ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com
TED2005

Richard St. John: 8 secrets of success

8 rahasia Richard St. John menuju sukses

Filmed:
14,410,517 views

kenapa orang orang sukses? apakah karena mereka pintar? atau karena mereka beruntung? tidak satupun. Analis Richard St. John merangkum bertahun tahun wawancara kedalam presentasi unik tiga menit dalam rahasia menuju sukses yang sebenarnya.
- Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio

Double-click the English transcript below to play the video.

ini sebenarnya adalah presentasi sepanjang dua jam yang saya berikan kepada siswa sekolah menegah atas,
00:24
This is really a two-hourdua jam presentationpresentasi
I give to hightinggi schoolsekolah studentssiswa,
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yang disingkat menjadi tiga menit.
00:27
cutmemotong down to threetiga minutesmenit.
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dan semuanya dimulai sewaktu saya sedang di pesawat menuju TED,
00:28
And it all starteddimulai one day
on a planepesawat, on my way to TEDTED,
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tujuh tahun yang lalu.
00:31
seventujuh yearstahun agolalu.
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dan di tempat duduk sebelah saya
00:32
And in the seatkursi nextberikutnya to me
was a hightinggi schoolsekolah studentmahasiswa, a teenagerremaja,
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ada seorang siswa sekolah menengah atas, seorang remaja,
00:37
and she camedatang from a really poormiskin familykeluarga.
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dan dia berasal dari keluarga yang kurang mampu.
dan dia ingin melakukan sesuatu dalam kehidupannya,
00:39
And she wanted to make
something of her life,
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00:42
and she askedtanya me a simplesederhana little questionpertanyaan.
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dan dia menanyakan sebuah pertanyaan yang sederhana.
dia bertanya, "apa yang membawa kita menuju kesuksesan?"
00:44
She said, "What leadsmemimpin to successkeberhasilan?"
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dan saya merasa tidak enak,
00:46
And I feltmerasa really badlysangat,
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karena saya tidak bisa memberikan jawaban yang baik.
00:47
because I couldn'ttidak bisa give her a good answermenjawab.
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kemudian saya turun dari pesawat, dan datang ke TED.
00:49
So I get off the planepesawat, and I come to TEDTED.
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00:52
And I think, jeezAstaga, I'm in the middletengah
of a roomkamar of successfulsukses people!
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dan berpikir, ya tuhan, saya berada di tengah ruangan penuh akan orang orang yang sukses!
jadi kenapa saya tidak menanyakan mereka apa yang membuat mereka sukses,
00:55
So why don't I askmeminta them
what helpedmembantu them succeedberhasil,
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dan menyampaikannya kepada anak anak?
00:58
and passlulus it on to kidsanak-anak?
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nah setelah jutuh tahun, 500 wawancara,
01:00
So here we are, seventujuh yearstahun,
500 interviewswawancara laterkemudian,
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dan saya akan menceritakan kepada kalian apa yang benar benar membawa ke kesuksesan
01:04
and I'm going to tell you
what really leadsmemimpin to successkeberhasilan
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dan membuat para TED-ster tertarik.
01:07
and makesmembuat TEDstersTEDsters tickkutu.
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hal yang pertama adalah gairah.
01:09
And the first thing is passiongairah.
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Freeman Thomas mengatakan, "saya didorong oleh gairah saya"
01:11
FreemanFreeman ThomasThomas saysmengatakan,
"I'm drivendidorong by my passiongairah."
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para TED-ster melakukannya karena cinta, mereka tidak melakukannya karena uang.
01:14
TEDstersTEDsters do it for love;
they don't do it for moneyuang.
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Carol Coletta mengatakan, "saya akan membayar seseorang untuk melakukan apa yang saya lakukan."
01:17
CarolCarol ColettaColetta saysmengatakan, "I would paymembayar
someonesome one to do what I do."
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dan hal yang menarik adalah,
01:20
And the interestingmenarik thing is:
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bila anda melakukannya karena cinta, uang bakal menyusul kemudian.
01:22
if you do it for love,
the moneyuang comesdatang anywaybagaimanapun.
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Kerja! Rupert Murdoch mengatakan pada saya, " intinya kerja keras.
01:24
Work! RupertRupert MurdochMurdoch said
to me, "It's all hardkeras work.
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01:28
Nothing comesdatang easilymudah.
But I have a lot of funmenyenangkan."
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tidak ada yang datang dengan mudah. namun saya menikmatinya."
apa dia mengatakan kesenangan? Rupert? ya!
01:31
Did he say funmenyenangkan? RupertRupert? Yes!
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para TED-ster memang senang bekerja. dan mereka bekerja sangat keras.
01:34
(LaughterTawa)
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01:35
TEDstersTEDsters do have funmenyenangkan workingkerja.
And they work hardkeras.
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saya bependapat, mereka tidak workaholics (gila kerja). mereka workafrolics (senang bekerja)
01:38
I figuredberpola, they're not workaholicsworkaholics.
They're workafrolicsworkafrolics.
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01:41
(LaughterTawa)
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Alex Garden mengatakan, "untuk menjadi lebih sukses dalami suatu hal
01:42
Good!
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01:43
(ApplauseTepuk tangan)
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01:44
AlexAlex GardenTaman saysmengatakan, "To be successfulsukses,
put your nosehidung down in something
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dan jadilah lebih baik dalam hal tersebut."
01:48
and get damnmengutuk good at it."
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tidak ada keajaiban, yang ada latihan, latihan, latihan.
01:49
There's no magicsihir;
it's practicepraktek, practicepraktek, practicepraktek.
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dan fokus. Norman Jewinson katakan kepada saya,
01:52
And it's focusfokus.
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01:53
NormanNorman JewisonJewinson said to me,
