TED2017
Adam Alter: Why our screens make us less happy
Adam Alter: Zašto nas ekrani čine manje srećnim
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Šta nam rade naši ekrani i uređaji? Psiholog Adam Alter proučava koliko vremena ekrani kradu od nas i kako im to uspeva. On deli zašto vas svi ti sati koje provodite zureći u svoj pametni telefon, tablet ili računar mogu činiti nesrećnim, i šta možete učiniti u vezi sa tim.
Adam Alter - Psychologist
What makes us incessantly check our phones? Adam Alter dives into the fascinating psychology that drives our tech addictions. Full bio
What makes us incessantly check our phones? Adam Alter dives into the fascinating psychology that drives our tech addictions. Full bio
Double-click the English transcript below to play the video.
00:12
So, a few years ago I heard
an interesting rumor.
an interesting rumor.
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Pre nekoliko godina,
čuo sam zanimljivu glasinu.
čuo sam zanimljivu glasinu.
Navodno, šef velike kompanije
hrane za kućne ljubimce
hrane za kućne ljubimce
00:16
Apparently, the head
of a large pet food company
of a large pet food company
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išao bi na godišnji sastanak akcionara
sa konzervom hrane za pse
sa konzervom hrane za pse
00:18
would go into the annual
shareholder's meeting
shareholder's meeting
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00:21
with can of dog food.
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i pojeo bi tu konzervu hrane za pse.
00:22
And he would eat the can of dog food.
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To je bio njegov način da ih ubedi
u to da, ako je dobra za njega,
u to da, ako je dobra za njega,
00:24
And this was his way of convincing them
that if it was good enough for him,
that if it was good enough for him,
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dobra je i za njihove ljubimce.
00:28
it was good enough for their pets.
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Strategija je sada poznata
kao „jedenje pseće hrane“
kao „jedenje pseće hrane“
00:29
This strategy is now known
as "dogfooding,"
as "dogfooding,"
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i uobičajena je strategija
u poslovnom svetu.
u poslovnom svetu.
00:32
and it's a common strategy
in the business world.
in the business world.
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To ne znači da svi jedu pseću hranu,
00:34
It doesn't mean everyone
goes in and eats dog food,
goes in and eats dog food,
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već da poslovni ljudi
koriste svoje proizvode
koriste svoje proizvode
00:37
but businesspeople
will use their own products
will use their own products
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kako bi demonstrirali
00:39
to demonstrate that they feel --
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00:41
that they're confident in them.
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da imaju poverenja u njih.
00:42
Now, this is a widespread practice,
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Ovo je široko rasprostranjena praksa,
00:44
but I think what's really interesting
is when you find exceptions
is when you find exceptions
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ali mislim da je veoma zanimljivo
kada pronađete izuzetke ovom pravilu,
kada pronađete izuzetke ovom pravilu,
00:47
to this rule,
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kada pronađete slučajeve firmi
ili ljudi u firmama
ili ljudi u firmama
00:49
when you find cases of businesses
or people in businesses
or people in businesses
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koji ne koriste svoje proizvode.
00:51
who don't use their own products.
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Ispostavilo se da postoji jedna delatnost
gde se to učestalo dešava,
gde se to učestalo dešava,
00:53
Turns out there's one industry
where this happens in a common way,
where this happens in a common way,
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prilično redovno,
00:56
in a pretty regular way,
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a to je tehnološka industrija
zasnovana na ekranima.
zasnovana na ekranima.
00:57
and that is the screen-based
tech industry.
tech industry.
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01:00
So, in 2010, Steve Jobs,
when he was releasing the iPad,
when he was releasing the iPad,
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Tako je 2010. godine Stiv Džobs,
kada je puštao Ajped u prodaju,
kada je puštao Ajped u prodaju,
01:04
described the iPad as a device
that was "extraordinary."
that was "extraordinary."
