ABOUT THE SPEAKER
McKenna Pope - Teen activist
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked.

Why you should listen

If anyone's still worried about today's teenagers melting their brains on the Internet, there's at least one who stands out against the crowd: teen activist McKenna Pope. In 2012 Pope's four-year-old brother, who had a passion for cooking, was beyond excited to ask for an Easy-Bake Oven for Christmas. But, confused by the pink and purple colors and the television ads that only featured girls using the toy, he became discouraged.

Pope, thirteen at the time, was indignant that her brother should think any less of himself as a boy who liked to cook. Naturally Pope turned to the Internet. She posted a video and written petition urging the CEO of Hasbro to change its marketing and packaging around the Easy-Bake Oven to make it appealing to boys as well as girls. Pope could hardly anticipate what came next: She received 45,000 signatures and a call from Hasbro, inviting her to their headquarters in Pawtucket, Rhode Island to show her their new unisex designs.

More profile about the speaker
McKenna Pope | Speaker | TED.com
TEDYouth 2013

McKenna Pope: Want to be an activist? Start with your toys

McKenna Pope: Mahu menjadi seorang aktivis? Mulakan dengan barang permainan anda

Filmed:
1,022,732 views

Adik lelaki McKenna Pope gemar akan memasak, tetapi dia risau untuk menggunakan Easy-Bake Oven - kerana ia merupakan barang permainan untuk budak perempuan. Jadi pada umur 13 tahun, Pope memulakan petisyen dalam talian agar syarikat barangan permainan Amerika, iaitu Hasbro, menukar warna merah jambu dan ungu pada barangan permainan klasik itu dan menggunakan kanak-kanak lelaki dalam pemasaran TV mereka. Dalam ceramah yang sangat menggalakkan ini, Pope memberikan sebab-sebab yang munasabah mengapa barangan permainan yang neutral dari segi jantina harus dipasarkan dan menyeru kanak-kanak yang merasakan diri mereka tidak berkuasa untuk bertindak.
- Teen activist
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked. Full bio

Double-click the English transcript below to play the video.

