ABOUT THE SPEAKER
Amit Sood - Technologist
As the director of Google's Cultural Institute and Art Project, Amit Sood leads the effort to bring cultural artifacts from museums, archives and foundations onto the web in extraordinary detail.

Why you should listen

Amit Sood is the director of Google's Cultural Institute. He and his team work on making art and culture accessible and engaging for everyone. They have partnered with over 1,000 museums, archives and other institutions from more than 70 countries to bring our shared heritage onto the web and connect them with people through new technologies. Most recently they have been experimenting with combining art with machine learning algorithms and other advanced technologies to create new ways to explore our cultures.

More profile about the speaker
Amit Sood | Speaker | TED.com
TED2011

Amit Sood: Building a museum of museums on the web

Amit Sood: Muzej muzejev na spletu

Filmed:
712,315 views

Predstavljajte si, da bi si lahko iz udobja svojega naslonjača ogledali umetnine največjih muzejev sveta. Amit Sood pripoveduje, kako ga je njegova ljubezen do umetnosti pripeljala do razvoja spletne aplikacije Google Art Project, ki ljudem omogoča točno to.
- Technologist
As the director of Google's Cultural Institute and Art Project, Amit Sood leads the effort to bring cultural artifacts from museums, archives and foundations onto the web in extraordinary detail. Full bio

Double-click the English transcript below to play the video.

