ABOUT THE SPEAKER
Uldus Bakhtiozina - Artist, visionary
TED Fellow Uldus Bakhtiozina creates photo stories and video installations that challenge stereotypes and create diversity, involving all types of people from fashion models to ordinary people. She presents the world with humor and thoughtfulness.

Why you should listen

Uldus Bakhtiozina is an artist and filmmaker who lives and works in Russia. Born in Leningrad, now St. Petersburg, into a Muslim-Christian family, Bakhtiozina studied and worked in London in graphic design and photography before settling on her unique style which mixes folklore, history, fashion and challenging stereotypes. Calling her style "Tatar Baroque," in part because she is half Tatar, Bakhtiozina has a passion for irregularity, and she says that her work documents dreams. Bakhtiozina creates everything inside her analogue photography and films, from outfits to stages, to fulfill the story behind each of her creations. None of her works have been digitally manipulated.

More profile about the speaker
Uldus Bakhtiozina | Speaker | TED.com
TED2014

Uldus Bakhtiozina: Wry photos that turn stereotypes upside down

Uldus Baktjožina (Uldus Bakhtiozina): Uvrnute slike koje okreću stereotipe naglavačke

Filmed:
1,570,416 views

Umetnica Uldus Baktjožina koristi fotografiju da bi ismejala društvene norme u svojoj rodnoj Rusiji. Osvrt na mlade u Rusiji i kratak, zabavan podsetnik da ne treba sebe da shvatamo previše ozbiljno.
- Artist, visionary
TED Fellow Uldus Bakhtiozina creates photo stories and video installations that challenge stereotypes and create diversity, involving all types of people from fashion models to ordinary people. She presents the world with humor and thoughtfulness. Full bio

Double-click the English transcript below to play the video.

