ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com
TED2005

Richard St. John: 8 secrets of success

Richard St John in 8 skrivnosti uspeha

Filmed:
14,410,517 views

Zakaj ljudje uspejo? Morda ker so pametni? Ali so imeli samo srečo? Ne eno ne drugo. Richard St. John predstavi večletne intervjuje v nepozabljivem tri minutni prezentaciji o resničnih razlogih za uspeh.
- Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book. Full bio

Double-click the English transcript below to play the video.

To je pravzaprav dvourna predstavitev, ki sem jo pripravil za študente,
00:24
This is really a two-hourdve uri presentationpredstavitev
I give to highvisoko schoolšola studentsštudenti,
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skrajšana na tri minute.
00:27
cutcut down to threetri minutesminut.
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Vse se je začelo nekega dne na letalu proti TEDu
00:28
And it all startedzačel one day
on a planeletalo, on my way to TEDTED,
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sedem let nazaj.
00:31
sevensedem yearslet agonazaj.
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Poleg mene je sedela
00:32
And in the seatsedež nextNaslednji to me
was a highvisoko schoolšola studentštudent, a teenagernajstnik,
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dijakinja, najstnica,
00:37
and she cameprišel from a really poorslabo familydružina.
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ki je prihajala iz zelo revne družine.
Hotela je narediti nekaj iz sebe,
00:39
And she wanted to make
something of her life,
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00:42
and she askedvprašal me a simplepreprosto little questionvprašanje.
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zato me je vprašala preprosto vprašanje:
"Kaj je pot do uspeha?"
00:44
She said, "What leadsvodi to successuspeh?"
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Počutil sem se nelagodno,
00:46
And I feltčutil really badlyslabo,
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ker ji nisem mogel odgovoriti na vprašanje.
00:47
because I couldn'tni mogel give her a good answerodgovor.
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No, tako sem izstopil iz letala in prišel na TED.
00:49
So I get off the planeletalo, and I come to TEDTED.
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00:52
And I think, jeezJoj, I'm in the middlesredi
of a roomsoba of successfuluspešno people!
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Razmišljal sem, saj sem vendar v družbi uspešnih ljudi!
Zakaj ne bi njih vprašal, kaj jim je pomagalo na poti do uspeha,
00:55
So why don't I askvprašajte them
what helpedpomagal them succeeduspe,
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in to znanje razdelil otrokom?
00:58
and passprelaz it on to kidsotroci?
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In tako se znajdemo tukaj, sedem let in 500 intervjujev kasneje,
01:00
So here we are, sevensedem yearslet,
500 interviewsintervjuji laterpozneje,
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kjer bom tudi vam povedal, kaj zares pripelje do uspeha
01:04
and I'm going to tell you
what really leadsvodi to successuspeh
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in naredi TED-ljudi izjemne.
01:07
and makesnaredi TEDstersTEDsters tickkljukico.
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Prva stvar je strast.
01:09
And the first thing is passionstrast.
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Freeman Thomas je rekel: "Strast je moje gonilo."
01:11
FreemanFreeman ThomasThomas sayspravi,
"I'm drivenpogon by my passionstrast."
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TED-ljudje delajo z ljubeznijo, ne zaradi denarja.
01:14
TEDstersTEDsters do it for love;
they don't do it for moneydenar.
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Carol Coletta je rekla: "Plačala bi nekomu, da bi lahko delala, kar delam."
01:17
CarolCarol ColettaColetta sayspravi, "I would payplačati
someonenekdo to do what I do."
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Najbolj zanimivo je to, da
01:20
And the interestingzanimivo thing is:
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če delaš z ljubeznijo, denar pride sam od sebe.
01:22
if you do it for love,
the moneydenar comesprihaja anywayvseeno.
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Delo! Rupert Murdoch mi je povedal: "Vse je težko delo.
01:24
Work! RupertRupert MurdochMurdoch said
to me, "It's all hardtežko work.
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01:28
Nothing comesprihaja easilyenostavno.
But I have a lot of funzabavno."
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Nič ne pride samo od sebe. Ampak sem se pa zelo zabaval."
Je rekel, da se je zabaval? Rupert? Da, res je!
01:31
Did he say funzabavno? RupertRupert? Yes!
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TED-ljudje se zabavajo ob delu. In opravljajo težko delo.
01:34
(LaughterSmeh)
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01:35
TEDstersTEDsters do have funzabavno workingdelo.
And they work hardtežko.
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Ugotovil sem, da niso deloholiki. Ti ljudje uživajo v delu.
01:38
I figuredfigured, they're not workaholicsworkaholics.
They're workafrolicsworkafrolics.
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01:41
(LaughterSmeh)
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Dobro! Alex Garden je rekel: "Če hočeš biti uspešen, se specializiraj
01:42
Good!
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01:43
(ApplauseAplavz)
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01:44
AlexAlex GardenVrt sayspravi, "To be successfuluspešno,
put your nosenos down in something
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in postani prekleto dober v tem."
01:48
and get damnPrekleto good at it."
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Tu ni nobenega čudeža, samo vaja, vaja, vaja.
01:49
There's no magicmagija;
it's practicepraksa, practicepraksa, practicepraksa.
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Osredotoči se. Norman Jewison mi je rekel:
01:52
And it's focusosredotočiti.
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01:53
NormanNorman JewisonJewison said to me,
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"Mislim, da se vse vrti okoli osredotočanja na eno stvar."
01:55
"I think it all has to do
with focusingosredotoča yourselfsami on one thing."
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Premagaj samega sebe! David Gallo pravi: "Trudi se.
01:58
And pushpush!
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02:00
DavidDavid GalloGallo sayspravi, "PushPotisnite yourselfsami.
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Fizično, pshično. Moraš se potruditi, potruditi in še enkrat potruditi."
02:02
PhysicallyFizično, mentallyduševno,
