TED2014
Joi Ito: Want to innovate? Become a "now-ist"
Džoi Ito (Joi Ito): Želite da uvedete promene? Postanite "sadašnjista"
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''Sećate li se vremena pre interneta?''pita Džoi Ito. ''Sećate li se kad su ljudi pokušavali da predvide budućnost?'' U ovom zanimljivom govoru, direktor MIT medijske laboratorije preskače predskazanja budućnosti i umesto toga deli novi pristup stvaranju u trenutku: graditi brzo i napredovati konstantno, bez čekanja na odobrenje ili na dokaz da imate pravu ideju. Ovakav razvoj inovacije odozdo naviše se može videti u najfascinantnijim futurističkim projektima koji nastaju danas, i to počinje, kako on kaže, tako što ste otvoreni i na oprezu kad je reč o stvarima koje se dešavaju oko vas sada. Ne budite futurista - on predlaže: budite "sadašnjista".
Double-click the English transcript below to play the video.
00:12
On March 10, 2011,
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10. marta 2011. godine,
00:15
I was in Cambridge at the MIT Media Lab
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bio sam u MIT
laboratoriji u Kembridžu
laboratoriji u Kembridžu
na sastanku sa fakultetom,
00:18
meeting with faculty, students and staff,
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studentima i osobljem,
00:21
and we were trying to figure out whether
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pokušavali smo da se dogovorimo
00:23
I should be the next director.
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da li bih ja trebao
biti sledeći direktor.
biti sledeći direktor.
00:25
That night, at midnight,
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Te noći, u ponoć,
00:28
a magnitude 9 earthquake
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zemljotres jačine 9 stepeni po Rihteru
00:29
hit off of the Pacific coast of Japan.
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pogodio je obalu Japana.
00:32
My wife and family were in Japan,
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Moja žena i porodica
su bili u Japanu,
su bili u Japanu,
00:34
and as the news started to come in,
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i kako su novosti pristizale,
00:38
I was panicking.
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ja sam paničio.
00:39
I was looking at the news streams
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Gledao sam novosti
00:41
and listening to the press conferences
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i slušao konferencije za štampu
00:44
of the government officials
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vladinih službenika
00:46
and the Tokyo Power Company,
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i elektrane Tokija,
00:47
and hearing about this explosion
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slušao sam o eksploziji
00:50
at the nuclear reactors
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na nuklearnim reaktorima
00:51
and this cloud of fallout
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i tom oblaku prašine
00:53
that was headed towards our house
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koji se kretao ka našoj kući
00:55
which was only about 200 kilometers away.
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koja je bila udaljena
samo 200 kilometara.
samo 200 kilometara.
00:58
And the people on TV weren't telling us
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I ljudi na TV-u nam nisu govorili
01:00
anything that we wanted to hear.
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o stvarima koje smo hteli da čujemo.
01:02
I wanted to know what was going on with the reactor,
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Hteo sam da znam šta je sa reaktorima,
01:04
what was going on with the radiation,
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šta sa radijacijom,
01:06
whether my family was in danger.
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da li je moja porodica ugrožena.
01:08
So I did what instinctively felt like the right thing,
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Uradio sam ono što se
instinktivno činilo ispravnim,
instinktivno činilo ispravnim,
01:11
which was to go onto the Internet
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to jeste, otišao sam na internet
01:13
and try to figure out
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i pokušao sam da shvatim
01:14
if I could take matters into my own hands.
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mogu li da preuzmem stvari u svoje ruke.
01:17
On the Net, I found there were a lot of other people
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Na internetu sam pronašao brojne ljude
01:19
like me trying to figure out what was going on,
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koji takođe pokušavaju
da saznaju šta se dešava
da saznaju šta se dešava
01:21
and together we sort of loosely formed a group
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i zajedno smo osnovali neformalnu grupu
01:23
and we called it Safecast,
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i nazvali je "Safecast"
01:25
and we decided we were going to try
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i odlučili smo da pokušamo
01:26
to measure the radiation
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da izmerimo radijaciju
01:28
and get the data out to everybody else,
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i da iznesemo podatke svima ostalima,
01:30
because it was clear that the government
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pošto je bilo očigledno da vlada
01:32
wasn't going to be doing this for us.
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to neće uraditi za nas.
