ABOUT THE SPEAKER
Nilofer Merchant - Corporate director, author
Business innovator Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies.

Why you should listen

Nilofer Merchant has been helping to grow businesses -- from Fortune 500s to web startups -- for 20 years. She’s worked for major companies (like Apple and Autodesk) and early web startups (remember Golive?). Logitech, Symantec, HP, Yahoo, VMWare, and many others have turned to her guidance to develop new product strategies, enter new markets, defend against competitors and optimize revenue.

Today she serves on boards for both public and private companies, and writes books about collaboration, like The New How: Creating Business Solutions Through Collaborative Strategy, and openness -- check out her recent ebook 11 Rules for Creating Value in the #SocialEra, chosen by Fast Company as one of the Best Business Books of 2012. She also writes for HBR, including the personal and brave essay about a previous attempt on the TED stage: "What I Learned from My TED Talk."

Watch Nilofer's moving TEDxHouston talk on "onlyness" >>

More profile about the speaker
Nilofer Merchant | Speaker | TED.com
TED2013

Nilofer Merchant: Got a meeting? Take a walk

Nilofer Merchant: Ada mesyuarat? Cuba berjalan

Filmed:
3,297,237 views

Nilofer Merchant mencadangkan satu idea yang mungkin membawa kesan yang besar dalam kehidupan dan kesihatan anda: Lain kali, apabila anda menghadiri mesyuarat satu-dengan-satu, jadikannya "berjalan sambil bermesyuarat" -- dan biarkan idea-idea tercetus apabila anda berjalan sambil berbincang.
- Corporate director, author
Business innovator Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies. Full bio

Double-click the English transcript below to play the video.