00:12
Good afternoonпоподневни.
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Dobar dan.
00:14
My nameиме is UldusUldus.
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Zovem se Uldus.
00:15
I am a photo-basedna osnovu fotografija artistуметник from RussiaRusija.
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Bavim se umetničkom fotografijom
i dolazim iz Rusije.
00:19
I startedпочела my way around sixшест yearsгодине agoпре
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Počela sam pre oko 6 godina
00:22
with ironicIronično self-portraitsauto-portrete
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sa ironičnim autoportretima
00:25
to layЛези openотворен so manyмноги stereotypesстереотипи
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da bih iznela na videlo brojne stereotipe
00:28
about nationalitiesнационалности, genderspola,
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o nacionalnostima, polovima
i društvenim pitanjima -
00:32
and socialсоцијално issuesпитања
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[Iz Rusije sam. Prodajem drogu,
oružje, dečiju pornografiju!]
00:33
["I am Russianruski. I sellпродати drugsдроге, gunsоружје, pornoporno with kidsклинци!"]
["VodkaVotka = waterвода. I love vodkaVotka!"] (LaughterSmeh) —
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[Vodka = voda. Volim vodku!]
00:36
usingКористећи photographyфотографије as my toolоруђе to sendпошаљи a messageпорука.
["MarryUdati za me, I need a visaviza."]
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- koristeći fotografiju kao
način da prenesem poruku.
[Oženi me, treba mi viza.]
00:41
TodayDanas, I am still performingизвођење in frontфронт of the cameraКамера
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Danas i dalje poziram ispred aparata
00:44
and tryingпокушавајући to be braveхрабри like WonderPitam se WomanŽena.
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pokušavajući da budem
hrabra kao "Čudesna žena".
00:48
I focusфокусирати on balancingbalansiranje meaningfulсмислено messageпорука,
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Cilj mi je da uspostavim ravnotežu
između značajne poruke,
00:51
aestheticестетски, beautyлепота, compositionкомпозиција,
some ironyиронија, and artifactsartefakti.
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estetike, lepote, kompozicije,
malo ironije i artefakata.
00:57
TodayDanas, I'm going to tell you about my projectпројекат,
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Danas ću vam pričati o mom projektu
01:01
whichкоја is namedназван DesperateOčajna RomanticsRomantici.
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koji se zove "Očajni romantici".
01:04
They're my artifactsartefakti, or paintingsслике
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To su moji artefakti,
01:05
from pre-Raphaelitesprerafaeliti Rasti BrotherhoodBratstvo EnglandEngleska
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ili slike iz Engleske sredinom 19. veka,
u doba prerafaelitskog bratstva.
01:10
mid-мид-19thтх centuryвек.
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Uzimala sam slike
01:12
I tookузела the paintingсликарство
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i davala im novo, savremeno značenje
01:14
and giftednadarena newново, contemporaryсавремени meaningзначење
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01:18
talkingпричају about issuesпитања whichкоја are surroundingкоји окружује me
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komentarišući probleme
koji me okružuju u Rusiji
01:22
in RussiaRusija,
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01:23
capturingхватање people who are non-modelsnon-modeli
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i fotografišući ljude koji nisu modeli
ali imaju zanimljivu priču.
01:26
but have an interestingзанимљиво storyприча.
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Ovaj dečak je profesionalni plesač
01:29
This boyдечко is a professionalпрофесионално dancerплесач,
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01:31
only 12 yearsгодине oldстари,
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sa samo 12 godina,
ali u srednjoj školi
krije svoje časove plesa
01:33
but at secondaryсекундарно schoolшкола, he hidesskriva his dancingплес classespredavanja
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i nosi masku brutalnosti
01:37
and is wearingноси the maskмаска of brutalitybrutalnost,
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01:39
tryingпокушавајући to be unitedуједињени with the restодмор of his classmatesдругови
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pokušavajući da se uklopi
sa ostalima iz svog odeljenja
baš kao "Stormtruper"
koji nema sopstvenu ličnost.
01:44
like a stormолуја trooperTruper has no personalityличност.
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01:46
But this boyдечко has goalsциљеве and dreamsснове
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Ali ovaj dečak ima snove i ciljeve
01:49
but hidesskriva it to be sociallyдруштвено acceptedприхваћено,
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koje krije da bi bio društveno prihvaćen,
jer nije lako biti drugačiji,
01:52
because beingбиће differentразличит isn't easyлако,
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posebno u Rusiji.
01:55
especiallyпосебно in RussiaRusija.
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Tumačenje sledećeg
portreta je metaforično.
01:57
NextSledeći portraitпортрет interpretationinterpretacija is metaphoricmetaforiиki.
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02:01
And this is NikitaNikita,
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Ovo je Nikita, radnik obezbeđenja
02:03
a securityсигурност guardстражар from one of the barsбарови
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u jednom od barova u Sankt Peterburgu.
02:06
in StSt. PetersburgPetersburg.
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02:08
He likesсвиђа to say, "You wouldn'tне би like me when I'm angryљут,"
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On voli da kaže:
"Neću vam se dopasti kada sam ljut."
02:12
quotingцитирање HulkHulk from the movieфилм,
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citirajući filmskog junaka Halka,
02:14
but I've never seenвиђено him angryљут.
