TED@Unilever
Meaghan Ramsey: Why thinking you're ugly is bad for you
Megan Remzi (Meaghan Ramsey): Zašto je za vas loše da mislite da ste ružni
Filmed:
Readability: 4
4,950,095 views
Oko 10 000 ljudi mesečno pretražuje na Guglu reči: "Da li sam ružan?" Megan Remzi iz projekta Samopouzdanje kompanije "Dove" ima utisak da su mnogi od njih mlade devojke. U duboko uznemirujućem govoru, ona nas vodi kroz iznenađujući uticaj niskog samopouzdanja vezanog za telo i imidž - od niskog proseka u školi do većeg rizikovanja sa drogom i alkoholom. Zatim deli ključne stvari koje svi mi možemo učiniti da prekinemo ovakvu stvarnost.
Meaghan Ramsey - Self-esteem advocate
Meaghan Ramsey believes in business growth that stems from real social change. Full bio
Meaghan Ramsey believes in business growth that stems from real social change. Full bio
Double-click the English transcript below to play the video.
00:11
This is my niece, Stella.
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Ovo je moja bratanica, Stela.
00:15
She's just turned one and started to walk.
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Upravo je napunila godinu dana
i počela da hoda.
i počela da hoda.
00:18
And she's walking in that really cool way that
one-year-olds do,
one-year-olds do,
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Hoda na taj stvarno kul način
kako to jednogodišnjaci rade,
kako to jednogodišnjaci rade,
00:21
a kind of teetering, my-body's-moving-
too-fast-for-my-legs kind of way.
too-fast-for-my-legs kind of way.
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nekako teturajući se, u stilu
"telo mi je suviše brzo za moje noge".
"telo mi je suviše brzo za moje noge".
00:26
It is absolutely gorgeous.
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Apsolutno je divno.
00:28
And one of her favorite
things to do at the moment
things to do at the moment
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Jedna od njenih trenutno omiljenih stvari
00:31
is to stare at herself in the mirror.
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je da zuri u sebe u ogledalu.
00:33
She absolutely loves her reflection.
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Apsolutno obožava svoj odraz.
00:36
She giggles and squeals, and gives
herself these big, wet kisses.
herself these big, wet kisses.
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Kikoće se i ciči,
i upućuje sebi velike vlažne poljupce.
i upućuje sebi velike vlažne poljupce.
00:43
It is beautiful.
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Prelepo je.
00:45
Apparently, all of her friends do this and my mom
tells me that I used to do this,
tells me that I used to do this,
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Izgleda da svi njeni prijatelji to rade
i moja mama kaže da sam i ja to radila,
i moja mama kaže da sam i ja to radila,
00:50
and it got me thinking:
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i to me je navelo da pomislim:
00:52
When did I stop doing this?
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kada sam prestala da radim ovo?
00:55
When is it suddenly not okay to love
the way that we look?
the way that we look?
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Kada odjednom nije u redu
da volimo kako izgledamo?
da volimo kako izgledamo?
01:00
Because apparently we don't.
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Jer očigledno nije.
01:03
Ten thousand people every month google,
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Deset hiljada ljudi svakog meseca
pretražuje na Guglu:
pretražuje na Guglu:
01:07
"Am I ugly?"
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"Da li sam ružan?"
01:09
This is Faye. Faye is 13 and she
lives in Denver.
lives in Denver.
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Ovo je Fej. Fej ima 13 godina
i živi u Denveru.
i živi u Denveru.
01:13
And like any teenager, she just wants to
be liked and to fit in.
be liked and to fit in.
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Kao svaki tinejdžer, i ona samo želi
da se dopada drugima i da se uklopi.
da se dopada drugima i da se uklopi.
01:17
It's Sunday night.
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Nedelja je uveče.
01:19
She's getting ready for the week ahead at school.
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Ona se sprema
za predstojeću nedelju u školi.
za predstojeću nedelju u školi.
01:22
And she's slightly dreading it, and
she's a bit confused because
she's a bit confused because
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I malčice strepi od toga,
i malo je zbunjena jer
i malo je zbunjena jer
01:24
despite her mom telling her all the time
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uprkos tome što joj mama stalno govori
01:27
that she's beautiful,
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da je lepa,
01:29
every day at school, someone tells her
that she's ugly.
that she's ugly.
