TED@NYC
Jill Shargaa: Please, please, people. Let's put the 'awe' back in 'awesome'
Džil Šarga (Jill Shargaa): Molim vas, narode. Vratimo stravu u reč "strava"
Filmed:
Readability: 3.7
1,597,688 views
Šta je od navedenog strava: ručak ili velike piramide u Gizi?
Komičarka Džil Šarga nas na presmešan način poziva da sačuvamo reč "strava" za stvari koje zaista prouzrokuju stravu.
Jill Shargaa - Comedian + Designer
Jill Shargaa is a woman of multiple talents. A seasoned comedian, she founded the all-female comedy revue, Evening of Estrogen. She is also an illustrator and designer who brings a pulp sensibility to her work. Full bio
Jill Shargaa is a woman of multiple talents. A seasoned comedian, she founded the all-female comedy revue, Evening of Estrogen. She is also an illustrator and designer who brings a pulp sensibility to her work. Full bio
Double-click the English transcript below to play the video.
00:13
How many times have you used
the word "awesome" today?
the word "awesome" today?
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Koliko ste puta danas
iskoristili reč "strava"?
iskoristili reč "strava"?
00:16
Once? Twice? Seventeen times?
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Jednom, dvaput? 17 puta?
Da li se sećate šta ste opisivali
00:20
Do you remember what you were describing
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00:21
when you used the word?
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kad ste koristili ovu reč?
00:23
No, I didn't think so, because
it's come down to this, people:
it's come down to this, people:
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Ne, nisam ni mislila da se sećate,
jer, ljudi, sve se svodi na ovo:
jer, ljudi, sve se svodi na ovo:
00:26
You're using the word incorrectly,
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koristite ovu reč nepravilno
i nadam se da ću večeras
uspeti da vam pokažem
uspeti da vam pokažem
00:28
and tonight I hope to show you
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00:30
how to put the "awe" back in "awesome."
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kako da vratite stravu u "strava".
00:33
Recently, I was dining at an outdoor cafe,
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Nedavno sam večerala u jednom restoranu
00:36
and the server came up to our table,
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i posluga je prišla nasem stolu i pitala
00:38
and asked us if we had dined there before,
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da li smo i ranije
večerali na tom mestu,
večerali na tom mestu,
00:39
and I said, "Yes, yes, we have."
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a ja sam rekla: "Da, da, jesmo."
00:41
And she said, "Awesome."
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A ona je odgovorila: "Strava."
00:44
And I thought, "Really?
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Pomislila sam: "Stvarno?"
00:46
Awesome or just merely good
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Strava je ili jednostavno samo dobro
00:49
that we decided to visit your restaurant again?"
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što smo odlučili da opet
posetimo vaš restoran?"
posetimo vaš restoran?"
00:54
The other day, one of my coworkers asked me
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Pre neki dan, jedan
od mojih saradnika me je pitao
od mojih saradnika me je pitao
00:56
if I could save that file as a PDF,
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da li mogu da sačuvam
neki fajl u PDF formatu,
neki fajl u PDF formatu,
00:58
and I said, "Well, of course," and he said, "Awesome."
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ja sam rekla: "Pa, naravno",
a on je odgovorio: "Strava."
a on je odgovorio: "Strava."
01:02
Seriously, can saving anything as a PDF
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Sad ozbiljno, da li čuvanje
bilo čega u PDF formatu
bilo čega u PDF formatu
01:08
be awesome?
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može biti strava?
01:11
Sadly, the frequent overuse of the word "awesome"
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Nažalost, često prekomerno
korišćenje reči "strava"
korišćenje reči "strava"
01:14
has now replaced words like "great" and "thank you."
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je sada zamenilo reči
poput "odlično" i "hvala".
poput "odlično" i "hvala".
01:19
So Webster's dictionary defines the word "awesome"
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Vebsterov rečnik
definiše reč "strava"
definiše reč "strava"
01:23
as fear mingled with admiration or reverence,
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kao strah pomešan
sa osećanjem divljenja ili poštovanja,
sa osećanjem divljenja ili poštovanja,
01:27
a feeling produced by something majestic.