00:13
What you're doing,
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Apa yang anda sedang lakukan,
00:15
right now, at this very momentmomen,
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sekarang, pada saat ini,
00:18
is killingmembunuh you.
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akan membunuh anda.
00:20
More than carskereta or the InternetInternet
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Lebih kerap daripada
kereta atau Internet,
00:22
or even that little mobilemudah alih deviceperanti we keep talkingbercakap about,
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bahkan peranti bimbit
yang kita selalu sebut,
00:25
the technologyteknologi you're usingmenggunakan the mostpaling banyak almosthampir everysetiap day
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apa yang anda gunakan
hampir setiap hari
00:28
is this, your tushtush.
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ialah ini,
punggung anda.
00:31
NowadaysPada masa kini people are sittingduduk 9.3 hoursJam a day,
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Kini, orang ramai duduk
selama 9.3 jam setiap hari;
00:34
whichyang mana is more than we're sleepingtidur, at 7.7 hoursJam.
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ia lebih lama daripada waktu tidur,
iaitu 7.7 jam.
00:38
SittingTempat duduk is so incrediblysangat luar biasa prevalentberleluasa,
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Kita selalu duduk.
00:40
we don't even questionsoalan how much we're doing it,
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Kita tidak mempersoalkan
berapa kerap kita duduk.
00:42
and because everyonesemua orang elselain is doing it,
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Oleh sebab orang lain
juga duduk,
00:45
it doesn't even occurberlaku to us that it's not okay.
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ia tidak kelihatan bahawa
duduk adalah tidak sihat.
00:47
In that way, sittingduduk has becomemenjadi
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Jadi,
duduk telah menjadi
00:50
the smokingmerokok of our generationgenerasi.
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sesuatu yang memudaratkan
bagi generasi kita.
00:54
Of coursekursus there's healthkesihatan consequencesakibatnya to this,
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Semestinya, ia mengakibatkan
masalah kesihatan
00:56
scarymenakutkan onesyang, besidesselain itu the waistpinggang.
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yang buruk,
selain masalah pinggang.
00:59
Things like breastpayudara cancerkanser and colonusus besar cancerkanser
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Penyakit seperti kanser payudara
dan kanser kolon
01:03
are directlysecara langsung tiedterikat to our lackkekurangan of physicalfizikal [activityaktiviti],
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berkaitan secara langsung dengan
kekurangan aktiviti fizikal,
01:06
TenSepuluh percentperatus in factfakta, on bothkedua-duanya of those.
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Pada hakikatnya,
kadar penyakit ialah 10%.
01:08
SixEnam percentperatus for hearthati diseasepenyakit,
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6% untuk penyakit jantung,
01:10
seventujuh percentperatus for typejenis 2 diabetesdiabetes,
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7% untuk diabetes jenis kedua,
01:12
whichyang mana is what my fatherbapa diedmeninggal dunia of.
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ayah saya meninggal dunia
akibat penyakit ini.
01:15
Now, any of those statsStatistik should convincemeyakinkan eachsetiap of us
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Salah satu statistik itu dapat meyakinkan kita
agar banyak bergerak,
01:17
to get off our duffduff more,
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Salah satu statistik itu dapat meyakinkan kita
agar banyak bergerak,
01:18
but if you're anything like me, it won'ttidak akan.
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tapi jika anda seperti saya,
ia tidak akan berlaku.
01:21
What did get me movingbergerak was a socialsosial interactioninteraksi.
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Apa yang menyebabkan saya bergerak
ialah interaksi sosial.
01:24
SomeoneSeseorang inviteddijemput me to a meetingmesyuarat,
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Seseorang mengundang saya
ke sebuah mesyuarat,
01:26
but couldn'ttidak boleh managemengurus to fitpatut me in
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tapi dia tidak dapat
memasukkan saya
01:27
to a regularbiasa sortsemak of conferencepersidangan roombilik meetingmesyuarat, and said,
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ke dalam bilik mesyuarat;
jadi dia kata,
01:30
"I have to walkjalan my dogsanjing tomorrowesok. Could you come then?"
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"Saya perlu bawa anjing saya berjalan-jalan.
Bolehkah anda datang?"
01:34
It seemedseolah-olah kindjenis of oddganjil to do,
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Ia nampak pelik.
01:36
and actuallysebenarnya, that first meetingmesyuarat, I rememberingat thinkingberfikir,
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Saya masih ingat, pada mesyuarat pertama itu,
saya terfikir,
01:38
"I have to be the one to asktanya the nextseterusnya questionsoalan,"
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"Saya perlu menanya
soalan seterusnya,"
01:40
because I knewtahu I was going to huffmemengkalkan and puffsedutan
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kerana saya tahu
saya akan tercungap-cungap
01:43
duringsemasa this conversationperbualan.
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semasa perbincangan.
01:45
And yetlagi, I've takendiambil that ideaidea and madedibuat it my ownsendiri.
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Saya telah mengambil idea itu dan
menjadikannya idea saya.
01:48
So insteadsebaliknya of going to coffeekopi meetingsmesyuarat
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Daripada bermesyuarat
sambil minum kopi
01:50
or fluorescent-litterang kalimantang conferencepersidangan roombilik meetingsmesyuarat,
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atau bermesyuarat di dalam
bilik mesyuarat,
01:52
I asktanya people to go on a walkingberjalan kaki meetingmesyuarat,
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saya meminta orang untuk
berjalan sambil bermesyuarat,
01:55
to the tuneTune of 20 to 30 milesbatu a weekminggu.
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perjalanannya 20 hingga
