TED@BCG San Francisco
Ryan Holladay: To hear this music you have to be there. Literally
Rajan Holadej (Ryan Holladay): Da biste čuli ovu muziku, morate bukvalno biti tamo
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Muzička industrija se ponekad borila da pronađe svoju osnovu u digitalnom svetu. U ovom divnom govoru, član TED Fellow programa Rajan Holadej nam govori zašto eksperimentiše sa onim što on naziva "muzikom koja je svesna lokacije". Ovo ostvarenje programiranja i muzike uključuje stotine geografski tagovanih delova zvuka koji se mogu čuti samo kada je slušalac fizički u blizini. (Snimljeno na TED@BCG.)
Ryan Holladay - Musician
Brothers Ryan and Hays Holladay explore the intersection of art and technology with an emphasis on music and sound, with projects ranging from multichannel audio installations to interactive performances to mobile apps. Full bio
Brothers Ryan and Hays Holladay explore the intersection of art and technology with an emphasis on music and sound, with projects ranging from multichannel audio installations to interactive performances to mobile apps. Full bio
Double-click the English transcript below to play the video.
00:14
(Music)
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(Muzika)
00:19
For any of you who have visited
or lived in New York City,
or lived in New York City,
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Za bilo koga od vas ko je
živeo u Njujorku ili ga je posetio,
živeo u Njujorku ili ga je posetio,
00:23
these shots might start to look familiar.
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ove slike će možda biti poznate.
00:28
This is Central Park,
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Ovo je Central park,
00:29
one of the most beautifully designed
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jedan od najlepše dizajniranih
00:31
public spaces in America.
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javnih prostora u Americi.
00:34
But to anyone who hasn't visited,
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Ali za bilo koga
ko nije posetio ovo mesto,
ko nije posetio ovo mesto,
00:36
these images can't really fully convey.
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ove slike ne mogu u potpunosti
da dočaraju doživljaj.
da dočaraju doživljaj.
00:40
To really understand Central Park,
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Da biste zaista razumeli Central park,
00:42
you have to physically be there.
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morate fizički biti tamo.
00:45
Well, the same is true of the music,
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Isto važi i za muziku
00:49
which my brother and I composed and mapped
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koju smo moj brat i ja
komponovali i mapirali
komponovali i mapirali
00:52
specifically for Central Park.
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naročito za Central park.
00:55
(Music)
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(Muzika)
01:00
I'd like to talk to you today a little bit about the work
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Danas bih voleo da vam
pričam o onome
pričam o onome
01:03
that my brother Hays and I are doing --
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što radimo moj brat Hejz i ja -
01:06
That's us there. That's both of us actually —
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To smo mi.
To smo nas dvojica zapravo -
To smo nas dvojica zapravo -
01:10
specifically about a concept that we've been
developing over the last few years,
developing over the last few years,
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da pričam o konceptu kojeg smo
razvijali tokom proteklih nekoliko godina,
razvijali tokom proteklih nekoliko godina,
01:14
this idea of location-aware music.
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a to je ideja o muzici
koja je svesna lokacije.
koja je svesna lokacije.
01:17
Now, my brother and I, we're musicians
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Moj brat i ja smo muzičari
01:19
and music producers.
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i muzički producenti.
01:21
We've been working together since,
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Radimo zajedno
01:22
well, since we were kids, really.
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otkako smo bili deca.
01:24
But recently, we've become
more and more interested
more and more interested
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Ali skoro smo se
sve više zainteresovali
sve više zainteresovali
01:27
in projects where art
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za projekte gde se umetnost
01:29
and technology intersect,
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i tehnologija ukrštaju,
01:32
from creating sight-specific audio
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od stvaranja audio
i video instalacija
i video instalacija
01:34
and video installation
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za specifično mesto,
01:36
to engineering interactive concerts.
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do stvaranja interaktivnih koncerata.
01:39
But today I want to focus on this concept
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Ali danas želim
da se fokusiram na ovaj koncept
da se fokusiram na ovaj koncept
01:41
of composition for physical space.
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komponovanja za fizički prostor.
01:45
But before I go too much further into that,
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Ali pre nego što odem dalje,
01:48
let me tell you a little bit about how we got started
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nekoliko reči o tome
kako smo počeli
kako smo počeli
01:49
with this idea.
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sa ovom idejom.
01:51
My brother and I were living in New York City
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Moj brat i ja živeli smo u Njujorku
01:53
when the artists Christo and Jeanne-Claude
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kada su umetnici Kristo i Žan-Klod
01:55
did their temporary installation, The Gates,
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napravili svoju
privremenu instalaciju, Kapije,
privremenu instalaciju, Kapije,
01:57
in Central Park.
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u Centralnom parku.