01:35
Three years later,
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Tri godine kasnije,
01:36
we have 16 million data points,
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imamo 16 miliona stavki podataka,
01:39
we have designed our own Geiger counters
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dizajnirali smo
sopstvene Gajgerove brojače
sopstvene Gajgerove brojače
čije nacrte možete preuzeti s interneta
01:42
that you can download the designs
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i priključiti ih na mrežu.
01:43
and plug it into the network.
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01:44
We have an app that shows you
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Imamo aplikaciju koja vam pokazuje
01:46
most of the radiation in Japan
and other parts of the world.
and other parts of the world.
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većinu radijacije u Japanu
i u drugim delovima sveta.
01:49
We are arguably one of the most successful
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Mi smo verovatno među najuspešnijim
01:51
citizen science projects in the world,
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građanskim naučnim projekatima
01:53
and we have created
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na svetu, i stvorili smo
01:56
the largest open dataset of radiation measurements.
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najveću otvorenu bazu podataka
merenja radijacije.
merenja radijacije.
01:59
And the interesting thing here
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I zanimljiva stvar ovde
02:02
is how did — (Applause) — Thank you.
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jeste kako - (Aplauz) - Hvala.
02:07
How did a bunch of amateurs
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Kako se gomila amatera,
02:09
who really didn't know what we were doing
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koja u stvari nije znala šta radi,
02:11
somehow come together
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nekako ujedinila
02:13
and do what NGOs and the government
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i uradila ono što nevladine
organizacije i vlada
organizacije i vlada
02:16
were completely incapable of doing?
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nisu bili u stanju da urade?
02:18
And I would suggest that this has something to do
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I ja bih rekao da ovo
ima nekakve veze
ima nekakve veze
02:21
with the Internet. It's not a fluke.
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sa internetom. To nije slučajnost.
02:23
It wasn't luck, and it wasn't because it was us.
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Nije se desilo zbog sreće,
niti zato što smo to bili mi.
Pomogao je događaj
02:25
It helped that it was an event
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02:27
that pulled everybody together,
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koji nas je ujedinio,
02:29
but it was a new way of doing things
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to je bio novi način da se nešto uradi
02:30
that was enabled by the Internet
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kojeg je omogućio internet
02:32
and a lot of the other things that were going on,
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i druge stvari koje su se desile,
02:34
and I want to talk a little bit about
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i želim da pričam malo
02:36
what those new principles are.
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o tome šta su ti novi principi.
02:39
So remember before the Internet? (Laughter)
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Dakle, sećate li se vremena
Pre Interneta? (Smeh)
Ja to zovem P.I. U redu?
02:43
I call this B.I. Okay?
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02:45
So, in B.I., life was simple.
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P.I., život je bio jednostavan.
02:49
Things were Euclidian, Newtonian,
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Stvari su bile euklidovske, njutnovske,
02:52
somewhat predictable.
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nekako predvidive.
02:53
People actually tried to predict the future,
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Ljudi su zapravo pokušavali
da predvide budućnost,
da predvide budućnost,
02:55
even the economists.
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čak i ekonomisti.
02:57
And then the Internet happened,
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I onda se desio internet,
03:00
and the world became extremely complex,
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i svet je postao veoma komplikovan,
03:02
extremely low-cost, extremely fast,
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veoma jeftin, jako brz,
03:05
and those Newtonian laws
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i ti Njutnovi zakoni
03:07
that we so dearly cherished
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koje smo toliko cenili
03:09
turned out to be just local ordinances,
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su se ispostavili kao
obična lokalna pravila,
obična lokalna pravila,
03:11
and what we found was that in this
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i shvatili smo da u ovom
03:13
completely unpredictable world
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sasvim nepredvidivom svetu
03:16
that most of the people who were surviving
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u kom većina ljudi koja preživljava
03:18
were working with sort of a different set of principles,
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zapravo funkcioniše
pomoću različitih principa,
pomoću različitih principa,
03:21
and I want to talk a little bit about that.
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i o tome želim malo da pričam.
03:24
Before the Internet, if you remember,
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Pre interneta, ako se sećate,
03:25
when we tried to create services,
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kada biste pokušali da stvorite servise,
03:27
what you would do is you'd create
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stvorili biste
03:28
the hardware layer and the
network layer and the software
network layer and the software
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hardverski sloj i mrežni sloj i softver
03:30
and it would cost millions of dollars
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i koštalo bi milione dolara
03:32
to do anything that was substantial.