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opisao Ajped kao napravu
koja je „izvanredna“.
koja je „izvanredna“.
01:08
"The best browsing experience
you've ever had;
you've ever had;
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„Najbolje pretraživanje
koje ste ikada iskusili;
koje ste ikada iskusili;
01:10
way better than a laptop,
way better than a smartphone.
way better than a smartphone.
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mnogo bolji od laptopa,
mnogo bolji od pametnog telefona.
mnogo bolji od pametnog telefona.
To je neverovatno iskustvo.“
01:13
It's an incredible experience."
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Par meseci kasnije,
obratio mu se novinar iz Njujork Tajmsa
obratio mu se novinar iz Njujork Tajmsa
01:15
A couple of months later,
he was approached by a journalist
he was approached by a journalist
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01:18
from the New York Times,
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i dugo su razgovarali telefonom.
01:19
and they had a long phone call.
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Na kraju poziva,
01:20
At the end of the call,
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novinar je ubacio pitanje
koje je delovalo lagano.
koje je delovalo lagano.
01:21
the journalist threw in a question
that seemed like a sort of softball.
that seemed like a sort of softball.
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Rekao mu je: „Mora da vaša deca
obožavaju Ajped.“
obožavaju Ajped.“
01:25
He said to him, "Your kids
must love the iPad."
must love the iPad."
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Odgovor na to je očigledan,
01:28
There's an obvious answer to this,
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ali ono što je Džobs rekao
zaista je zapanjilo novinara.
zaista je zapanjilo novinara.
01:30
but what Jobs said
really staggered the journalist.
really staggered the journalist.
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Bio je veoma iznenađen,
01:33
He was very surprised,
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01:34
because he said, "They haven't used it.
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jer je rekao: „Nisu ga koristila.
Ograničavamo količinu tehnologije
koju naša deca koriste kod kuće.“
koju naša deca koriste kod kuće.“
01:36
We limit how much technology
our kids use at home."
our kids use at home."
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01:39
This is a very common thing
in the tech world.
in the tech world.
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Ovo je veoma uobičajena stvar
u svetu tehnologije.
u svetu tehnologije.
Zapravo, postoji škola
prilično blizu Silicijumske doline
prilično blizu Silicijumske doline
01:43
In fact, there's a school
quite near Silicon Valley
quite near Silicon Valley
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01:46
called the Waldorf School
of the Peninsula,
of the Peninsula,
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pod imenom Poluostrvska valdorfska škola,
01:48
and they don't introduce screens
until the eighth grade.
until the eighth grade.
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a oni ne uvode ekrane do osmog razreda.
U vezi sa ovom školom je veoma zanimljivo
01:51
What's really interesting about the school
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da 75 posto dece
koja tamo idu ima roditelje
koja tamo idu ima roditelje
01:53
is that 75 percent
of the kids who go there
of the kids who go there
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koji su rukovodioci u oblasti tehnologije
na visokom nivou u Silicijumskoj dolini.
na visokom nivou u Silicijumskoj dolini.
01:55
have parents who are high-level
Silicon Valley tech execs.
Silicon Valley tech execs.
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01:59
So when I heard about this, I thought
it was interesting and surprising,
it was interesting and surprising,
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Stoga kada sam čuo za ovo, pomislio sam
da je zanimljivo i iznenađujuće,
da je zanimljivo i iznenađujuće,
02:02
and it pushed me to consider
what screens were doing to me
what screens were doing to me
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i nateralo me je da razmotrim
šta ekrani rade meni,
šta ekrani rade meni,
02:05
and to my family and the people I loved,
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mojoj porodici i ljudima koje volim,
02:07
and to people at large.
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kao i ljudima uopšte.
02:09
So for the last five years,
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Tako sam poslednjih pet godina,
02:11
as a professor of business and psychology,
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kao profesor poslovanja i psihologije,
02:13
I've been studying the effect
of screens on our lives.
of screens on our lives.
