TEDxToronto 2011
Adam Garone: Healthier men, one moustache at a time
Adam Geroni (Adam Garone): Brk po brk do zdravijih muškaraca
Filmed:
Readability: 4.2
739,941 views
Adam Geroni ima impresivne brkove, a nosi ih zarad višeg cilja. On je jedan od osnivača pokreta Movembar, inicijative koju je Geroni pokrenuo sa ciljem da podigne svest ljudi o zdravlju muškaraca - tako što će svakog novembra puštati brkove - sve je počelo kao prijateljski izazov u baru 2003. Danas je to svetski pokret koji je samo prošle godine skupio 126 miliona dolara za istraživanje raka prostate.
Adam Garone - Moustache activist
A co-founder of Movember, Adam Garone aims to change the face of men's health. Full bio
A co-founder of Movember, Adam Garone aims to change the face of men's health. Full bio
Double-click the English transcript below to play the video.
00:10
I think the beautiful Malin [Akerman] put it perfectly.
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Čini mi se da je to lepa Malin Akerman
savršeno rekla.
savršeno rekla.
00:12
Every man deserves the opportunity
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Svaki čovek zaslužuje priliku
00:14
to grow a little bit of luxury.
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da se okruži delićem luksuza.
00:17
Ladies and gentlemen, and more importantly,
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Dame i gospodo,
još važnije
još važnije
00:19
Mo Bros and Mo Sistas — (Laughter) —
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Mo braćo i Mo sestre,
(smeh),
(smeh),
00:21
for the next 17 minutes, I'm going to share with you
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u narednih 17 minuta,
dočaraću vam svoju
dočaraću vam svoju
00:24
my Movember journey, and how, through that journey,
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Movembar avanturu
i kako smo uz pomoć tog pokreta
i kako smo uz pomoć tog pokreta
00:28
we've redefined charity, we're redefining the way
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redefinisali dobrotvorne ustanove,
kako smo redefinisali
kako smo redefinisali
00:31
prostate cancer researchers are working together
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kolaboracione podvige istraživača
raka prostate širom sveta,
raka prostate širom sveta,
00:34
throughout the world, and I hope, through that process,
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i nadam se da ću vas ovom pričom
00:38
that I inspire you to create something significant
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inspirisati da uradite nešto značajno
00:41
in your life, something significant that will go on
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u svom životu,
nešto značajno što će opstati
nešto značajno što će opstati
00:45
and make this world a better place.
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i učiniti ovaj svet boljim mestom.
00:48
So the most common question I get asked,
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Najčešće me pitaju,
00:51
and I'm going to answer it now so I don't have to do it
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pa ću sada na to pitanje odgovoriti,
kako ne bih morao
kako ne bih morao
00:53
over drinks tonight, is how did this come about?
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o tome na prijemu večeras,
kako se sve ovo desilo.
kako se sve ovo desilo.
00:58
How did Movember start?
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Kako je pokret Movembar osnovan?
01:00
Well, normally, a charity starts with the cause, and someone
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Uobičajeno je da neko ko je direktno pogođen
01:03
that is directly affected by a cause.
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ciljem delanja dobtrotvorne ustanove,
pokrene sve to.
pokrene sve to.
01:06
They then go on to create an event, and beyond that,
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Potom organizuju događaje,
a najzad
a najzad
01:09
a foundation to support that.
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i fondaciju koja sve to finansira i podržava.
01:13
Pretty much in every case, that's how a charity starts.
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Moglo bi se reći da dobrotvorna fondacija
uvek nastane na takav način.
uvek nastane na takav način.
01:17
Not so with Movember. Movember started in a very
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Ali ne i Movembar.
Movembar je nastao
Movembar je nastao
01:21
traditional Australian way. It was on a Sunday afternoon.
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na tradicionalan australijski način.
Desilo se to jednog nedeljnog popodneva.
Desilo se to jednog nedeljnog popodneva.
01:24
I was with my brother and a mate having a few beers,
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Pio sam pivo sa bratom i prijateljem
01:27
and I was watching the world go by,
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i posmatrao svet oko sebe,
01:29
had a few more beers, and the conversation turned
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popio još par piva,
a onda smo počeli da ćaskamo
a onda smo počeli da ćaskamo
01:32
to '70s fashion — (Laughter) —
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o modi u '70-im.
(Smeh)
(Smeh)
01:36
and how everything manages to come back into style.
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Sve se nekako vratilo ponovo na scenu.
01:39
And a few more beers, I said, "There has to be some stuff
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Nakon još nekoliko piva,
zapitao sam se:
zapitao sam se:
01:41
that hasn't come back." (Laughter)
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"Sigurno se nešto nije vratilo na modnu scenu."
(Smeh)
(Smeh)
01:46
Then one more beer and it was, whatever happened to the mustache?
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A nakon još jednog piva, shvatio sam -
šta se desilo sa brkovima?
šta se desilo sa brkovima?
01:50
Why hasn't that made a comeback? (Laughter)
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Zašto se nikada nisu vratili u modu?
(Smeh)
(Smeh)
01:54
So then there was a lot more beers, and then the day ended
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A onda smo popili još mnogo piva,
i rastali smo se sa
i rastali smo se sa
01:56
with a challenge to bring the mustache back. (Laughter)
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izazovom da vratimo brkove na scenu.
