ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com
TEDIndia 2009

Derek Sivers: Weird, or just different?

Derek Sivers: Čudno ali samo drugačno?

Filmed:
3,629,976 views

"Vedno obstaja tudi druga plat," pravi rek in da to drži, Derek Siver v dveh minutah pokaže na nekaj načinov, ki jih najbrž ne pričakujete.
- Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio

Double-click the English transcript below to play the video.

00:15
So, imaginezamislite you're standingstoji on a streetulica anywherekjerkoli in AmericaAmerika
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Predstavljajte si, da stojite na ulici nekje v Ameriki
00:19
and a Japanesejaponščina man comesprihaja up to you and sayspravi,
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in k vam pristopi Japonec in vpraša:
00:22
"ExcuseIzgovor me, what is the nameime of this blockblok?"
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"Oprostite, kako se imenuje ta blok?"
00:24
And you say, "I'm sorry, well, this is OakHrast StreetUlica, that's ElmBrest StreetUlica.
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Vi rečete: "Oprostite. Torej, to je Ulica hrastov, tam je Ulica brestov.
00:28
This is 26thth, that's 27thth."
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To je 26., tisto je 27."
00:30
He sayspravi, "OK, but what is the nameime of that blockblok?"
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On reče: "No, v redu. Kako se imenuje tisti blok?"
00:32
You say, "Well, blocksbloki don't have namesimena.
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Vi rečete: "No, bloki nimajo imen.
00:35
StreetsUlicah have namesimena; blocksbloki are just the
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Ulice imajo imena; bloki so samo
00:37
unnamedneimenovani spacesprostori in betweenmed streetsulice."
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neimenovani prostori med ulicami."
00:39
He leaveslisti, a little confusedzmeden and disappointedrazočaran.
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On odide, rahlo zmeden in razočaran.
00:43
So, now imaginezamislite you're standingstoji on a streetulica, anywherekjerkoli in JapanJaponska,
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Zdaj pa si predstavljajte, da stojite na ulici nekje na Japonskem,
00:46
you turnobrat to a personoseba nextNaslednji to you and say,
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in vprašate mimoidočega:
00:48
"ExcuseIzgovor me, what is the nameime of this streetulica?"
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"Oprostite, kako se imenuje ta ulica?"
00:50
They say, "Oh, well that's BlockBlok 17 and this is BlockBlok 16."
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On odgovori: "Tisto je blok 17 in to je blok 16."
00:54
And you say, "OK, but what is the nameime of this streetulica?"
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In vi rečete: "Okej, ampak kako se imenuje ta ulica?"
00:57
And they say, "Well, streetsulice don't have namesimena.
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In on odgovori: "Ulice nimajo imen.
00:59
BlocksBloki have namesimena.
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Bloki jih imajo.
01:01
Just look at GoogleGoogle MapsKarte here. There's BlockBlok 14, 15, 16, 17, 18, 19.
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Poglejte na Google Maps. To je blok 14, 15, 16, 17, 18, 19.
01:05
All of these blocksbloki have namesimena,
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Vsi ti bloki imajo imena.
01:07
and the streetsulice are just the unnamedneimenovani spacesprostori in betweenmed the blocksbloki.
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Ulice so samo neimenovani prostori med bloki.
01:11
And you say then, "OK, then how do you know your home addressnaslov?"
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In potem vprašate: "Kako pa veste vaš domač naslov?"
01:14
He said, "Well, easyenostavno, this is DistrictOkrožje EightOsem.
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In on: "Preprosto, to je okrožje 8.
01:17
There's BlockBlok 17, househiša numberštevilka one."
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Tam je blok 17, hiša številka 1."
01:20
You say, "OK, but walkinghoditi around the neighborhoodsoseska,
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Vi rečete: "Okej. Vendar, ko sem hodil po soseščini,
01:22
I noticedopazili that the househiša numbersštevilke don't go in orderred."
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sem opazil, da hišne številke ne gredo po vrstnem redu."
01:24
He sayspravi, "Of courseseveda they do. They go in the orderred in whichki they were builtzgrajeno.
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On pravi: "Seveda gredo. Gredo po vrsti, kot so bile zgrajene.
01:27