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izučavao dejstvo ekrana na naš život.
02:16
And I want to start by just focusing
on how much time they take from us,
on how much time they take from us,
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Želim da započnem jednostavno fokusom
na to koliko nam vremena oduzimaju,
na to koliko nam vremena oduzimaju,
a onda možemo da govorimo
o tome kako to vreme izgleda.
o tome kako to vreme izgleda.
02:20
and then we can talk about
what that time looks like.
what that time looks like.
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02:23
What I'm showing you here
is the average 24-hour workday
is the average 24-hour workday
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Ovde vam pokazujem
prosečan radni dan od 24 časa
prosečan radni dan od 24 časa
02:26
at three different points in history:
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u tri različita momenta u istoriji:
2007. godine - pre 10 godina -
02:28
2007 -- 10 years ago --
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2015. godine
02:30
2015
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02:32
and then data that I collected,
actually, only last week.
actually, only last week.
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i zatim, podaci koje sam prikupio,
zapravo, tek prošle nedelje.
zapravo, tek prošle nedelje.
02:35
And a lot of things haven't changed
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Mnogo stvari se nije toliko promenilo.
02:36
all that much.
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02:39
We sleep roughly seven-and-a-half
to eight hours a day;
to eight hours a day;
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Spavamo otprilike sedam i po
do osam sati dnevno;
do osam sati dnevno;
neki ljudi kažu da se to malo smanjilo,
ali nije se promenilo naročito.
ali nije se promenilo naročito.
02:42
some people say that's declined slightly,
but it hasn't changed much.
but it hasn't changed much.
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Radimo osam i po do devet sati dnevno.
02:45
We work eight-and-a-half
to nine hours a day.
to nine hours a day.
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Bavimo se aktivnostima preživljavanja -
02:48
We engage in survival activities --
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to su stvari kao što su hrana,
kupanje i briga o deci -
kupanje i briga o deci -
02:50
these are things like eating
and bathing and looking after kids --
and bathing and looking after kids --
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oko tri sata dnevno.
02:53
about three hours a day.
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To ostavlja ovaj beli prostor.
02:54
That leaves this white space.
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02:56
That's our personal time.
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To je naše lično vreme.
02:58
That space is incredibly important to us.
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Taj prostor nam je neverovatno važan.
To je prostor u kome radimo stvari
koje nas čine pojedincima.
koje nas čine pojedincima.
03:01
That's the space where we do things
that make us individuals.
that make us individuals.
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To je prostor gde se odvijaju hobiji,
gde održavamo bliske odnose,
gde održavamo bliske odnose,
03:04
That's where hobbies happen,
where we have close relationships,
where we have close relationships,
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gde zaista razmišljamo
o svom životu, gde smo kreativni,
o svom životu, gde smo kreativni,
03:07
where we really think about our lives,
where we get creative,
where we get creative,
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gde se izmaknemo unazad
i pokušavamo da otkrijemo
i pokušavamo da otkrijemo
03:10
where we zoom back and try to work out
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03:12
whether our lives have been meaningful.
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da li nam je život smislen.
Naravno, nešto od toga
dobijamo i na poslu,
dobijamo i na poslu,
03:13
We get some of that from work as well,
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ali kada se ljudi osvrnu na svoj život
03:15
but when people look back on their lives
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i zapitaju se kakav im je život bio
03:17
and wonder what their lives have been like
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na kraju svog života,
03:19
at the end of their lives,
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gledate poslednju stvar koju navode -
03:21
you look at the last things they say --
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govore o onim trenucima koji se dogode
u tom belom ličnom prostoru.
u tom belom ličnom prostoru.
03:22
they are talking about those moments
that happen in that white personal space.
that happen in that white personal space.
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Zato predstavlja svetinju; važan nam je.
03:26
So it's sacred; it's important to us.
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Pokazaću vam koliko tog prostora
03:28
Now, what I'm going to do is show you
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03:30
how much of that space
is taken up by screens across time.
is taken up by screens across time.