(Smeh)
(Smeh)
02:01
So in Australia, "mo" is slang for mustache,
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U Australiji, "mo" je žargonski naziv za brkove,
02:03
so we renamed the month of November "Movember"
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tako da smo mesec novembar,
nazvali "movembar".
nazvali "movembar".
02:06
and created some pretty basic rules, which still stand today.
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Uspostavili smo i osnovna pravila
koja i danas važe.
koja i danas važe.
02:09
And they are: start the month clean-shaven,
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Pravila su:
počinješ mesec sveže obrijan.
počinješ mesec sveže obrijan.
02:12
rock a mustache -- not a beard, not a goatee, a mustache --
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puštaš brkove,
ne bradu, ne bradicu, već brkove,
ne bradu, ne bradicu, već brkove,
02:15
for the 30 days of November, and then we agreed
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puštaš ih tokom 30 dana novembra,
a onda smo odučili
a onda smo odučili
02:18
that we would come together at the end of the month,
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da se skupimo na kraju meseca,
02:21
have a mustache-themed party, and award a prize
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napravimo tematsku žurku o brkovima,
02:25
for the best, and of course, the worst mustache. (Laughter)
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i dodelimo nagradu za najbolji
i naravno najgori par brkova. (Smeh)
i naravno najgori par brkova. (Smeh)
02:30
Now trust me, when you're growing a mustache
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Verujte mi,
puštanje brkova
puštanje brkova
02:31
back in 2003, and there were 30 of us back then,
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u 2003., a bilo nas je tada
ukupno trideset,
ukupno trideset,
02:34
and this was before the ironic hipster mustache movement
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i to je bilo pre nego što se taj
ironični, hipsterski pokret razvio
ironični, hipsterski pokret razvio
02:38
— (Laughter) —
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(Smeh)
02:43
it created a lot of controversy. (Laughter)
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Stvorilo je to dosta kontroverze.
(Smeh)
(Smeh)
02:47
So my boss wouldn't let me go and see clients.
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Moj šef mi nije dozvoljavao da radim sa strankama.
02:50
My girlfriend at the time, who's no longer my girlfriend — (Laughter) — hated it.
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Moja tadašnja devojka, koja više nije moja devojka
(smeh), ih nije podnosila.
(smeh), ih nije podnosila.
02:56
Parents would shuffle kids away from us. (Laughter)
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Roditelji bi sklanjali decu od nas.
(Smeh)
(Smeh)
03:02
But we came together at the end of the month and
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Ali, mi smo se okupili krajem meseca
03:03
we celebrated our journey, and it was a real journey.
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i proslavili naše putešestvije,
a bio je to pravi podvig.
a bio je to pravi podvig.
03:06
And we had a lot of fun, and in 2004, I said to the guys,
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Uživali smo u tome,
a 2004. sam rekao momcima:
a 2004. sam rekao momcima:
03:11
"That was so much fun. We need to legitimize this
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"Bilo je baš zabavno,
Treba da legalizujemo pokret
Treba da legalizujemo pokret
03:14
so we can get away with it year on year." (Laughter)
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kako bismo mogli to da ponovimo ove godine."
(Smeh)
(Smeh)
03:19
So we started thinking about that, and we were inspired
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Razmišljali smo o tome
i inspirisale su nas
i inspirisale su nas
03:23
by the women around us and all they were doing for breast cancer.
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žene u našoj okolini
i sve ono što rade po pitanju raka dojke.
i sve ono što rade po pitanju raka dojke.
03:26
And we thought, you know what, there's nothing for men's health.
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Tada smo pomislili da zapravo ne postoji
pokret koji se bavi zdravljem muškaraca.
pokret koji se bavi zdravljem muškaraca.
03:28
Why is that? Why can't we combine growing a mustache
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Zbog čega?
Zašto ne bismo spojili puštanje brkova
Zašto ne bismo spojili puštanje brkova
03:32
and doing something for men's health?
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sa pokretom koji se bavi
zdravljem muškaraca?
zdravljem muškaraca?
03:34
And I started to research that topic, and discovered
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Počeo sam tada da istražujem malo,
otkrio sam da je
otkrio sam da je
03:36
prostate cancer is the male equivalent of breast cancer
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rak prostate nešto kao muški ekvivalent
raka dojke,
raka dojke,
03:39
in terms of the number of men that die from it and are diagnosed with it.
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ukoliko sagledate broj muškaraca koji od toga umru
ili kojima je uspostavljena ta dijagnoza.
ili kojima je uspostavljena ta dijagnoza.
03:42
But there was nothing for this cause,
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Međutim, nije postojao pokret koji se time bavi,
03:45
so we married growing a mustache with prostate cancer,
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tako da smo venčali brkove i rak prostate,
03:49
and then we created our tagline, which is,
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a onda smo stvorili i našu krilaticu,
a to je:
a to je:
03:51
"Changing the face of men's health."
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"Promenimo lice muškog zdravlja."
03:53
And that eloquently describes the challenge,
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To je na odgovarajući način
opisivalo izazov,
opisivalo izazov,
03:56
changing your appearance for the 30 days,
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promenu vašeg izgleda tokom 30 dana
03:58
and also the outcome that we're trying to achieve:
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i sam rezultat koji smo želeli da postignemo:
04:00
getting men engaged in their health, having them have
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da uključimo muškarce u brigu o svom zdravlju,
da omogućimo
da omogućimo
04:02
a better understanding about the health risks that they face.