00:15
My nameime is AmitAmit.
0
0
2000
Moje ime je Amit.
00:17
And 18 monthsmesecev agonazaj, I had anotherdrugo jobdelo at GoogleGoogle,
1
2000
3000
Pred letom in pol sem med delom pri Googlu
00:20
and I pitchedglasom this ideaideja
2
5000
2000
mojo idejo projekta
00:22
of doing something with museumsmuzeji and artumetnost
3
7000
3000
o muzejih in umetnosti
00:25
to my bossšef who'skdo je actuallydejansko here,
4
10000
2000
predstavil moji šefici, ki je danes z nami,
00:27
and she alloweddovoljeno me to do it.
5
12000
2000
in ona ga je odobrila.
00:29
And it tookvzel 18 monthsmesecev.
6
14000
2000
Delo je trajalo leto in pol.
00:31
A lot of funzabavno, negotiationspogajanja and storieszgodbe, I can tell you,
7
16000
2000
V tem času smo se pogovarjali in dogovarjali
00:33
with 17 very interestingzanimivo museumsmuzeji from ninedevet countriesdržave.
8
18000
3000
s sedemnajstimi zelo zanimivimi muzeji v devetih državah.
00:36
But I'm going to focusosredotočiti on the demodemo.
9
21000
3000
Danes pa vam bom prikazal način delovanja aplikacije.
00:39
There are a lot of storieszgodbe about why we did this.
10
24000
3000
Veliko je razlogov, da smo se tega lotili.
00:42
I think my personalosebno storyzgodba is explainedpojasnil very simplypreprosto on the slidezdrs,
11
27000
3000
Moj razlog je zelo preprosto razložen na sliki,
00:45
and it's accessdostop.
12
30000
2000
gre pa za možnost dostopa.
00:47
And I grewnaraščal up in IndiaIndija.
13
32000
2000
Odrastel sem v Indiji.
00:49
I had a great educationizobraževanje -- I'm not complainingpritožite se --
14
34000
3000
Imel sem odlično izobrazbo -- ni kaj reči --
00:52
but I didn't have accessdostop to a lot of these museumsmuzeji and these artworkslikovna dela.
15
37000
3000
nisem pa imel dostopa do mnogih muzejev in umetnin.
00:55
And so when I startedzačel travelingpotovanje and going to these museumsmuzeji,
16
40000
3000
Ko sem začel potovati in obiskovati te muzeje,
00:58
I startedzačel learningučenje a lot.
17
43000
2000
sem se veliko naučil.
01:00
And while workingdelo at GoogleGoogle,
18
45000
2000
Ko sem delal pri Googlu,
01:02
I triedposkušal to put this desireželja
19
47000
2000
sem želel preko tehnologije
01:04
to make it more accessibledostopen with technologytehnologijo togetherskupaj.
20
49000
3000
omogočiti boljši dostop do muzejev.
01:07
So we formednastala a teamekipa, a great teamekipa of people,
21
52000
3000
Zbrali smo skupino izjemnih ljudi
01:10
and we startedzačel doing this.
22
55000
2000
in se lotili projekta.
01:12
I'm going to probablyverjetno get into the demodemo
23
57000
2000
Prešel bom kar na prikaz delovanja
01:14
and then tell you a couplepar of the interestingzanimivo things
24
59000
2000
in ob tem pojasnil nekaj zanimivih možnosti,
01:16
we'vesmo had sinceod launchkosilo.
25
61000
2000
ki smo jih omogočili.
01:18
So, simplepreprosto: you come to GoogleArtProjectGoogleArtProject.comcom.
26
63000
4000
Preprosto, vtipkate GoogleArtProject.com.
01:22
You look around at all these museumsmuzeji here.
27
67000
2000
Izbirate med muzeji na seznamu.
01:24
You've got the UffiziUffizi, you've got the MoMAMoMA,
28
69000
2000
Tu so muzeji Uffizi, MoMA,
01:26
the HermitageHermitage, the RijksRijks, the VanVan GoghGogh.
29
71000
2000
Hermitage, Rijks, Van Goghov muzej.
01:28
I'm going to actuallydejansko get to one of my favoritespriljubljene,
30
73000
3000
Izbral bom enega mojih najljubših,
01:31
the MetropolitanMetropolitan MuseumMuzej of ArtArt in NewNove YorkYork.
31
76000
3000
Metropolitanski muzej umetnosti v New Yorku.
01:34
Two waysnačinov of going in -- very simplepreprosto.
32
79000
3000
Obstajata dva preprosta načina vstopa.
01:37
ClickKliknite and, bangbang, you're in this museummuzej.
33
82000
2000
S klikom vstopite v muzej,
01:39