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da uradite bilo šta što je značajno.
03:35
So when it costs millions of dollars
to do something substantial,
to do something substantial,
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Potrebni su milioni
da uradite nešto značajno,
da uradite nešto značajno,
03:37
what you would do is you'd get an MBA
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da zaposlite magistra
poslovnog upravljanja
poslovnog upravljanja
03:39
who would write a plan
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koji bi napisao plan
03:40
and get the money
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i nabavio novac
03:41
from V.C.s or big companies,
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od ulagača ili velikih kompanija,
03:43
and then you'd hire the designers and the engineers,
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onda biste zaposlili
dizajnere i inženjere
dizajnere i inženjere
03:45
and they'd build the thing.
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da naprave stvar.
03:46
This is the Before Internet, B.I., innovation model.
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Ovo je inovativni model
"Pre Interneta", P.I.
"Pre Interneta", P.I.
03:51
What happened after the Internet was
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Nakon interneta se desilo
03:53
the cost of innovation went down so much
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to da je cena inovacije toliko opala
03:55
because the cost of collaboration,
the cost of distribution,
the cost of distribution,
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pošto su cena kolaboracije,
cena distribucije,
cena distribucije,
03:57
the cost of communication, and Moore's Law
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cena komunikacije i Murov zakon
04:00
made it so that the cost of trying a new thing
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učinili da cena isprobavanja nečeg novog
04:03
became nearly zero,
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postane gotovo nula,
04:04
and so you would have Google, Facebook, Yahoo,
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tako da su Gugl, Fejsbuk, Jahu,
04:06
students that didn't have permission —
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studenti bez dozvola -
04:08
permissionless innovation —
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inovacija bez dozvole -
04:10
didn't have permission, didn't have PowerPoints,
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nisu imali dozvolu ni prezentacije,
04:11
they just built the thing,
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samo su napravili stvar,
04:13
then they raised the money,
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onda su sakupili novac,
04:15
and then they sort of figured out a business plan
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i onda su nekako
stvorili poslovni program,
stvorili poslovni program,
04:17
and maybe later on they hired some MBAs.
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možda posle zaposle
magistre poslovnog upravljanja.
magistre poslovnog upravljanja.
04:19
So the Internet caused innovation,
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Tako da je internet
prouzrokovao inovaciju,
prouzrokovao inovaciju,
04:22
at least in software and services,
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bar za softver i usluge
04:23
to go from an MBA-driven innovation model
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da se pređe sa modela vođenog
magistrom poslovnog upravljanja
04:26
to a designer-engineer-driven innovation model,
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na inovacijski model vođen
dizajnerom i inžinjerom,
dizajnerom i inžinjerom,
04:30
and it pushed innovation to the edges,
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i to je poguralo inovaciju do ivica,
04:32
to the dorm rooms, to the startups,
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studentskih domova, malih kompanija,
04:33
away from the large institutions,
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daleko od velikh institucija,
04:35
the stodgy old institutions that had the power
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dosadnih starih institucija
koje su imale moć
koje su imale moć
04:37
and the money and the authority.
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i novac i autoritet.
04:39
And we all know this. We all know
this happened on the Internet.
this happened on the Internet.
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I svi ovo znamo.
Znamo da se ovo
Znamo da se ovo
desilo na internetu.
04:42
It turns out it's happening in other things, too.
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Izgleda da se dešava i u drugim stvarima.
04:44
Let me give you some examples.
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Da vam pokažem neke primere.
04:48
So at the Media Lab, we don't just do hardware.
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U medijskoj laboratoriji
ne izrađujemo samo hardver.
ne izrađujemo samo hardver.
04:50
We do all kinds of things.
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Bavimo se svačim.
04:51
We do biology, we do hardware,
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Bavimo se biologijom, hardverom,
04:53
and Nicholas Negroponte
famously said, "Demo or die,"
famously said, "Demo or die,"
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Nikolas Negroponte je rekao:
"Demonstriraj ili umri!",
suprotno krilatici
"Objavi ili iščezni".
"Objavi ili iščezni".
04:57
as opposed to "Publish or perish,"
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04:59
which was the traditional academic way of thinking.