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oduzimaju ekrani, kroz vreme.
03:33
In 2007,
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Godine 2007,
03:35
this much.
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ovoliko.
To je bila godina kada je Epl
izbacio prvi Ajfon.
izbacio prvi Ajfon.
03:36
That was the year that Apple
introduced the first iPhone.
introduced the first iPhone.
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Osam godina kasnije,
03:39
Eight years later,
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ovoliko.
03:41
this much.
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Sada, ovoliko.
03:43
Now, this much.
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Toliko od našeg slobodnog vremena
provodimo ispred ekrana.
provodimo ispred ekrana.
03:45
That's how much time we spend
of that free time in front of our screens.
of that free time in front of our screens.
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Ova žuta oblast, taj tanki komadić,
mesto je gde se dešava čarolija.
mesto je gde se dešava čarolija.
03:48
This yellow area, this thin sliver,
is where the magic happens.
is where the magic happens.
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Tu leži vaša čovečnost.
03:51
That's where your humanity lives.
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A u ovom trenutku
nalazi se u vrlo malom prostoru.
nalazi se u vrlo malom prostoru.
03:53
And right now, it's in a very small box.
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03:56
So what do we do about this?
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Šta da uradimo u vezi sa time?
03:57
Well, the first question is:
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Pa, prvo pitanje je
kako izgleda taj crveni prostor.
kako izgleda taj crveni prostor.
03:59
What does that red space look like?
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Naravno, ekrani su čudesni
04:01
Now, of course, screens are miraculous
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na mnogo načina.
04:03
in a lot of ways.
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Ja živim u Njujorku,
04:04
I live in New York,
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veliki deo moje porodice
živi u Australiji,
živi u Australiji,
04:06
a lot of my family lives in Australia,
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a imam sina starog godinu dana.
04:08
and I have a one-year-old son.
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04:09
The way I've been able to introduce
them to him is with screens.
them to him is with screens.
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Ekrani su mi omogućili
način da im ga predstavim.
način da im ga predstavim.
To nisam mogao da uradim
pre 15 ili 20 godina
pre 15 ili 20 godina
04:13
I couldn't have done that
15 or 20 years ago
15 or 20 years ago
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04:15
in quite the same way.
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na sasvim isti način.
04:16
So there's a lot of good
that comes from them.
that comes from them.
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Dakle, dosta dobrih stvari ide uz njih.
Ono što možete je da se zapitate
04:18
One thing you can do is ask yourself:
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šta se dešava tokom tog vremena.
04:20
What goes on during that time?
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04:22
How enriching are the apps
that we're using?
that we're using?
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Koliko obogaćuju
aplikacije koje koristimo?
aplikacije koje koristimo?
04:25
And some are enriching.
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A neke obogaćuju.
Ako zaustavite ljude
dok ih koriste i kažete:
dok ih koriste i kažete:
04:26
If you stop people while
they're using them and say,
they're using them and say,
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„Recite kako se osećate u ovom momentu“,
04:29
"Tell us how you feel right now,"
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kažu da se prilično dobro osećaju
vezano za te aplikacije -
vezano za te aplikacije -
04:30
they say they feel pretty good
about these apps --
about these apps --
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04:33
those that focus on relaxation,
exercise, weather, reading,
exercise, weather, reading,
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one koje su usmerene na opuštanje,
vežbanje, vreme, čitanje,
vežbanje, vreme, čitanje,
04:36
education and health.
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obrazovanje i zdravlje.
04:38
They spend an average of nine
minutes a day on each of these.
minutes a day on each of these.
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Provode u proseku devet minuta
dnevno na svaku od njih.
dnevno na svaku od njih.
04:41
These apps make them much less happy.
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Ove aplikacije ih čine
mnogo manje srećnim.
mnogo manje srećnim.