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svakog dana u školi
joj neko kaže da je ružna.
joj neko kaže da je ružna.
01:35
Because of the difference between what her mom
tells her and what her friends
tells her and what her friends
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Zbog razlike između onoga
što joj govori mama i prijatelji u školi,
što joj govori mama i prijatelji u školi,
01:38
at school, or her peers at school are telling her,
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ili šta joj govore vršnjaci u školi,
01:41
she doesn't know who to believe.
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ona ne zna kome da veruje.
01:43
So, she takes a video of herself.
She posts it to YouTube
She posts it to YouTube
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Zato pravi svoj video.
Postavlja ga na Jutjub
Postavlja ga na Jutjub
01:47
and she asks people to please leave
a comment:
a comment:
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i moli ljude da ostave komentar:
01:50
"Am I pretty or am I ugly?"
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"Da li sam lepa ili ružna?"
01:52
Well, so far, Faye has received
over 13,000 comments.
over 13,000 comments.
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Do sada, Fej je dobila
preko 13 000 komentara.
preko 13 000 komentara.
01:57
Some of them are so nasty, they don't
bear thinking about.
bear thinking about.
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Neki od njih su toliko gadni
da ne možete zamisliti.
da ne možete zamisliti.
02:00
This is an average, healthy-looking
teenage girl receiving this feedback
teenage girl receiving this feedback
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Ovo je prosečna tinejdžerka
zdravog izgleda koja dobija takve odgovore
zdravog izgleda koja dobija takve odgovore
02:06
at one of the most emotionally vulnerable
times in her life.
times in her life.
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tokom jednog od emocionalno
najosetljivijeg perioda u svom životu.
najosetljivijeg perioda u svom životu.
02:11
Thousands of people are posting videos like this,
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Hiljade ljudi postavlja ovakve snimke,
02:15
mostly teenage girls, reaching out in this way.
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uglavnom tinejdžerke,
dopirući do drugih na ovaj način.
dopirući do drugih na ovaj način.
02:18
But what's leading them to do this?
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Ali šta ih navodi da to rade?
02:20
Well, today's teenagers are rarely alone.
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Pa, današnji tinejdžeri su retko sami.
02:24
They're under pressure to be online
and available at all times,
and available at all times,
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Pod pritiskom su
da budu onlajn i stalno dostupni,
da budu onlajn i stalno dostupni,
02:29
talking, messaging, liking, commenting,
sharing, posting —
sharing, posting —
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pričajući, dopisujući se, lajkujući,
komentarišući, deleći, postujući -
komentarišući, deleći, postujući -
02:34
it never ends.
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tome nema kraja.
02:36
Never before have we been so connected,
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Nikada pre nismo bili toliko povezani,
02:38
so continuously, so instantaneously, so young.
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tako kontinuirano,
u istom trenutku, a da smo tako mladi.
u istom trenutku, a da smo tako mladi.
02:43
And as one mom told me, it's like there's a party
in their bedroom every night.
in their bedroom every night.
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I kao što mi je jedna mama jednom rekla,
to je kao da je svake večeri
žurka u njihovoj spavaćoj sobi.
žurka u njihovoj spavaćoj sobi.
02:48
There's simply no privacy.
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Jednostavno nema privatnosti.
02:52
And the social pressures that go along
with that are relentless.
with that are relentless.
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I socijalni pritisci
koji idu uz to su nemilosrdni.
koji idu uz to su nemilosrdni.
02:56
This always-on environment is training
our kids to value themselves
our kids to value themselves
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Ovo onlajn okruženje uči našu decu
da vrednuju sebe
da vrednuju sebe
03:01
based on the number of likes they get
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na osnovu broja lajkova koje dobiju
03:02
and the types of comments that they receive.
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i vrste komentara koje dobiju.
03:05
There's no separation between online and offline life.
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Nema razdvajanja
života na mreži i van nje.
života na mreži i van nje.
03:10
What's real or what isn't is really
hard to tell the difference between.
hard to tell the difference between.
