ABOUT THE SPEAKER
Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com
TED2007

Jakob Trollback: A new kind of music video

Jakob Trollback regândește videoclipul

Filmed:
536,395 views

Cum ar arăta un videoclip dacă ar conta mai mult muzica, expresia unui cântec minunat, și nu conceptul regizorului ? Designerul Jakob Trollback ne împărtășește rezultatele experimentării sale cu forma.
- Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio

Double-click the English transcript below to play the video.

00:12
I’m workinglucru a lot with motionmişcare and animationanimaţie,
0
0
4000
Lucrez foarte mult cu animațiile
00:16
and alsode asemenea I'm an oldvechi DJDJ and a musicianmuzician.
1
4000
5000
și sunt DJ și muzician.
00:21
So, musicmuzică videosVideoclipuri are something that I always foundgăsite interestinginteresant,
2
9000
5000
Întotdeauna mi s-au părut interesante videoclipurile,
00:26
but they always seempărea to be so reactivereactive.
3
14000
2000
dar ele par mereu reactive.
00:28
So I was thinkinggândire, can you removeelimina us as creatorscreatorii
4
16000
7000
Așa că mă gândeam, ne puteți înlătura pe noi, creatorii,
00:35
and try to make the musicmuzică be the voicevoce
5
23000
4000
și puteți face ca muzica să fie vocea
00:39
and have the animationanimaţie followingca urmare a it?
6
27000
3000
iar animația să o urmeze ?
00:42
So with two designersdesigneri, TolgaTolga and ChristinaChristina, at my officebirou, we tooka luat a trackurmări --
7
30000
8000
Cu ajutorul a doi designeri, Christina și Tolga, am luat o melodie.
00:50
manymulți of you probablyprobabil know it. It’s about 25 yearsani oldvechi,
8
38000
3000
Majoritatea probabil o știți, e veche de 25 de ani,
00:53
and it's DavidDavid ByrneByrne and BrianBrian EnoEno --
9
41000
3000
David Byrne și Brian Eno,
00:56
and we did this little animationanimaţie.
10
44000
3000
și am făcut această mică animație.
00:59
And I think that it's maybe interestinginteresant, alsode asemenea,
11
47000
3000
Cred că e interesant faptul că
01:02
that it dealsoferte with two problematicproblematic issuesprobleme,
12
50000
3000
se confruntă cu două aspecte problematice:
01:05
whichcare are risingîn creștere watersapă and religionreligie.
13
53000
5000
potopul și religia.
01:26
SongCântec: Before God destroyeddistrus the people on the EarthPământ,
14
74000
5000
Înainte ca Dumnezeu să-i distrugă pe oameni,
01:31
he warneda avertizat NoahNoe to buildconstrui an ArkArca.
15
79000
4000
el i-a spus lui Noe să construiască o arcă.
01:37
And after NoahNoe builtconstruit his ArkArca,
16
85000
4000
Și după ce Noe a construit arca,
01:41
I believe he told NoahNoe to warna avertiza the people
17
89000
6000
El i-a spus lui Noe să le zică oamenilor
01:47
that they musttrebuie sa changeSchimbare all theiral lor wickedcei răi waysmoduri
18
95000
4000
să nu mai păcătuiască,
01:51
before he come uponpe them and destroydistruge them.
19
99000
5000
înainte ca El să vină și să distrugă lumea.
01:57
And when NoahNoe had doneTerminat builtconstruit his ArkArca,
20
105000
4000
Și după ce Noe și-a construit arca,
02:01
I understanda intelege that somebodycineva begana început to renddespica a songcântec.
21
109000
9000
am înțeles că cineva a început să cânte.
02:10
And the songcântec begana început to movemișcare on I understanda intelege like this.
22
118000
7000
Și cântecul cred că era așa...
02:23
And when NoahNoe had doneTerminat builtconstruit his ArkArca ...
23
131000
3000
Și după ce Noe a construit arca,
02:34
MoveMuta on ... In factfapt ... ConcernPreocupare ...
24
142000
1000
mai departe...
02:54
So they get tiredobosit, has come darkîntuneric and rainploaie; they get wearyobosit and tiredobosit.
25
162000
7000
Au obosit, a venit întunericul și ploaia.
03:04
And then he wenta mers and knockedbătut an oldvechi ladydoamnă housecasă.
26
172000
2000
Și el s-a dus și a ciocănit la ușa unei bătrâne.
03:06
And oldvechi ladydoamnă rana fugit to the dooruşă and say, "Who is it?"
27
174000
6000
Și bătrâna a alergat la ușă și a întrebat cine e.
03:13
JackJack say, "Me, Mama-sanMama-san, could we spendpetrece the night here?
28
181000
3000
Jackson Lee Mama a întrebat: ''Ne putem petrece noaptea aici ?''
03:16
Because we’reRe fardeparte from home, we’reRe very tiredobosit."
29
184000
4000
''Pentru că suntem departe de casă și suntem obosiți.''
03:24
And the oldvechi ladydoamnă said, "Oh yes, come on in."
30
192000
3000
Și bătrâna a spus: ''Da. Intrați.''
03:33
It was come darkîntuneric and rainploaie, will make you wearyobosit and tiredobosit.
31
201000
8000
Întunericul și ploaia v-au obosit.
03:47
(ApplauseAplauze)
32
215000
2000
(Aplauze)
Translated by Ana M
Reviewed by Lisa Reisert

▲Back to top

ABOUT THE SPEAKER
Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com