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koja je bila tradicionalni
način razmišljanja.
način razmišljanja.
05:01
And he often said, the demo only has to work once,
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I često je govorio, demonstracija
mora da uspe samo jednom,
mora da uspe samo jednom,
05:04
because the primary mode of us impacting the world
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zato što je prvobitni način da
mi utičemo na svet
mi utičemo na svet
05:07
was through large companies
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bio pomoću velikih kompanija
05:09
being inspired by us
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koje smo mi inspirisali
05:10
and creating products like
the Kindle or Lego Mindstorms.
the Kindle or Lego Mindstorms.
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i stvaranjem proizvoda
kao što su Kindl ili Lego Mindstorm.
kao što su Kindl ili Lego Mindstorm.
05:14
But today, with the ability
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Ali danas, pomoću
05:16
to deploy things into the real world at such low cost,
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iznošenja u stvarnost
po vrlo niskim cenama,
po vrlo niskim cenama,
05:18
I'm changing the motto now,
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ja sada menjam moto,
05:20
and this is the official public statement.
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i ovo je zvanična javna izjava,
05:22
I'm officially saying, "Deploy or die."
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Zvanično govorim: "Iznesi ili umri".
05:24
You have to get the stuff into the real world
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Morate izneti proizvode u stvarni svet
05:27
for it to really count,
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da bi se to računalo,
05:28
and sometimes it will be large companies,
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i ponekad će to biti velike kompanije,
05:30
and Nicholas can talk about satellites.
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i Nikolas može da priča o satelitima,
05:32
(Applause)
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(Aplauz)
05:33
Thank you.
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Hvala.
05:34
But we should be getting out there ourselves
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Ali moramo izaći tamo sami
05:36
and not depending on large
institutions to do it for us.
institutions to do it for us.
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a ne računati na velike institucije
da to urade za nas.
da to urade za nas.
05:40
So last year, we sent a bunch
of students to Shenzhen,
of students to Shenzhen,
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Tako da smo prošle godine
poslali studente u Šenžen,
poslali studente u Šenžen,
05:42
and they sat on the factory floors
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i sedeli su na podu fabrike
05:44
with the innovators in Shenzhen, and it was amazing.
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sa inovatorima u Šenženu
i to je bilo zapanjujuće.
05:46
What was happening there
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Šta se dešavalo tamo
05:48
was you would have these manufacturing devices,
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jeste to da ste imali
sprave za proizvodnju,
sprave za proizvodnju,
05:50
and they weren't making prototypes or PowerPoints.
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oni nisu pravili
prototipove ili prezentacije.
prototipove ili prezentacije.
05:52
They were fiddling with the manufacturing equipment
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Igrali su se sa opremom za proizvodnju
05:55
and innovating right on the
manufacturing equipment.
manufacturing equipment.
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i inovirali upravo na
opremi za proizvodnju.
opremi za proizvodnju.
05:58
The factory was in the designer,
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Industrija je bila u dizajneru,
06:00
and the designer was literally in the factory.
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i dizajner je bukvalno bio u industriji.
06:02
And so what you would do is,
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Vi biste uradili sledeće,
06:04
you'd go down to the stalls
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sišli biste do tezgi
06:05
and you would see these cell phones.
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i videli biste ove mobilne telefone.
06:07
So instead of starting little websites
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Tako da umesto započinjanja
malih veb stranica
malih veb stranica
06:10
like the kids in Palo Alto do,
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kao što rade klinci u Palo Altu,
06:11
the kids in Shenzhen make new cell phones.
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klinci u Šenženu prave nove telefone.
06:14
They make new cell phones like kids in Palo Alto
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Prave nove telefone kao
što klinci u Palo Altu
što klinci u Palo Altu
06:17
make websites,
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prave veb stranice,
06:18
and so there's a rainforest
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tako da postoji džungla inovacije
06:20
of innovation going on in the cell phone.
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koja se odvija u telefonima.
06:22
What they do is, they make a cell phone,
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Oni naprave telefon,
06:23
go down to the stall, they sell some,
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siđu do tezgi, prodaju nekoliko,
06:25
they look at the other kids' stuff, go up,
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pogledaju proizvode drugih
klinaca, vrate se gore,
klinaca, vrate se gore,
06:28
make a couple thousand more, go down.