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Teško je ustanoviti razliku između
onog što je stvarno i onog što nije.
onog što je stvarno i onog što nije.
I takođe je stvarno teško odrediti razliku
između onoga što je autentično
između onoga što je autentično
03:16
And it's also really hard to tell the difference
between what's authentic
between what's authentic
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03:19
and what's digitally manipulated.
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i onoga što je digitalno obrađeno.
03:22
What's a highlight in someone's life versus
what's normal in the context of everyday.
what's normal in the context of everyday.
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Šta je vrhunac u nečijem životu
naspram onoga što je normalno
u kontekstu svakodnevice.
u kontekstu svakodnevice.
03:27
And where are they looking to for inspiration?
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I gde traže inspiraciju?
03:30
Well, you can see the kinds of images
that are covering the newsfeeds
that are covering the newsfeeds
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Pa, možete videti
kakve slike preplavljuju profile
kakve slike preplavljuju profile
03:34
of girls today.
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kod današnjih devojčica.
03:36
Size zero models still dominate our catwalks.
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Veličina XXXS još uvek dominira
našim modnim pistama.
našim modnim pistama.
03:39
Airbrushing is now routine.
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Obrada fotografija je sada rutina.
03:42
And trends like #thinspiration, #thighgap,
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I trendovi kao što su
#thinspiration, #thighgap,
#thinspiration, #thighgap,
03:44
#bikinibridge and #proana.
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#bikinibridge and #proana.
Za one koji ne znaju,
#proana znači pro-anoreksija.
#proana znači pro-anoreksija.
03:46
For those who don't know, #proana means pro-anorexia.
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03:50
These trends are teamed with the
stereotyping and flagrant objectification
stereotyping and flagrant objectification
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Ovi trendovi su udruženi
sa stereotipiziranjem
sa stereotipiziranjem
i groznim objektivizovanjem žena
u današnjoj popularnoj kulturi.
u današnjoj popularnoj kulturi.
03:55
of women in today's popular culture.
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03:57
It is not hard to see what girls are
benchmarking themselves against.
benchmarking themselves against.
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Nije teško videti
sa čime se devojke upoređuju.
sa čime se devojke upoređuju.
04:03
But boys are not immune to this either.
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Ali ni dečaci nisu imuni na ovo,
težeći oblikovanim vilicama
težeći oblikovanim vilicama
04:06
Aspiring to the chiseled jaw lines and ripped six packs
of superhero-like sports stars
of superhero-like sports stars
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i izraženim mišićima sportskih zvezda
nalik na super heroje
nalik na super heroje
04:11
and playboy music artists.
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i muzičare plejboje.
04:13
But, what's the problem with all of this?
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Ali, u čemu je problem sa svim ovim?
04:16
Well, surely we want our kids to grow up as healthy,
well balanced individuals.
well balanced individuals.
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Pa, svakako želimo da naša deca
odrastu kao zdrave, uravnotežene osobe.
odrastu kao zdrave, uravnotežene osobe.
04:23
But in an image-obsessed culture, we are
training our kids
training our kids
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Ali u kulturi opsednutoj imidžom,
učimo našu decu
učimo našu decu
04:26
to spend more time and mental effort on
their appearance
their appearance
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da troše više vremena
i mentalnog truda na svoj izgled
i mentalnog truda na svoj izgled
04:31
at the expense of all of the other aspects
of their identities.
of their identities.
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na račun svih drugih aspekata
njihovog identiteta.
njihovog identiteta.
04:36
So, things like their relationships, the development
of their physical abilities,
of their physical abilities,
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Tako, stvari kao što su njihove veze,
razvoj njihovih fizičkih sposobnosti,
razvoj njihovih fizičkih sposobnosti,
04:40
and their studies and so on begin to suffer.
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njihovo obrazovanje i tako dalje
počinju da trpe.
počinju da trpe.
04:44
Six out of 10 girls are now choosing not to do
something because they don't
something because they don't
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Šest od deset devojčica danas biraju
da nešto ne urade jer smatraju
da nešto ne urade jer smatraju
04:49
think they look good enough.
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da ne izgledaju dovoljno dobro.
04:51
These are not trivial activities.
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To nisu trivijalne aktivnosti.