30 batu seminggu.
01:59
It's changedberubah my life.
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Ia telah mengubah hidup saya.
02:01
But before that, what actuallysebenarnya happenedberlaku was,
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Tapi sebelum itu,
apa yang berlaku ialah,
02:05
I used to think about it as,
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saya pernah terfikir bahawa,
02:05
you could take carepenjagaan of your healthkesihatan,
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anda boleh pentingkan
kesihatan anda,
02:07
or you could take carepenjagaan of obligationskewajipan,
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atau anda boleh pentingkan
tanggungjawab anda;
02:10
and one always camedatang at the costkos of the other.
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anda tidak dapat
mencapai keseimbangannya.
02:14
So now, severalbeberapa hundredratus of these walkingberjalan kaki meetingsmesyuarat laterkemudian,
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Kini, selepas beberapa ratus kali
berjalan sambil bermesyuarat,
02:17
I've learnedbelajar a fewbeberapa things.
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saya telah belajar
beberapa perkara.
02:18
First, there's this amazingmenakjubkan thing
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Pertama,
adalah sangat menarik
02:20
about actuallysebenarnya gettingmendapat out of the boxkotak
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untuk keluar daripada kelaziman
02:23
that leadsmemimpin to out-of-the-boxout-of-the-box thinkingberfikir.
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dan ia membawa kepada
pemikiran di luar kotak.
02:25
WhetherSama ada it's naturesifat or the exercisesenaman itselfsendiri, it certainlypasti workskerja-kerja.
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Sama ada alam semula jadi
atau senaman itu, ia berkesan.
02:29
And secondkedua, and probablymungkin the more reflectivemencerminkan one,
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Kedua, mungkin ini
menyebabkan kita berfikir,
02:32
is just about how much eachsetiap of us
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bagi setiap orang,
berapa banyak pandangan
02:34
can holdmemegang problemsmasalah in oppositionpembangkang
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bertentangan yang
kita dapat terima
02:37
when they're really not that way.
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apabila ia bukannya begitu.
02:39
And if we're going to solveselesaikan problemsmasalah
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Jika kita mahu
menyelesaikan masalah
02:40
and look at the worlddunia really differentlyberbeza,
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dan melihat dunia ini
melalui sudut yang berbeza,
02:42
whethersama ada it's in governancetadbir urus or businessperniagaan
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sama ada pentadbiran,
perniagaan,
02:44
or environmentalalam sekitar issuesisu, jobkerja creationciptaan,
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isu-isu alam sekitar, atau
mewujudkan peluang pekerjaan,
02:47
maybe we can think about how to reframereframe those problemsmasalah
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mungkin kita boleh memikirkan
bagaimana melihat semula masalah itu
02:50
as havingmempunyai bothkedua-duanya things be truebenar.
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dan mengambil kira
kedua-dua perkara.
02:52
Because it was when that happenedberlaku
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Ini kerana semasa
berjalan sambil bermesyuarat,
02:54
with this walk-and-talkberjalan dan bercakap ideaidea
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Ini kerana semasa
berjalan sambil bermesyuarat,
02:55
that things becamemenjadi doableboleh dilakukan and sustainablemampan and viableberdaya maju.
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semua perkara menjadi boleh dilaksanakan,
boleh diterima dan berdaya maju.
02:59
So I startedbermula this talk talkingbercakap about the tushtush,
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Saya mulakan ceramah ini
dengan bercakap tentang punggung,
03:01
so I'll endakhir with the bottombawah linetalian, whichyang mana is,
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saya akan menamatkannya dengan:
03:05
walkjalan and talk.
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Berjalan sambil berbincang.
03:07
WalkBerjalan kaki the talk.
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Laksanakan apa yang dibincangkan.
03:08
You'llAnda akan be surprisedterkejut at how freshsegar airudara drivespemacu freshsegar thinkingberfikir,
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Anda akan terkejut bagaimana
udara segar merangsang pemikiran baru.
03:12
and in the way that you do,
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Melalui cara ini,
03:13
you'llawak akan bringbawa into your life an entirelysepenuhnya newbaru setditetapkan of ideasidea.
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anda akan membawa masuk idea-idea baru
dalam kehidupan anda.
03:17
Thank you.
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Terima kasih.
03:19
(ApplauseTepukan)
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(Tepukan)
Translated by PF Ng

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ABOUT THE SPEAKER
Nilofer Merchant - Corporate director, author
Business innovator Nilofer Merchant thinks deeply about the frameworks, strategies and cultural values of companies.

Why you should listen

Nilofer Merchant has been helping to grow businesses -- from Fortune 500s to web startups -- for 20 years. She’s worked for major companies (like Apple and Autodesk) and early web startups (remember Golive?). Logitech, Symantec, HP, Yahoo, VMWare, and many others have turned to her guidance to develop new product strategies, enter new markets, defend against competitors and optimize revenue.

Today she serves on boards for both public and private companies, and writes books about collaboration, like The New How: Creating Business Solutions Through Collaborative Strategy, and openness -- check out her recent ebook 11 Rules for Creating Value in the #SocialEra, chosen by Fast Company as one of the Best Business Books of 2012. She also writes for HBR, including the personal and brave essay about a previous attempt on the TED stage: "What I Learned from My TED Talk."

Watch Nilofer's moving TEDxHouston talk on "onlyness" >>

More profile about the speaker
Nilofer Merchant | Speaker | TED.com