TED2010
Hillel Cooperman: LEGO for grownups
Hillel Cooperman: Lego pre dospelých
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Stavebnica Lego: výrazná časť voľného času usilovných detí, posadnutosť mnohých (ehm) zrelých dospelých. Hillel Cooperman nás prevedie svetom dospeláckych, aj keď niekedy zvláštnych, modelov z tejto farebnej stavebnice, v ktorom vystupuje CAD, open-source robotika a trochu dospeláckeho správania.
Hillel Cooperman - Entrepreneur, Lego enthusiast
When Hillel Cooperman isn't running his startup or seeking out the world's best food, he's investigating the secret underground world of Lego toys. Full bio
When Hillel Cooperman isn't running his startup or seeking out the world's best food, he's investigating the secret underground world of Lego toys. Full bio
Double-click the English transcript below to play the video.
00:17
So, these are
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Nuž, prežívame
00:19
the Dark Ages.
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Temné časy.
00:22
And the Dark Ages are the time between
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Temné časy trvajú od momentu,
00:24
when you put away the Lego
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keď poslednýkrát odložíte Lego,
00:26
for the last time as a kid,
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keď ste ešte dieťa, až kým sa ako dospelý
00:28
and you decide as an adult that it is okay to play with a kid's toy.
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nerozhodnete, že je v poriadku hrať sa s hračkami svojích detí.
00:33
Started out with my then four-year-old:
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Všetko sa to začalo mojím štvorročným synom.
00:36
"Oh, should buy the kid some Lego.
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"Mali by sme mu kúpiť nejaké Lego.
00:38
That stuff's cool."
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Je to super."
00:40
Walked into the Lego store.
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Tak sme prišli do obchodu s Legom.
00:42
Bought him this.
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Kúpili sme mu toto.
00:44
It's totally appropriate for a four-year-old.
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Je to úplne vhodné pre štvorročné dieťa.
00:46
(Laughter)
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(Smiech)
00:49
I think the box says --
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Myslím, že na škatuli bolo napísané --
00:51
let's see here --
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pozrime sa sem --
00:53
"8 to 12" on it.
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"od 8 do 12 rokov"
00:55
I turn to my wife and said, "Who are we buying this for?"
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Tak som sa otočil na manželku: "Pre koho to kupujeme?"
00:58
She's like, "Oh, us." I'm like, "Okay. All right. That's cool."
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a ona na to: "Nuž, pre nás." Ja na to: "Ok. Fajn. To je skvelé."
01:01
Pretty soon it got a little bit out of control.
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Onedlho sa to vymklo našej kontrole.
01:04
The dining room looked like this.
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Jedáleň vyzerala asi takto.
01:07
You walk there, and it hurts.
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Bolí to, keď po tom chodíte.
01:11
So we took a room downstairs in the basement
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Takže sme použili miestnosť v suteréne,
01:14
that had been used as sort of an Abu Ghraib annex.
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ktorá sa pred tým používala ako akási prístavba väzenia v Abu Ghraib.
01:17
(Laughter)
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(Smiech)
01:22
Torture, very funny.
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Mučenie, naozaj veľmi vtipné.
01:24
Wow, you guys are great.
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Wow, vy ste naozaj skvelí.
01:26
And we put down those little floor tiles,
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Položili sme tam také malé dlaždice
01:29
and then I went onto eBay
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a potom som išiel na eBay
01:31
and bought 150 pounds of Lego --
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a kúpil 70 kilogramov Lega --
01:34
(Laughter)
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(Smiech)
01:36
which is insane.
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a to je naozaj šialené.
01:38
My daughter -- the day we got it, I was tucking her in --
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Moja dcéra -- v deň, keď to prišlo som ju ukladal so postele --
01:41
and I said,
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a povedal som:
01:43
"Honey, you're my treasure."
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"Miláčik, ty si môj poklad."
01:45
And she said, "No, the Lego is the treasure."
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A ona povedala: "Nie, Lego je ten poklad."
01:48
(Laughter)
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(Smiech)
01:50
And then she said, "Dad, we're Lego rich."
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A potom povedala: "Oci, my sme Lego-bohatí."
01:53
I was like, "Yeah.
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A ja som povedal: "Áno,
01:55
I suppose we are."
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myslím, že sme."
01:58
So then once you do that
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Takže, keď to raz urobíte,
02:00
you're like, "Oh, crap. Where am I going to put all this?"
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poviete si: "Bože, a kam to všetko dám?"