It doesn't matterzadevo where you are --
34
84000
2000
ne glede na to, kje trenutno ste,
01:41
BombayBombay, MexicoMehika, it doesn't really matterzadevo.
35
86000
2000
v Mumbaju, Mehiki, kjerkoli.
01:43
You movePremakni se around, you have funzabavno.
36
88000
2000
Sprehajate se in uživate.
01:45
You want to navigatekrmarite around the museummuzej?
37
90000
2000
Si želite gibanja po muzeju?
01:47
OpenOdprta the plannačrt up,
38
92000
2000
Odprite tloris muzeja
01:49
and, in one clickkliknite, jumpskok.
39
94000
2000
in se z enim klikom prestavite.
01:51
You're in there, you want to go to the endkonec of the corridorkoridor.
40
96000
2000
Tu ste in želite priti do konca hodnika.
01:53
Keep going. Have funzabavno.
41
98000
2000
Pojdite. Zabavajte se.
01:55
ExploreRaziskovanje.
42
100000
2000
Raziskujte.
01:57
(ApplauseAplavz)
43
102000
6000
(Aplavz)
02:03
Thankshvala. I haven'tne come to the bestnajboljši partdel.
44
108000
2000
Hvala. A to še ni vse.
02:05
(LaughterSmeh)
45
110000
2000
(Smeh)
02:07
So now I'm in frontspredaj of one of my favoritenajljubši paintingsslike,
46
112000
3000
Sedaj stojim pred eno mojih najljubših slik,
02:10
"The HarvestersStroji za spravilo" by PieterPieter BruegelBruegel at the MetIzpolnjeni.
47
115000
2000
Žanjci slikarja Pietera Breugela v Metropolitanskem muzeju.
02:12
I see this plusplus signznak.
48
117000
2000
Tu vidimo znak plus.
02:14
If the museummuzej has givendan us the imagesliko, you clickkliknite on it.
49
119000
2000
Če je muzej prispeval podobo slike, kliknite nanj.
02:16
Now this is one of the imagesslike.
50
121000
2000
To je torej ena od slik.
02:18
So this is all of the meta-datameta-podatki informationinformacije.
51
123000
2000
Tu so podatki o sliki.
02:20
For those of you who are trulyresnično interestedzainteresirani in artumetnost,
52
125000
2000
Za vse, ki jih umetnost resnično zanima,
02:22
you can clickkliknite this -- but I'm going to clickkliknite this off right now.
53
127000
3000
lahko to odprete, a zaenkrat naj ostane zaprto.
02:25
And this is one of these imagesslike that we capturedujet
54
130000
2000
Gre za eno od slik, ki smo jih posneli
02:27
in what we call gigapixelgigapixel technologytehnologijo.
55
132000
2000
s t.i. gigapikselno tehnologijo.
02:29
So this imagesliko, for exampleprimer,
56
134000
2000
Ta slika, na primer,
02:31
has closeblizu to, I think, around 10 billionmilijardo pixelsslikovnih pik.
57
136000
2000
ima okrog deset milijard pikslov.
02:33
And I get a lot of people askingsprašujem me:
58
138000
2000
Veliko ljudi sprašuje,
02:35
"What do you get for 10 billionmilijardo pixelsslikovnih pik?"
59
140000
2000
"Kaj pravzaprav ujamemo z desetimi milijardami pikslov?"
02:37
So I'm going to try and showshow you what you really get for 10 billionmilijardo pixelsslikovnih pik.
60
142000
3000
To vam bom poskušal prikazati.
02:40
You can zoomzoom around very simplypreprosto.
61
145000
2000
Sliko lahko zelo enostavno približate.
02:42
You see some funzabavno stuffstvari happeningdogaja here.
62
147000
2000
Tu se dogaja nekaj zanimivega.
02:44
I love this guy; his expressionizraz is pricelessneprecenljivo.
63
149000
3000
Izraz na obrazu tega moškega mi je še posebej všeč.
02:47
But then you really want to go deepgloboko.
64
152000
2000
A želite si iti še globlje.
02:49
And so I startedzačel playingigranje around,
65
154000
2000
Zato sem med gibanjem po sliki odkril,
02:51
and I foundnajdemo something going on over here.
66
156000
3000
da se tudi v ozadju nekaj dogaja.
02:54
And I was like, "HoldImajo on. That soundszvoki interestingzanimivo."
67
159000
3000
Mislil sem si, "Počakaj, to je videti zanimivo."
02:57
WentŠel in, and I startedzačel noticingopazil
68
162000
2000
Približal sem in opazil,
02:59
that these kidsotroci were actuallydejansko beatingpremagal something.
69