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"saya pikir semuanya berhubungan dengan memfokuskan diri anda pada satu hal"
01:55
"I think it all has to do
with focusingfokus yourselfdirimu sendiri on one thing."
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dan dorongan! David Gello mangatakan, " dorong diri anda.
01:58
And pushDorong!
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02:00
DavidDavid GalloGallo saysmengatakan, "PushMendorong yourselfdirimu sendiri.
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secata fisik, mental, anda harus mdorong, terus, dan terus."
02:02
PhysicallyFisik, mentallymental,
you've got to pushDorong, pushDorong, pushDorong."
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anda harus mendorong diri anda melalui rasa malu dan kurang percaya diri.
02:04
You've got to pushDorong throughmelalui shynessrasa malu
and self-doubtkeraguan diri.
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Goldie Hawn mengatakan, "saya selalu kurang percaya diri.
02:07
GoldieGoldie HawnHawn saysmengatakan,
"I always had self-doubtsragu.
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02:10
I wasn'ttidak good enoughcukup;
I wasn'ttidak smartpintar enoughcukup.
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saya tidak cukup baik, saya tidak cukup pintar.
saya pikir saya tidak akan mampu."
02:12
I didn't think I'd make it."
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memang tidak selalu mudah mendorong diri anda,
02:14
Now it's not always easymudah to pushDorong yourselfdirimu sendiri,
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dan karena itulah mereka menciptakan para ibu. (tertawa)
02:16
and that's why they inventeddiciptakan mothersibu.
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02:18
(LaughterTawa)
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02:19
(ApplauseTepuk tangan)
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02:21
FrankFrank GehryGehry said to me,
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Frank Gehry -- Frank Gehry mengatakan kepada saya,
02:24
"My motheribu pushedmendorong me."
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ibu saya mendorong saya."
02:25
(LaughterTawa)
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pelayanan! Sherwin Nuland mengatakan, "sebuah berkah untuk melayani sebagai seorang dokter."
02:26
ServeMelayani!
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02:28
SherwinSherwin NulandNuland saysmengatakan,
"It was a privilegehak istimewa to servemelayani as a doctordokter."
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sekarang banyak anak anak mengatakan bahwa mereka ingin menjadi jutawan.
02:32
A lot of kidsanak-anak want to be millionairesjutawan.
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dan hal yang pertama yang saya katakan kepada mereka adalah
02:34
The first thing I say is:
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"OK, kalian tidak dapat melayani dirikalian sendiri,
02:35
"OK, well you can't servemelayani yourselfdirimu sendiri;
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kalian harus melayani orang lain sesuatu yang berharga.
02:37
you've got to servemelayani otherslainnya
something of valuenilai.
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karena itulah caranya orang menjadi kaya."
02:39
Because that's the way
people really get richkaya."
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Ide ide. TED-ster Bill Gates mengatakan, "saya punya ide --
02:43
IdeasIde-ide!
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02:44
TEDsterTEDster BillBill GatesGates saysmengatakan, "I had an ideaide:
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02:47
foundingpendiri the first micro-computermikro-komputer
softwareperangkat lunak companyperusahaan."
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membangun perusahaan piranti lunak mikro komputer pertama."
02:50
I'd say it was a prettycantik good ideaide.
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menurut saya itu adalah ide yang cukup bagus.
02:52
And there's no magicsihir to creativitykreativitas
in comingkedatangan up with ideaside ide --
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dan tidak ada keajaiban di kreativitas untuk menghasilkan ide ide,
02:55
it's just doing some very simplesederhana things.
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hanya melakukan hla hal yang sangat sederhana.
dan saya memberikan banyak bukti.
02:57
And I give lots of evidencebukti.
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keuletan. Joe Kraus mengatakan,
02:59
PersistBertahan!
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03:00
JoeJoe KrausKraus saysmengatakan,
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"keuletan adalah alasan nomor wahid atas kesuksesan kita."
03:01
"PersistenceKetekunan is the numberjumlah
one reasonalasan for our successkeberhasilan."
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anda harus gigh melalui kegagalan. anda harus gigih melalui hambatan! (humor: CRAP sebagai singkatan).
03:04
You've got to persistbertahan throughmelalui failurekegagalan.
You've got to persistbertahan throughmelalui crapsampah!
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yang tentu saja berarti "kritk, penolakan, brengsek dan tekanan."
03:08
WhichYang of courseTentu saja meanscara "CriticismKritik,
RejectionPenolakan, AssholesBajingan and PressureTekanan."
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(tertawa)
03:11
(LaughterTawa)
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jadi, jawaban besar dari pertayaan yang sederhana ini:
03:14
So, the answermenjawab to this questionpertanyaan is simplesederhana:
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bayar saja 4000 dolar dan datang ke TED. (humor)
03:18
PayMembayar 4,000 bucksdolar and come to TEDTED.
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03:20
(LaughterTawa)
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atau gagal dalam hal tersebut, lakukan delapan hal tersebut -- dan percayalah pada saya,
03:21
Or failingkegagalan that, do
the eightdelapan things -- and trustkepercayaan me,
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ini adalah delapan hal besar yang akan membawa ke kesuksesan
03:24
these are the bigbesar eightdelapan things
that leadmemimpin to successkeberhasilan.
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03:27
Thank you TEDstersTEDsters
for all your interviewswawancara!
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terimakasih para TED-ster untuk semua wawancara kalian!
03:30
(ApplauseTepuk tangan)
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Translated by ivan novalery
Reviewed by Mulyono Kertajaya

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ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com