TEDGlobal 2007
Marisa Fick-Jordan: The wonder of Zulu wire art
Marisa Fika-Džordana: Zulu stiepļu mākslas brīnums
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Šajā īsajā, ar attēliem bagātajā runā Marisa Fika-Džordana stāsta par to, kā tradicionālo zulu stiepļu pinēju ciemats iekļuva pasaules tirgū ar saviem brīnumainajiem darbiem.
Marisa Fick-Jordan - Craft artist, product designer
South African product designer Marisa Fick-Jordan works with Zulu wire artists to develop a sustainable, worldwide market for their bold and shimmering work. Full bio
South African product designer Marisa Fick-Jordan works with Zulu wire artists to develop a sustainable, worldwide market for their bold and shimmering work. Full bio
Double-click the English transcript below to play the video.
00:12
The decorative use of wire in southern Africa
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Stiepļu dekoratīva izmantošana Dienvidāfrikā
00:15
dates back hundreds of years.
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stiepjas simtiem gadu senā pagātnē.
00:17
But modernization actually brought communication
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Taču modernizācija ieviesa sakarus
00:20
and a whole new material, in the form of telephone wire.
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un pavisam jaunu materiālu — telefona vadus.
00:24
Rural to urban migration meant that newfound industrial materials
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Migrācija no laukiem uz pilsētām nozīmēja, ka jaunatklātais rūpnieciskais materiāls
00:29
started to replace hard-to-come-by natural grasses.
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sāka aizvietot grūti atrodamās dabiskās zāles.
00:33
So, here you can see the change
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Tātad, šeit jūs varat redzēt izmaiņas
00:35
from use -- starting to use contemporary materials.
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pēc izmantošanas, sākot ar mūsdienu materiālu izmantošanas sākuma.
00:37
These pieces date back from the '40s to the late '50s.
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Šie darbi ir no 40., vēlīnajiem 50. gadiem.
00:42
In the '90s, my interest and passion for transitional art forms
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90. gados mana interese un aizraušanās ar mākslas pārejas formām
00:46
led me to a new form,
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aizveda mani pie jaunas formas,
00:48
which came from a squatter camp outside Durban.
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kas nāca no skvoteru nometnes ārpus Durbanas.
00:50
And I got the opportunity to start working with this community
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Man radās iespēja uzsākt darbu ar šo kopienu,
00:54
at that point, and started developing, really,
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es sāku viņus izglītot
00:57
and mentoring them in terms of scale, in terms of the design.
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un dot padomus par izmēru un dizainu.
01:03
And the project soon grew from five to 50 weavers in about a year.
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Drīz vien šis projekts apmēram gada laikā izauga no pieciem līdz 50 pinējiem.
01:07
Soon we had outgrown the scrap yards, what they could provide,
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Drīz mēs bijām pārauguši atkritumu izgāztuves, to piedāvātās iespējas,
01:11
so we coerced a wire manufacturer to help us,
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tāpēc mēs piespiedām mums palīdzēt vadu ražotājus,
01:14
and not only to supply the materials on bobbins,
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turklāt ne tikai piegādāt materiālus uz spolēm,
01:17
but to produce to our color specifications.
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bet arī ražot atbilstoši mūsu pasūtījumiem par krāsām.
01:20
At the same time, I was thinking, well,
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Tai pašā laikā, es nodomāju,
01:22
there's lots of possibility here to produce contemporary products,
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ir daudzas iespējas ražot mūsdienīgus produktus,
01:26
away from the ethnic, a little bit more contemporary.
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tālāk no etniskā, mazliet tuvāk laikmetīgajam.
01:30
So I developed a whole range around -- mass-produced range --
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Tāpēc es izveidoju plašu masveida produkcijas klāstu,
01:33
that obviously fitted into a much higher-end decor market
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kas acīmredzami ietilpa izsmalcinātāku dekoru tirgū,
01:37
that could be exported and also service our local market.
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ko varēja eksportēt un kas derēja arī mūsu vietējam tirgum.
01:41
We started experimenting, as you can see, in terms of shapes,
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Kā jūs redzat, mēs sākām eksperimentēt ar formām,
01:45
forms. The scale became very important,
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veidiem, ļoti svarīgs kļuva izmērs,
01:49
and it's become our pet project. It's successful,
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un tas ir kļuvis par mūsu mīļāko projektu. Tas ir veiksmīgs,
01:53
it's been running for 12 years. And we supply the Conran shops,
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tas ilgst jau 12 gadus. Mēs apgādājam Conran un Donna Karan
01:57
and Donna Karan, and so it's kind of great.
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veikalus. Tas ir diezgan brīnišķīgi.
02:00
This is our group, our main group of weavers.
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Šī ir mūsu grupa, mūsu galvenā pinēju grupa.
02:03
They come on a weekly basis to Durban.
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Viņas katru nedēļu sanāk Durbanā.
02:05
They all have bank accounts.
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Viņām visām ir banku konti.
02:07
They've all moved back to the rural area where they came from.
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Viņas visas ir pārcēlušās atpakaļ uz lauku rajoniem, no kuriem ir nākušas.
02:09
It's a weekly turnaround of production.
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Šis ir mūsu iknedēļas produkcijas apgrozījums.
02:11
This is the community that I originally showed you the slide of.
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Šī ir kopiena, ko es sākumā rādīju slaidā.
02:15
And that's also modernized today,
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Arī tā tagad ir modernizēta
02:17
and it's supporting work for 300 weavers.
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un sniedz darbu 300 pinējiem.
02:21
And the rest says it all.
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Tas izsaka visu.
02:24
Thank you very much.
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Liels paldies!
02:25
(Applause)
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(Aplausi)
ABOUT THE SPEAKER
Marisa Fick-Jordan - Craft artist, product designerSouth African product designer Marisa Fick-Jordan works with Zulu wire artists to develop a sustainable, worldwide market for their bold and shimmering work.
Why you should listen
Marisa Fick-Jordan is the co-author of Wired, the authoritative work on Zulu wire art. Using castoff telephone wire -- those plastic-coated copper strands you sometimes find outside switching boxes -- practitioners of this art create tightly woven pieces with bold patterning and fields of shimmering color.
Working with these talented African artists, Fick-Jordan has brought this art to the world, developing products and building a distribution network for a worldwide market. The end result: a traditional art form is preserved and developed -- and a village of weavers can earn a living through their art.
Marisa Fick-Jordan | Speaker | TED.com