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kao osećaj prouzrokovan
nečim veličanstvenim.
nečim veličanstvenim.
01:31
Now, with that in mind,
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Sada, s tim u vidu,
01:32
was your Quiznos sandwich awesome?
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da li je vaš tost sendvič bio strava?
Šta je sa parking mestima?
Da li su i ona strava?
Da li su i ona strava?
01:36
How about that parking space? Was that awesome?
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01:38
Or that game the other day? Was that awesome?
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Ili ona utakmica od pre neki dan?
Je li i ona bila strava?
Je li i ona bila strava?
01:41
The answer is no, no and no.
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Odgovor je ne, ne i ne.
01:43
A sandwich can be delicious,
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Sendvič može biti ukusan,
01:45
that parking space can be nearby,
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to parking mesto može biti blizu,
01:47
and that game can be a blowout,
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a jedan tim može da pregazi drugi,
01:50
but not everything can be awesome.
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ali ne može sve biti strava.
01:54
(Laughter)
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(Smeh)
01:56
So when you use the word "awesome"
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Tako da kada koristite reč "strava"
01:57
to describe the most mundane of things,
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da biste opisali
obične svakodnevne stvari,
obične svakodnevne stvari,
02:00
you're taking away the very power of the word.
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oduzimate joj njenu suštinsku moć.
02:03
This author says, "Snowy days
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Ovaj autor kaže: "Snežni dani su strava,
02:06
or finding money in your pants is awesome."
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ili nalaženje novca u pantalonama."
02:10
(Laughter)
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(Smeh)
02:11
Um, no, it is not,
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Hm, ne, nije,
i moramo da otežamo stvari
i moramo da otežamo stvari
02:13
and we need to raise the bar for this poor schmuck.
(Laughter)
(Laughter)
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ovom budalastom autoru.
(Smeh)
(Smeh)
02:19
So in other words, if you have
everything, you value nothing.
everything, you value nothing.
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Drugim rečima, ako imate sve,
ne cenite ništa.
ne cenite ništa.
02:23
It's a lot like drinking from a firehose
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To je kao kad pijete vodu
iz vatrogasnog creva
iz vatrogasnog creva
02:25
like this jackass right here.
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kao ovaj glupan ovde.
02:29
There's no dynamic, there's no highs or lows,
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Nema dinamičnosti,
nema euforije ili depresije,
nema euforije ili depresije,
02:32
if everything is awesome.
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ako je sve strava.
02:34
Ladies and gentlemen, here are 10 things
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Dame i gospodo, pogledajte 10 stvari
02:36
that are truly awesome.
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koje su zaista strava.
02:38
Imagine, if you will, having to schlep
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Ako želite, zamislite da morate da teglite
02:40
everything on your back.
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sve na svojim leđima.
02:42
Wouldn't this be easier for me
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Zar mi ne bi bilo lakše
02:44
if I could roll this home?
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kad bih mogla da otkotrljam ovo do kuće?
02:46
Yes, so I think I'll invent the wheel.
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Da, tako da mislim
da ću izmisliti točak.
da ću izmisliti točak.
02:48
The wheel, ladies and gentlemen.
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Točak, dame i gospodo.
02:51
Is the wheel awesome? Say it with me.
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Da li je točak strava?
Kažite zajedno sa mnom.
Kažite zajedno sa mnom.
02:54
Yes, the wheel is awesome!
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Da, točak je strava.
02:57
The Great Pyramids were the tallest
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Velike piramide su bile najviše
02:59
man-made structure in the world
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građevine na svetu
03:01
for 4,000 years.
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koje je čovek stvorio za 4 000 godina.
03:03
Pharaoh had his slaves move millions of blocks
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Faraon je naredio svojim robovima
da pomere milione kamenih blokova
da pomere milione kamenih blokova
03:07
just to this site to erect a big freaking headstone.
