ABOUT THE SPEAKER
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.

Why you should listen

Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development. 

You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards. 

Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.

More profile about the speaker
Joe Sabia | Speaker | TED.com
Full Spectrum Auditions

Joe Sabia: The technology of storytelling

Joe Sabia: Tæknin við að segja sögur.

Filmed:
1,352,099 views

Sagnaþulurinn Joe Sabia notar lófatölvuna iPad til að kynna okkur uppfinningamanninn Lothar Meggendorfer sem á síðustu öld bjó til nýja tækni til að segja sögur: sprettibókina. Joe Sabia sýnir hér hvernig ný tækni hefur sífellt hjálpað til við að segja sögur, frá hellisveggjum til hans eigin iPad lófatölvu á sviðinu.
- Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative. Full bio

Double-click the English transcript below to play the video.

00:15
LadiesDömur and gentlemenherrar mínir, gathersafna saman around.
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Dömur mínar og herrar, hlýðið á.
00:17
I would love to sharedeila with you a storysaga.
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Sögu vil ég segja stutta.
00:20
OnceEinu sinni uponá a time
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Einu sinni
00:22
in 19thth centuryöld GermanyÞýskaland,
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í Þýskalandi á 19. öld
00:24
there was the bookbók.
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var bókin.
00:26
Now duringá meðan this time,
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Á þeim tíma
00:28
the bookbók was the kingkonungur of storytellingsaga.
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var bókin best í að segja sögur.
00:30
It was venerablevenerable.
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Hún naut virðingar.
00:32
It was ubiquitousalls staðar nálægur.
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Hún var alls staðar.
00:34
But it was a little bithluti boringleiðinlegur.
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En var svolítið leiðigjörn.
00:38
Because in its 400 yearsár of existencetilvist,
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Því í 400 ára sögu bókarinnar
00:41
storytellersstorytellers never evolvedþróast the bookbók
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höfðu sangnamenn ekkert þróað bókina sjálfa
00:43
as a storytellingsaga devicetæki.
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sem tæki til að segja sögur.
00:45
But then one authorhöfundur arrivedkominn,
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Þá kom fram höfundur
00:47
and he changedbreytt the gameleikur foreverað eilífu.
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sem breytti gangi sögunnar.
00:51
(MusicTónlist)
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(Tónlist)
00:53
His namenafn was LotharLothar,
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Hann hét Lothar,
00:55
LotharLothar MeggendorferMeggendorfer.
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Lothar Meggendorfer.
00:58
LotharLothar MeggendorferMeggendorfer put his footfótur down,
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Lothar Meggendorfer tók á sig rögg
01:01
and he said, "GenugGenug istíst genuggenug!"
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og sagði „Genug ist genug!“ (Nóg er nóg!)
01:07
He grabbedgreip his penpenni,
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Hann greip pennann
01:09
he snatchedþreif his scissorsskæri.
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hrifsaði til sín skærin.
01:11
This man refusedNeitaði to foldbrjóta saman to the conventionsSamninga of normalcynormalcy
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Þessi maður neitaði að láta brjóta sig í hefðbundið brot
01:13
and just decidedákvað to foldbrjóta saman.
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og tók til við brot sín.
01:15
HistorySögu would know LotharLothar MeggendorferMeggendorfer
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Sagan mun þekkja Lothar Meggendorfer
01:17
as -- who elseAnnar? --
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sem -- hvern annan en? --
01:19
the world'sheimsins first truesatt inventoruppfinningamaður
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hinn eina og sanna upphafsmann
01:21
of the children'sbörnin pop-upskjóta upp kollinum bookbók.
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sprettibóka fyrir börn.
01:24
(MusicTónlist)
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(Tónlist)
01:26
For this delightgleði and for this wonderfurða,
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Þessum undrum og stórmerkjum
01:28
people rejoicedfagnaði.
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fagnaði fólkið.
01:30
(CheeringHrópandi)
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(Fagnarðarlæti)
01:33
They were happyhamingjusöm because the storysaga survivedlifði af,
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Þau glöddust því sagan lifði af
01:36
and that the worldheimurinn would keep on spinningsnúast.
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og heimurinn snérist áfram.
01:38
LotharLothar MeggendorferMeggendorfer wasn'tvar ekki the first
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Lothar Meggendorfer var ekki sá fyrsti
01:40
to evolveþróast the way a storysaga was told,
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sem þróaði það hvernig sagan er sögð
01:42
and he certainlyvissulega wasn'tvar ekki the last.
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og sannarlega ekki sá síðasti.
01:44
WhetherHvort storytellersstorytellers realizedfattaði it or not,
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Hvort sem sagnamenn gerðu sér það ljóst eða ekki
01:46
they were channelingchanneling Meggendorfer'sMeggendorfer ' s spiritandi
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voru þeir að feta í fótspor Meggendorfers
01:48
when they movedflutt operaópera to vaudvillevaudville,
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þegar óperan varð að revíu,
01:53
radioútvarp newsfréttir to radioútvarp theaterleikhús,
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útvarpsfréttir að útvarps leikhúsi,
01:56
filmkvikmynd to filmkvikmynd in motionhreyfing
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ljósmyndir að kvikmyndum
01:59
to filmkvikmynd in soundhljóð, colorlitur, 3D,
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að hljóðmyndum, litmyndum, þrívídd
02:02
on VHSVhs and on DVDDvd.
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á myndböndum og diskum.
02:04
There seemedvirtist to be no curelækna for this MeggendorferitisMeggendorferitis.
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Það virðist ekki til nein lækning á Meggendorgfer-æði
02:07
And things got a lot more fungaman when the InternetInternet camekom around.
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og gamanið jókst með tilkomu netsins.
02:10
(LaughterHlátur)
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(Hlátur)
02:12
Because, not only could people broadcastÚtvarpsþáttur theirþeirra storiessögur throughoutum allt the worldheimurinn,
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Því fólk gat ekki bara útvarpað sögum sínum um allan heim,
02:15
but they could do so
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heldur gert það með,
02:17
usingnota what seemedvirtist to be an infiniteóendanlega amountmagn of devicestæki.
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að því er virðist, óteljandi tækjum og tólum.
02:20
For exampledæmi, one companyfyrirtæki
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Eitt fyrirtæki, til dæmis
02:23
would tell a storysaga of love
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sagði ástarsögu
02:25
throughí gegnum its very owneiga searchleit enginevél.
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með eigin leitarvél.
02:30
One TaiwaneseTaiwanbúi productionframleiðslu studiostúdíó
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Framleiðslu fyrirtæki í Tævan
02:32
would interpretTúlka AmericanAmerican politicsstjórnmál in 3D.
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túlkaði bandarísk stjórnmál í þrívídd.
02:35
(LaughterHlátur)
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(Hlátur)
02:40
And one man would tell the storiessögur of his fatherfaðir
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Maður einn sagði sögur af föður sínum
02:44
by usingnota a platformpallur calledkallað TwitterTwitter
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og notaði Twitter
02:46
to communicatesamskipti the excrementútskilst his fatherfaðir would gesticulategesticula.
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til að koma til skila drullunni sem faðir hans lét út úr sér.
02:49
And after all this, everyoneallir pausedhlé;
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Nú tóku allir pásu;
02:51
they tooktók a stepskref back.
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tóku skref afturábak.
02:53
They realizedfattaði that, in 6,000 yearsár of storytellingsaga,
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og gerðu sér grein fyrir því að eftir að hafa sagt sögur í 6.000 ár,
02:56
they'veþeir hafa gonefarin from depictingsem sýnir huntingveiða on caveCave wallsveggir
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höfðu þau farið frá því að segja veiðisögur á hellis veggnum
03:00
to depictingsem sýnir ShakespeareShakespeare on FacebookFacebook wallsveggir.
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til þess að segja Shakespeare sögur á Fésbókar veggnum.
03:04
And this was a causeorsök for celebrationFagnað.
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Og þetta var tilefni til að fagna.
03:07
The artlist of storytellingsaga has remainedhélt áfram unchangedÓbreytt.
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Listin að segja sögur hafði staðist tímans tönn.
03:09
And for the mostmest parthluti, the storiessögur are recycledendurunnið.
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Og að stærstum hluta voru sögurnar endurnýttar.
03:12
But the way that humansMannfólk tell the storiessögur
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En það hvernig mannkynið segir sögur
03:14
has always evolvedþróast
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hefur tekið sífelldum breytingum
03:16
with purehreint, consistentí samræmi noveltynýjung.
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af hreinni og tærri snilld.
03:19
And they rememberedminntist a man,
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Og þeim varð hugsað til manns,
03:21
one amazingótrúlegt GermanÞýska,
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undraverðs þjóðverja,
03:24
everyhvert time a newnýtt storytellingsaga devicetæki
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hvenær sem nýtt tæki til að segja sögur
03:28
poppedpopped up nextnæsta.
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spratt upp.
03:30
And for that,
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Og þess vegna
03:32
the audienceáhorfendur --
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munu áheyrendur --
03:34
the lovelyyndislegt, beautifulfalleg audienceáhorfendur --
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hinir elskulegu, fallegu áheyrendur --
03:36
would livelifa happilyHamingjusamlega ever after.
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lifa hamingjusamir til æviloka.
03:39
(ApplauseApplause)
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(Lófatak)