01:59
Hundreds of these brightly-colored sculptures
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Stotine ovih skulptura
jarke boje
jarke boje
02:01
decorated the park for a number of weeks,
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ukrašavale su park nekoliko nedelja
02:04
and unlike work that's exhibited
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i za razliku od radova koji su prikazani
02:06
in a more neutral space,
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u neutralnijem prostoru,
02:07
like on the walls of a gallery or a museum,
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poput zidova galerije ili muzeja,
02:11
this was work that was really in dialogue
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ovo su bila dela koja su
zaista bila u dijalogu
zaista bila u dijalogu
02:13
with this place,
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sa prostorom
02:14
and in a lot of ways, The Gates
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i na mnogo načina Kapije
02:16
was really a celebration
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su zaista bile slavljenje
02:18
of Frederick Olmsted's incredible design.
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neverovatnog dizajna Frederika Olmsteda.
02:20
This was an experience that stayed with us
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Ovo je bilo iskustvo koje je
ostalo sa nama
ostalo sa nama
02:23
for a long time, and years later,
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dosta dugo, i godinama kasnije
02:25
my brother and I moved back to Washington, D.C.,
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moj brat i ja smo se preselili
u grad Vašington
u grad Vašington
02:28
and we started to ask the question,
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i počeli smo da zapitkujemo,
02:30
would it be possible,
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da li bi bilo moguće,
02:32
in the same way that The Gates
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na isti način kao što su Kapije
02:33
responded to the physical layout of the park,
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odgovarale fizičkom izgledu parka,
02:36
to compose music for a landscape?
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da se komponuje muzika za pejzaž?
02:41
Which brought us to this.
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Što nas je dovelo do ovoga.
02:44
(Music)
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(Muzika)
02:49
On Memorial Day, we released "The National Mall,"
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Na Dan sećanja, izbacili smo
"Nacionalni tržni centar",
"Nacionalni tržni centar",
02:53
a location-aware album
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album svestan lokacije
02:55
released exclusively as a mobile app
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koji je objavljen isključivo
kao aplikacija za mobilni telefon
kao aplikacija za mobilni telefon
02:58
that uses the device's built-in GPS functionality
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koja koristi ugrađenu mogućnost
aparata za GPS lociranje
aparata za GPS lociranje
03:01
to sonically map the entire park
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da bi zvučno mapirala ceo park
03:04
in our hometown of Washington, D.C.
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u našem rodnom gradu Vašingtonu.
03:10
Hundreds of musical segments
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Stotine muzičkih komada
03:12
are geo-tagged throughout the entire park
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je geografski tagovano kroz ceo park
03:15
so that as a listener traverses the landscape,
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tako da kako slušalac
prolazi kroz pejzaž,
prolazi kroz pejzaž,
03:18
a musical score is actually unfolding around them.
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muzičko delo se otkriva oko njega.
03:21
So this is not a playlist or a list of songs
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Ovo nije muzička lista
ili lista pesama
ili lista pesama
03:24
intended for the park,
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namenjenih za park,
03:26
but rather an array of distinct melodies and rhythms
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već niz posebnih melodija i ritma
03:29
that fit together like pieces of a puzzle
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koji se zajedno uklapaju
kao delići slagalice
kao delići slagalice
03:32
and blend seamlessly
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i spajaju neprimetno
03:33
based on a listener's chosen trajectory.
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na osnovu putanje
koju je slušalac odabrao.
koju je slušalac odabrao.
03:36
So think of this as
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Mislite na ovo kao na
03:37
a choose-your-own-adventure of an album.
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album gde birate svoju
vrstu avanture.
vrstu avanture.
03:40
Let's take a closer look.
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Da pogledamo bliže.
03:41
Let's look at one example here.
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Da pogledamo jedan primer.
03:43
So using the app,
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Koristeći aplikaciju,
03:45
as you make your way towards the grounds
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kako prolazite do tla
03:47
surrounding the Washington Monument,
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koje okružuje spomenik Vašingtonu,
03:49
you hear the sounds of instruments warming up,
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čujete zvuk instrumenata
koji se zagrevaju,
koji se zagrevaju,
03:53
which then gives way to the sound of a mellotron
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koji onda uvode zvuk melotrona
03:56
spelling out a very simple melody.
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koji daje veoma jednostavnu melodiju.
04:01
This is then joined by the sound of sweeping violins.
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Ovome se pridružuje
zvuk violina u zamahu.
zvuk violina u zamahu.
04:07
Keep walking, and a full choir joins in,
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Nastavite sa šetnjom
i pridružiće se čitav hor
i pridružiće se čitav hor
04:11
until you finally reach the top of the hill
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dok konačno ne dođete do vrha brda
04:14
and you're hearing the sound of drums and fireworks
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i čujete zvuk bubnjeva i vatrometa
04:16
and all sorts of musical craziness,
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i svakakve muzičke ludorije,
04:19
as if all of these sounds are radiating out
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kao da svi ovi zvuci dolaze
04:21
from this giant obelisk that punctuates
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od ovog ogromnog obeliska
koji obeležava
koji obeležava
04:23
the center of the park.
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centar parka.
04:26
But were you to walk in the opposite direction,
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Ali ako krenete u suprotnom pravcu,
04:29
this entire sequence happens in reverse.
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ceo ovaj niz se dešava
u obrnutom smeru.
u obrnutom smeru.