04:54
These are fundamental activities to their
development as humans
development as humans
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To su suštinske aktivnosti
za njihov razvoj kao ljudi
za njihov razvoj kao ljudi
04:57
and as contributors to society and to
the workforce.
the workforce.
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i kao učesnika u društvu
i radnim snagama.
i radnim snagama.
05:03
Thirty-one percent, nearly one in
three teenagers, are withdrawing
three teenagers, are withdrawing
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31 procenat, skoro trećina tinejdžera,
povlači se
povlači se
iz diskusija u učionici. Ne uspevaju
05:09
from classroom debate. They're failing
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05:10
to engage in classroom debate because
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da se angažuju u njima jer ne žele
05:12
they don't want to draw attention to the
way that they look.
way that they look.
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da skreću pažnju
na to kako izgledaju.
na to kako izgledaju.
05:16
One in five are not showing up to class at all
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Jedan od pet se uopšte ne pojavljuje
na časovima
na časovima
05:19
on days when they don't feel good about it.
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danima kada se ne osećaju dobro
u vezi toga.
u vezi toga.
05:21
And when it comes to exams,
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A kada se radi o ispitima,
05:22
if you don't think you look good enough,
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ako ne mislite da izgledate
dovoljno dobro,
dovoljno dobro,
05:25
specifically if you don't think you are thin enough,
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naročito ako ne mislite
da ste dovoljno mršavi,
da ste dovoljno mršavi,
05:28
you will score a lower grade point average
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imaćete niži prosek ocena
05:31
than your peers who are not concerned with this.
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nego vaši vršnjaci koji ne brinu o tome.
05:34
And this is consistent across Finland, the U.S.
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I ovo je dosledno od Finske
preko SAD-a i Kine,
preko SAD-a i Kine,
05:37
and China, and is true regardless of how much
you actually weigh.
you actually weigh.
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i istinito je bez obzira na to
kolika je vaša stvarna težina.
kolika je vaša stvarna težina.
05:43
So to be super clear, we're talking about the
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Dakle da bismo bili super jasni,
govorimo o
govorimo o
05:46
way you think you look, not how
you actually look.
you actually look.
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tome kako mislite da izgledate,
ne o tome kako zaista izgledate.
ne o tome kako zaista izgledate.
05:51
Low body confidence is undermining
academic achievement.
academic achievement.
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Nisko telesno samopouzdanje
narušava akademsko postignuće.
narušava akademsko postignuće.
05:56
But it's also damaging health.
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Ali takođe oštećuje zdravlje.
05:58
Teenagers with low body confidence
do less physical activity,
do less physical activity,
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Tinejdžeri sa niskim telesnim
samopouzdanjem su manje fizički aktivni,
samopouzdanjem su manje fizički aktivni,
06:02
eat less fruits and vegetables,
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jedu manje voća i povrća,
06:04
partake in more unhealthy weight control
practices
practices
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sprovode nezdrave režime
kontrole telesne težine
kontrole telesne težine
06:07
that can lead to eating disorders.
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koji mogu dovesti do poremećaja ishrane.
06:10
They have lower self-esteem.
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Imaju niže samopoštovanje.
06:12
They're more easily influenced by people around them
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Podložniji su uticaju ljudi oko njih
06:14
and they're at greater risk of depression.
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i u većem su riziku od depresije.
06:17
And we think it's for all of these reasons
that they take more risks
that they take more risks
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I mislimo da zbog svih tih razloga
oni više rizikuju
oni više rizikuju
06:21
with things like alcohol and drug use;
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sa upotrebom alkohola i droge,
06:25
crash dieting; cosmetic surgery;
unprotected, earlier sex;
unprotected, earlier sex;
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brzim dijetama,
kozmetičkim operacijama,
kozmetičkim operacijama,
nezaštićenim preuranjenim seksom,
i samopovređivanjem.
i samopovređivanjem.
06:30
and self-harm.
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06:32
The pursuit of the perfect body is putting
pressure on our healthcare systems
pressure on our healthcare systems
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Potraga za savršenim telom vrši pritisak
na naše zdravstvene sisteme
na naše zdravstvene sisteme
06:36
and costing our governments billions of
dollars every year.
dollars every year.