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da bolje razumeju zdravstvene rizike
sa kojima se suočavaju.
sa kojima se suočavaju.
04:07
So with that model, I then
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Sa tim modelom u glavi,
04:09
cold-called the CEO of the Prostate Cancer Foundation.
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pozvao sam direktora Fondacije za borbu
protiv raka prostate
protiv raka prostate
04:12
I said to him, "I've got the most amazing idea
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i rekao sam mu:
"Imam neverovatnu ideju
"Imam neverovatnu ideju
04:15
that's going to transform your organization." (Laughter)
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koja će transformisati vašu organizaciju."
(Smeh)
(Smeh)
04:18
And I didn't want to share with him the idea over the phone,
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Ali, nisam hteo da mu saopštim ideju
putem telefona,
putem telefona,
04:20
so I convinced him to meet with me for coffee in Melbourne
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već sam ga ubedio da se vidimo na kafi
04:22
in 2004.
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u Melburnu 2004.
04:24
And we sat down, and I shared with him my vision
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Našli smo se,
a onda sam mu dočarao svoju viziju
a onda sam mu dočarao svoju viziju
04:27
of getting men growing mustaches across Australia,
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muškaraca širom Australije
koji puštaju brkove
koji puštaju brkove
04:30
raising awareness for this cause,
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kako bi uticali na svest ljudi
o ovom problemu
o ovom problemu
04:33
and funds for his organization. And I needed a partnership
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i došli do novca za organizaciju.
Bilo mi je neophodno partnerstvo,
Bilo mi je neophodno partnerstvo,
04:35
to legitimately do that.
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kako bih legalno to mogao da uradim.
04:38
And I said, "We're going to come together at the end,
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Rekao sam:
"Na kraju ćemo se skupiti,
"Na kraju ćemo se skupiti,
04:40
we're going to have a mustache-themed party, we're going to have DJs,
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napravićemo tematsku žurku o brkovima,
biće tu DJ,
biće tu DJ,
04:42
we're going to celebrate life, and we're going to change the face of men's health."
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slavićemo život
i promenićemo doživljaj zdravlja muškaraca."
i promenićemo doživljaj zdravlja muškaraca."
04:46
And he just looked at me and laughed, and he said,
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Pogledao me je, nasmejao se
04:49
he said, "Adam, that's a really novel idea,
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i rekao:
"Adame, to je zaista inovativna ideja,
"Adame, to je zaista inovativna ideja,
04:53
but we're an ultraconservative organization.
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ali naša organizacija je zaista konzervativna.
04:55
We can't have anything to do with you." (Laughter)
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Ne možemo da se povežemo sa vama."
(Smeh)
(Smeh)
05:00
So I paid for coffee that day — (Laughter) —
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Platio sam kafu tog dana,
(Smeh)
(Smeh)
05:04
and his parting comment as we shook hands was,
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i dok smo se rastajali rekao mi je:
05:07
"Listen, if you happen to raise any money out of this,
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"Slušaj, ukoliko uspeš da prikupiš neki novac
sa tom idejom
sa tom idejom
05:10
we'll gladly take it." (Laughter)
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rado ćemo ga prihvatiti."
(Smeh)
(Smeh)
05:14
So my lesson that year was persistence.
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Lekcija koju sam naučio te godine
jeste lekcija o istrajnosti.
jeste lekcija o istrajnosti.
05:18
And we persisted, and we got 450 guys
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Istrajali smo,
čak je 450 muškaraca
čak je 450 muškaraca
05:23
growing mustaches, and together we raised 54,000 dollars,
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puštalo brkove,
skupili smo oko 54 000 dolara,
skupili smo oko 54 000 dolara,
05:28
and we donated every cent of that to the Prostate Cancer Foundation of Australia,
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sav novac smo dali
Fondaciji protiv raka prostate u Australiji,
Fondaciji protiv raka prostate u Australiji,
05:31
and that represented at the time the single biggest donation
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a to je u tom momentu bila
najveća donacija
najveća donacija
05:34
they'd ever received.
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koju su ikada dobili.
05:36
So from that day forward, my life has become about a mustache.
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Od tog dana,
moj život je počeo da se vrti oko brkova.
moj život je počeo da se vrti oko brkova.
05:41
Every day -- this morning, I wake up and go, my life
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Svakog dana - ovog jutra,
probudim se,
probudim se,
05:44
is about a mustache. (Laughter)
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a moj život se vrti oko brkova.
(Smeh)
(Smeh)
05:48
Essentially, I'm a mustache farmer. (Laughter)
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U principu, ja sam uzgajivač brkova.
(Smeh)
(Smeh)
05:53
And my season is November. (Applause)
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A sezona berbe je u novembru.
(Aplauz)
(Aplauz)
05:56
(Applause)
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(Aplauz)
05:59
So in 2005, the campaign got more momentum,
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U 2005. pokret se zahuktao,
06:03
was more successful in Australia and then New Zealand,
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bio je uspešniji u Australiji
i na Novom Zelandu,
i na Novom Zelandu,
06:05
and then in 2006 we came to a pivotal point.
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a onda smo u 2006. dosegli
ključnu tačku u razvoju.
ključnu tačku u razvoju.
