ABOUT THE SPEAKER
Stacey Kramer - Brand strategist
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies.

Why you should listen

Co-founder of Brandplay, a brand strategy firm, Stacey Kramer also founded Word for Word, a naming and branding consultancy serving national and global companies -- from big, recognizable names to next year's newsmaking startups.

In 2009, Kramer found herself confronting a terrifying diagnosis: a CAT scan revealed she had a brain tumor -- the size of a golf ball. She told her remarkable, personal story at TED2010.

More profile about the speaker
Stacey Kramer | Speaker | TED.com
TED2010

Stacey Kramer: The best gift I ever survived

Stacey Kramer: Najboljše darilo, ki sem ga kdajkoli preživela

Filmed:
4,110,731 views

Stacey Kramer ponudi ganljivo, osebno, 3-minutno parabolo, ki pokaže, kako lahko neželena izkušnja -- grozljiva, travmatična, draga -- postane neprecenljivo darilo.
- Brand strategist
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies. Full bio

Double-click the English transcript below to play the video.

00:16
ImaginePredstavljajte si, if you will -- a giftdarilo.
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Predstavljajte si darilo.
00:20
I'd like for you to pictureslika it in your mindum.
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Rada bi, da si ga predstavljate v mislih.
00:23
It's not too bigvelik --
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Ni veliko --
00:25
about the sizevelikost of a golfgolf ballžoga.
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približno velikosti žogice za golf.
00:27
So envisionIsplanirati what it looksizgleda like all wrappedzaviti up.
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Predstavljajte si, kako izgleda zavito.
00:30
But before I showshow you what's insideznotraj,
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A preden vam pokažem, kaj je notri,
00:33
I will tell you, it's going to do incredibleneverjetno things for you.
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vam povem, da vam bo naredilo neverjetne stvari.
00:36
It will bringprinesi all of your familydružina togetherskupaj.
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Zbližalo bo celo družino.
00:40
You will feel lovedLjubil sem and appreciatedcenijo like never before
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Čutili se boste ljubljene in cenjene kot še nikoli
00:43
and reconnectponovno priključite with friendsprijatelji and acquaintancesznanci
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in ponovno se boste povezali s prijatelji in znanci,
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you haven'tne heardslišal from in yearslet.
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s katerimi se že leta niste slišali.
00:47
AdorationČeščenje and admirationobčudovanje
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Oboževanje in občudovanje
00:49
will overwhelmPremagati you.
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vas bo preplavilo.
00:52
It will recalibrateumerjanja what's mostnajbolj importantpomembno in your life.
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Ponovno bo preverilo, kaj je najpomembnejše v vašem življenju.
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It will redefinepreoblikovati your sensesmisel
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Na novo bo definiralo vaš čut
00:57
of spiritualityduhovnost and faithvera.
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duhovnosti in vere.
01:00
You'llBoste have a newnovo understandingrazumevanje
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Imeli boste novo razumevanje
01:02
and trustzaupanje in your bodytelo.
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in zaupanje v vaše telo.
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You'llBoste have unsurpassedneprekosljivo vitalityvitalnost and energyenergija.
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Imeli boste nenadkriljivo vitalnost in energijo.
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You'llBoste expandrazširiti your vocabularybesednjak,
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Razširili boste svoj besedni zaklad,
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meetsrečati newnovo people,
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spoznali nove ljudi
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and you'llboš have a healthierzdravo lifestyleživljenjski slog.
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in imeli bolj zdrav življenjski slog.
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And get this --
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In pazite to,
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you'llboš have an eight-weekosem tednov vacationpočitnice
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imeli boste 8-tedenski oddih,
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of doing absolutelyabsolutno nothing.
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na katerem ne boste počeli popolnoma nič.
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You'llBoste eatjesti countlessnešteto gourmetgurmanske mealsobroki.
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Jedli boste nešteto gurmanskih obrokov.
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FlowersCvetje will arriveprispejo by the truckloadtovornjak.
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Rože bodo prihajale s tovornjaki.
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People will say to you,
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Ljudje vam bodo govorili,
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"You look great. Have you had any work doneKončano?"
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"Odlično izgledaš. Si bila na lepotni operaciji?"
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And you'llboš have a lifetimeživljenska doba supplydobavo
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In imeli boste dosmrtno zalogo