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ali ga ja nikada nisam videla ljutog.
On krije svoju osećajnost
i romantičnu dušu
02:16
He hidesskriva his sensitivitiesosetljivosti and romanticромантичан sideстрана,
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02:19
because in RussiaRusija, amongмеђу guys,
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zato što među muškarcima u Rusiji
02:21
that's not coolхладан to be romanticромантичан,
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nije kul biti romantičan,
02:23
but it's coolхладан to be surroundedокружен with womenЖене
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ali je kul biti okružen ženama
02:26
and look like an aggressiveагресиван hulkHulk.
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i izgledati kao nasilni Halk.
(Smeh)
02:28
(LaughterSmeh)
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Ponekad, u mom projektu,
02:31
SometimesPonekad, in my projectпројекат,
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uzmem sliku, dam joj novo značenje
02:33
I would take the paintingсликарство
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02:35
and give it newново meaningзначење
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i novi izazov s tim u vezi.
02:38
and newново temptationiskušenje about it.
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Ponekad poredim crte lica
02:41
SometimesPonekad, I would compareупоредити facialtretman lica featuresКарактеристике
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02:44
and playingиграње with wordsречи:
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i igre rečima:
02:46
ironyиронија, IronGvozdeni Man, ironingpeglanje man.
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ironija, "Iron Man" (Gvozdeni čovek),
"ironing man" (muškarac koji pegla).
02:51
(LaughterSmeh)
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(Smeh)
Kroz artefakte činim
02:54
ThroughKroz the artifactsartefakti,
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02:56
I bringдовести socialсоцијално issuesпитања
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da društveni problemi
koji me okružuju u Rusiji
02:58
whichкоја surroundокрузити me in RussiaRusija into the conversationразговор.
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postanu tema razgovora.
03:01
InterestingZanimljivo factчињеница about marriageбрак in RussiaRusija,
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Zanimljiva činjenica o braku u Rusiji je
03:04
that mostнајвише of the 18, 19-year-old-година стар girlsдевојке
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da je većina devojaka od 18-19 godina
03:08
are alreadyвећ readyспреман, and dreamсан to get marriedожењен.
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već spremna za brak i mašta o udaji.
Od detinjstva nas uče
03:11
We're taughtнаучио from childhoodдетињство,
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03:13
successfulуспјешно marriageбрак meansзначи successfulуспјешно life,
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da uspešan brak znači uspešan život
03:16
so mostнајвише of the girlsдевојке kindкинд of fightборба
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pa se većina devojaka na neki način bori
03:18
to get a good husbandмуж.
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da nađe dobrog muža.
03:21
And what about me?
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A šta je sa mnom?
Imam 27 godina.
03:23
I'm 27 yearsгодине oldстари.
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Po ruskim shvatanjima, ja sam usedelica
03:25
For Russianruski societyдруштво, I'm an oldстари maidsobarica
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bez nade da se ikada udam.
03:28
and hopelessбезнадежна to ever get marriedожењен.
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Zato me vidite sa maskom meksičkog borca
03:31
That's why you see me in a MexicanMeksički fighterborac maskмаска,
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u venčanici, svu očajnu u mojoj bašti.
03:34
in the weddingvencanje dressхаљина, all desperateочајнички in my gardenврт.
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Ali upamtite, ironija je ključ,
03:39
But rememberзапамтити, ironyиронија is the keyкључ,
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03:41
and this is actuallyзаправо to motivateмотивирати girlsдевојке
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a ovo treba zapravo da motiviše devojke
03:44
to fightборба for goalsциљеве, for dreamsснове,
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da se bore za svoje ciljeve i snove
i promene stereotipe.
03:47
and changeпромена stereotypesстереотипи.
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Budite hrabri. Budite ironični, pomaže.
03:50
Be braveхрабри. Be ironicIronično — it helpsпомаже.
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Budite zabavni i stvorite malo magije.
03:53
Be funnyсмешно and createстворити some magicмагија.
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(Aplauz)
03:57
(ApplauseAplauz)
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Translated by Jelena Relic
Reviewed by Mile Živković

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ABOUT THE SPEAKER
Uldus Bakhtiozina - Artist, visionary
TED Fellow Uldus Bakhtiozina creates photo stories and video installations that challenge stereotypes and create diversity, involving all types of people from fashion models to ordinary people. She presents the world with humor and thoughtfulness.

Why you should listen

Uldus Bakhtiozina is an artist and filmmaker who lives and works in Russia. Born in Leningrad, now St. Petersburg, into a Muslim-Christian family, Bakhtiozina studied and worked in London in graphic design and photography before settling on her unique style which mixes folklore, history, fashion and challenging stereotypes. Calling her style "Tatar Baroque," in part because she is half Tatar, Bakhtiozina has a passion for irregularity, and she says that her work documents dreams. Bakhtiozina creates everything inside her analogue photography and films, from outfits to stages, to fulfill the story behind each of her creations. None of her works have been digitally manipulated.

More profile about the speaker
Uldus Bakhtiozina | Speaker | TED.com