06:10
It was consuming so much of our time after hours
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To nam je oduzimalo
toliko slobodnog vremena
toliko slobodnog vremena
06:14
on weekends that we thought, we either need
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i vremena tokom vikenda,
da smo pomislili da treba
da smo pomislili da treba
06:17
to close this down or figure a way to fund Movember
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ili da odustanemo od toga
ili da nađemo način da finansiramo Movembar,
ili da nađemo način da finansiramo Movembar,
06:20
so that I could quit my job and go and spend more time
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kako bih mogao da dam otkaz na poslu
i posvetim se
i posvetim se
06:23
in the organization and take it to the next level.
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organizaciji i dovedem ceo pokret
na viši nivo.
na viši nivo.
06:27
It's really interesting when you try and figure a way
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Prilično je zanimljivo
pronalaženje načina
pronalaženje načina
06:30
to fund a fundraising organization
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za finansiranje organizacije
koja se bavi skupljanjem donacija,
koja se bavi skupljanjem donacija,
06:32
built off growing mustaches. (Laughter)
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a zasniva se na puštanju brkova.
(Smeh)
(Smeh)
06:34
Let me tell you that there's not too many people interested
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Mogu vam samo reći da nije
mnogo ljudi zainteresovano
mnogo ljudi zainteresovano
06:37
in investing in that, not even the Prostate Cancer Foundation,
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da to finansira, čak ni sama Fondacija
za borbu protiv raka prostate,
za borbu protiv raka prostate,
06:41
who we'd raised about 1.2 million dollars for at that stage.
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kojoj smo do tada donirali 1.2 miliona dolara.
06:44
So again we persisted, and Foster's Brewing came to the party
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Opet smo izdržali.
Fosterova pivara je podržala žurku,
Fosterova pivara je podržala žurku,
06:48
and gave us our first ever sponsorship,
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to su bili naši prvi sponzori.
06:51
and that was enough for me to quit my job, I did consulting on the side.
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Meni je to bilo dovoljno da dam otkaz na poslu,
a bavio sam se honorarno savetovanjem.
a bavio sam se honorarno savetovanjem.
06:56
And leading into Movember 2006,
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Dok smo se pripremali za Movembar 2006.,
07:01
we'd run through all the money from Foster's,
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potrošili smo sav Fosterov novac,
07:03
we'd run through all the money I had, and essentially
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sav novac koji sam ja imao,
07:07
we had no money left, and we'd convinced all our suppliers --
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tako da smo ostali bez dinara,
i ubedili smo sve dobavljače
i ubedili smo sve dobavljače
07:10
creative agencies, web development agencies,
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kreativne agencije,
ljude iz veb dizajna,
ljude iz veb dizajna,
07:12
hosting companies, whatnot -- to delay their billing until December.
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hosting firmi... koga sve ne,
da nam račun pošalju tek u decembru.
da nam račun pošalju tek u decembru.
07:16
So we'd racked up at this stage about 600,000 dollars
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U tom momentu smo bili zaduženi
07:19
worth of debt. So if Movember 2006 didn't happen,
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oko 600 000 dolara.
Da se Movembar 2006. nije desio,
Da se Movembar 2006. nije desio,
07:24
the four founders, well, we would've been broke,
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četiri osnivača bi prosto bankrotirala,
07:27
we would've been homeless, sitting on the street
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bili bismo beskućnici,
živeli bismo na ulici
živeli bismo na ulici
07:29
with mustaches. (Laughter)
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sa brkovima.
(Smeh)
(Smeh)
07:31
But we thought, you know what, if that's the worst thing
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Ali, kontali smo,
pa ako je to najgora stvar koja
pa ako je to najgora stvar koja
07:33
that happens, so what?
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može da se desi, pa šta?
07:36
We're going to have a lot of fun doing it, and it taught us
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Zabavljaćemo se u svemu tome,
07:37
the importance of taking risks and really smart risks.
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i to nas je naučilo značaju rizikovanja
i to pametnog rizikovanja.
i to pametnog rizikovanja.
07:42
Then in early 2007, a really interesting thing happened.
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U toku prvih dana 2007. nešto veoma
interesantno se desilo.
interesantno se desilo.
07:46
We had Mo Bros from Canada, from the U.S.,
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Stizali su nam pozivi i pisma od Mo braće
07:50
and from the U.K. emailing us and calling us and saying,
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iz Kanade, Amerike, Britanije
07:53
hey, there's nothing for prostate cancer.
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koji su nam govorili da se tamo
ne priča o raku prostate.
ne priča o raku prostate.
07:55
Bring this campaign to these countries.
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Proširite vaš pokret na ove države.
07:58
So we thought, why not? Let's do it.
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Zašto da ne, pomisli smo.
Hajde da uradimo to.
Hajde da uradimo to.
08:01
So I cold-called the CEO of Prostate Cancer Canada,
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Pozvao sam direktora Fondacije za borbu
protiv raka prostate u Kanadi
protiv raka prostate u Kanadi
08:04
and I said to him, "I have this most amazing concept."
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i rekao mu:
"Imam ovaj fantastični koncept."
"Imam ovaj fantastični koncept."
08:07
(Laughter)
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(Smeh)
08:09
"It's going to transform your organization. I don't want
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"To će promeniti vašu organizaciju.
Ne želim
Ne želim
08:12
to tell you about it now, but will you meet with me
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sada da pričam sa vama o tome,
ali da li biste se videli sa mnom
ali da li biste se videli sa mnom
08:14
if I fly all the way to Toronto?" So I flew here,
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ukoliko bih došao u Toronto?"