164000
3000
da ti otroci pravzaprav nekaj tepejo.
03:02
I did a little researchraziskave, spokegovoril to a couplepar of my contactsstike at the MetIzpolnjeni,
70
167000
3000
Malo sem raziskal, govoril z znanci v tem muzeju
03:05
and actuallydejansko foundnajdemo out that this is a gameigro
71
170000
2000
in odkril, da gre za igro,
03:07
calledpozval squallsquall,
72
172000
2000
imenovano squail,
03:09
whichki involvesvključuje beatingpremagal a goosegos with a stickpalico
73
174000
2000
pri čemer se na pustni torek
03:11
on ShroveShrove TuesdayTorek.
74
176000
2000
s palico tepe gos.
03:13
And apparentlyočitno it was quitečisto popularpriljubljena.
75
178000
2000
Očitno je bila igra precej priljubljena.
03:15
I don't know why they did it,
76
180000
2000
Ne vem, zakaj so to počeli,
03:17
but I learnednaučili something about it.
77
182000
2000
a naučil sem se nekaj novega.
03:19
Now just to get really deepgloboko in, you can really get to the cracksrazpoke.
78
184000
3000
Če sliko približate še bolj, vidite celo razpoke.
03:22
Now just to give you some perspectiveperspektive,
79
187000
2000
Da boste dobili vtis velikosti,
03:24
I'm going to zoomzoom out so you really see what you get.
80
189000
3000
bom sliko oddaljil nazaj na prvotni prikaz.
03:27
Here is where we were,
81
192000
2000
Prej smo bili tukaj,
03:29
and this is the paintingslika.
82
194000
3000
to pa je slika.
03:32
(ApplauseAplavz)
83
197000
8000
(Aplavz)
03:40
The bestnajboljši is yetše to come -- so in a seconddrugič.
84
205000
3000
A najboljše šele pride, samo trenutek.
03:43
So now let's just quicklyhitro
85
208000
2000
Vrnimo se sedaj
03:45
jumpskok into the MoMAMoMA, again in NewNove YorkYork.
86
210000
3000
v Muzej sodobne umetnosti v New Yorku.
03:48
So anotherdrugo one of my favoritespriljubljene, "The StarryZvezdnato Night."
87
213000
2000
Še ena mojih priljubljenih slik je Zvezdna noč.
03:50
Now the exampleprimer I showedpokazala you was all about findingugotovitev detailspodrobnosti.
88
215000
3000
Prej sem vam pokazal primer iskanja podrobnosti.
03:53
But what if you want to see brushkrtačo strokeskapi?
89
218000
2000
Kaj pa, če želimo videti poteze čopiča?
03:55
And what if you want to see
90
220000
2000
In kaj, če želimo videti,
03:57
how VanVan GoghGogh actuallydejansko createdustvarjeno this masterpiecemojstrovina?
91
222000
2000
kako je Van Gogh pravzaprav ustvaril to umetnino?
03:59
You zoomzoom in. You really go in.
92
224000
2000
Približate sliko do najmanjše podrobnosti.
04:01
I'm going to go to one of my favoritenajljubši partsdeli in this paintingslika,
93
226000
3000
Pokazal vam bom enega meni najljubših delčkov te slike
04:04
and I'm really going to get to the cracksrazpoke.
94
229000
3000
in ga približal do razpok v barvi.
04:07
This is "The StarryZvezdnato Night,"
95
232000
2000
To je Zvezdna noč,
04:09
I think, never seenvidel like this before.
96
234000
3000
kot najverjetneje še ni bila prikazana.
04:12
I'm going to showshow you my other favoritenajljubši featurefunkcija.
97
237000
2000
Pokazal vam bom le še eno zanimivo lastnost aplikacije.
04:14
There's a lot of other stuffstvari here, but I don't have time.
98
239000
2000
Za vse bi mi namreč zmanjkalo časa.
04:16
This is the realresnično coolkul partdel. It's calledpozval CollectionsZbirke.
99
241000
3000
Ta del je res super, imenuje pa se Zbirke.
04:19
Any one of you, anybodykdorkoli --
100
244000
2000
Kdorkoli od vas,
04:21
doesn't matterzadevo if you're richbogat, if you're poorslabo,
101
246000
2000
bogati, revni,
04:23
if you have a fancyfancy househiša -- doesn't matterzadevo.
102
248000
3000
imate imenitno hišo ali ne -- ni pomembno --
04:26
You can go and createustvarite your ownlastno museummuzej onlinena spletu --
103
251000
2000
lahko ustvari svoj lasten spletni muzej,