Oko polovine ljudi, kada ih prekinete
i kažete: „Kako se osećate?“,
i kažete: „Kako se osećate?“,
04:44
About half the people, when you interrupt
them and say, "How do you feel?"
them and say, "How do you feel?"
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kaže da se ne oseća dobro
u vezi sa njihovim korišćenjem.
u vezi sa njihovim korišćenjem.
04:47
say they don't feel good about using them.
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04:49
What's interesting about these --
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Zanimljivo je u vezi sa njima -
upoznavanje, društveno umrežavanje,
04:51
dating, social networking, gaming,
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igre, zabava, vesti,
pretraživanje interneta -
pretraživanje interneta -
04:53
entertainment, news, web browsing --
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ljudi provode 27 minuta dnevno
na svakoj od njih.
na svakoj od njih.
04:55
people spend 27 minutes a day
on each of these.
on each of these.
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04:58
We're spending three times longer
on the apps that don't make us happy.
on the apps that don't make us happy.
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Trošimo tri puta više vremena
na aplikacije koje nas ne čine srećnim.
na aplikacije koje nas ne čine srećnim.
05:02
That doesn't seem very wise.
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To ne deluje baš mudro.
Jedan od razloga zašto provodimo
toliko vremena na aplikacije
toliko vremena na aplikacije
05:04
One of the reasons we spend
so much time on these apps
so much time on these apps
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koje nas čine nesrećnim
05:07
that make us unhappy
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je taj da nam oduzimaju
znake za zaustavljanje.
znake za zaustavljanje.
05:08
is they rob us of stopping cues.
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05:10
Stopping cues were everywhere
in the 20th century.
in the 20th century.
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Znaci za zaustavljanje
su bili svuda u 20. veku.
su bili svuda u 20. veku.
05:12
They were baked into everything we did.
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Bili su u sklopu svega što smo radili.
05:14
A stopping cue is basically a signal
that it's time to move on,
that it's time to move on,
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Znak za zaustavljanje je u suštini signal
da je vreme da se krene dalje,
da je vreme da se krene dalje,
05:17
to do something new,
to do something different.
to do something different.
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da se uradi nešto novo, nešto drugačije.
05:20
And -- think about newspapers;
eventually you get to the end,
eventually you get to the end,
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Razmislite o novinama;
na kraju dođete do kraja,
na kraju dođete do kraja,
sklopite novine, sklonite ih na stranu.
05:23
you fold the newspaper away,
you put it aside.
you put it aside.
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Isto je sa časopisima, knjigama -
stignete do kraja poglavlja,
stignete do kraja poglavlja,
05:26
The same with magazines, books --
you get to the end of a chapter,
you get to the end of a chapter,
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navodi vas da razmotrite
da li želite da nastavite.
da li želite da nastavite.
05:29
prompts you to consider
whether you want to continue.
whether you want to continue.
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Gledate emisiju na televiziji,
na kraju bi se ona završila
na kraju bi se ona završila
05:32
You watched a show on TV,
eventually the show would end,
eventually the show would end,
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i imali biste nedelju dana do sledeće.
05:35
and then you'd have a week
until the next one came.
until the next one came.
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Znaci za zaustavljanje su bili svuda.
05:37
There were stopping cues everywhere.
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Način na koji danas konzumiramo medije
je takav da nema znakova za zaustavljanje.
je takav da nema znakova za zaustavljanje.
05:39
But the way we consume media today
is such that there are no stopping cues.
is such that there are no stopping cues.
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Pregled vesti se samo odvija
05:43
The news feed just rolls on,
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05:45
and everything's bottomless:
Twitter, Facebook, Instagram,
Twitter, Facebook, Instagram,
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i sve je beskrajno:
Tviter, Fejsbuk, Instagram,
Tviter, Fejsbuk, Instagram,
05:49
email, text messaging, the news.
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imejl, tekstualne poruke, vesti.