Tako sam došao ovde,
Tako sam došao ovde,
08:17
met down on Front Street East, and we sat in the boardroom,
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našli smo se u istočnom delu Front ulice,
sedeli smo u sobi za sastanke,
sedeli smo u sobi za sastanke,
08:20
and I said, "Right, here's my vision of getting men growing mustaches
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i ja rekoh:
"Pa ovako, zamišljam muškarce širom Kanade
"Pa ovako, zamišljam muškarce širom Kanade
08:24
all across Canada raising awareness and funds for your organization."
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kako puštaju brkove, utiču na svest ljudi
o tvojoj organizaciji i daju donacije.
o tvojoj organizaciji i daju donacije.
08:29
And he looked at me and laughed and said,
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Pogledao me je, nasmejao se
i rekao:
i rekao:
08:30
"Adam, sounds like a really novel idea, but we're
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"Adame, to zvuči zaista kao inovativna ideja,
ali mi smo
ali mi smo
08:33
an ultraconservative organization." (Laughter)
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veoma konzervativna organizacija."
(Smeh)
(Smeh)
08:35
I've heard this before. I know how it goes.
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Ovo sam već čuo ranije.
Znao sam kako se priča razvija.
Znao sam kako se priča razvija.
08:39
But he said, "We will partner with you,
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Ali on reče:
"Udružićemo se sa vama,
"Udružićemo se sa vama,
08:41
but we're not going to invest in it. You need to figure
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ali nećemo investirati u to.
Treba da smisliš način da
Treba da smisliš način da
08:44
a way to bring this campaign across here and make it work."
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kampanju uspostaviš ovde i
da je vodiš."
da je vodiš."
08:47
So what we did was, we took some of the money that
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Deo novca koji smo skupili u Australiji
08:49
we raised in Australia to bring the campaign across
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smo iskoristili kako bismo pokret preneli
08:51
to this country, the U.S, and the U.K., and we did that
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u ovu zemlju, u Sjedinjene Države i Britaniju,
08:54
because we knew, if this was successful,
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a uradili smo to jer smo znali
da ćemo, ukoliko uspemo,
da ćemo, ukoliko uspemo,
08:56
we could raise infinitely more money globally
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sakupiti mnogo više novca
na globalnom nivou
na globalnom nivou
08:59
than we could just in Australia. And that money
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nego što bismo mogli samo u Australiji.
A taj novac bismo investirali
A taj novac bismo investirali
09:01
fuels research, and that research will get us to a cure.
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u istraživanja, a istraživanja će dovesti
do pronalaska leka.
do pronalaska leka.
09:04
And we're not about finding an Australian cure
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Naš cilj nije bio da pronađemo australijski lek,
09:06
or a Canadian cure, we're about finding the cure.
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ili Kanada-lek,
želeli smo da pronađemo lek.
želeli smo da pronađemo lek.
09:10
So in 2007, we brought the campaign across here,
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Tako smo 2007. ovde uspostavili kampanju
09:15
and it was, it set the stage for the campaign.
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i to je bila osnova za razvoj pokreta.
09:19
It wasn't as successful as we thought it would be.
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Nije bilo onoliko uspešno koliko smo
mislili da će biti.
mislili da će biti.
09:21
We were sort of very gung ho with our success in Australia
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Mi smo bili poneti uspehom pokreta u Australiji
09:24
and New Zealand at that stage.
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i na Novom Zelandu u tom momentu.
09:27
So that year really taught us the importance of being patient
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Te godine smo naučili koliko je važno
biti strpljiv,
biti strpljiv,
09:30
and really understanding the local market before you
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a isto tako shvatili smo i
značaj razumevanja lokalnog tržišta
značaj razumevanja lokalnog tržišta
09:33
become so bold as to set lofty targets.
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pre tako smelog postavljanja visokih ciljeva.
09:36
But what I'm really pleased to say is, in 2010,
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U svakom slučaju, veoma mi je drago
da je 2010.
da je 2010.
09:40
Movember became a truly global movement.
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Movembar zaista postao globalni pokret.
09:43
Canada was just pipped to the post in terms of
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Kanada je za dlaku izgubila takmičenje
09:45
the number one fundraising campaign in the world.
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u broju donatorskih kampanja
koje su organizovane širom sveta.
koje su organizovane širom sveta.
09:48
Last year we had 450,000 Mo Bros spread across the world
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Prošle godine je 450 000 Mo braće učestvovalo
u pokretu širom sveta
u pokretu širom sveta
09:53
and together we raised 77 million dollars.
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i zajedno smo sakupili 77 miliona dolara.
09:57
(Applause)
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(Aplauz)
10:05
And that makes Movember now the biggest funder
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Tako je Movebar postao
najveća donatorska akcija na svetu
najveća donatorska akcija na svetu
10:07
of prostate cancer research and support programs in the world.
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koja podržava istraživanje raka prostate i
programe podrške.
programe podrške.
10:12
And that is an amazing achievement when you think about
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To je neverovatno dostignuće,
ukoliko nas samo zamislilte kako
ukoliko nas samo zamislilte kako
10:14
us growing mustaches. (Laughter)
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puštamo brkove.
(Smeh)
(Smeh)
10:18
And for us, we have redefined charity.
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Smatramo da smo redefinisali dobrotvorna davanja.