00:12
I'm McKennaMcKenna PopePaus. I'm 14 yearstahun oldtua,
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Saya McKenna Pope, 14 tahun,
00:15
and when I was 13, I convincedyakin
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Semasa berumur 13 tahun,
saya telah meyakinkan
00:17
one of the largestterbesar toymainan companiessyarikat,
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salah sebuah syarikat pembuat
barang permainan terbesar
00:18
toymakerstoymakers, in the worlddunia, HasbroHasbro,
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di dunia iaitu Hasbro,
00:21
to changeubah the way that they marketeddipasarkan
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supaya mengubah cara
mereka memasarkan
00:23
one of theirmereka mostpaling banyak best-sellingjualan terbaik productsproduk.
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salah satu produk terlaris mereka.
00:25
So allowizinkan me to tell you about it.
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Biarlah saya bercerita mengenainya.
00:26
So I have a brothersaudara lelaki, GavinGavin.
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Saya ada seorang adik lelaki, Gavin.
00:28
When this wholekeseluruhan shebangshebang happenedberlaku, he was fourempat.
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Dia berumur 4 tahun
semasa semua ini berlaku.
00:30
He loveddisayangi to cookmasak.
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Dia sangat suka memasak.
00:32
He was always gettingmendapat ingredientsbahan-bahan out of the fridgePeti sejuk
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Dia selalu keluarkan
bahan-bahan dari peti sejuk
00:34
and mixingpencampuran them into these, needlessperlu to say,
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dan campur aduk
bahan-bahan itu menjadi
00:36
uneatableuneatable concoctionsconcoctions,
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campuran yang tidak boleh dimakan,
00:38
or makingmembuat invisibletidak kelihatan macaronimakaroni and cheesekeju.
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atau buat makaroni dan keju
yang langsung tak dapat dilihat.
00:41
He wanted to be a chefChef really badlyteruk.
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Dia sangat mahu
menjadi seorang cef.
00:44
And so what better gifthadiah for a kidkanak-kanak
who wanted to be a chefChef
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Hadiah yang
paling sesuai untuk dia
00:47
than an Easy-BakeMudah-Bakar OvenKetuhar. Right?
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semestinya Easy-Bake Oven, kan?
00:49
I mean, we all had those when we were little.
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Kita pernah ada
benda itu masa kita kecil.
00:51
And he wanted one so badlyteruk.
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Dia sangat mahukannya.
00:53
But then he startedbermula to realizesedar something.
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Tapi, dia mula sedar akan sesuatu.
00:56
In the commercialsiklan, and on the
boxeskotak for the Easy-BakeMudah-Bakar OvensKetuhar,
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Dalam iklan, dan pada
kotak Easy-Bake Ovens,
01:00
HasbroHasbro marketeddipasarkan them specificallykhususnya to girlsperempuan.
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Hasbro mensasarkan
kanak-kanak perempuan.
01:03
And the way that they did this
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Mereka hanya menampilkan
kanak-kanak perempuan
01:04
was they would only featureciri girlsperempuan
on the boxeskotak or in the commercialsiklan,
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pada kotak atau dalam iklan
01:07
and there would be flowerybunga printscetakan all over the ovensketuhar
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dan akan ada cetakan berbunga
pada seluruh ketuhar.
01:10
and it would be in brightterang pinkmerah jambu and purpleungu,
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Ia berwarna merah jambu terang
dan ungu,
01:13
very gender-specificgender-spesifik colorswarna to femalesperempuan, right?
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warna yang khusus
untuk perempuan, kan?
01:16
So it kindjenis of was sendingmenghantar a messagemesej
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Jadi, ia seolah-olah menggambarkan
01:19
that only girlsperempuan are supposedsepatutnya to cookmasak; boyskanak lelaki aren'ttidak.
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bahawa hanya budak perempuan
yang harus memasak.
01:22
And this discourageddigalakkan my brothersaudara lelaki a lot.
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Adik saya menjadi tawar hati.
01:23
He thought that he wasn'ttidak
supposedsepatutnya to want to be a chefChef,
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Dia ingat dia tidak patut ada
kemahuan untuk menjadi cef,
01:27
because that was something that girlsperempuan did.
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kerana itulah yang
budak perempuan buat.
01:29
GirlsKanak-kanak perempuan cookeddimasak; boyskanak lelaki didn't,
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Budak perempuan memasak;
budak lelaki tidak,
01:30
or so was the messagemesej that HasbroHasbro was sendingmenghantar.
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begitulah lebih kurang mesej
yang disampaikan Hasbro.
01:33
And this got me thinkingberfikir,
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Ini membuatkan saya berfikir,
01:35
God, I wishingin there was a way that I could changeubah this,
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Tuhan, saya berharap
saya boleh ubah keadaan ini
01:37
that could I have my voicesuara heardmendengarnya by HasbroHasbro
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dan Hasbro dapat dengar
pandangan saya
01:40
so I could asktanya them and tell them
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agar saya boleh tanya mereka
dan beritahu mereka
01:42
what they were doing wrongsalah
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apa yang mereka buat ini
adalah salah
01:43
and asktanya them to changeubah it.
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dan minta mereka mengubahnya.
01:44
And that got me thinkingberfikir about a websitelaman web
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Saya terfikir pasal
satu laman sesawang
01:46
that I had learnedbelajar about a fewbeberapa monthsbulan priorsebelum
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yang saya belajar
beberapa bulan lepas
01:48
calleddipanggil ChangePerubahan.orgorg.
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yang dipanggil Change.org.
01:49
ChangePerubahan.orgorg is an onlinedalam talian petition-sharingsharing petisyen platformplatform
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Change.org ialah satu platform
perkongsian petisyen dalam talian
01:53