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of good drugsdroge.
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dobrih drog.
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You'llBoste be challengedizpodbijano, inspirednavdihnjen,
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Izzvani boste, navdihnjeni,
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motivatedmotivirani and humbledponiža.
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motivirani in ponižani.
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Your life will have newnovo meaningpomen.
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Vaše življenje bo imelo nov smisel.
01:46
PeaceMir, healthzdravje,
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Mir, zdravje,
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serenityVedrini, happinesssreča,
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vedrost, sreča,
01:51
nirvananirvana.
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nirvana.
01:53
The pricecena?
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Cena?
01:55
$55,000,
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55.000 ameriških dolarjev.
01:58
and that's an incredibleneverjetno dealobravnava.
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In to je neverjetna kupčija.
02:01
By now I know you're dyingumiranje to know
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Vem, da zdaj že umirate od želje, da vi vedeli,
02:03
what it is and where you can get one.
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kaj je in kje ga lahko dobite.
02:06
Does AmazonAmazon carrynositi it?
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Ga ima Amazon?
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Does it have the AppleApple logologotip on it?
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Ali ima Applov logotip?
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Is there a waitingčakanje listseznam?
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Obstaja čakalna vrsta?
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Not likelyverjetno.
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Težko.
02:15
This giftdarilo cameprišel to me about fivepet monthsmesecev agonazaj.
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To darilo sem dobila pred približno petimi meseci.
02:18
It lookedpogledal more like this when it was all wrappedzaviti up --
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Ko je bilo zavito, je izgledalo bolj takole --
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not quitečisto so prettylepa.
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ne ravno lepo.
02:23
And this,
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In tako.
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and then this.
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In potem tako.
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It was a rareredko gemdragulj --
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Bil je redek dragulj,
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a brainmožganov tumortumor,
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možganski tumor,
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hemangioblastomahemangioblastoma --
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hemangioblastoma,
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the giftdarilo that keepsohranja on givingdajanje.
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darilo, ki kar naprej daje.
02:39
And while I'm okay now,
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In čeprav sem zdaj v redu,
02:41
I wouldn'tne bi wishželim this giftdarilo for you.
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vam tega darila ne želim.
02:43
I'm not sure you'dTi bi want it.
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Nisem prepričana, da bi ga hoteli.
02:45
But I wouldn'tne bi changesprememba my experienceizkušnje.
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Vendar ne bi spremenila svoje izkušnje.
02:48
It profoundlygloboko alteredspremenjen my life
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Popolnoma je spremenila moje življenje,
02:51
in waysnačinov I didn't expectpričakovati
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na načine, ki jih nisem pričakovala,
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in all the waysnačinov I just shareddeljeno with you.
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na vse načine, ki sem jih pravkar delila z vami.
02:55
So the nextNaslednji time you're faceds katerimi se srečujejo
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Ko so torej naslednjič soočite
02:57
with something that's unexpectednepričakovano,
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z nečim nepričakovanim,
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unwantedneželeno and uncertainnegotovo,
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neželenim in negotovim,
03:03
considerrazmislite
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upoštevajte,
03:05
that it just maylahko be a giftdarilo.
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da je lahko tudi darilo.
03:08
(ApplauseAplavz)
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(aplavz)
Translated by Matej Divjak
Reviewed by Borut Semolic

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ABOUT THE SPEAKER
Stacey Kramer - Brand strategist
Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies.

Why you should listen

Co-founder of Brandplay, a brand strategy firm, Stacey Kramer also founded Word for Word, a naming and branding consultancy serving national and global companies -- from big, recognizable names to next year's newsmaking startups.

In 2009, Kramer found herself confronting a terrifying diagnosis: a CAT scan revealed she had a brain tumor -- the size of a golf ball. She told her remarkable, personal story at TED2010.

More profile about the speaker
Stacey Kramer | Speaker | TED.com