10:20
Our ribbon is a hairy ribbon. (Laughter)
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Naša mašna je dlakava mašna.
(Smeh)
(Smeh)
10:25
Our ambassadors are the Mo Bros and the Mo Sistas,
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Naši ambasadori su Mo braća i sestre,
10:27
and I think that's been fundamental to our success.
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a smatram da je to osnova našeg uspeha.
10:31
We hand across our brand and our campaign to those people.
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Mi naš brend i kampanju prenosimo na te ljude.
10:35
We let them embrace it and interpret it in their own way.
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Omogućimo im da to prihvate i protumače
na njihov način.
na njihov način.
10:39
So now I live in Los Angeles, because
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Sada živim u Los Anđelesu,
jer je tu
jer je tu
10:41
the Prostate Cancer Foundation of the U.S. is based there,
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Fondacija za borbu protiv raka prostate u SAD-u,
10:44
and I always get asked by the media down there,
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a novinari me stalno tamo pitaju,
10:47
because it's so celebrity-driven,
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jer je zapravo to mesto gde žive zvezde,
10:49
"Who are your celebrity ambassadors?"
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"Koje su zvezde vaši ambasadori?"
10:52
And I say to them, "Last year we were fortunate enough
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Ja im odgovorim da smo prošle godine
bili toliko srećni
bili toliko srećni
10:55
to have 450,000 celebrity ambassadors."
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jer smo imali 450 000 ambasadora-zvezda.
10:58
And they go, "What, what do you mean?"
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Onda se zapitaju: "Ali kako to misliš?"
10:59
And it's like, everything single person, every single Mo Bro
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To je prosto, svaka osoba,
svaki Mo brat
svaki Mo brat
11:02
and Mo Sista that participates in Movember
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i svaka Mo sestra
koja učestvuje u Movembru
koja učestvuje u Movembru
11:05
is our celebrity ambassador, and that is so, so important
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je naša ambasador-zvezda,
to je zaista, zaista važno
to je zaista, zaista važno
11:08
and fundamental to our success.
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i to je osnova našeg uspeha.
11:11
Now what I want to share with you is
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Sada bih sa vama podelio jedno
11:14
one of my most touching Movember moments,
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od svojih najdirljivijih Movembar iskustava,
11:18
and it happened here in Toronto last year,
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a to se dogodilo prošle godine
ovde u Torontu,
ovde u Torontu,
11:21
at the end of the campaign.
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na kraju kampanje.
11:23
I was out with a team. It was the end of Movember.
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Izašao sam sa svojim timom.
Bio je kraj Movembra.
Bio je kraj Movembra.
11:27
We'd had a great campaign, and to be honest, we'd had
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Kampanja je bila odlična,
i iskreno, te noći
i iskreno, te noći
11:29
our fair share of beer that night, but I said,
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smo popili porpilično piva,
ja rekoh:
ja rekoh:
11:32
"You know what, I think we've got one more bar left in us." (Laughter)
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"Znate šta, mislim da imamo mesta
za još jedan bar u nama." (Smeh)
za još jedan bar u nama." (Smeh)
11:36
So we piled into a taxi, and this is our taxi driver,
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Ukrcali smo se u taksi,
taksista se okrenuo,
taksista se okrenuo,
11:39
and I was sitting in the back seat, and he turned around
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ja sam sedeo na zadnjem sedištu,
11:41
and said, "Where are you going?"
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a on reče:
"Kuda idete?"
"Kuda idete?"
11:43
And I said, "Hang on, that is an amazing mustache."
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Ja rekoh:
"Ček, ček, imaš neverovatne brkove."
"Ček, ček, imaš neverovatne brkove."
11:46
(Laughter)
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(Smeh)
11:50
And he said, "I'm doing it for Movember." And I said,
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On reče: "Da, učestvujem u Movembru."
Rekoh:
Rekoh:
11:52
"So am I." And I said, "Tell me your Movember story."
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"I ja takođe.
Ispričaj mi tvoju Movembar priču."
Ispričaj mi tvoju Movembar priču."
11:57
And he goes, "Listen, I know it's about men's health,
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On reče:
"Čuj, znam da se radi o zdravlju muškaraca,
"Čuj, znam da se radi o zdravlju muškaraca,
11:59
I know it's about prostate cancer, but this is for breast cancer."
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da je u pitanju rak prostate,
ali radim ovo zbog raka dojke."
ali radim ovo zbog raka dojke."
12:02
And I said, "Okay, that's interesting."
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Rekoh: "Hm, interesantno."
12:03
And he goes, "Last year, my mom passed away from breast cancer in Sri Lanka,
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On mi reče: "Prošle godine je moja majka
umrla od raka dojke na Šri Lanci,
umrla od raka dojke na Šri Lanci,
12:07
because we couldn't afford proper treatment for her,"
228
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jer nismo mogli da joj platimo
odgovarajuću terapiju."
odgovarajuću terapiju."
12:10
and he said, "This mustache is my tribute to my mom."
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Reče: "Ovi brkovi su za moju majku."
12:15
And we sort of all choked up in the back of the taxi,
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Svi smo zanemeli u taksiju,
12:17
and I didn't tell him who I was, because I didn't think it was appropriate,
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nisam mu rekao ko sam,
smatram da nije bio baš momenat,
smatram da nije bio baš momenat,
12:20
and I just shook his hand and I said, "Thank you so much.
