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TEDxO'Porto

Sandra Fisher-Martins: The right to understand

March 21, 2011

Medical, legal, and financial documents should be easy to read, but too often they aren’t. With spot-on (and funny) examples, Sandra Fisher Martins shows how overly complex language separates us from the information we need -- and three steps to change that. In Portuguese with English subtitles. (Filmed at TEDxO'Porto.)

Sandra Fisher-Martins - Translator, plain language activist
Sandra Fisher-Martins fights “information apartheid” -- the barrier created by overly complex language. Full bio

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Double-click the English subtitles below to play the video.

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Sandra Fisher-Martins - Translator, plain language activist
Sandra Fisher-Martins fights “information apartheid” -- the barrier created by overly complex language.

Why you should listen

Sandra Fisher Martins helps Portuguese businesses and government agencies introduce clarity to their communications.  After seeing a Plain English campaign in England, she was inspired to establish Portugues Claro -- a consulting and training firm that works to ensure that people are not disenfranchised by what she calls an "information apartheid" that keeps the majority of her fellow Portuguese from fully understanding documents they need for their daily lives. She is working to develop Euro-clear, a European diploma in clear communication.

Find more examples of plain language at Portugues Claro's website.

The original video is available on TED.com
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