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i košta naše vlade
milijarde dolara svake godine.
milijarde dolara svake godine.
06:41
And we don't grow out of it.
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A mi to ne prevaziđemo odrastanjem.
06:43
Women who think they're overweight — again,
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Žene koje misle da su gojazne -
još jednom,
još jednom,
06:46
regardless of whether they are or are not —
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bez obzira na to da li jesu ili nisu -
06:49
have higher rates of absenteeism.
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imaju višu stopu izostajanja sa posla.
06:52
Seventeen percent of women would
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Sedamnaest posto žena se neće
06:54
not show up to a job interview on
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pojaviti na razgovoru za posao
06:57
a day when they weren't feeling confident
about the way that they look.
about the way that they look.
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dana kada se ne osećaju sigurno
u vezi svog izgleda.
u vezi svog izgleda.
07:02
Have a think about what this is doing
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Razmislite o tome šta ovo čini
07:04
to our economy.
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našoj ekonomiji.
07:06
If we could overcome this, what that
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Kada bismo mogli da ovo prevaziđemo,
07:08
opportunity looks like.
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kako ta mogućnost izgleda.
07:10
Unlocking this potential is in the interest
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Otključavanje ovog potencijala
je u interesu svakog od nas.
je u interesu svakog od nas.
07:13
of every single one of us.
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Ali kako to da uradimo?
07:16
But how do we do that?
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07:18
Well, talking, on its own, only gets you so far.
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Pa, pričanje, samo po sebi,
ne postiže mnogo.
ne postiže mnogo.
07:22
It's not enough by itself.
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Nije dovoljno samo to.
Ako zaista želite da napravite promenu,
morate da uradite nešto.
morate da uradite nešto.
07:23
If you actually want to make a difference,
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07:25
you have to do something.
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07:27
And we've learned there are three key ways:
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A naučili smo da postoje
tri ključna načina:
tri ključna načina:
prvi je da moramo da podučavamo
ljude telesnom samopouzdanju.
ljude telesnom samopouzdanju.
07:30
The first is we have to educate for body confidence.
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07:33
We have to help our teenagers develop
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Moramo da pomognemo
našim tinejdžerima
našim tinejdžerima
07:35
strategies to overcome image-related pressures
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da razviju strategije da prevaziđu
pritiske vezane za imidž
pritiske vezane za imidž
07:38
and build their self-esteem.
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i izgrade svoje samopouzdanje.
07:40
Now, the good news is that there are
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Dobra vest je da postoje
07:42
many programs out there available
to do this.
to do this.
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mnogi dostupni programi da se to uradi.
07:46
The bad news is that most of them don't work.
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Loša vest je da većina njih ne deluje.
07:49
I was shocked to learn that many well-meaning
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Bila sam šokirana saznanjem
da su mnogi dobronamerni programi
07:54
programs are inadvertently actually
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nehotice zapravo učinili situaciju gorom.
07:57
making the situation worse.
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08:01
So we need to make damn sure that
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Zato moramo da budemo sigurni da
08:02
the programs that our kids are receiving
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programi koje naša deca dobijaju
08:05
are not only having a positive impact,
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ne samo imaju pozitivan uticaj,
08:07
but having a lasting impact as well.
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već takođe i dugotrajan uticaj.
08:10
And the research shows
that the best programs
that the best programs
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Istraživanja pokazuju
da su najbolji programi
da su najbolji programi
08:13
address six key areas:
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usmereni na šest ključnih oblasti.
08:15
The first is the influence of family,
friends and relationships.
friends and relationships.
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Prva je uticaj porodice,
prijatelja i veza.
prijatelja i veza.
08:19
The second is media and celebrity culture,
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Druga su mediji
i kultura poznatih ličnosti,
i kultura poznatih ličnosti,
zatim kako se izboriti
sa zadirkivanjem i nasilništvom,
sa zadirkivanjem i nasilništvom,
08:23
then how to handle teasing and bullying,
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08:25
the way we compete and compare with
one another
one another
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kako se takmičimo
i upoređujemo međusobno
i upoređujemo međusobno
08:27
based on looks,
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na osnovu izgleda,
08:28
talking about appearance — some people
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kad smo već kod izgleda - neki ljudi
08:30
call this "body talk" or "fat talk" —
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ovo zovu "govor tela" ili "debeli govor" -
08:33
and finally, the foundations of respecting
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i konačno, osnove samopoštovanja
08:35
and looking after yourself.