where you can createbuat a petitionpetisyen and shareberkongsi it
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di mana anda boleh
menghasilkan petisyen dan berkongsi
01:55
acrossmerentasi all of these socialsosial mediamedia networksrangkaian,
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dalam semua rangkaian media sosial,
01:57
throughmelalui FacebookFacebook, throughmelalui TwitterTwitter,
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melalui Facebook, Twitter,
01:59
throughmelalui YouTubeYouTube, throughmelalui RedditReddit, throughmelalui TumblrTumblr,
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YouTube, Reddit, Tumblr,
02:00
throughmelalui whateverapa-apa sahajalah you can think of.
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melalui apa saja cara
yang terlintas di fikiran.
02:02
And so I createddicipta a petitionpetisyen
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Jadi saya menghasilkan
satu petisyen
02:04
alongbersama-sama with the YouTubeYouTube videovideo
that I addedtambahnya to the petitionpetisyen
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yang dilampirkan dengan
sebuah video YouTube
02:07
basicallypada asasnya askingbertanya HasbroHasbro
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yang pada dasarnya
meminta Hasbro
02:09
to changeubah the way that they marketeddipasarkan it,
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mengubah cara mereka
memasarkan produk itu,
02:11
in featuringmemaparkan boyskanak lelaki in the commercialsiklan, on the boxeskotak,
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menampilkan budak lelaki
dalam iklan, pada kotak,
02:14
and mostpaling banyak of all creatingmencipta them
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dan yang penting, menghasilkannya
02:16
in lesskurang gender-specificgender-spesifik colorswarna.
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menggunakan warna yang
kurang khusus untuk jantina tertentu.
02:19
So this petitionpetisyen startedbermula to take off --
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Dengan pantas,
petisyen ini menjadi popular.
02:23
humongouslyhumongously fastcepat, you have no ideaidea.
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Dengan pantas,
petisyen ini menjadi popular.
02:26
I was gettingmendapat intervieweddiwawancara by
all these nationalNasional newsberita outletsKedai-kedai
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Saya ditemu ramah oleh
berita-berita nasional
02:29
and presstekan outletsKedai-kedai, and it was amazingmenakjubkan.
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para pemberita,
ia sangat mengagumkan.
02:33
In threetiga weeksminggu, maybe threetiga and a halfseparuh,
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Dalam masa 3 minggu,
mungkin 3 minggu setengah,
02:35
I had 46,000 signaturesTandatangan on this petitionpetisyen.
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Saya berjaya mendapatkan
46,000 tandatangan untuk petisyen ini.
02:40
(ApplauseTepukan)
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(Tepukan)
02:42
Thank you.
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Terima kasih.
02:44
So, needlessperlu to say, it was crazygila.
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Ia agak gila.
02:47
EventuallyAkhirnya, HasbroHasbro themselvesdiri sendiri
inviteddijemput me to theirmereka headquartersibu pejabat
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Akhirnya, Hasbro menjemput saya
ke ibu pejabat mereka
02:51
so they could go and unveilmengumumkan
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agar mereka boleh memperkenalkan
02:53
theirmereka newbaru Easy-BakeMudah-Bakar OvenKetuhar productproduk to me
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produk Easy-bake Oven
yang baru kepada saya,
02:55
in blackhitam, silverperak and bluebiru.
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dalam warna hitam, perak dan biru.
02:57
It was literallysecara literal one of the bestterbaik momentsmomen of my life.
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Itu salah satu saat yang
terbaik dalam hidup saya.
03:00
It was like &quotquot;WillyWilly WonkaWonka and the ChocolateCoklat FactoryKilang.&quotquot;
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Ia macam filem
"Willy Wonka and Chocolate Factory".
03:02
That thing was amazingmenakjubkan.
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Ia sangat mengagumkan.
03:04
What I didn't realizesedar at the time, howeverWalau bagaimanapun,
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Pada waktu itu,
saya tidak sedar,
03:06
was that I had becomemenjadi an activistaktivis,
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saya telah menjadi
seorang aktivis.
03:08
I could changeubah something,
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Saya boleh mengubah
sesuatu perkara,
03:09
that even as a kidkanak-kanak, or maybe
even especiallyterutamanya as a kidkanak-kanak,
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walaupun hanya sebagai
seorang budak,
03:12
my voicesuara matteredmattered, and your voicesuara mattersperkara-perkara too.
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pandangan saya adalah penting,
pandangan anda juga penting.
03:15
I want to let you know it's not going to be easymudah,
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Ia bukannya mudah,
03:17
and it wasn'ttidak easymudah for me,
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dan ia bukannya mudah
buat saya,
03:18
because I facedberhadapan dengannya a lot of obstacleshalangan.
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kerana saya telah
menghadapi pelbagai cabaran.
03:21
People onlinedalam talian, and sometimeskadang-kadang even in realsebenar life,
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Orang dalam talian dan
orang dalam kehidupan sebenar,
03:24
were disrespectfulmenghormati to me and my familykeluarga,
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bersikap kurang sopan
terhadap saya dan keluarga saya,
03:27
and talkedbercakap about how the wholekeseluruhan
thing was a wastemembazir of time,
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dan bercakap bahawa
semua ini membuang masa,
03:30
and it really discourageddigalakkan me.
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dan ia membuat saya tawar hati.
03:31
And actuallysebenarnya, I have some examplescontoh,
because what's better revengemembalas dendam
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Saya ada beberapa contoh.
Balas dendam apakah yang lebih baik
03:35
than displayingmemaparkan theirmereka idiocyidiocy?
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daripada memaparkan
kebodohan mereka?
03:37
So, let's see.
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Jadi, mari kita lihat.
03:39
From userpengguna namenama LiquidsoreLiquidsore29 --
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Daripada Liquidsore29,