The first househiša ever builtzgrajeno on a blockblok is househiša numberštevilka one.
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Prva hiša, ki so jo zgradili v bloku, je hiša številka ena.
01:30
The seconddrugič househiša ever builtzgrajeno is househiša numberštevilka two.
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Druga hiša, ki so jo zgradili, je hiša številka dve.
01:33
ThirdTretje is househiša numberštevilka threetri. It's easyenostavno. It's obviousočitno."
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Tretja je hiša številka tri. Preprosto. Saj je očitno."
01:35
So, I love that sometimesvčasih we need to
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Obožujem, da moramo včasih
01:38
go to the oppositenasprotno sidestran of the worldsvet
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iti na drugo stran sveta,
01:40
to realizeuresničiti assumptionspredpostavke we didn't even know we had,
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da spoznamo predpostavke, za katere sploh nismo vedeli, da jih imamo,
01:42
and realizeuresničiti that the oppositenasprotno of them maylahko alsotudi be trueresnično.
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in spoznamo, da njihovo nasprotje prav tako lahko drži.
01:45
So, for exampleprimer, there are doctorszdravniki in ChinaKitajska
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Na primer, na Kitajskem so zdravniki,
01:47
who believe that it's theirnjihovi jobdelo to keep you healthyzdravo.
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ki verjamejo, da je njihova služba, da vas ohranjajo zdrave.
01:50
So, any monthmesec you are healthyzdravo you payplačati them,
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Vsak mesec, ko ste zdravi, jim plačate,
01:52
and when you're sickbolan you don't have to payplačati them because they failedni uspelo
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in ko zbolite, jim ni treba plačati, ker svojega dela
01:54
at theirnjihovi jobdelo. They get richbogat when you're healthyzdravo, not sickbolan.
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niso opravili. Obogatijo, ko ste zdravi, ne bolni.
01:56
(ApplauseAplavz)
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(aplavz)
01:59
In mostnajbolj musicglasba, we think of the "one"
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V večini glasbe z "en" mislimo
02:01
as the downbeatdownbeat, the beginningzačetek of the musicalglasbeni phrasefraza: one, two, threetri, fourštiri.
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prvo poudarjeno dobo, začetek glasbene fraze. En, dva, tri, štir'.
02:05
But in WestWest AfricanAfriške musicglasba, the "one"
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Toda v zahodnoafriški glasbi "en"
02:07
is thought of as the endkonec of the phrasefraza,
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pomeni konec fraze,
02:09
like the periodobdobje at the endkonec of a sentencestavek.
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kot pika na koncu stavka.
02:11
So, you can hearslišite it not just in the phrasingfraze, but the way they countšteje off theirnjihovi musicglasba:
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Tega torej ne slišite samo v frazah, ampak tudi v načinu, kako štejejo glasbo.
02:13
two, threetri, fourštiri, one.
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Dva, tri, štir', en.
02:16
And this mapzemljevid is alsotudi accuratenatančno.
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Ta zemljevid je tudi točen.
02:19
(LaughterSmeh)
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(smeh)
02:21
There's a sayinggovoriti that whateverkarkoli trueresnično thing you can say about IndiaIndija,
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Obstaja rek, da karkoli resničnega poveste o Indiji,
02:24
the oppositenasprotno is alsotudi trueresnično.
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je popolno nasprotje tudi res.
02:26
So, let's never forgetpozabi, whetherali at TEDTED, or anywherekjerkoli elsedrugače,
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Nikoli ne pozabimo, pa če smo na TED ali kjerkoli drugje,
02:28
that whateverkarkoli brilliantsijajno ideasideje you have or hearslišite,
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da kakršnekoli izvrstne ideje imate ali jih slišite,
02:31
that the oppositenasprotno maylahko alsotudi be trueresnično.
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njihovo nasprotje je prav tako lahko res.
02:33
DomoDomo arigatoarigato gozaimashitagozaimashita.
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Najlepša hvala. (Domo arigato gozaimashita.)
Translated by Matej Divjak
Reviewed by Janja Sterle

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ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com