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samo sam se rukovao sa njim i rekao mu:
"Mnogo ti hvala.
"Mnogo ti hvala.
12:22
Your mom would be so proud."
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Tvoja mama bi bila tako ponosna."
12:23
And from that moment I realized that Movember
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Tada sam shvatio da je Movembar
12:25
is so much more than a mustache, having a joke.
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mnogo više od brkova, od šale.
12:28
It's about each person coming to this platform,
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Radi se o svim tim osobama
koje nam se pridruže,
koje nam se pridruže,
12:32
embracing it in their own way,
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2130
prihvate to na njima svojstven način,
12:34
and being significant in their own life.
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i to im daje osećaj smisla u životu.
12:37
For us now at Movember, we really focus on
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Mi smo danas u Movembru skoncentrisani
12:42
three program areas, and having a true impact:
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na tri programa i na suštinski doprinos:
12:47
awareness and education,
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podizanje svesti i edukaciju,
12:49
survivor support programs, and research.
242
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program podrške za preživele i istraživanja.
12:52
Now we always focus, naturally, on how much we raise,
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Uglavnom se fokusiramo na to koliko smo
novca skupili,
novca skupili,
12:55
because it's a very tangible outcome, but for me,
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3121
jer je to vrlo opipljiv rezultat,
ali za mene lično
ali za mene lično
12:58
awareness and education is more important than the funds we raise,
245
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podizanje svesti i edukacija su značajniji
od samog novca koji skupimo,
od samog novca koji skupimo,
13:03
because I know that is changing and saving lives today,
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jer je to ono što menja i spašave živote danas,
13:06
and it's probably best exampled by
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a to ću vam najbolje predstaviti primerom
13:08
a young guy that I met at South by Southwest
248
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mladog dečka kog sam upoznao
na konferenciji South by Southwest
na konferenciji South by Southwest
13:11
in Austin, Texas, at the start of the year.
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u Ostinu, u državi Teksas,
početkom ove godine.
početkom ove godine.
13:13
He came up to me and said, "Thank you for starting Movember."
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Prišao mi je i rekao:
"Hvala što si pokrenuo Movembar."
"Hvala što si pokrenuo Movembar."
13:17
And I said, "Thank you for doing Movember."
251
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Rekoh mu:
"Hvala ti što u tome učestvuješ.
"Hvala ti što u tome učestvuješ.
13:18
And I looked at him, and I was like, "I'm pretty sure you can't grow a mustache." (Laughter)
252
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Pogledao sam ga i rekao mu:
"Prilično sam siguran da ne možeš da pustiš brkove."
(Smeh)
"Prilično sam siguran da ne možeš da pustiš brkove."
(Smeh)
13:22
And I said, "What's your Movember story?"
253
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Upitah ga:
"Kako je počela tvoja Movembar priča?"
"Kako je počela tvoja Movembar priča?"
13:25
And he said, "I grew the worst mustache ever." (Laughter)
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Reče mi:
"Pustio sam najgore brkove u istoriji." (Smeh)
"Pustio sam najgore brkove u istoriji." (Smeh)
13:29
"But I went home for Thanksgiving dinner, and pretty quickly
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Otišao sam svojoj kući za Dan zahvalnosti
i ubrzo smo svi za stolom
i ubrzo smo svi za stolom
13:31
the conversation around the table turned to
256
802269
2000
pričali o tome šta
13:33
what the hell was going on." (Laughter)
257
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3331
se zapravo dešava."
(Smeh)
(Smeh)
13:37
"And we talked -- I talked to them about Movember,
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"Razgovarali smo,
pričao sam im o Movembru
pričao sam im o Movembru
13:41
and then after that, my dad came up to me, and at the age
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2345
i nakon toga, prišao mi je moj otac,
imao sam 26 godina,
imao sam 26 godina,
13:43
of 26, for the first time ever, I had a conversation with my dad
260
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i po prvi put sam razgovarao sa ocem
13:47
one on one about men's health. I had a conversation
261
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3101
o zdravlju muškaraca.
Pričali smo
Pričali smo
13:50
with my dad about prostate cancer, and I learned
262
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3123
o raku prostate i shvatio sam
13:53
that my grandfather had prostate cancer
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2786
da je moj deda patio od toga,
13:56
and I was able to share with my dad that he was
264
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3183
i tada sam rekao ocu
13:59
twice as likely to get that disease, and he didn't know that,
265
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da je dva puta veća šansa da oboli od te bolesti,
a on to nije znao
a on to nije znao
14:02
and he hadn't been getting screened for it."
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2070
i nije otišao na preventivni pregled."
14:04
So now, that guy is getting screened for prostate cancer.
267
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3497
Ali sada, taj tip odlazi na tesitranje za markere
raka prostate.
raka prostate.
14:08
So those conversations, getting men engaged in this,
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Ovi razgovori, uključivanje muškaraca u to,
14:11
at whatever age, is so critically important,
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u bilo kom životnom dobu,
je od krucijalne važnosti
je od krucijalne važnosti
14:13
and in my view so much more important
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i po mom mišljenju važnije
14:15
than the funds we raise.
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od para koje skupimo.
14:18
Now to the funds we raise, and research,
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Sada bih malo o novcu, istraživanjima
14:21
and how we're redefining research.
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i načinu kako redefinišemo istraživanja.
14:24
We fund prostate cancer foundations now in 13 countries.
