ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com
TEDIndia 2009

Derek Sivers: Weird, or just different?

Derek Sivers: Aneh, atau hanya berbeda?

Filmed:
3,629,976 views

"Untuk segala sesuatu selalu ada sisi lainnya," pepatah mengatakan, dan dalam 2 menit, Derek Sivers menunjukkan bahwa ini nyata dalam beberapa cara yang mungkin tidak kita sangka.
- Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio

Double-click the English transcript below to play the video.

00:15
So, imaginemembayangkan you're standingkedudukan on a streetjalan anywheredimana saja in AmericaAmerika
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Jadi, bayangkan anda sedang berdiri di sebuah jalan di Amerika
00:19
and a JapaneseJepang man comesdatang up to you and saysmengatakan,
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dan seorang Jepang mendatangi anda dan berkata,
00:22
"ExcuseAlasan me, what is the namenama of this blockblok?"
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"Permisi, apakah nama blok ini?"
00:24
And you say, "I'm sorry, well, this is OakOak StreetStreet, that's ElmElm StreetStreet.
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Dan anda berkata, "Maafkan, ini namanya jalan Oak, dan itu jalan Elm.
00:28
This is 26thth, that's 27thth."
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Ini nomor 26, dan itu 27."
00:30
He saysmengatakan, "OK, but what is the namenama of that blockblok?"
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Dia berkata, "Oke. Apakah nama blok itu?"
00:32
You say, "Well, blocksblok don't have namesnama.
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Anda berkata, "Sebenarnya blok tidak punya nama.
00:35
StreetsJalan-jalan have namesnama; blocksblok are just the
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Jalan-jalan punya nama; blok hanyalah
00:37
unnamedtidak disebutkan namanya spacesruang in betweenantara streetsjalanan."
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ruang tak bernama diantara dua jalan."
00:39
He leavesDaun-daun, a little confusedbingung and disappointedkecewa.
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Dia pergi, sedikit bingung dan kecewa.
00:43
So, now imaginemembayangkan you're standingkedudukan on a streetjalan, anywheredimana saja in JapanJepang,
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Jadi, sekarang anda bayangkan anda berdiri di jalan, di manapun di Jepang,
00:46
you turnbelok to a personorang nextberikutnya to you and say,
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anda menoleh ke orang disebelah anda dan berkata,
00:48
"ExcuseAlasan me, what is the namenama of this streetjalan?"
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"Permisi, apakah nama jalan ini?"
00:50
They say, "Oh, well that's BlockBlok 17 and this is BlockBlok 16."
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Lalu dia berkata, "Oh, itu blok 17 dan ini blok 16."
00:54
And you say, "OK, but what is the namenama of this streetjalan?"
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Dan anda berkata, "Oke, tapi apakah nama jalan ini?"
00:57
And they say, "Well, streetsjalanan don't have namesnama.
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Dan mereka berkata, "Jalan-jalan tidak punya nama.
00:59
BlocksBlok have namesnama.
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Block yang punya nama.
01:01
Just look at GoogleGoogle MapsPeta here. There's BlockBlok 14, 15, 16, 17, 18, 19.
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Lihat sendiri di Google Maps disini. Ada blok 14, 15, 16, 17, 18, 19.
01:05
All of these blocksblok have namesnama,
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Semua blok ini punya nama-nama.
01:07
and the streetsjalanan are just the unnamedtidak disebutkan namanya spacesruang in betweenantara the blocksblok.
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Jalan-jalan hanya ruang tak bernama diantara dua blok.
01:11
And you say then, "OK, then how do you know your home addressalamat?"
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Dan anda berkata, "Oke, jadi bagaimana anda tahu di mana alamat anda?"
01:14
He said, "Well, easymudah, this is DistrictDistrik EightDelapan.
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Dia berkata, "Wah, itu mudah, ini Distrik Delapan.
01:17
There's BlockBlok 17, houserumah numberjumlah one."
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Itu blok 17, rumah nomor satu."
01:20
You say, "OK, but walkingberjalan around the neighborhoodlingkungan,
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Anda berkata, "Oke. Tapi berjalan di sekitar lingkungan ini,
01:22
I noticedmelihat that the houserumah numbersangka don't go in ordermemesan."
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saya memerhatikan bahwa nomor rumahnya tidak beraturan."
01:24
He saysmengatakan, "Of courseTentu saja they do. They go in the ordermemesan in whichyang they were builtdibangun di.
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Dia berkata, "Tentu saja ada aturannya. Nomornya sesuai dengan urutan rumahnya dibangun.
