinesssreća."
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Novac ne može kupiti radost."
02:17
He said, "No. But it can buykupiti ProzacProzac."
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On je rekao: "Ne. Ali može kupiti Prozac."
02:20
And he put me on anti-depressantsantidepresive.
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I tako me stavio na anti-depresive.
02:22
And yeah, the blackcrno cloudoblak fadeduveo a little bitbit, but so did all the work,
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I onda je crni oblak počeo blijediti. Ali s njime i moj posao.
02:26
because I was just floatingplivajući alonguz. I couldn'tne mogu carebriga lessmanje if clientsklijenti ever calledzvao.
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Jer ja sam lebdio. Uopće me nije brinulo jesu li klijenti zvali.
02:30
(LaughterSmijeh)
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(Smijeh)
02:33
And clientsklijenti didn't call.
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A klijenti nisu zvali.
02:35
(LaughterSmijeh)
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(Smijeh)
02:36
Because they could see I was no longerviše servingservirati them,
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Jer su vidjeli da više ne služim njima,
02:38
I was only servingservirati myselfsebe.
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služio sam samo sebe.
02:40
So they tookuzeo theirnjihov moneynovac and theirnjihov projectsprojekti to othersdrugi who would serveposlužiti them better.
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I tako su oni odnijeli svoj novac i svoje projekte drugima koji su ih bolje služili.
02:43
Well, it didn't take long for businessPoslovni to droppad like a rockstijena.
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Poslu nije trebalo puno da padne poput kamena.
02:47
My partnerpartner and I, ThomThom, we had to let all our employeeszaposlenici go.
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Moj partner i ja, Thom, morali smo otpustiti sve zaposlenike.
02:51
It was down to just the two of us, and we were about to go underpod.
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Ostali smo nas dvojica i bili smo pred dnom.
02:53
And that was great.
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I to je bilo sjajno.
02:55
Because with no employeeszaposlenici, there was nobodynitko for me to manageupravljati.
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Jer bez zaposlenika, nitko mi nije preostao za upravljanje.
02:59
So I wentotišao back to doing the projectsprojekti I lovedvoljen.
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Tako sam se vratio onome što volim, radu na projektima.
03:02
I had funzabava again, I workedradio harderteže and, to cutrez a long storypriča shortkratak,
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Opet sam se zabavljao. Radio sam puno. I da skratim:
03:06
did all the things that tookuzeo me back up to successuspjeh.
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radio sam sve one stvari koje su me učinili uspješnim.
03:09
But it wasn'tnije a quickbrz tripputovanje.
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Ali to nije bilo brzo putovanje.
03:11
It tookuzeo sevensedam yearsgodina.
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Trebalo nam je sedam godina.
03:13
But in the endkraj, businessPoslovni grewrastao biggerveći than ever.
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Ipak na kraju, posao je bio uspješniji nego ikada.
03:16
And when I wentotišao back to followingsljedeći these eightosam principlesprincipi,
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Kada sam se vratio i slijedio ovih osam principa,
03:19
the blackcrno cloudoblak over my headglava disappearednestao altogethersve u svemu.
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crni oblak iznad moje glave je skroz nestao.
03:22
And I wokeprobudio up one day and I said,
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I jednog dana sam se probudio i rekao,
03:24
"I don't need ProzacProzac anymoreviše."
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"Neću više piti Prozac."
03:26
And I threwbacio it away and haven'tnisu neededpotreban it sinceod.
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Bacio sam ga i od tada mi više nije potreban.
03:28
I learnednaučeno that successuspjeh isn't a one-wayjednosmjerna streetulica.
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Naučio sam kako uspjeh nije jednosmjerna ulica.
03:31
It doesn't look like this; it really looksizgled more like this.
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Ne izgleda tako. Više izgleda ovako.
03:34
It's a continuousstalan journeyputovanje.
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To je neprestano putovanje.
03:36
And if we want to avoidIzbjegavajte "success-to-failure-syndromeuspjeh za neuspjeh sindroma,"
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I ako želimo izbjeći sindrom "od uspjeha do propasti".
03:39
we just keep followingsljedeći these eightosam principlesprincipi,
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Moramo slijediti ovih osam načela.
03:41
because that is not only how we achievepostići successuspjeh,
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Jer je to, ne samo, jedini način na koji ćemo postići uspjeh,
03:44
it's how we sustainodržati it.
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nego i način kako ćemo ga održati.
03:46
So here is to your continuedi dalje successuspjeh.
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Ovo je za vaš stalni uspjeh.
03:48
Thank you very much.
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Hvala vam jako puno.
03:50
(ApplausePljesak)
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(Pljesak)
Translated by Mislav Ante Omazić - EFZG
Reviewed by Predrag Pale

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ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com