05:52
And when you do check
all sorts of other sources,
all sorts of other sources,
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Kada proverite razne izvore,
05:55
you can just keep going on and on and on.
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možete tako u nedogled.
05:57
So, we can get a cue about what to do
from Western Europe,
from Western Europe,
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Možemo naći smernice za postupanje
u Zapadnoj Evropi,
u Zapadnoj Evropi,
gde izgleda da imaju veliki broj
prilično dobrih ideja na radnom mestu.
prilično dobrih ideja na radnom mestu.
06:02
where they seem to have a number
of pretty good ideas in the workplace.
of pretty good ideas in the workplace.
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Evo jednog primera.
Ovo je holandska firma za dizajn.
Ovo je holandska firma za dizajn.
06:05
Here's one example.
This is a Dutch design firm.
This is a Dutch design firm.
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06:08
And what they've done
is rigged the desks to the ceiling.
is rigged the desks to the ceiling.
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Oni su prikačili stolove za plafon.
U šest sati popodne svakoga dana,
06:11
And at 6pm every day,
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06:12
it doesn't matter who you're emailing
or what you're doing,
or what you're doing,
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bez obzira na to kome šaljete imejl
ili šta god da radite,
ili šta god da radite,
06:15
the desks rise to the ceiling.
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stolovi se podižu do plafona.
06:16
(Laughter)
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(Smeh)
06:18
(Applause)
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(Aplauz)
06:19
Four days a week, the space
turns into a yoga studio,
turns into a yoga studio,
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Četiri dana nedeljno,
prostor postaje studio za jogu,
prostor postaje studio za jogu,
a jednom nedeljno u plesni klub.
06:23
one day a week, into a dance club.
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Na vama je zbog čega ćete ostati.
06:25
It's really up to you which ones
you stick around for.
you stick around for.
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Ali ovo je sjajno pravilo
za zaustavljanje,
za zaustavljanje,
06:27
But this is a great stopping rule,
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jer znači da na kraju dana
06:29
because it means at the end of the day,
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sve prestaje i nema načina da se radi.
06:31
everything stops, there's no way to work.
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U Dajmleru, nemačkoj kompaniji automobila,
imaju još jednu odličnu strategiju.
imaju još jednu odličnu strategiju.
06:33
At Daimler, the German car company,
they've got another great strategy.
they've got another great strategy.
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Kada odete na odmor,
06:36
When you go on vacation,
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06:38
instead of saying,
"This person's on vacation,
"This person's on vacation,
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umesto da kažu: „Osoba je na odmoru
i javiće vam se u nekom trenutku“,
i javiće vam se u nekom trenutku“,
06:40
they'll get back to you eventually,"
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oni kažu: „Ova osoba je na odmoru,
tako da smo obrisali vaš imejl.
tako da smo obrisali vaš imejl.
06:42
they say, "This person's on vacation,
so we've deleted your email.
so we've deleted your email.
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Ova osoba nikada neće videti
imejl koji ste upravo poslali.“
imejl koji ste upravo poslali.“
06:45
This person will never see
the email you just sent."
the email you just sent."
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06:48
(Laughter)
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(Smeh)
06:49
"You can email back in a couple of weeks,
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„Možete poslati imejl za par nedelja,
ili ga možete poslati nekom drugom.“
06:52
or you can email someone else."
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06:53
(Laughter)
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(Smeh)
06:54
And so --
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I tako -
06:55
(Applause)
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(Aplauz)
Možete zamisliti kako to izgleda.
07:00
You can imagine what that's like.
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Odete na odmor i zaista ste na odmoru.
07:02
You go on vacation,
and you're actually on vacation.
and you're actually on vacation.
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Ljudi koji rade
u ovoj kompaniji imaju osećaj
u ovoj kompaniji imaju osećaj
07:05
The people who work at this company feel
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da zaista prave pauzu od posla.
07:07
that they actually get a break from work.