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naprave još nekoliko hiljada
i ponovo siđu.
i ponovo siđu.
06:30
Doesn't this sound like a software thing?
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Zar ovo ne zvuči kao softverska stvar?
06:32
It sounds like agile software development,
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Poput agilnog razvoja softvera,
06:34
A/B testing and iteration,
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A/B testiranje i ponavljanje,
i ono za šta smo mislili
i ono za šta smo mislili
06:37
and what we thought you could only do with software
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da može da se radi samo sa softverom,
06:39
kids in Shenzhen are doing this in hardware.
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klinci u Šenženu rade sa hardverom.
06:41
My next fellow, I hope, is going to be
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Moj budući kolega, valjda,
06:43
one of these innovators from Shenzhen.
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biće jedan od ovih
inovatora u Šenženu.
06:44
And so what you see is
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Tako da ono što vidite,
06:46
that is pushing innovation to the edges.
180
394310
1969
to gura inovaciju do ivica.
06:48
We talk about 3D printers and stuff like that,
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Mi pričamo o 3D štampačima i sličnom
06:50
and that's great, but this is Limor.
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1991
i to je odlično, ali ovo je Limor.
06:52
She is one of our favorite graduates,
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Ona je jedna od mojih
omiljenih diplomaca
omiljenih diplomaca
06:54
and she is standing in front of a Samsung
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i ovde stoji ispred Samsungovog
Tekvin uređaja sa sistemom
"Podigni i smesti".
"Podigni i smesti".
06:56
Techwin Pick and Place Machine.
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06:58
This thing can put 23,000 components per hour
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Ova stvar može za sat
da stavi 23.000 kompnenata
da stavi 23.000 kompnenata
07:02
onto an electronics board.
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1993
na električnu tablu.
07:04
This is a factory in a box.
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1823
Ovo je industrija u kutiji.
07:06
So what used to take a factory full of workers
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Za ono za šta je nekada
bila potrebna industrija puna radnika
bila potrebna industrija puna radnika
07:08
working by hand
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koji rade ručno
07:09
in this little box in New York,
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u ovoj maloj kutiji u Njujorku,
07:11
she's able to have effectively —
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1050
ona ima efikasno -
07:12
She doesn't actually have to go to Shenzhen
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Ne mora zapravo da ode u Šenžen
07:14
to do this manufacturing.
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da bi proizvodila.
07:15
She can buy this box and she can manufacture it.
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Ona može kupiti ovu kutiju
i proizvesti je.
i proizvesti je.
07:17
So manufacturing, the cost of innovation,
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Tako da proizvodnja, cena inovacije,
07:19
the cost of prototyping, distribution,
manufacturing, hardware,
manufacturing, hardware,
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cena prototipa, distribucije,
proizvodnje, hardvera
proizvodnje, hardvera
07:22
is getting so low
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postaje tako niska
07:24
that innovation is being pushed to the edges
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da se inovacija gura na ivice
07:26
and students and startups are being able to build it.
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434410
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i studenti i startap firme
mogu da to sagrade.
mogu da to sagrade.
07:28
This is a recent thing, but this will happen
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Ovo je nova stvar, ali ovo će se desiti
07:30
and this will change
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i ovo će se promeniti
07:32
just like it did with software.
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kao što se to desilo sa softverom.
07:34
Sorona is a DuPont process
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Sorona je Diponov proces
07:37
that uses a genetically engineered microbe
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koji koristi genetički
inženjerisane mikrobe
inženjerisane mikrobe
07:40
to turn corn sugar into polyester.
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da pretvori kukuruzov šećer u poliester.
07:44
It's 30 percent more efficient
than the fossil fuel method,
than the fossil fuel method,
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30 posto je efikasnija od
metode sa fosilnim gorivima,
07:47
and it's much better for the environment.
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i mnogo je bolja za okolinu.
07:50
Genetic engineering and bioengineering
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Genetski inženjering
07:52
are creating a whole bunch
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i bioinžinjering stvaraju novu
07:53
of great new opportunities
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gomilu odličnih prilika
07:55
for chemistry, for computation, for memory.
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za hemiju, za računanje, za memoriju.
07:58
We will probably be doing a lot,
obviously doing health things,
obviously doing health things,
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2050
Radićemo mnogo
stvari u vezi sa zdravljem,
stvari u vezi sa zdravljem,
08:00
but we will probably be growing chairs
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ali verovatno ćemo uskoro
uzgajati stolice i zgrade.
