TEDNYC
Lux Narayan: What I learned from 2,000 obituaries
Luks Narajan (Lux Narayan): Šta sam naučio iz 2 000 čitulja?
Filmed:
Readability: 4.4
1,705,669 views
Luks Narajan započinje dan uz kajganu i pitanje „ko je umro danas?“ Zašto? Analizirajući 2 000 čitulja iz „Njujork Tajmsa“ tokom perioda od 20 meseci, Narajan je prikupio podatke, u samo nekoliko reči, kako dostignuća izgledaju tokom jednog životnog veka. Ovde deli čemu nas oni koji su ovekovečeni u štampi mogu naučiti o životu koji je kvalitetno proživljen.
Lux Narayan - Entrepreneur
Lux Narayan is a perpetual learner of various things -- from origami and molecular gastronomy to stand-up and improv comedy. Full bio
Lux Narayan is a perpetual learner of various things -- from origami and molecular gastronomy to stand-up and improv comedy. Full bio
Double-click the English transcript below to play the video.
Džozef Keler je imao običaj da džogira
oko studentskog doma u Stenfordu
oko studentskog doma u Stenfordu
00:12
Joseph Keller used to jog
around the Stanford campus,
around the Stanford campus,
0
879
4072
i bio je zapanjen tolikim ženama
koje su tamo takođe džogirale.
koje su tamo takođe džogirale.
00:16
and he was struck by all the women
jogging there as well.
jogging there as well.
1
4975
4717
00:21
Why did their ponytails swing
from side to side like that?
from side to side like that?
2
9716
3589
Zašto su se njihovi konjski repovi
tako ljuljali sa strane na stranu?
tako ljuljali sa strane na stranu?
Kako je bio matematičar,
rešio je da razume zašto.
rešio je da razume zašto.
00:25
Being a mathematician,
he set out to understand why.
he set out to understand why.
3
13867
3138
00:29
(Laughter)
4
17029
1151
(Smeh)
Profesoru Keleru su mnoge stvari
budile radoznalost:
budile radoznalost:
00:30
Professor Keller was curious
about many things:
about many things:
5
18204
2306
zašto iz čajnika kaplje
00:32
why teapots dribble
6
20534
1967
ili kako se kišne gliste uvijaju.
00:34
or how earthworms wriggle.
7
22525
1830
Do pre nekoliko meseci,
nisam čuo za Džozefa Kelera.
nisam čuo za Džozefa Kelera.
00:36
Until a few months ago,
I hadn't heard of Joseph Keller.
I hadn't heard of Joseph Keller.
8
24847
3048
Čitao sam o njemu u Njujork Tajmsu,
00:40
I read about him in the New York Times,
9
28581
2852
u čituljama.
00:43
in the obituaries.
10
31457
1432
Tajms je imao pola stranice
uvodnog teksta posvećenog njemu,
uvodnog teksta posvećenog njemu,
00:44
The Times had half a page
of editorial dedicated to him,
of editorial dedicated to him,
11
32913
3772
za šta možete pretpostaviti
da je izvanredan prostor
da je izvanredan prostor
00:48
which you can imagine is premium space
for a newspaper of their stature.
for a newspaper of their stature.
12
36709
3922
za novine njihovog ugleda.
Čitam čitulje skoro svaki dan.
00:53
I read the obituaries almost every day.
13
41368
2342
Moja žena s razlogom misli
da sam prilično morbidan
da sam prilično morbidan
00:56
My wife understandably thinks
I'm rather morbid
I'm rather morbid
14
44690
3022
jer počinjem dan uz kajganu
i „da vidimo ko je umro danas.“
i „da vidimo ko je umro danas.“
00:59
to begin my day with scrambled eggs
and a "Let's see who died today."
and a "Let's see who died today."
15
47736
4400
(Smeh)
01:04
(Laughter)
16
52160
1150
Ali ako razmislite o tome,
01:06
But if you think about it,
17
54025
1292
na prednjoj strani novina
obično su loše vesti
obično su loše vesti
01:07
the front page of the newspaper
is usually bad news,
is usually bad news,
18
55341
3413
i ukazuje se na čovekove neuspehe.