03:42
interestingmenarik userpengguna namesnama we have here—
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nama pengguna yang sangat menarik,
03:44
&quotquot;DisgustingMenimbulkan rasa meluat liberalliberal momsibu-ibu makingmembuat theirmereka sonsanak-anak gaygay.&quotquot;
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"Emak liberal yang menyampah yang
membuatkan anak mereka homoseksual.
03:50
LiquidsoreLiquidsore29, really? Really? Okay.
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Liquidsore29, betulkah?
03:52
How about from WhiteboyWhiteboy77AGSAGS:
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Bagaimana pula dengan
komen Whiteboy77AGS?
03:56
"People always need something
to (femaleperempuan doganjing) about."
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"Orang sentiasa mahu
merungut tentang sesuatu."
04:00
From JeffreyJeffrey GutierrezGutierrez:
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Daripada Jeffrey Gutierrez:
04:03
&quotquot;OMGOMG, shuttutup up. You just want moneywang and attentionperhatian.&quotquot;
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"Diamlah. Engkau hanya
hendakkan duit dan perhatian."
04:06
So it was commentskomen like these
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Jadi komen-komen seperti ini
04:08
that really discourageddigalakkan me from
wantingmahu to make changeubah in the futuremasa depan
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menawarkan hati saya untuk
membuat perubahan pada masa depan
04:11
because I thought, people don't carepenjagaan,
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kerana saya fikir,
"orang tidak peduli,
04:13
people think it's a wastemembazir of time,
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mereka rasakan
ia membuang masa,
04:16
and people are going to be disrespectfulmenghormati
to me and my familykeluarga.
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dan mereka akan bersikap kurang sopan
terhadap saya dan keluarga saya."
04:19
It hurtsakit hati me, and it madedibuat me think,
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Ia melukai hati saya
dan membuatkan saya berfikir,
04:22
what's the pointtitik of makingmembuat changeubah in the futuremasa depan?
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apa gunanya membuat
perubahan pada masa depan?
04:24
But then I startedbermula to realizesedar something.
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Tapi, kemudian saya mula
sedar akan sesuatu:
04:27
HatersMembencinya gonna hatebenci.
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Pembenci akan membenci.
04:29
Come on, say it with me. One, two, threetiga:
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Jom sebut bersama-sama:
04:31
HatersMembencinya gonna hatebenci.
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Pembenci akan membenci.
04:34
So let your hatersmembencinya hatebenci,
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Jadi biarkan mereka membenci,
04:36
you know what, and make your changeubah,
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buat perubahan anda,
04:37
because I know you can.
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kerana saya tahu anda boleh.
04:39
I look out into this crowdorang ramai,
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Saya memandang anda,
04:40
and I see 400 people
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dan saya nampak
400 orang yang hadir
04:43
who camedatang out because they wanted to know
how they could make a changeubah,
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kerana mereka mahu tahu
cara untuk membuat perubahan,
04:46
and I know that you can, and all
of you watchingmenonton at home can too
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anda dan orang yang sedang
menonton di rumah pun boleh.
04:49
because you have so much that you
can do and that you believe in,
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kerana anda boleh membuat
banyak perkara yang anda percayai
04:52
and you can tradeperdagangan it acrossmerentasi all these socialsosial mediamedia,
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dan anda boleh menyebarkan
semua ini melalui media sosial:
04:55
throughmelalui FacebookFacebook, throughmelalui TwitterTwitter, throughmelalui
YouTubeYouTube, throughmelalui RedditReddit, throughmelalui TumblrTumblr,
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Facebook, Twitter,
YouTube, Reddit, Tumblr,
04:58
throughmelalui whateverapa-apa sahajalah elselain you can think of.
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apa saja yang anda boleh fikirkan.
05:00
And you can make that changeubah.
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Anda boleh membuat perubahan itu.
05:01
You can take what you believe in
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Gunakan apa saja
yang anda percayai
05:03
and turnberpaling it into a causesebab and changeubah it.
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dan jadikannya satu tujuan
dan mengubahnya.
05:05
And that sparkpercikan that you've been
hearingpendengaran about all day todayhari ini,
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Percikan api yang anda dengar
sepanjang hari ini,
05:08
you can use that sparkpercikan that you have withindalam you
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gunakan percikan
yang ada dalam diri anda
05:11
and turnberpaling it into a fireapi.
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dan jadikannya api.
05:12
Thank you.
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Terima kasih.
05:14
(ApplauseTepukan)
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(Tepukan)
Translated by Tinko J
Reviewed by PF Ng

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ABOUT THE SPEAKER
McKenna Pope - Teen activist
When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked.

Why you should listen

If anyone's still worried about today's teenagers melting their brains on the Internet, there's at least one who stands out against the crowd: teen activist McKenna Pope. In 2012 Pope's four-year-old brother, who had a passion for cooking, was beyond excited to ask for an Easy-Bake Oven for Christmas. But, confused by the pink and purple colors and the television ads that only featured girls using the toy, he became discouraged.

Pope, thirteen at the time, was indignant that her brother should think any less of himself as a boy who liked to cook. Naturally Pope turned to the Internet. She posted a video and written petition urging the CEO of Hasbro to change its marketing and packaging around the Easy-Bake Oven to make it appealing to boys as well as girls. Pope could hardly anticipate what came next: She received 45,000 signatures and a call from Hasbro, inviting her to their headquarters in Pawtucket, Rhode Island to show her their new unisex designs.

More profile about the speaker
McKenna Pope | Speaker | TED.com