08:02
and buildings soon.
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08:03
The problem is, Sorona costs
about 400 million dollars
about 400 million dollars
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Problem je u tome što Sorona
košta oko 400 miliona dolara
košta oko 400 miliona dolara
i potrebno je 7 godina za izradu.
08:07
and took seven years to build.
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08:09
It kind of reminds you of the old mainframe days.
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Malo podseća na stare
dane mejnfrejm računara.
dane mejnfrejm računara.
08:12
The thing is, the cost of innovation
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Stvar je u tome da cena inovacije
08:14
in bioengineering is also going down.
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u bioinžinjeringu takođe opada.
08:16
This is desktop gene sequencer.
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1969
Ovo je stona sprava
za sekvenciranje gena.
za sekvenciranje gena.
08:18
It used to cost millions and millions
of dollars to sequence genes.
of dollars to sequence genes.
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Nekada je sekvenciranje gena
koštalo milione dolara.
koštalo milione dolara.
08:21
Now you can do it on a desktop like this,
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1744
Sada to možete sa ovakvom spravom,
08:23
and kids can do this in dorm rooms.
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klinci ovo mogu raditi
u studentskim domovima.
u studentskim domovima.
08:25
This is Gen9 gene assembler,
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2688
Ovo je sastavljač gena Gen9,
08:28
and so right now when you try to print a gene,
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2079
i sada kada pokušate da odštampate gen,
08:30
what you do is somebody in a factory
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neko u fabrici
08:31
with pipettes puts the thing together by hand,
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1940
sa pipetama sastavlja stvar ručno,
08:33
you have one error per 100 base pairs,
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dobijete jednu grešku
na 100 osnovnih parova,
na 100 osnovnih parova,
08:35
and it takes a long time and costs a lot of money.
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2576
i traje dugo i košta mnogo novca.
08:38
This new device
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Ova nova sprava
08:39
assembles genes on a chip,
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sklapa gene na čip,
08:41
and instead of one error per 100 base pairs,
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i umesto jedne greške
na 100 osnovnih parova,
na 100 osnovnih parova,
08:43
it's one error per 10,000 base pairs.
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2126
ima jednu grešku
na 10.000 osnovnih parova.
na 10.000 osnovnih parova.
08:45
In this lab, we will have the world's capacity
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2745
U ovoj laboratoriji,
imaćemo svetski kapacitet
imaćemo svetski kapacitet
08:48
of gene printing within a year,
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2103
štampanja gena u roku od godinu dana,
08:50
200 million base pairs a year.
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200 miliona osnovnih parova godišnje.
08:53
This is kind of like when we went
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2563
Ovo je kao kad smo prelazili
08:55
from transistor radios wrapped by hand
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2261
sa tranzistorskih radija sklopljenih ručno
08:58
to the Pentium.
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na Pentijum.
08:59
This is going to become the
Pentium of bioengineering,
Pentium of bioengineering,
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2396
Ovo će postati Pentijum bioinženjeringa,
09:01
pushing bioengineering into the hands
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529790
2036
gurajući bioinžinjering u ruke
09:03
of dorm rooms and startup companies.
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2601
studentskih domova i startap kompanija.
09:06
So it's happening in software and in hardware
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2773
Dakle dešava se u softveru i u hardveru
09:09
and bioengineering,
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963
i bioinženjeringu,
09:10
and so this is a fundamental new
way of thinking about innovation.
way of thinking about innovation.
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3281
i ovo je osnovni novi način
razmišljanja o inovaciji.
razmišljanja o inovaciji.
09:13
It's a bottom-up innovation, it's democratic,
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Ovo je razvoj inovacije
odozdo naviše, demokratski je,
odozdo naviše, demokratski je,
09:16
it's chaotic, it's hard to control.
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2204
haotičan je, teško ga je kontrolisati.
09:18
It's not bad, but it's very different,
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Nije loš, ali je veoma drugačiji,
09:20
and I think that the traditional rules that we have
250
548632
1967
i mislim da tradicionalna pravila koja
09:22
for institutions don't work anymore,
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2072
imamo za institucije više ne funkcionišu,
09:24
and most of us here
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1679
i većina nas ovde se rukovodi
09:26
operate with a different set of principles.