01:10
and cues man's failures.
19
58778
1975
Primer u kome loše vesti
ukazuju na dostignuće
ukazuju na dostignuće
01:12
An instance where bad news
cues accomplishment
cues accomplishment
20
60777
2666
je na kraju novina, u čituljama.
01:15
is at the end of the paper,
in the obituaries.
in the obituaries.
21
63467
3235
U svom svakodnevnom poslu,
01:19
In my day job,
22
67405
1364
upravljam kompanijom
koja se fokusira na buduće uvide
koja se fokusira na buduće uvide
01:20
I run a company that focuses
on future insights
on future insights
23
68793
2476
koje trgovci mogu da izvedu
iz prošlih podataka -
iz prošlih podataka -
01:23
that marketers can derive
from past data --
from past data --
24
71293
2420
nešto poput analize u retrovizoru.
01:25
a kind of rearview-mirror analysis.
25
73737
2944
Počeli smo da razmišljamo
01:29
And we began to think:
26
77092
1155
šta bi bilo kada bismo stavili
u retrovizor čitulje iz „Njujork Tajmsa“?
u retrovizor čitulje iz „Njujork Tajmsa“?
01:30
What if we held a rearview mirror
to obituaries from the New York Times?
to obituaries from the New York Times?
27
78271
5118
Da li je tu bilo lekcija
o tome kako da vam istaknu čitulju -
o tome kako da vam istaknu čitulju -
01:36
Were there lessons on how you could get
your obituary featured --
your obituary featured --
28
84514
3468
čak i ako niste tu
da biste u tome uživali?
da biste u tome uživali?
01:40
even if you aren't around to enjoy it?
29
88006
1977
(Smeh)
01:42
(Laughter)
30
90007
1484
Da li bi to bolje išlo uz kajganu?
01:43
Would this go better with scrambled eggs?
31
91515
2628
(Smeh)
01:46
(Laughter)
32
94167
1150
Tako smo pogledali podatke.
01:48
And so, we looked at the data.
33
96163
2998
Dve hiljade tekstova urednika,
neplaćenih čitulja
neplaćenih čitulja
01:51
2,000 editorial, non-paid obituaries
34
99869
4494
tokom perioda od 20 meseci
između 2015. i 2016. godine.
između 2015. i 2016. godine.
01:56
over a 20-month period
between 2015 and 2016.
between 2015 and 2016.
35
104387
3642
Čemu nas je ovih 2 000 smrti,
odnosno života, naučilo?
odnosno života, naučilo?
02:00
What did these 2,000 deaths --
rather, lives -- teach us?
rather, lives -- teach us?
36
108053
4824
Pa, prvo smo pogledali reči.
02:04
Well, first we looked at words.
37
112901
2033
Ovo ovde je jedan naslov čitulje.
02:06
This here is an obituary headline.
38
114958
1761
To je čitulja neverovatnog Lija Guangjaoa.
02:08
This one is of the amazing Lee Kuan Yew.
39
116743
2296
Ako uklonite početak i kraj,
02:11
If you remove the beginning and the end,
40
119063
2522
ostaje vam lepo sročeni opis
02:13
you're left with a beautifully
worded descriptor
worded descriptor
41
121609
3334
koji nastoji da, u samo nekoliko reči,
obuhvati dostignuće jednog životnog veka.
obuhvati dostignuće jednog životnog veka.
02:16
that tries to, in just a few words,
capture an achievement or a lifetime.
capture an achievement or a lifetime.
42
124967
4675
Samo gledanje ovoga je fascinantno.
02:21
Just looking at these is fascinating.
43
129666
2161
Evo nekoliko poznatih, ljudi koji su umrli
tokom poslednje dve godine.
tokom poslednje dve godine.
02:24
Here are a few famous ones,
people who died in the last two years.
people who died in the last two years.
44
132301
3295
Pokušajte da pogodite ko su.
02:27
Try and guess who they are.
45
135620
1319
[Umetnik koji se opirao
svrstavanju u žanr]
svrstavanju u žanr]
02:28
[An Artist who Defied Genre]
46
136963
1440
02:30
That's Prince.