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do ovog mesta da bi podigli
veliki kamen temeljac.
veliki kamen temeljac.
03:11
Were the Great Pyramids awesome?
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Da li su velike piramide strava?
03:12
Yes, the pyramids were awesome.
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Da, strava su.
03:15
The Grand Canyon. Come on.
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Veliki kanjon. Ma, hajde.
03:17
It's almost 80 million years old.
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Star je skoro 80 miliona godina.
03:20
Is the Grand Canyon awesome?
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Da li je Veliki kanjon strava?
03:22
Yes, the Grand Canyon is.
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Da, jeste.
03:23
Louis Daguerre invented photography in 1829,
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Luis Dager je izumeo
fotografiju 1829. godine,
fotografiju 1829. godine,
03:28
and earlier today,
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a ranije danas,
03:29
when you whipped out your smartphone
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kad ste izvukli svoj pametni telefon
03:31
and you took a shot of your awesome sandwich,
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i uslikali svoj strava sendvič,
03:34
and you know who you are —
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a vi ste se prepoznali -
03:36
(Laughter) —
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(Smeh)
zar to nije bilo lakše
nego da ste izložili tu sliku
nego da ste izložili tu sliku
03:38
wasn't that easier than exposing the image
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03:40
to copper plates coated with iodized silver?
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na bakarne ploče obložene
jonizovanim srebrom?
jonizovanim srebrom?
03:43
I mean, come on. Is photography awesome?
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Mislim, ma hajde.
Zar fotografija nije strava?
Zar fotografija nije strava?
03:45
Yes, photography is awesome.
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Da, fotografija je strava.
03:47
D-Day, June 6, 1944,
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Dan D, 6. jun 1944. godina,
03:49
the Allied invasion of Normandy,
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iskrcavanje saveznika u Normandiju,
03:52
the largest amphibious invasion in world history.
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najveća desantna invazija
u istoriji sveta.
u istoriji sveta.
03:56
Was D-Day awesome? Yes, it was awesome.
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Da li je Dan D bio strava?
Da, bio je strava.
Da, bio je strava.
03:59
Did you eat food today? Did you eat?
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Da li ste jeli danas? Jeste li?
04:01
Then you can thank the honeybee, that's the one,
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Onda možete da zahvalite
pčeli radilici, to je ta,
pčeli radilici, to je ta,
04:04
because if crops aren't pollinated, we can't grow food,
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jer ako usevi nisu oprašeni,
ne možemo da uzgajamo hranu,
ne možemo da uzgajamo hranu,
04:07
and then we're all going to die.
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a tada ćemo svi umreti.
04:09
It's just like that.
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Jednostavno je tako.
04:10
But it's not like a flower can just get up
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Ali nije kao da cvet može samo da ustane
04:12
and have sex with another flower,
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i da spava sa drugim cvetom,
04:15
although that would be awesome.
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iako bi to bilo strava.
04:17
(Laughter)
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(Smeh)
04:20
Bees are awesome. Are you kidding me?
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Pčele su strava. Jel me zafrkavate?
04:23
Landing on the moon! Come on!
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Sletanje na mesec! Ma hajde!
04:27
Apollo 11. Are you kidding me?
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Apolo 11. Jel me zafrkavate?
04:30
Sixty-six years after the Wright Brothers
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66 godina pošto su braća Rajt
04:32
took off from Kitty Hawk, North Carolina,
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pošla iz Kiti Hoka iz Severne Karoline,
04:35
Neil Armstrong was 240,000 miles away.
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Nil Armstrong je bio udaljen
380 000 kilometara.
380 000 kilometara.
04:38
That's like from here to the moon.
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To je kao odavde pa do meseca.
04:40
(Laughter)
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(Smeh)
04:43
That's one small step for a man,
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To je mali korak za čoveka,
04:45
one giant leap for awesome!
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a džinovski skok za strava!
04:48
You're damn right, it was.
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Prokleto je bilo tako.