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i vođenja brige o sebi.
08:37
These six things are crucial starting points
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Ovih šest stvari su ključna polazišta
08:39
for anyone serious about delivering
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za bilo koga ko je ozbiljan
u vezi sa pružanjem
u vezi sa pružanjem
08:42
body-confidence education that works.
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edukacije o telesnom samopouzdanju
koja deluje.
koja deluje.
08:45
An education is critical,
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Edukacija je presudna,
08:48
but tackling this problem is going
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ali rešavanje ovog problema će
08:49
to require each and everyone of us
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zahtevati da svako od nas
08:52
to step up and be better role models
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istupi i bude bolji uzor
08:55
for the women and girls in our own lives.
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ženama i devojkama u našim životima.
08:58
Challenging the status quo of how
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Osporavajući status kvo toga
09:00
women are seen and talked about in
our own circles.
our own circles.
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kako su žene viđene i kako se o njima
govori u našim krugovima.
govori u našim krugovima.
09:03
It is not okay that we judge the contribution
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Nije u redu da osuđujemo doprinos
09:07
of our politicians by their haircuts
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naših političara po njihovim frizurama
09:10
or the size of their breasts,
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ili veličini njihovih grudi,
09:12
or to infer that the determination or the success
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ili da zaključimo da je
odlučnost ili uspeh
odlučnost ili uspeh
09:15
of an Olympian is down
to her not being a looker.
to her not being a looker.
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olimpijske učesnice snižen
jer ne izgleda lepo.
jer ne izgleda lepo.
09:18
We need to start judging people by what they do,
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Moramo da počnemo da
procenjujemo ljude po onome što rade,
procenjujemo ljude po onome što rade,
09:21
not what they look like.
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ne po tome kako izgledaju.
09:24
We can all start by taking responsibility
for the types of pictures
for the types of pictures
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Možemo započeti time što ćemo
preuzeti odgovornost za vrstu slika
preuzeti odgovornost za vrstu slika
09:28
and comments that we post
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i komentara koje postujemo
09:30
on our own social networks.
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na našim društvenim mrežama.
09:32
We can compliment people based on
their effort
their effort
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Možemo da pohvalimo ljude
na osnovu njihovog truda
na osnovu njihovog truda
09:36
and their actions
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i njihovih postupaka,
09:38
and not on their appearance.
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a ne prema njihovom izgledu.
09:40
And let me ask you,
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I da vas pitam,
09:42
when was the last time that you
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kada ste poslednji put
09:43
kissed a mirror?
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poljubili ogledalo?
09:45
Ultimately, we need to work together
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Najzad, moramo da radimo zajedno
09:47
as communities, as governments
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kao zajednice, kao vlade
09:50
and as businesses to really change
this culture of ours
this culture of ours
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i kao firme kako bismo zaista
promenili ovu našu kulturu
promenili ovu našu kulturu
09:54
so that our kids grow up valuing their
whole selves,
whole selves,
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da bi naša deca odrastala
vrednujući sebe kao celinu,
vrednujući sebe kao celinu,
09:59
valuing individuality, diversity, inclusion.
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vrednujući individualnost,
različitost, inkluziju.
različitost, inkluziju.
10:03
We need to put the people that are
making a real difference
making a real difference
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Moramo da ljude koji
donose stvarne promene podignemo
donose stvarne promene podignemo
10:06
on our pedestals, making a difference
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na pijedestal, ostvarujući promenu
10:10
in the real world.
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u stvarnom svetu.
10:12
Giving them the airtime, because only then
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Dajući im prostora u medijima,
jer samo tada
jer samo tada
10:14
will we create a different world.
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ćemo stvoriti drugačiji svet.