47
138427
1185
To je Prins.
02:32
[Titan of Boxing and the 20th Century]
48
140497
1837
[Titan boksa i 20. veka]
O, da.
02:34
Oh, yes.
49
142358
1160
[Muhamed Ali]
02:35
[Muhammad Ali]
50
143542
1224
[Inovativni arhitekta]
02:36
[Groundbreaking Architect]
51
144790
1546
Zaha Hadid.
02:38
Zaha Hadid.
52
146360
1251
Uzeli smo ove opise
02:40
So we took these descriptors
53
148843
1748
i sproveli ono što se naziva
obrada prirodnog jezika,
obrada prirodnog jezika,
02:42
and did what's called
natural language processing,
natural language processing,
54
150615
2524
gde ubacite ovo u program,
02:45
where you feed these into a program,
55
153163
1771
a on izbacuje suvišne reči -
02:46
it throws out the superfluous words --
56
154958
1865
članove, „i“ - one reči koje lako možete
da pokažete u igri pantomime -
da pokažete u igri pantomime -
02:48
"the," "and," -- the kind of words
you can mime easily in "Charades," --
you can mime easily in "Charades," --
57
156847
4223
i ostavlja vam najznačajnije reči.
02:53
and leaves you with the most
significant words.
significant words.
58
161094
2193
Ovo smo uradili ne samo za ova četiri,
02:55
And we did it not just for these four,
59
163311
1821
već za svih 2 000 opisa.
02:57
but for all 2,000 descriptors.
60
165156
2519
Ovako to izgleda.
02:59
And this is what it looks like.
61
167699
1743
Film, pozorište, muzika, ples i, naravno,
umetnost, su veoma zastupljeni.
umetnost, su veoma zastupljeni.
03:03
Film, theatre, music, dance
and of course, art, are huge.
and of course, art, are huge.
62
171004
4827
Preko 40 procenata.
03:08
Over 40 percent.
63
176485
1946
Morate se zapitati
zašto u toliko mnogo društava
zašto u toliko mnogo društava
03:10
You have to wonder
why in so many societies
why in so many societies
64
178455
2528
insistiramo da se naša deca bave
03:13
we insist that our kids pursue
engineering or medicine or business or law
engineering or medicine or business or law
65
181007
4435
inženjerstvom, medicinom,
biznisom ili pravom
biznisom ili pravom
da bi ih smatrali uspešnim.
03:17
to be construed as successful.
66
185466
1587
03:19
And while we're talking profession,
67
187871
1693
Dok smo kod zanimanja,
razmotrimo godine -
03:21
let's look at age --
68
189588
1151
prosečne godine
u kojima su ostvarili nešto.
u kojima su ostvarili nešto.
03:22
the average age at which
they achieved things.
they achieved things.
69
190763
2510
Taj broj je 37.
03:25
That number is 37.
70
193297
1846
To znači da morate da čekate 37 godina
03:28
What that means is,
you've got to wait 37 years ...
you've got to wait 37 years ...
71
196274
3656
pre svog prvog značajnog dostignuća
po kome će vas pamtiti -
po kome će vas pamtiti -
03:31
before your first significant achievement
that you're remembered for --
that you're remembered for --
72
199954
3395
u proseku -
03:35
on average --
73
203373
1151
44 godine kasnije,
kada umrete u 81. godini -
kada umrete u 81. godini -
03:36
44 years later, when you
die at the age of 81 --
die at the age of 81 --
74
204548
2478
u proseku.
03:39
on average.
75
207050
1168
(Smeh)
03:40
(Laughter)
76
208242
1001
To se zove strpljenje.
03:41
Talk about having to be patient.
77
209267
1684
(Smeh)
03:42
(Laughter)
78
210975
1057
Naravno, to se razlikuje
u zavisnosti od zanimanja.
u zavisnosti od zanimanja.
03:44
Of course, it varies by profession.
79
212056
2089
Ako ste sportska zvezda,
03:46
If you're a sports star,
80
214566
1193
verovatno ćete dostići vrhunac
u svojim 20-im godinama.
u svojim 20-im godinama.