04:28
createustvarite your ownlastno collectionzbirka acrossčez all these imagesslike.
104
253000
3000
svojo lastno zbirko teh slik in podob.
04:31
Very simplypreprosto, you go in --
105
256000
2000
Zelo preprosto, vstopite,
04:33
and I've createdustvarjeno this, calledpozval The PowerMoč of ZoomPovečava --
106
258000
2000
se z močjo približevanja
04:35
you can just zoomzoom around.
107
260000
2000
sprehajate med slikami in se vanje poglobite.
04:37
This is "The AmbassadorsAmbasadorji," basedtemelji in the NationalNacionalni GalleryGalerija.
108
262000
2000
To je slika Ambasadorja v Narodni Galeriji.
04:39
You can annotatedodajanje pripomb the stuffstvari, sendpošlji it to your friendsprijatelji
109
264000
3000
Lahko jo komentirate, pošljete prijatelju
04:42
and really get a conversationpogovor going
110
267000
2000
in tako spodbujate pogovor
04:44
about what you're feelingobčutek
111
269000
2000
o vaših vtisih in mislih
04:46
when you go throughskozi these masterpiecesmojstrovine.
112
271000
2000
ob teh umetninah.
04:48
So I think, in conclusionzaključek,
113
273000
2000
Za konec naj povem,
04:50
for me, the mainglavni thing
114
275000
2000
da je tu pomembno,
04:52
is that all the amazingneverjetno stuffstvari here does not really come from GoogleGoogle.
115
277000
3000
da vse te čudovite stvari pravzaprav ne pridejo iz Googla.
04:55
It doesn't, in my opinionmnenje, even come from the museumsmuzeji.
116
280000
2000
Prav tako, po mojem mnenju, niti ne pridejo iz muzejev.
04:57
I probablyverjetno shouldn'tne bi smel say that.
117
282000
2000
Tega najbrž ne bi smel reči.
04:59
It really comesprihaja from these artistsumetniki.
118
284000
2000
Te umetnine so delo umetnikov.
05:01
And that's been my humblinghumbling experienceizkušnje in this.
119
286000
3000
In to je bil del moje skromne izkušnje s tem.
05:04
I mean, I hopeupanje in this digitaldigitalni mediumsrednje
120
289000
2000
Upam, da bo ta digitalni medij
05:06
that we do justicepravičnost to theirnjihovi artworkumetniško delo
121
291000
2000
upravičil njihov sloves
05:08
and representpredstavljajo it properlypravilno onlinena spletu.
122
293000
3000
in jih na spletu primerno prikazal.
05:11
And the biggestnajvečji questionvprašanje I get askedvprašal nowadaysdanes
123
296000
2000
Dandanes me največkrat vprašajo,
05:13
is, "Did you do this
124
298000
2000
"Ste to naredili,
05:15
to replicateponovite the experienceizkušnje of going to a museummuzej?"
125
300000
2000
da bi ponovili izkušnjo obiska muzeja?"
05:17
And the answerodgovor is no.
126
302000
2000
Odgovor je ne.
05:19
It's to supplementdodatek the experienceizkušnje.
127
304000
2000
Gre za obogatitev izkušnje.
05:21
And that's it. Thank you.
128
306000
2000
In to je vse. Hvala vam.
05:23
(ApplauseAplavz)
129
308000
2000
(Aplavz)
05:25
Thank you.
130
310000
2000
Hvala vam.
05:27
(ApplauseAplavz)
131
312000
2000
(Aplavz)
Translated by Lenka Tušar
Reviewed by Tilen Pigac - EFZG

▲Back to top

ABOUT THE SPEAKER
Amit Sood - Technologist
As the director of Google's Cultural Institute and Art Project, Amit Sood leads the effort to bring cultural artifacts from museums, archives and foundations onto the web in extraordinary detail.

Why you should listen

Amit Sood is the director of Google's Cultural Institute. He and his team work on making art and culture accessible and engaging for everyone. They have partnered with over 1,000 museums, archives and other institutions from more than 70 countries to bring our shared heritage onto the web and connect them with people through new technologies. Most recently they have been experimenting with combining art with machine learning algorithms and other advanced technologies to create new ways to explore our cultures.

More profile about the speaker
Amit Sood | Speaker | TED.com