ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com
TED2005

Richard St. John: 8 secrets of success

Osam tajni uspjeha Richard St. Johna

Filmed:
14,410,517 views

Zašto ljudi uspjevaju? Da li zato što su pametni? Ili jednostavno imaju sreće? Ni jedno, ni drugo. Analitičar Richard St. John sažeo je godine intervjuiranja uspješnih ljudi u ovu 3-minutnu prezentaciju o pravim razlozima uspjeha.
- Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio

Double-click the English transcript below to play the video.

Ovo je u stvari prezentacija od dva sata za učenike srednjih škola,
00:24
This is really a two-hourdva sata presentationprezentacija
I give to highvisok schoolškola studentsstudenti,
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sažeta u tri minute.
00:27
cutrez down to threetri minutesminuta.
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Sve je počelo na jednom letu, na putu za TED konferenciju
00:28
And it all startedpočeo one day
on a planeavion, on my way to TEDTED,
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prije sedam godina.
00:31
sevensedam yearsgodina agoprije.
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U avionu do mene
00:32
And in the seatsjedalo nextSljedeći to me
was a highvisok schoolškola studentstudent, a teenagertinejdžer,
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sjedila je jedna srednjoškolka, tinejdžerica,
00:37
and she camedošao from a really poorsiromašan familyobitelj.
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koja je potekla iz vrlo siromašne obitelji.
Htjela je nešto napraviti od svog života,
00:39
And she wanted to make
something of her life,
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00:42
and she askedpitao me a simplejednostavan little questionpitanje.
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pa me pitala vrlo jednostavno pitanje:
"Što je potrebno za uspjeh?"
00:44
She said, "What leadsvodi to successuspjeh?"
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U tom trenutku sam se osjećao poprilično loše
00:46
And I feltosjećala really badlyLoše,
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jer nisam imao pravi odgovor na to pitanje.
00:47
because I couldn'tne mogu give her a good answerodgovor.
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Kad sam došao na TED konferenciju,
00:49
So I get off the planeavion, and I come to TEDTED.
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00:52
And I think, jeezIsuse, I'm in the middlesrednji
of a roomsoba of successfuluspješan people!
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odjednom mi je sinulo – Hej! Pa ovdje sam okružen uspješnim ljudima!
Zašto njih ne bih pitao što im je pomoglo da uspiju
00:55
So why don't I askpitati them
what helpedpomogao them succeeduspjeti,
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i onda to prenio klincima?
00:58
and passproći it on to kidsdjeca?
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I evo nas ovdje, sedam godina i 500 intervjua kasnije,
01:00
So here we are, sevensedam yearsgodina,
500 interviewsrazgovori laterkasnije,
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i reći ću vam što stvarno vodi do uspjeha
01:04
and I'm going to tell you
what really leadsvodi to successuspjeh
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i što pokreće TED-ovce.
01:07
and makesmarke TEDstersTEDsters tickkrpelj.
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Prva stvar je strast!
01:09
And the first thing is passionstrast.
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Freeman Thomas kaže, "Mene pokreće strast."
01:11
FreemanFreeman ThomasThomas sayskaže,
"I'm drivenupravljan by my passionstrast."
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TED-ovci rade zbog ljubavi, ne zbog novaca.
01:14
TEDstersTEDsters do it for love;
they don't do it for moneynovac.
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Carlo Colleta kaže, "Platila bih nekome da radim ono što radim."
01:17
CarolCarol ColettaColetta sayskaže, "I would payplatiti
someonenetko to do what I do."
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Što je najzanimljivije,
01:20
And the interestingzanimljiv thing is:
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ako radite posao zbog ljubavi, novac će ionako doći.
01:22
if you do it for love,
the moneynovac comesdolazi anywayu svakom slučaju.
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Rad! Rupert Mudroch mi je rekao, "Sve je to težak posao.
01:24
Work! RupertRupert MurdochMurdoch said
to me, "It's all hardteško work.
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01:28
Nothing comesdolazi easilylako.
But I have a lot of funzabava."
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Ništa ne dolazi samo po sebi. Ali se pri tome dobro zabavljam."
Jesam li dobro čuo - zabava? Rupert? Da!
01:31
Did he say funzabava? RupertRupert? Yes!
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TED-ovci se dobro provode dok rade. A rade puno.
01:34
(LaughterSmijeh)
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01:35
TEDstersTEDsters do have funzabava workingrad.
And they work hardteško.
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Zaključio sam oni nisu radoholičari. Oni su "zabavoholičari".
01:38
I figuredshvaćen, they're not workaholicsneukusom.
They're workafrolicsworkafrolics.
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01:41
(LaughterSmijeh)
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Biti dobar! Alex Garden kaže, "Da bi bio uspješan u nečemu,
01:42
Good!
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01:43
(ApplausePljesak)
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01:44
AlexAlex GardenVrt sayskaže, "To be successfuluspješan,
put your nosenos down in something
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moraš se tome posvetiti i postati jako dobar u tome."
01:48
and get damnproklet good at it."
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Nema čarobnog štapića, sve je stvar vježbe, vježbe, vježbe.
01:49
There's no magicmagija;
it's practicepraksa, practicepraksa, practicepraksa.
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Usredotoči se. Norman Jewison mi je rekao,
01:52
And it's focusfokus.
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01:53
NormanNorman JewisonJewison said to me,