03:47
you'll probably hit
your stride in your 20s.
your stride in your 20s.
81
215783
2127
03:49
And if you're in your 40s like me,
82
217934
2645
A ako ste u 40-im kao ja,
možete se priključiti
zabavnom svetu politike.
zabavnom svetu politike.
03:52
you can join the fun world of politics.
83
220603
1991
03:54
(Laughter)
84
222618
1056
(Smeh)
Političari ostvare svoje prvo,
a ponekad i jedino delo vredno pohvale,
a ponekad i jedino delo vredno pohvale,
03:55
Politicians do their first and sometimes
only commendable act in their mid-40s.
only commendable act in their mid-40s.
85
223698
3915
sredinom 40-ih godina.
03:59
(Laughter)
86
227637
1257
(Smeh)
04:00
If you're wondering what "others" are,
87
228918
1937
Ako se pitate ko su „ostali“,
evo nekih primera.
04:02
here are some examples.
88
230879
1476
04:04
Isn't it fascinating, the things people do
89
232821
2116
Zar nije fascinantno šta ljudi rade
04:06
and the things they're remembered for?
90
234961
1882
i po čemu ostaju upamćeni?
04:08
(Laughter)
91
236867
1752
(Smeh)
Naša radoznalost je uhvatila zamah
04:12
Our curiosity was in overdrive,
92
240136
1844
i rešili smo da analiziramo
i više od opisa.
i više od opisa.
04:14
and we desired to analyze
more than just a descriptor.
more than just a descriptor.
93
242004
3788
Uneli smo čitav prvi pasus
svih 2 000 čitulja,
svih 2 000 čitulja,
04:18
So, we ingested the entire
first paragraph of all 2,000 obituaries,
first paragraph of all 2,000 obituaries,
94
246998
4946
ali smo to uradili zasebno
za dve grupe ljudi -
za dve grupe ljudi -
04:23
but we did this separately
for two groups of people:
for two groups of people:
95
251968
2774
za ljude koji su poznati
i one koji nisu poznati.
i one koji nisu poznati.
04:26
people that are famous
and people that are not famous.
and people that are not famous.
96
254766
2777
Poznati ljudi - Prins, Ali, Zaha Hadid -
04:29
Famous people -- Prince,
Ali, Zaha Hadid --
Ali, Zaha Hadid --
97
257567
2689
ljudi koji nisu poznati
su osobe poput Džoslin Kuper,
su osobe poput Džoslin Kuper,
04:32
people who are not famous
are people like Jocelyn Cooper,
are people like Jocelyn Cooper,
98
260280
4235
Velečasni Kari
04:36
Reverend Curry
99
264539
1154
i Lorna Keli.
04:37
or Lorna Kelly.
100
265717
1169
Spreman sam da se kladim
da niste čuli većinu njihovih imena.
da niste čuli većinu njihovih imena.
04:38
I'm willing to bet you haven't heard
of most of their names.
of most of their names.
101
266910
3188
Neverovatni su ljudi,
fantastična dostignuća, ali nisu poznati.
fantastična dostignuća, ali nisu poznati.
04:42
Amazing people, fantastic achievements,
but they're not famous.
but they're not famous.
102
270122
3812
Dakle, šta ako analiziramo
ove dve grupe odvojeno -
ove dve grupe odvojeno -
04:46
So what if we analyze
these two groups separately --
these two groups separately --
103
274720
2788
poznate i nepoznate?
04:49
the famous and the non-famous?
104
277532
1525
Šta bi nam to pokazalo?
04:51
What might that tell us?
105
279081
1419
Pogledajte.
04:52
Take a look.
106
280524
1240
Dve stvari mi upadaju u oči.
04:56
Two things leap out at me.
107
284556
1469
Prvo:
04:58
First:
108
286569
1170
„Džon“
05:00
"John."