02:02
So you go to The Container Store
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A tak zájdete do obchodu s nádobami a krabicami
02:04
and spend an enormous amount of money,
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a miniete neuveriteľné množstvo peňazí.
02:06
and then you start this crazy sorting process
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A potom sa začne ten bláznivý proces triedenia,
02:09
that never --
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ktorý nikdy --
02:11
it's just nuts.
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je to jednoducho strelené.
02:13
Whatever.
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Ale čo už.
02:15
So then you realize there are these conventions.
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A potom si uvedomíte, že existujú veľké stretnutia.
02:17
And you go to one of these conventions, and some dude built the Titanic.
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Vyberiete sa na jedno také stretnutie a vidíte, že nejaký chlapík postavil Titanic.
02:19
And you're like, "Holy shit!
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A poviete si: "Pane bože!
02:21
He had to come in like a truck,
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Musel sem prísť v nákladiaku
02:23
a semi, with this thing."
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s niečím takýmto."
02:25
And then someone built this -- this is the Smith Tower in Seattle.
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A postavil aj toto -- toto je Smith Tower v Seattli.
02:27
Just beautiful.
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Jednoducho nádherné.
02:29
And there's a dude selling these
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A existuje chlapík, ktorý predáva
02:31
aftermarket weapons for Lego,
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dodatočné Lego zbrane,
02:34
because Lego -- the Danish --
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pretože Lego -- Dáni --
02:36
no, they're not into guns.
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tí nemajú veľmi radi zbrane.
02:38
But the Americans? Oh, we'll make some guns for Lego, no problem.
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Ale Američania? My bez problémov vyrobíme zbrane aj pre Lego.
02:42
And at a certain point, you look around,
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A potom sa pozriete okolo seba
02:44
you're like, "Whoa, this is a really nerdy crowd."
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a poviete si: "Teda, toto sú poriadne blázniví ľudia."
02:48
And I mean like this is a nerdy crowd,
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A myslím tým, že vy ste blázniví,
02:50
but that's like a couple of levels above furries.
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ale z nich mám husiu kožu.
02:52
(Laughter)
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(Smiech)
02:54
The nerds here, they get laid --
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Blázni medzi vami, tí sa s niekým vyspia --
02:57
except for the lady with the condoms in her pocket --
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okrem tej panej s kondómami vo vrecku --
02:59
and you say to yourself at some point,
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a vy si vtedy poviete:
03:01
"Am I part of this group? Like, am I into this?"
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"Som členom tejto skupiny? Naozaj som taký?"
03:04
And I was just like, "Yeah, I guess I am.
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A ja som si povedal: "Nuž, asi áno.
03:06
I'm coming out.
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Priznávam sa.
03:08
I'm kind of into this stuff, and I'm going to stop being embarrassed."
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Som taký a prestávam sa za to hanbiť."
03:10
So then you really get into it,
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A potom sa do toho naozaj dostanete.
03:12
and you're like, "Well, the Lego people in Denmark, they've got all this software
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A poviete si: "Tí Lego chlapíci v Dánsku -- oni majú software,
03:14
to let you build your own virtually."
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ktorý vám dovoľuje postaviť si vlastný virtuálny svet.
03:17
And so this is like this CAD program where you build it.
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A je to software, ktorý vyzerá ako CAD.
03:20
And then whatever you design virtually,
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A potom čokoľvek, čo virtuálne postavíte,
03:22
you click the button and it shows up at your doorstep a week later.
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môžete mať za týždeň doma stlačením klávesy.
03:25
And then some of the designs that people do
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A niektoré návrhy od ľudí sa
03:27
they actually sell in the store.
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naozaj predávajú v obchodoch.
03:29
The Lego guys don't give you any royalties, strangely,
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Zvláštne je, že tí chlapíci z Lega vám nedajú žiadny autorský honorár.
03:32
but some user made this and then it sold.
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Ale niekto vyrobil toto a potom to predal.
03:35
And it's pretty amazing actually.
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Je to vlastne úžasné.
03:37
Then you notice that if that
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A potom si všimnete,
03:39
Lego-provided CAD program isn't enough,
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že ak vám nestačí CAD program od výrobcov Lega,
03:41
there's an entire open-source, third-party,
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existuje nezávislý open-source
03:43
independent Lego CAD program
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CAD program na prácu s Legom,
03:46
that lets you do 3D modeling
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ktorý vám dovoľuje modelovať v 3D
03:48
and 3D rendering
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a robiť 3D zobrazenia
03:50
and make, in fact, movies out of Lego,
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a dokonca vyrábať filmy z Lega --
03:53
3D films
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3D filmy --
03:55
of which there are thousands on YouTube,
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ktorých sú na YouTube tisíce.