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Danas finansiramo fondacije koje se bave rakom
u 13 država.
u 13 država.
14:29
We literally fund hundreds if not thousands of institutions
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Bukvalno finansiramo stotine,
ako ne i hiljade institucija
ako ne i hiljade institucija
14:32
and researchers around the world, and when we looked
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i istraživača širom sveta,
i kada smo to analizirali pre nekog vremena
i kada smo to analizirali pre nekog vremena
14:35
at this more recently, we realized there's a real lack
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uvideli smo da ne postoji
14:39
of collaboration going on even within institutions,
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prava saradnja čak ni u okviru jednog instituta,
14:43
let alone nationally, let alone globally, and this is not unique
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a kamoli na državnom ili globalnom nivou,
a to nije tipično samo
a to nije tipično samo
14:46
to prostate cancer. This is cancer research the world over.
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za rak prostate.
To je karakteristika istraživanja raka svuda.
To je karakteristika istraživanja raka svuda.
14:49
And so we said, right, we'd redefined charity. We need
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Rekosmo, okej, promenili smo
koncept dobrotvornih davanja.
koncept dobrotvornih davanja.
14:53
to redefine the way these guys operate. How do we do that?
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Treba da promenimo način na koji ovi ljudi rade.
Kako ćemo to da uradimo?
Kako ćemo to da uradimo?
14:57
So what we did was, we created a global action plan,
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Tako da smo smislili plan akcije na globalnom nivou,
15:00
and we're taking 10 percent of what's raised in each country
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i 10 odsto novca koji smo skupili u svakoj državi
15:02
now and putting it into a global fund, and we've got
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smo preneli u globalni fond,
15:05
the best prostate cancer scientific minds in the world
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a najbolje istraživače u oblasti
raka prostate na svetu
raka prostate na svetu
15:07
that look after that fund,
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smo zadužili da vode taj fond,
15:10
and they come together each year and identify
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tako da se oni sastanu svake godine i odrede
15:12
the number one priority,
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prioritet broj jedan,
15:15
and that, last year, was getting a better screening test.
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a to je prošle godine bilo pronalaženje
boljeg dijagnostičkog testa.
boljeg dijagnostičkog testa.
15:19
So they identified that as a priority, and then
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Odredili su prioritet
15:21
they've got and recruited now 300 researchers
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a onda su okupili oko 300 istraživača
15:24
from around the world that are studying that topic,
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šitom sveta da rade na tome,
15:26
essentially the same topic.
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na istom zadatku.
15:28
So now we're funding them to the tune of about
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U ovom momentu mi im dajemo sredstva od oko
15:30
five or six million dollars to collaborate
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pet do šest miliona dolara da sarađuju
15:33
and bringing them together, and that's a unique thing
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i okupljamo ih,
to je jedinstveni momenat
to je jedinstveni momenat
15:35
in the cancer world, and we know, through that collaboration,
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u svetu istraživanja raka,
a sada znamo zahvaljujući toj saradnji
a sada znamo zahvaljujući toj saradnji
15:38
it will accelerate outcomes.
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da to ubrzava dostizanje rezultata.
15:42
And that's how we're redefining the research world.
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Na taj način mi redefinišemo istraživački svet.
15:48
So, what I know about my Movember journey is that,
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Ono što sam ja naučio iz
svog Movembar iskustva
svog Movembar iskustva
15:55
with a really creative idea,
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je da kreativna ideja,
15:58
with passion, with persistence, and a lot of patience,
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strast, istrajnost,
mnogo strpljenja,
mnogo strpljenja,
16:02
four mates, four mustaches,
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četiri prijatelja,
četiri para brkova,
četiri para brkova,
16:05
can inspire a room full of people,
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mogu inspirisati sobu punu ljudi,
16:08
and that room full of people can go on and inspire a city,
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a ti ljudi mogu potom inspirisati grad,
16:11
and that city is Melbourne, my home.
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a taj grad je Melburn,
moj rodni grad.
moj rodni grad.
16:13
And that city can go on and inspire a state, and that state
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Grad može inspirisati državu,
država to dalje razvije
država to dalje razvije
16:16
can go on and inspire a nation, and beyond that,
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i može inspirisati naciju,
a nakon toga
a nakon toga
16:20
you can create a global movement
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možete stvoriti svetski pokret
16:22
that is changing the face of men's health.
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koji utiče na lice muškog zdravlja.
16:25
My name is Adam Garone, and that's my story.
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Zovem se Adam Geroni,
čuli ste moju priču.
čuli ste moju priču.
16:27
Thank you. (Applause)
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Hvala vam.
(Aplauz)
(Aplauz)
ABOUT THE SPEAKER
Adam Garone - Moustache activistA co-founder of Movember, Adam Garone aims to change the face of men's health.
Why you should listen
With a background in web and mobile marketing, Australian native Adam Garone's career took a left turn in 2003 when his brother challenged him to grow out a moustache. The two wondered if they could bring the moustache back in vogue and, in the process, raise awareness for men's health along with money for prostate cancer research. Thus began the Movember movement. Garone serves as CEO.
The Movember challenge is simple: men begin November 1st clean shaven and, for the next 30 days, grow out their moustaches while seeking out sponsorship for their efforts. The proceeds go to the Prostate Cancer Foundation as well as Livestrong. In 2011, Movember raised $126 million in 14 countries.
Adam Garone | Speaker | TED.com