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"Mislim da je sve stvar usredotočenja na jednu stvar."
01:55
"I think it all has to do
with focusingfokusiranje yourselfsami on one thing."
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Trudi se! David Gallo kaže, "Trudi se.
01:58
And pushgurnuti!
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02:00
DavidDavid GalloGallo sayskaže, "PushGuranje yourselfsami.
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Fizički, mentalno, moraš se truditi, truditi, truditi."
02:02
PhysicallyFizički, mentallymentalno,
you've got to pushgurnuti, pushgurnuti, pushgurnuti."
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Moraš prevladati sramežljivost i nesigurnost.
02:04
You've got to pushgurnuti throughkroz shynesslijenost
and self-doubtSelf-sumnje.
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Goldie Hawn kaže, "Uvijek sam bila nesigurna u sebe.
02:07
GoldieGoldie. HawnHawn sayskaže,
"I always had self-doubtsSelf-doubts.
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02:10
I wasn'tnije good enoughdovoljno;
I wasn'tnije smartpametan enoughdovoljno.
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Nisam mislila da sam dovoljno dobra, da sam dovoljno pametna.
Nisam mislila da ću uspjeti."
02:12
I didn't think I'd make it."
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Nije uvijek lako sam sebe gurati,
02:14
Now it's not always easylako to pushgurnuti yourselfsami,
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ali zato su izmislili mame!
02:16
and that's why they inventedizumio mothersmajke.
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02:18
(LaughterSmijeh)
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02:19
(ApplausePljesak)
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02:21
FrankFrank GehryGehry said to me,
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Frank Gehry -- Frank Gehry mi je rekao,
02:24
"My mothermajka pushedgurnula me."
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"Moja mama me gurala."
02:25
(LaughterSmijeh)
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Služi! Sherwin Nuland kaže, "Bila mi je privilegija služiti kao liječnik."
02:26
ServeSlužiti!
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02:28
SherwinSherwin NulandNuland sayskaže,
"It was a privilegeprivilegija to serveposlužiti as a doctorliječnik."
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Mnogo klinaca mi kaže da bi željeli biti milijunaši.
02:32
A lot of kidsdjeca want to be millionairesmilijunaši.
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I prva stvar koju im kažem je:
02:34
The first thing I say is:
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"U redu. No ne možeš raditi samo za sebe,
02:35
"OK, well you can't serveposlužiti yourselfsami;
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treba drugima pružiti nešto, nešto što ima vrijednost.
02:37
you've got to serveposlužiti othersdrugi
something of valuevrijednost.
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Jer to je pravi način na koji se ljudi zaista obogate."
02:39
Because that's the way
people really get richbogat."
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Ideje. TED-ovac Bill Gates kaže, "Imao sam ideju -
02:43
IdeasIdeje!
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02:44
TEDsterTEDster BillBill GatesVrata sayskaže, "I had an ideaideja:
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02:47
foundingosnivanje the first micro-computermikro-računalo
softwaresoftver companydruštvo."
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osnovati prvu tvrtku, koja proizvodi software za mikro-računala."
02:50
I'd say it was a prettyprilično good ideaideja.
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Rekao bih da je to poprilično dobra ideja."
02:52
And there's no magicmagija to creativitykreativnost
in comingdolazak up with ideasideje --
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I nema neke velike čarolije u stvaranju dobrih ideja,
02:55
it's just doing some very simplejednostavan things.
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treba samo raditi par jednostavnih stvari."
I popratiti ih s puno primjera.
02:57
And I give lots of evidencedokaz.
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Ustraj! Joe Kraus kaže:
02:59
PersistI dalje postoje!
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03:00
JoeJoe KrausKraus sayskaže,
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"Ustrajnost je osnova našeg uspjeha".
03:01
"PersistenceUpornost is the numberbroj
one reasonrazlog for our successuspjeh."
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Ustraj uprkos padovima i porazima. Moraš ustrajati!
03:04
You've got to persisti dalje postoje throughkroz failureneuspjeh.
You've got to persisti dalje postoje throughkroz crapsranje!
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To uključuje i kritike, odbijanja, kretene i pritiske."
03:08
WhichKoji of coursenaravno meanssredstva "CriticismKritika,
RejectionOdbacivanje, AssholesSeronje and PressurePritisak."
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...
03:11
(LaughterSmijeh)
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Prema tome, odgovor na pitanje je jednostavan:
03:14
So, the answerodgovor to this questionpitanje is simplejednostavan:
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Plati 4000 dolara i dođi na TED.
03:18
PayPlatiti 4,000 bucksdolara and come to TEDTED.
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03:20
(LaughterSmijeh)
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Ili ako ti to ne uspije, prakticiraj ovih osam stvari - i vjeruj mi,
03:21
Or failingnedostatak that, do
the eightosam things -- and trustpovjerenje me,
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ovo je osam ključnih stvari, koje dovode do uspjeha.
03:24
these are the bigvelika eightosam things
that leaddovesti to successuspjeh.
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03:27
Thank you TEDstersTEDsters
for all your interviewsrazgovori!
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Hvala TED-ovcima na svim njihovim savjetima!
03:30
(ApplausePljesak)
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Translated by Goran Tomas
Reviewed by Predrag Pale

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ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com