01:27
The first houserumah ever builtdibangun di on a blockblok is houserumah numberjumlah one.
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Rumah pertama yang dibangun di blok tersebut adalah rumah nomor satu.
01:30
The secondkedua houserumah ever builtdibangun di is houserumah numberjumlah two.
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Rumah kedua yang dibangun adalah rumah nomor dua.
01:33
ThirdKetiga is houserumah numberjumlah threetiga. It's easymudah. It's obviousjelas."
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Rumah ketiga adalah nomor ketiga. Itu sangat mudah. Itu sangat jelas."
01:35
So, I love that sometimesterkadang we need to
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Jadi, saya senang bahwa kita kadang-kadang harus
01:38
go to the oppositeseberang sidesisi of the worlddunia
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pergi ke belahan dunia lainnya
01:40
to realizemenyadari assumptionsasumsi we didn't even know we had,
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untuk menyadari asumsi yang kita tidak tahu kita punya,
01:42
and realizemenyadari that the oppositeseberang of them maymungkin alsojuga be truebenar.
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dan menyadari bahwa sebaliknya mereka juga bisa benar.
01:45
So, for examplecontoh, there are doctorsdokter in ChinaCina
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Jadi, contohnya, ada dokter-dokter di Cina
01:47
who believe that it's theirmereka jobpekerjaan to keep you healthysehat.
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yang mempercayai bahwa pekerjaan mereka ada menjaga anda tetap sehat.
01:50
So, any monthbulan you are healthysehat you paymembayar them,
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Jadi, anda membayar mereka bulan apapun yang anda sehat,
01:52
and when you're sicksakit you don't have to paymembayar them because they failedgagal
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dan saat anda sakit, anda tak perlu membayar mereka karena mereka telah gagal
01:54
at theirmereka jobpekerjaan. They get richkaya when you're healthysehat, not sicksakit.
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pada tugas mereka. Mereka menjadi kaya saat anda sehat, bukan waktu sakit.
01:56
(ApplauseTepuk tangan)
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(Tepuk tangan)
01:59
In mostpaling musicmusik, we think of the "one"
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Dalam musik, kita selalu menggangap "satu"
02:01
as the downbeatdownbeat, the beginningawal of the musicalmusikal phrasefrasa: one, two, threetiga, fourempat.
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sebagai pembukaan lagu, awal mula dari kalimat musikal. Satu, dua tiga empat.
02:05
But in WestBarat AfricanAfrika musicmusik, the "one"
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Tapi di musik Afrika Barat "satu"
02:07
is thought of as the endakhir of the phrasefrasa,
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diketahui sebagai akhir dari kalimatnya,
02:09
like the periodperiode at the endakhir of a sentencekalimat.
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seperti periode diakhir sebuah kalimat.
02:11
So, you can hearmendengar it not just in the phrasingungkapan, but the way they countmenghitung off theirmereka musicmusik:
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Jadi, anda bisa mendengar itu bukan hanya di kalimat notasinya, tapi dari cara mereka menghitung musik mereka.
02:13
two, threetiga, fourempat, one.
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Dua, tiga, empat, satu.
02:16
And this mappeta is alsojuga accuratetepat.
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Dan peta ini juga akurat.
02:19
(LaughterTawa)
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(Tertawa)
02:21
There's a sayingpepatah that whateverterserah truebenar thing you can say about IndiaIndia,
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Ada perkataan yang menyatakan bahwa apapun yang benar tentang India,
02:24
the oppositeseberang is alsojuga truebenar.
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sebaliknya juga benar.
02:26
So, let's never forgetlupa, whetherapakah at TEDTED, or anywheredimana saja elselain,
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Jadi, mari kita tidak melupakan, apakah di TED, ataupun di manapun juga,
02:28
that whateverterserah brilliantcemerlang ideaside ide you have or hearmendengar,
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tentang apapun ide cemerlang yang anda punya atau dengarkan,
02:31
that the oppositeseberang maymungkin alsojuga be truebenar.
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bahwa sebaliknya juga mungkin benar.
02:33
DomoDomo arigatoarigato gozaimashitaGozaimashita.
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Terima kasih, terima kasih banyak sekali.
Translated by Davi Soesilo
Reviewed by Wahyu Perdana Yudistiawan

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ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com