03:57
and some of them sort of mimicking famous films
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A niektoré z nich parodujú známe filmy.
03:59
and some totally original content --
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A niektoré sú úplne originálne.
04:01
just beautiful --
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Jednoducho nádherné.
04:03
and people recreating all sorts of things.
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Ľudia prerábajú množstvo rôznych vecí.
04:05
I have to take a moment.
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Tu sa musím na chvíľu zastaviť.
04:07
I love the guy who's like running away
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Milujem toho chlapíka, ktorý uteká preč
04:09
with his clasps, his hooks.
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s tými jeho prackami a hákmi.
04:11
Okay. Anyway.
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Dobre. To je jedno.
04:13
(Laughter)
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(Smiech)
04:16
There's a whole programming language and robotics tool,
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Existuje aj programovací jazyk a nástroje na robotiku zamerané na toto.
04:18
so if you want to teach someone how to program,
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Takže keby ste chceli niekoho naučiť programovať,
04:20
kid, adult, whatever it is.
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dieťa, dospelého, kohokoľvek.
04:22
And the guy that made this,
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A chlapík, ktorí urobil toto --
04:24
he made a slot machine out of Lego.
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vyrobil výherný automat z Lega.
04:26
And I don't mean he made Lego that looked like a slot machine;
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A nemyslím tým, že vyrobil Lego model, ktorý vyzeral ako automat.
04:29
I mean he made a slot machine out of Lego.
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Chcem povedať, že vyrobil funkčný výherný automat.
04:31
The insides were Lego.
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Vo vnútri bolo Lego.
04:33
There's people getting drunk building Lego,
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Sú ľudia, ktorí sa opíjajú pri stavbe Lega.
04:35
and you've got to finish the thing before you puke.
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Úlohou je to dostavať skôr, ako sa povraciate.
04:38
There's a whole gray market for Lego,
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Existuje celý šedý trh s Legom,
04:40
thousands of home-based businesses.
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tisíce domácich podnikov.
04:42
And some people will fund their entire Lego habit
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A niektorí ľudia financujú svoju vášeň pre Lego tým,
04:44
by selling the little guy,
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že predávajú tých malých chlapíkov.
04:46
but then you have no guys in your ships.
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Ale potom nemáte nikoho do svojich lodí.
04:48
And then, just some examples. This stuff really is sculpture.
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A ešte niekoľko ukážok. Toto sú už naozaj sochy.
04:51
This is amazing what you can do.
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Je úžasné, čo všetko sa dá urobiť.
04:53
And don't kid yourself:
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A nič si nenahovárajte --
04:55
some architectural details, incredible organic shapes
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architektonické detaily, neuveriteľné organické tvary,
04:58
and just, even, nature out of, again, little blocks.
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príroda, všetko vytvorené z tých malých kociek.
05:01
This is my house.
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Toto je môj dom.
05:03
And this is my house.
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A toto je môj dom.
05:05
I was afraid a car was going to come smash it
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Bál som sa, že mi ho zrazí prichádzajúce auto,
05:07
as I was taking a picture for you guys.
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keď som pre vás fotil tento záber.
05:09
Anyway, I'm out of time.
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No nič, čas mi vypršal.
05:11
But just very quickly --
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Ale len v rýchlosti --
05:14
we'll just see if I can do this quick.
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uvidíme, či sa mi to podarí rýchlo.
05:17
Because there aren't enough TED logos around here.
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Pretože tu navôkol nie je dostatočný počet krát logo TED-u.
05:20
(Laughter)
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(Smiech)
05:27
Let's see here.
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Pozrime sa.
05:32
Okay.
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Dobre.
05:38
Ta-da.
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Ta-dá!
05:40
(Applause)
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(Potlesk)
ABOUT THE SPEAKER
Hillel Cooperman - Entrepreneur, Lego enthusiastWhen Hillel Cooperman isn't running his startup or seeking out the world's best food, he's investigating the secret underground world of Lego toys.
Why you should listen
Seattle-based entrepreneur and Lego enthusiast Hillel Cooperman founded Jackson Fish Market, a web software consultancy and design firm that has helped brands like Bing and WeSeed define their user experience.
His food exploration blog/review storehouse TastingMenu focuses on "identifying, documenting and recommending superlative restaurant and eating experiences from all over the world."
Hillel Cooperman | Speaker | TED.com