04:50
Woodstock, 1969: Rolling Stone Magazine said
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Vudstok festival, 1969. -
magazin Rolingston je izjavio
magazin Rolingston je izjavio
04:53
this changed the history of rock and roll.
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da je to promenilo
istoriju rokenrol muzike.
istoriju rokenrol muzike.
04:57
Tickets were only 24 dollars back then.
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Karte su tada bile samo 24 dolara.
04:59
You can't even buy a freaking t-shirt for that now.
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Za taj novac, danas ne možete
da kupite ni običnu majicu.
da kupite ni običnu majicu.
05:03
Jimi Hendrix's version of "The Star-Spangled Banner"
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Izvedba američke himne Džimija Hendriksa
05:06
was the most iconic.
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bila je najlegendarnija.
05:08
Was Woodstock awesome? Yes, it was awesome.
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Da li je Vudstok bio strava?
Da, bio je strava.
Da, bio je strava.
05:11
Sharks! They're at the top of the food chain.
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Ajkule! One su na vrhu lanca ishrane.
05:13
Sharks have multiple rows of teeth
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Ajkule imaju višestruke redove zuba
05:16
that grow in their jaw
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koji rastu u njihovoj vilici
05:17
and they move forward like a conveyor belt.
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i kreću se ka napred kao pokretne trake.
05:21
Some sharks can lose 30,000 teeth in their lifetime.
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Neke ajkule za života
mogu da izgube i do 30.000 zuba.
mogu da izgube i do 30.000 zuba.
05:24
Does awesome inspire fear?
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Da li strava prouzrokuje strah?
05:27
Oh, hell yeah, sharks are awesome!
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Prokleto da, ajkule su strava!
05:31
The Internet was born in 1982
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Internet je rođen 1982. godine
05:33
and it instantly took over global communication,
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i u trenutku je preuzeo
globalnu komunikaciju,
globalnu komunikaciju,
a kasnije večeras,
kada se sve ove prezentacije
kada se sve ove prezentacije
05:37
and later tonight, when all these PowerPoints
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05:39
are uplifted to the Internet
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okače na internet
05:41
so that a guy in Siberia can get drunk
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kako bi tip u Sibiru mogao da se napije
05:44
and watch this crap,
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i gleda ovu budalaštinu,
05:47
the Internet is awesome.
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Internet je strava.
05:50
And finally, finally some of you can't wait
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I najzad, najzad, neki od vas
ne mogu da dočekaju
ne mogu da dočekaju
05:52
to come up and tell me how
awesome my PowerPoint was.
awesome my PowerPoint was.
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da mi se jave i kažu
kako je moja prezentacija bila strava.
kako je moja prezentacija bila strava.
05:55
I will save you the time.
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Uštedeću vam vreme.
05:57
It was not awesome, but it was true,
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Nije bila strava, ali je bila istinita,
06:00
and I hope it was entertaining,
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i nadam se da je bila zabavna,
06:02
and out of all the audiences I've ever had,
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i od sve publike koju sam ikada imala,
06:05
y'all are the most recent. Thank you and good night.
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vi ste najnovija. Hvala vam i laku noć.
06:08
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Jill Shargaa - Comedian + DesignerJill Shargaa is a woman of multiple talents. A seasoned comedian, she founded the all-female comedy revue, Evening of Estrogen. She is also an illustrator and designer who brings a pulp sensibility to her work.
Why you should listen
Jill Shargaa’s comedy career took off in 1979, when she sold a one-liner to Joan Rivers for $9. She’s been making audiences laugh ever since, first as a member of the sketch comedy troupe The Funny Farm in Orlando, Florida, next on the ABC television show America’s Funniest People (she came in third), and now with her all-female comedy revue, Evening of Estrogen.
Jill is also the founder of Shargaa Illustration and Design, and has done work for Universal Studios Creative Resources and Walt Disney Imagineering. Half illustrator and half designer, she favors concepts that, go figure, raise a chuckle.
Jill Shargaa | Speaker | TED.com