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3083
drugačijim principima.
09:29
One of my favorite principles is the power of pull,
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2836
Jedan od mojih omiljinh principa
je moć vučenja,
je moć vučenja,
09:32
which is the idea of pulling resources
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2291
što je ideja izvlačenja resursa
09:34
from the network as you need them
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1766
iz mreže kako vam trebaju
09:36
rather than stocking them in the center
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1845
umesto da ih gomilate u centru
09:38
and controlling everything.
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i kontrolišete sve.
09:39
So in the case of the Safecast story,
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Tako da u slučaju priče o "Safecast"-u
nisam znao ništa kad
se desio zemljotres,
se desio zemljotres,
09:42
I didn't know anything when
the earthquake happened,
the earthquake happened,
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1842
09:44
but I was able to find Sean
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ali sam uspeo da pronađem Šona,
09:45
who was the hackerspace community organizer,
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2196
organizatora društvenog prostora hakera,
09:48
and Peter, the analog hardware hacker
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1786
i Pitera, analognog hardver hakera,
kreatora našeg prvog Gajgerovog brojača,
09:49
who made our first Geiger counter,
264
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1716
09:51
and Dan, who built the Three Mile Island
265
579688
1998
i Dena, tvorca "Ostrva od tri milje",
09:53
monitoring system after the
Three Mile Island meltdown.
Three Mile Island meltdown.
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3334
sistema za nadgledanje nakon
što se Ostrvo od tri milje istopilo.
što se Ostrvo od tri milje istopilo.
09:57
And these people I wouldn't have been able to find
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I ove ljude ne bih mogao naći
09:59
beforehand and probably were better
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pre svega ovoga i verovatno je bolje
10:01
that I found them just in time from the network.
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što sam ih našao tačno
na vreme na mreži.
na vreme na mreži.
10:04
I'm a three-time college dropout,
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1867
Ja sam tri puta odustajao od fakulteta,
10:06
so learning over education
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1673
tako da mi je sistem
učenja umesto obrazovanja
učenja umesto obrazovanja
10:08
is very near and dear to my heart,
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1425
blizak i drag,
10:09
but to me, education is what people do to you
273
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ali za mene, obrazovanje
je ono što ti učine ljudi
je ono što ti učine ljudi
10:12
and learning is what you do to yourself.
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a učenje je ono što uradiš sam sebi.
10:15
(Applause)
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(Aplauz)
10:19
And it feels like, and I'm biased,
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1759
I čini se kao - tu sam pristrasan -
10:20
it feels like they're trying to make you memorize
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2797
čini se kao da te teraju da zapamtiš
10:23
the whole encyclopedia before
they let you go out and play,
they let you go out and play,
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3114
celu enciklopediju pre nego
što te puste da izađeš i igraš se,
što te puste da izađeš i igraš se,
10:26
and to me, I've got Wikipedia on my cell phone,
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4097
i za mene, ja imam Vikipediju na telefonu,
i čini se kao da oni pretpostavljaju
10:30
and it feels like they assume
280
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1703
10:32
you're going to be on top of some mountain
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1787
da ćeš biti na vrhu neke planine
10:34
all by yourself with a number 2 pencil
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sasvim sam sa običnom olovkom
10:36
trying to figure out what to do
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i smišljati šta da radiš
10:38
when in fact you're always going to be connected,
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2116
kad ćeš zapravo uvek biti povezan,
10:40
you're always going to have friends,
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1645
uvek ćeš imati prijatelje,
10:42
and you can pull Wikipedia
up whenever you need it,
up whenever you need it,
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1959
i možeš izvući Vikipediju kad god,
10:44
and what you need to learn is how to learn.
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i zapravo treba da naučiš kako da učiš.
10:47
In the case of Safecast, a bunch of amateurs
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2644
U slušaju "Safecast", gomila amatera -
10:50
when we started three years ago,
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kada smo započeli pre tri godine -
10:51
I would argue that we probably as a group
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2508
rekao bih da mi verovatno kao grupa
10:54
know more than any other organization
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znamo više nego ijedna druga organizacija
10:56
about how to collect data and publish data
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o tome kako sakupiti i objaviti podatke
10:59
and do citizen science.
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i baviti se građanskom naukom.