10:16
A world where our kids are free to become
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Svet gde će naša deca
biti slobodna da postanu
biti slobodna da postanu
10:20
the best versions of themselves,
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najbolja verzija sebe,
10:23
where the way they think they look
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gde ih mišljenje o svom izgledu
10:25
never holds them back from being
who they are
who they are
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nikada neće sputavati
da budu ono što jesu
da budu ono što jesu
10:27
or achieving what they want in life.
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ili da postignu šta žele u životu.
10:30
Think about what this might mean
for someone in your life.
for someone in your life.
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Mislite o tome šta ovo može značiti
nekome u vašem životu.
nekome u vašem životu.
10:35
Who have you got in mind?
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Koga imate na umu?
10:36
Is it your wife?
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Da li je to vaša žena?
10:37
Your sister?
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Vaša sestra?
10:39
Your daughter?
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Vaša ćerka?
10:40
Your niece?
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Vaša bratanica?
10:42
Your friend? It could just be the woman
a couple of seats away
a couple of seats away
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Vaš prijatelj? Ili to može biti žena
nekoliko sedišta od vas danas.
nekoliko sedišta od vas danas.
10:45
from you today.
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10:46
What would it mean for her
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Šta bi značilo za nju
10:49
if she were freed from that voice
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kada bi bila oslobođena tog glasa
10:53
of her inner critic, nagging her to have
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njenog unutrašnjeg kritičara
koji joj zvoca da treba da ima
koji joj zvoca da treba da ima
10:56
longer legs, thinner thighs, smaller stomach,
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duže noge, mršavije butine, manji stomak,
10:58
shorter feet?
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kraća stopala?
11:00
What could it mean for her if we overcame this
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Šta bi joj značilo kada bi ovo prevazišla
11:03
and unlocked her potential in that way?
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i time otključala svoj potencijal?
11:08
Right now, our culture's obsession
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U ovom trenutku,
opsednutost naše kulture
opsednutost naše kulture
11:11
with image is holding us all back.
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imidžom sputava sve nas.
11:15
But let's show our kids the truth.
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Ali hajde da pokažemo istinu našoj deci.
11:17
Let's show them that the way you look
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Hajde da im pokažemo da je vaš izgled
11:19
is just one part of your identity
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samo jedan deo vašeg identiteta
11:23
and that the truth is we love them
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i da je istina da ih volimo
11:26
for who they are
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zbog onoga što jesu
11:27
and what they do
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i šta čine
11:29
and how they make us feel.
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i kakva osećanja bude u nama.
11:32
Let's build self-esteem into our school curriculums.
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Hajde da unesemo samopoštovanje
u naše školske programe.
u naše školske programe.
11:36
Let's each and every one of us change the way
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Hajde da svako od nas promeni način
11:39
we talk and compare ourselves to other people.
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na koji govorimo i upoređujemo se
sa drugim ljudima.
sa drugim ljudima.
11:42
And let's work together as communities,
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I hajde da radimo skupa kao zajednica,
11:45
from grassroots to governments,
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od lokalnih nivoa do vlada,
11:48
so that the happy little one-year-olds
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tako da srećni mali jednogodišnjaci
11:50
of today become the confident
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današnjice postanu samouvereni
11:53
changemakers of tomorrow.
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donosioci promena sutrašnjice.
11:55
Let's do this.
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Hajde da to učinimo.
11:57
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Meaghan Ramsey - Self-esteem advocateMeaghan Ramsey believes in business growth that stems from real social change.
Why you should listen
Meaghan Ramsey helps businesses and brands shape their operations and organizations in a way that delivers both positive social change and business growth. She is a partner in the Business in Society Practice at the Brunswick Group.
With her origins in nutritional science, Ramsey has worked across FMCG, health as well as food and beverage sectors, and she has consulted to pharmaceutical, media, agricultural, tech start-ups, charities and non-government organizations.
Prior to joining Brunswick, Ramsey was the Global Director of the Dove Self-Esteem Project at Unilever in London. In her role, she developed global education programs and mass-media campaigns that encouraged the participation of millions of young girls and women around the world to improve individual confidence. Her TED Talk and speech at the UN's 59th Commission on the Status of Women helped highlight the importance of this particular work and the urgent need to address it. Ramsey speaks regularly on the role business can, and must, play in creating a sustainable, positive future.
Meaghan Ramsey | Speaker | TED.com