you've got to pushpush, pushpush, pushpush."
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Moraš premagati sramežljivost in dvom vase.
02:04
You've got to pushpush throughskozi shynessStidljivost
and self-doubtself-dvom.
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Goldie Hawn pravi: "Vedno sem dvomila vase.
02:07
GoldieGoldie HawnHawn sayspravi,
"I always had self-doubtsself-dvom.
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02:10
I wasn'tni bilo good enoughdovolj;
I wasn'tni bilo smartpameten enoughdovolj.
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Nisem bila dovolj dober. Nisem bila dovolj dobra.
Nisem mislila, da mi bo uselo."
02:12
I didn't think I'd make it."
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Ni vedno lahko se premagati,
02:14
Now it's not always easyenostavno to pushpush yourselfsami,
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ampak zato so izumili matere.
02:16
and that's why they inventedizumil mothersmatere.
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02:18
(LaughterSmeh)
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02:19
(ApplauseAplavz)
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02:21
FrankFrank GehryGehry said to me,
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Frank Gehry -- Frank Gehry mi je rekel:
02:24
"My mothermama pushedpotisnila me."
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"Moja mama me je spodbujala."
02:25
(LaughterSmeh)
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Bodi ustrežljiv! Sherwin Nuland pravi: "Zame je privilegij delati kot zdravnik."
02:26
ServeSlužijo!
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SherwinSherwin, šahovski analitik NulandNuland sayspravi,
"It was a privilegeprivilegij to serveslužijo as a doctorzdravnik."
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Veliko otrok mi pravi, zakaj bi radi bili miljonarji.
02:32
A lot of kidsotroci want to be millionairesmilijonarji.
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In prva stvar, ki jo rečem je:
02:34
The first thing I say is:
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"OK, ne moreš biti ustrežljiv sam sebi,
02:35
"OK, well you can't serveslužijo yourselfsami;
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moraš drugim postreči z nečim, kar ima vrednost.
02:37
you've got to serveslužijo othersdrugi
something of valuevrednost.
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Kajti le tako ljudje obogatijo."
02:39
Because that's the way
people really get richbogat."
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Ideje. Bill Gates pravi: "Imel sem idejo,
02:43
IdeasIdeje!
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02:44
TEDsterTEDster BillBill GatesVrata sayspravi, "I had an ideaideja:
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02:47
foundingustanovitev the first micro-computermikro-računalnik
softwareprogramsko opremo companypodjetje."
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da ustanovim prvo podjetje, ki izdeluje programsko opremo za mikroračunalnike."
02:50
I'd say it was a prettylepa good ideaideja.
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Mislim, da je to bila kar dobra ideja.
02:52
And there's no magicmagija to creativityustvarjalnost
in comingprihajajo up with ideasideje --
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In tu ni nobenega čudeža pri izmišljanju novih idej,
02:55
it's just doing some very simplepreprosto things.
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samo delaj preproste stvari.
In pokazal sem veliko dokazov.
02:57
And I give lots of evidencedokazov.
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Vztrajaj. Joe Kraust pravi:
02:59
PersistOstajajo!
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03:00
JoeJoe KrausKraus sayspravi,
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"Vztrajnost je številka ena našega uspeha."
03:01
"PersistenceVztrajnost is the numberštevilka
one reasonrazlog for our successuspeh."
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Moraš vztrajati tudi ob padcih. Moraš vztrajati!
03:04
You've got to persistostajajo throughskozi failureneuspeh.
You've got to persistostajajo throughskozi crapsranje!
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Kar seveda pomeni "kritike, zavrnitve, kretene in pritiske".
03:08
WhichKi of courseseveda meanssredstva "CriticismKritike,
RejectionZavrnitev, AssholesKreteni and PressureTlak."
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(smeh)
03:11
(LaughterSmeh)
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Torej, odgovor na to vprašanje je tudi preprost:
03:14
So, the answerodgovor to this questionvprašanje is simplepreprosto:
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Plačaj 4000 dolarjev in pridi na TED.
03:18
PayPlačati 4,000 bucksdolarjev and come to TEDTED.
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03:20
(LaughterSmeh)
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Če ti to ne uspe, naredi teh osem stvari - in verjemite mi,
03:21
Or failingneuspeh that, do
the eightosem things -- and trustzaupanje me,
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to je osem velikih stvari, ki pripeljejo do uspeha.
03:24
these are the bigvelik eightosem things
that leadsvinec to successuspeh.
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03:27
Thank you TEDstersTEDsters
for all your interviewsintervjuji!
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Hvala vsem TEDovcem za intervjuje!
03:30
(ApplauseAplavz)
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Translated by Ales Rosina

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ABOUT THE SPEAKER
Richard St. John - Marketer, success analyst
A self-described average guy who found success doing what he loved, Richard St. John spent more than a decade researching the lessons of success -- and distilling them into 8 words, 3 minutes and one successful book.

Why you should listen

Richard St. John was on his way to the TED conference when a girl on the plane asked him, "What really leads to success?" Even though he had achieved some success, he couldn't explain how he did it. So he spent the next ten years researching success and asking over 500 extraordinarily successful people in many fields what helped them succeed. After analyzing, sorting, and correlating millions of words of research, and building one of the most organized databases on the subject of success, he discovered "The 8 Traits Successful People Have in Common" and wrote the bestseller 8 To Be Great.

In his books and talks,he shares a wealth of wisdom from the world's most successful people -- knowledge that can help others succeed in their own way, whether it's escaping poverty, building a business, raising a family, or changing the world.

More profile about the speaker
Richard St. John | Speaker | TED.com