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ABOUT THE SPEAKER
Joe Sabia - Storyteller
Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.

Why you should listen

Joe Sabia is a NYC-based conceptual digital video artist who creates shareable videos and formats across a multitude of genres, amassing more than 1 billion views in total. As a creative consultant, Moth Programming Board member, and award-winning director/editor, his current role has him creating franchise video formats across the Conde Nast Portfolio as VP of Creative Development. 

You may recognize his voice as the guy on Vogue's "73 Questions." Some of his work includes the "Wired Autocomplete Interview" series, "You Sang My Song" on Glamour, and "Lie Detector" and "Tinder Takeover" on Vanity Fair. Joe created "African Men, Hollywood Stereotypes" which launched the awareness campaign of Africa-based non-profit Mama Hope. He spent two years making an art project called "The Office Stare Machine" which takes 700 stares from The Office and catalogues them against hundreds of emotions. He also co-founded "CDZA", a music channel featuring hundreds of conservatory-trained musicians in viral videos, including directing a set with Spike Jonze at the first ever YouTube Music Awards. 

Sabia's hobbies include being an amateur classical pianist, the 2007 international pun champion and proud co-owner of an Italian restaurant. He also documents management facility in the Republic of Georgia.

More profile about the speaker
Joe Sabia | Speaker | TED.com