109
288106
1198
(Smeh)
05:01
(Laughter)
110
289328
1300
Ko god se ovde zove Džon
treba da zahvali svojim roditeljima -
treba da zahvali svojim roditeljima -
05:03
Anyone here named John
should thank your parents --
should thank your parents --
111
291914
3388
(Smeh)
05:07
(Laughter)
112
295326
1329
i podseti decu da izrežu
njegovu čitulju kad ga više ne bude.
njegovu čitulju kad ga više ne bude.
05:08
and remind your kids to cut out
your obituary when you're gone.
your obituary when you're gone.
113
296679
3082
Drugo:
05:13
And second:
114
301061
1356
„pomoć“.
05:15
"help."
115
303849
1154
Otkrili smo mnogo lekcija
iz kvalitetno proživljenih života
iz kvalitetno proživljenih života
05:18
We uncovered, many lessons
from lives well-led,
from lives well-led,
116
306524
3465
i ono čemu nas mogu naučiti
ti ljudi ovekovečeni u štampi.
ti ljudi ovekovečeni u štampi.
05:22
and what those people immortalized
in print could teach us.
in print could teach us.
117
310013
2836
Ova vežba je bila fascinantno svedočanstvo
kaleidoskopa koji predstavlja život,
kaleidoskopa koji predstavlja život,
05:24
The exercise was a fascinating testament
to the kaleidoscope that is life,
to the kaleidoscope that is life,
118
312873
4738
a još fascinantnija
05:29
and even more fascinating
119
317635
2715
bila je činjenica
da je velika većina čitulja
da je velika većina čitulja
05:32
was the fact that the overwhelming
majority of obituaries
majority of obituaries
120
320374
3068
isticala poznate i nepoznate ljude,
05:35
featured people famous and non-famous,
121
323466
2998
koji su uradili naizgled izuzetne stvari.
05:38
who did seemingly extraordinary things.
122
326488
2433
Napravili su pozitivan trag
u strukturi života.
u strukturi života.
05:41
They made a positive dent
in the fabric of life.
in the fabric of life.
123
329574
3110
Pomogli su.
05:44
They helped.
124
332708
1237
Zato se zapitajte kad se vratite
svom svakodnevnom životu
svom svakodnevnom životu
05:46
So ask yourselves as you go
back to your daily lives:
back to your daily lives:
125
334772
2591
kako koristite svoje talente
da biste pomogli društvu.
da biste pomogli društvu.
05:49
How am I using my talents to help society?
126
337387
2920
Jer je ovde najsnažnija lekcija da bi,
05:52
Because the most powerful lesson here is,
127
340331
2973
ako bi više ljudi živelo svoj život
nastojeći da budu poznati nakon smrti,
nastojeći da budu poznati nakon smrti,
05:55
if more people lived their lives
trying to be famous in death,
trying to be famous in death,
128
343328
4336
svet bi bio mnogo bolje mesto.
05:59
the world would be a much better place.
129
347688
2605
Hvala.
06:03
Thank you.
130
351062
1169
(Aplauz)
06:04
(Applause)
131
352255
2848
ABOUT THE SPEAKER
Lux Narayan - EntrepreneurLux Narayan is a perpetual learner of various things -- from origami and molecular gastronomy to stand-up and improv comedy.
Why you should listen
Lakshmanan aka Lux Narayan mans the helm of Unmetric, a social media intelligence company that helps digital marketers, social media analysts, and content creators harness social signals to track and analyze competitive content and campaigns, and to create better content and campaigns of their own.
Prior to founding Unmetric, Narayan was a co-founder at Vembu Technologies, an online data backup company. He also helped found and volunteered at ShareMyCake, a non-profit started by his wife that focuses on encouraging children to use their birthdays to channel monetary support towards a cause of their choosing.
As Unmetric's CEO, he leads a team of 70 people distributed across the company's operations in Chennai and New York City.
Outside of work, he is a perpetual learner of various things -- from origami and molecular gastronomy to stand-up and improv comedy. He enjoys reading obituaries and other non-fiction and watching documentaries with bad ratings. Narayan makes time every year for trekking in the Himalayas or scuba diving in tropical waters, and once he learns to fly, he hopes to spend more time off land than on it.
Lux Narayan | Speaker | TED.com