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Naravno, to nam ne govori naročito
07:09
But of course, that doesn't tell us much
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o tome šta bi trebalo da radimo
kod kuće u našem životu,
kod kuće u našem životu,
07:11
about what we should do
at home in our own lives,
at home in our own lives,
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pa bih želeo da iznesem neke predloge.
07:13
so I want to make some suggestions.
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07:15
It's easy to say, between 5 and 6pm,
I'm going to not use my phone.
I'm going to not use my phone.
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Lako je reći da između pet i šest popodne
nećete koristiti telefon.
nećete koristiti telefon.
Problem je u tome što pet i šest popodne
izgledaju drugačije različitim danima.
izgledaju drugačije različitim danima.
07:19
The problem is, 5 and 6pm
looks different on different days.
looks different on different days.
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07:23
I think a far better strategy is to say,
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Mislim da je mnogo bolja strategija reći
da radim određene stvari svakog dana,
07:25
I do certain things every day,
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07:27
there are certain occasions
that happen every day,
that happen every day,
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postoje izvesne situacije
koje se dešavaju svakodnevno,
koje se dešavaju svakodnevno,
07:29
like eating dinner.
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kao što je večeravanje.
07:30
Sometimes I'll be alone,
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Ponekad sam sam,
07:32
sometimes with other people,
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ponekad sa drugim ljudima,
ponekad u restoranu,
07:33
sometimes in a restaurant,
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ponekad kod kuće,
07:34
sometimes at home,
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ali pravilo koje sam usvojio
07:36
but the rule that I've adopted is:
I will never use my phone at the table.
I will never use my phone at the table.
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je da nikada neću koristiti
telefon za stolom.
telefon za stolom.
07:40
It's far away,
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Udaljen je,
07:41
as far away as possible.
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što dalje moguće.
Zato što nam veoma loše ide
odolevanje iskušenju.
odolevanje iskušenju.
07:43
Because we're really bad
at resisting temptation.
at resisting temptation.
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A kada imate znak za zaustavljanje da,
svaki put kada večera počne,
svaki put kada večera počne,
07:45
But when you have a stopping cue
that, every time dinner begins,
that, every time dinner begins,
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telefon odlazi daleko,
07:48
my phone goes far away,
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u potpunosti izbegnete iskušenje.
07:49
you avoid temptation all together.
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07:51
At first, it hurts.
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Ovo boli u početku.
Imao sam ogroman strah
da ću nešto propustiti.
da ću nešto propustiti.
07:53
I had massive FOMO.
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07:54
(Laughter)
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(Smeh)
07:55
I struggled.
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Mučio sam se.
07:57
But what happens is, you get used to it.
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No, naviknete se.
Prevaziđete simptome kriziranja
isto kao što biste i kod droge,
isto kao što biste i kod droge,
07:59
You overcome the withdrawal
the same way you would from a drug,
the same way you would from a drug,
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a ono što se dogodi je da život
postaje raznobojniji, bogatiji,
postaje raznobojniji, bogatiji,
08:02
and what happens is, life becomes
more colorful, richer,
more colorful, richer,
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zanimljiviji -
08:05
more interesting --
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vodite bolje razgovore.
08:06
you have better conversations.
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08:08
You really connect with the people
who are there with you.
who are there with you.
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Zaista se povežete sa ljudima
koji su tu sa vama.
koji su tu sa vama.
Mislim da je to fantastična strategija
08:11
I think it's a fantastic strategy,
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i znamo da deluje,
jer kada ljudi ovo rade -
jer kada ljudi ovo rade -
08:12
and we know it works,
because when people do this --
because when people do this --
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a pratio sam mnogo ljudi
koji su ovo isprobali -
koji su ovo isprobali -
08:15
and I've tracked a lot of people
who have tried this --
who have tried this --
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širi se.
08:17
it expands.
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Toliko imaju dobar osećaj zbog toga
08:19
They feel so good about it,
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da počnu to da rade izjutra,
prvog časa u danu.
prvog časa u danu.