04:34
And were you to actually exit
the perimeter of the park,
the perimeter of the park,
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A ako zapravo izađete
sa površine parka,
sa površine parka,
04:38
the music would fade to silence,
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muzika se smanjuje do tišine
04:40
and the play button would disappear.
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a dugme za puštanje muzike nestaje.
04:43
We're sometimes contacted by
people in other parts of the world
people in other parts of the world
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Ponekad nas kontaktiraju
ljudi iz drugih delova sveta
ljudi iz drugih delova sveta
04:46
who can't travel to the United States,
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koji ne mogu da putuju do SAD
04:48
but would like to hear this record.
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ali bi želeli da čuju ovaj audio zapis.
04:50
Well, unlike a normal album,
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Za razliku od normalnog albuma,
04:53
we haven't been able to accommodate this request.
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nismo bili u mogućnosti
da ispunimo ovaj zahtev.
da ispunimo ovaj zahtev.
04:55
When they ask for a C.D. or an MP3 version,
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Kada pitaju za CD ili mp3 verziju,
04:58
we just can't make that happen,
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jednostavno ne možemo to da učinimo
05:00
and the reason is because
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a razlog je to
05:03
this isn't a promotional app
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što ovo nije aplikacija za promociju
05:05
or a game to promote or accompany
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ili igrica koja promoviše ili prati
05:07
the release of a traditional record.
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objavljivanje tradicionalnog
muzičkog izdanja.
muzičkog izdanja.
05:09
In this case, the app is the work itself,
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U ovom slučaju aplikacija je
sama po sebi delo
sama po sebi delo
05:13
and the architecture of the landscape
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i arhitektura pejzaža
05:15
is intrinsic to the listening experience.
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je suštinska za iskustvo slušanja.
05:20
Six months later, we did a location-aware album
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Šest meseci kasnije uradili smo
album svestan lokacije
album svestan lokacije
05:22
for Central Park,
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za Central park,
05:24
a park that is over two times
the size of the National Mall,
the size of the National Mall,
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park koji je skoro dva puta
veći od Nacionalnog tržnog centra,
veći od Nacionalnog tržnog centra,
05:27
with music spanning from the Sheep's Meadow
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sa muzikom koja ide
od Livade ovaca
od Livade ovaca
05:30
to the Ramble to the Reservoir.
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do Skitnje do jezera.
05:33
Currently, my brother and I are working on
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Moj brat i ja trenutno radimo
05:35
projects all over the country,
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na projektima širom zemlje,
05:37
but last spring we started a project,
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ali prošlog proleća smo
započeli projekat
započeli projekat
05:40
here actually at Stanford's
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zapravo ovde u Odeljenju
05:41
Experimental Media Art Department,
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za eksperimentalnu umetnost
u medijima na Stenfordu,
u medijima na Stenfordu,
05:44
where we're creating our largest
location-aware album to date,
location-aware album to date,
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gde stvaramo naš najveći
album svestan lokacije do sada,
album svestan lokacije do sada,
05:47
one that will span the entirety of Highway 1
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koji će prelaziti ceo Autoput 1
05:49
here on the Pacific Coast.
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na tihookeanskoj obali.
05:51
But what we're doing, integrating GPS with music,
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Ali ono što radimo,
integrisanje GPS lokacije sa muzikom,
integrisanje GPS lokacije sa muzikom,
05:55
is really just one idea.
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to je zaista samo jedna ideja.
05:58
But it speaks to a larger vision
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Ali ona govori o većoj viziji
06:00
for a music industry that's sometimes struggled
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za muzičku industriju koja
se ponekad borila
se ponekad borila
06:02
to find its footing in this digital age,
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da pronađe svoju osnovu
u ovom digitalnom dobu,
u ovom digitalnom dobu,
06:05
that they begin to see these new technologies
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da će oni početi da vide
ove nove tehnologije
ove nove tehnologije
06:08
not simply as ways of adding bells and whistles
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ne samo kao način za dodavanje
dodatnih ukrasa
dodatnih ukrasa
06:10
to an existing model,
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na postojeći model,
06:12
but to dream up entirely new ways
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već da snovima stvore
potpuno nove načine
potpuno nove načine
06:13
for people to interact with
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kojima bi ljudi iskusili muziku
06:15
and experience music.
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i komunicirali s njom.
06:17
Thank you.
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Hvala vam.
06:19
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Ryan Holladay - MusicianBrothers Ryan and Hays Holladay explore the intersection of art and technology with an emphasis on music and sound, with projects ranging from multichannel audio installations to interactive performances to mobile apps.
Why you should listen
The Holladay brothers have done pioneering work in location-aware music composition: music created and mapped to a physical space, released as mobile apps, that use a mobile device’s GPS to dynamically alter the music as the listener traverses a landscape. Their first production, “The National Mall,” a location-aware piece mapped to the Mall in Washington, DC, was described by music critic Chris Richards “magical...like using GPS to navigate a dream.” They went on to create similar works for Central Park in New York and for SXSW Interactive in Austin, Texas, and are engaged in a long-term project of sonically mapping the entirety of the Pacific Coast Highway. Ryan is a 2013 TED Fellow.
Ryan Holladay | Speaker | TED.com