11:02
Compass over maps.
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1120
Kompas, a ne mape.
11:03
So this one, the idea is that the cost of writing a plan
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Ideja je ta da cena izgradnje plana
11:07
or mapping something is getting so expensive
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3103
ili mapiranja nečega postaje tako skupa
11:10
and it's not very accurate or useful.
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3173
i nije tako precizna niti korisna.
11:13
So in the Safecast story, we
knew we needed to collect data,
knew we needed to collect data,
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3112
Tako da smo u priči "Safecast"
znali da moramo
znali da moramo
11:16
we knew we wanted to publish the data,
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2423
da sakupimo podatke,
da želimo da ih objavimo,
da želimo da ih objavimo,
11:19
and instead of trying to come up with the exact plan,
300
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2889
i umesto da smislimo precizan plan,
11:22
we first said, oh, let's get Geiger counters.
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prvo smo rekli,
nabavimo Gajgerove brojače.
nabavimo Gajgerove brojače.
11:24
Oh, they've run out.
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1766
Oh, nestalo ih je.
11:26
Let's build them. There aren't enough sensors.
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Napravimo ih. Nema dovoljno senzora.
Ok, onda možemo da stvorimo
pokretni Gajgerov brojač.
pokretni Gajgerov brojač.
11:28
Okay, then we can make a mobile Geiger counter.
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11:30
We can drive around. We can get volunteers.
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2047
Možemo da se vozamo okolo.
Možemo naći volontere.
Možemo naći volontere.
11:32
We don't have enough money. Let's Kickstarter it.
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1879
Nemamo dovoljno novca.
Skupimo ga na Kikstarteru.
Skupimo ga na Kikstarteru.
11:34
We could not have planned this whole thing,
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1991
Nismo mogli sve to da isplaniramo,
11:36
but by having a very strong compass,
308
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1744
ali imajući jak kompas, na kraju
11:38
we eventually got to where we were going,
309
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1435
smo stigli gde smo krenuli
11:39
and to me it's very similar to
agile software development,
agile software development,
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2418
i meni je to slično
agilnom razvoju softvera,
agilnom razvoju softvera,
11:42
but this idea of compasses is very important.
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3358
ali ova ideja o kompasima je veoma bitna.
11:45
So I think the good news is
312
693468
1941
Tako da mislim da je dobra vest ta
11:47
that even though the world is extremely complex,
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3501
da iako je svet veoma komplikovan,
11:50
what you need to do is very simple.
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2382
ono što treba da radite
je veoma jednostavno.
je veoma jednostavno.
11:53
I think it's about stopping this notion
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Mislim da treba da zaustavite ovu zamisao
11:56
that you need to plan everything,
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da radite sve po planu,
11:57
you need to stock everything,
317
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1092
treba da prikupite sve,
11:58
and you need to be so prepared,
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1470
i treba da budete spremni,
12:00
and focus on being connected,
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2994
već da se fokusirate
na to da budete povezani,
na to da budete povezani,
12:03
always learning,
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1851
uvek da učite,
12:04
fully aware,
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1861
sasvim svesni,
12:06
and super present.
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1780
i super prisutni.
12:08
So I don't like the word "futurist."
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2946
tako da ne volim reč "futurista".
12:11
I think we should be now-ists,
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5615
Mislim da treba da budemo "sadašnjisti",
12:17
like we are right now.
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2046
kao što smo upravo sada.
12:19
Thank you.
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Hvala vam.
12:21
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Joi Ito - Relentless mindJoi Ito is the director of the MIT Media Lab.
Why you should listen
Joichi "Joi" Ito is one of those names threaded through the history of the Internet. From his days kickstarting Internet culture in Japan at Digital Garage, his restless curiosity led him to be an early-stage investor in Twitter, Six Apart, Wikia, Flickr, Last.fm, Kickstarter and other Internet companies, and to serve on countless boards and advisory committees around digital culture and Internet freedom.
He leads the legendary MIT Media Lab as it heads toward its third decade, and is working on a book with Jeff Howe about nine principles for navigating whatever the changing culture throws at us next. As he told Wired, "The amount of money and the amount of permission that you need to create an idea has decreased dramatically." So: aim for resilience, not strength; seek risk, not safety. The book is meant to be a compass for a world without maps.
Joi Ito | Speaker | TED.com