08:20
they start doing it for the first
hour of the day in the morning.
hour of the day in the morning.
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Počnu da postavljaju telefon
na režim rada u avionu tokom vikenda.
na režim rada u avionu tokom vikenda.
08:23
They start putting their phones
on airplane mode on the weekend.
on airplane mode on the weekend.
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08:26
That way, your phone remains a camera,
but it's no longer a phone.
but it's no longer a phone.
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Tako vaš telefon ostaje kamera,
ali više nije telefon.
ali više nije telefon.
To je zaista moćna ideja,
08:30
It's a really powerful idea,
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i znamo da se ljudi mnogo bolje osećaju
u svom životu kada to rade.
u svom životu kada to rade.
08:31
and we know people feel much better
about their lives when they do this.
about their lives when they do this.
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Koju poentu treba ovde izvući?
08:35
So what's the take home here?
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Ekrani su čudesni; već sam to rekao
08:37
Screens are miraculous;
I've already said that,
I've already said that,
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i smatram da je to istina.
08:39
and I feel that it's true.
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Ali način na koji ih koristimo
je poput vožnje niz veoma brz i dug put,
je poput vožnje niz veoma brz i dug put,
08:41
But the way we use them is a lot like
driving down a really fast, long road,
driving down a really fast, long road,
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08:45
and you're in a car where the accelerator
is mashed to the floor,
is mashed to the floor,
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a vi ste u automobilu
u kome je pedala za gas zakucana za pod
u kome je pedala za gas zakucana za pod
08:49
it's kind of hard
to reach the brake pedal.
to reach the brake pedal.
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i teško je dohvatiti kočnicu.
08:51
You've got a choice.
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Imate izbor.
08:53
You can either glide by, past,
say, the beautiful ocean scenes
say, the beautiful ocean scenes
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Možete prolaziti pored,
recimo, predivnih prizora okeana
recimo, predivnih prizora okeana
08:57
and take snaps out the window --
that's the easy thing to do --
that's the easy thing to do --
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i fotografisati kroz prozor -
to je lako uraditi -
to je lako uraditi -
09:00
or you can go out of your way
to move the car to the side of the road,
to move the car to the side of the road,
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ili se možete potruditi
da pomerite auto na stranu puta,
da pomerite auto na stranu puta,
09:04
to push that brake pedal,
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pritisnete tu kočnicu,
09:05
to get out,
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izađete,
09:07
take off your shoes and socks,
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skinete cipele i čarape,
09:08
take a couple of steps onto the sand,
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krenete par koraka do peska,
osetite pesak pod stopalima,
09:11
feel what the sand feels like
under your feet,
under your feet,
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prošetate do okeana
09:13
walk to the ocean,
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i dopustite da vam okean zapljusne članke.
09:14
and let the ocean lap at your ankles.
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09:17
Your life will be richer
and more meaningful
and more meaningful
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Vaš život će biti bogatiji i smisleniji
zato što ste uneli u sebe to iskustvo
09:20
because you breathe in that experience,
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09:22
and because you've left
your phone in the car.
your phone in the car.
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i zato što ste ostavili telefon u autu.
09:24
Thank you.
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Hvala.
09:25
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Adam Alter - PsychologistWhat makes us incessantly check our phones? Adam Alter dives into the fascinating psychology that drives our tech addictions.
Why you should listen
Adam Alter's academic research focuses on judgment, decision-making and social psychology, with a particular interest in the sometimes surprising effects of subtle cues in the environment on human cognition and behavior.
He is the bestselling author of two books: Irresistible, which considers why so many people today are addicted to so many behaviors, from incessant smart phone and internet use to video game playing and online shopping, and Drunk Tank Pink, which investigates how hidden forces in the world around us shape our thoughts, feelings and behaviors.
Adam Alter | Speaker | TED.com