ABOUT THE SPEAKER
Jay Walker - Entrepreneur
Jay Walker is fascinated by intellectual property in all its forms. His firm, Walker Digital, created Priceline and many other businesses that reframe old problems with new IT. In his private life, he's a bibliophile and collector on an epic scale.

Why you should listen

It's befitting that an entrepreneur and inventor so prolific and acclaimed would curate a library devoted, as he says, to the astonishing capabilities of the human imagination. TIME twice named him one of the "50 most influential business leaders in the digital age," and he holds more than 200 patents. Jay Walker's companies -- under Walker Digital -- have alone served tens of millions of people and amassed billions in value. 

A chunk of his net worth went into building this enchanting library space, whose exhibits (please touch!) go back, roughly, to the point our species learned to write, with a slight post-moveable type bias. Brimming with exquisitely illustrated books and artifacts (Enigma machine; velociraptor skeleton), the library itself is a marvel. Is it the glowing etched glass panels, or the Vivaldi piped from hidden speakers that gives it that je ne sais quoi? Maybe it's Walker himself, whose passion for the stuff just glows. It's apparent to those lucky enough to snag a tour.

At the 2008 TED Conference, Walker lent many of his priceless and geeky artifacts to decorate the stage -- including a real Sputnik artificial satellite, a Star Wars stormtrooper helmet and a Gutenberg bible. After you've watched his talk, the WIRED article is a must-read.

More profile about the speaker
Jay Walker | Speaker | TED.com
TED2009

Jay Walker: The world's English mania

Džej Voker o svetskoj maniji za engleskim jezikom

Filmed:
4,750,949 views

Džej Voker objašnjava zašto dve milijarde ljudi širom sveta uče engleski jezik. Pokazuje nam fotografije i audio snimak od kojeg podilaze žmarci na kojem čujemo hiljade kineskih učenika kako vežbaju izgovor engleskog -- "drugog jezika sveta".
- Entrepreneur
Jay Walker is fascinated by intellectual property in all its forms. His firm, Walker Digital, created Priceline and many other businesses that reframe old problems with new IT. In his private life, he's a bibliophile and collector on an epic scale. Full bio

Double-click the English transcript below to play the video.

00:18
Let's talk about maniasmanias.
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Hajde da pričamo o manijama.
00:22
Let's startпочетак with BeatleBitls maniaManija:
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Počnimo sa manijom za Bitlsima.
00:26
hystericalхистерично teenagersТинејџери,
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Histerični tinejdžeri,
00:29
cryingplakanje, screamingвришти, pandemoniumurnebes.
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plakanje, vrištanje, urnebes.
00:34
SportsSport maniaManija:
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Manija za sportovima.
00:37
deafeningzagluљujuжa crowdsгужве,
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Zaglušujuća buka mase.
00:40
all for one ideaидеја -- get the ballлопта in the netнет.
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Sve radi jedne ideje. Smestiti loptu u mrežu.
00:46
Okay, religiousрелигиозно maniaManija:
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Okej, manija za religijom.
00:48
there's rapturezanos, there's weepinguplakane,
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Imamo ushićenje. Imamo jecanje.
00:51
there's visionsvizije.
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Imamo vizije.
00:53
ManiasManias can be good.
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Manije mogu biti dobre.
00:55
ManiasManias can be alarmingzabrinjavajuжe.
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Manije mogu biti uznemirujuće.
00:57
Or maniasmanias can be deadlyсмртоносно.
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Manije mogu biti i smrtonosne.
01:04
The worldсвет has a newново maniaManija.
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Svet je dobio novu maniju.
01:06
A maniaManija for learningучење Englishengleski.
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Maniju za učenjem engleskog jezika.
01:08
Listen as Chinesekineski studentsстуденти practiceпракса theirњихова Englishengleski
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Poslušajte kako kineski učenici vežbaju svoj izgovor engleskog
01:12
by screamingвришти it.
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tako što ga uzvikuju.
01:14
TeacherNastavnik: ... changeпромена my life!
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Učitelj: ...promeniti svoj život!
01:16
StudentsStudenti: I will changeпромена my life.
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Učenici: Ja ću promeniti svoj život.
01:18
T: I don't want to let my parentsродитељи down.
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Učitelj: Ne želim da izneverim svoje roditelje.
01:21
S: I don't want to let my parentsродитељи down.
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Učenici: Ne želim da izneverim svoje roditelje.
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T: I don't ever want to let my countryземљу down.
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Učitelj: Ne želim da izneverim svoju zemlju.
01:28
S: I don't ever want to let my countryземљу down.
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Učenici: Ne želim da izneverim svoju zemlju.
01:32
T: MostVećina importantlyважно ... S: MostVećina importantlyважно ...
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Učitelj: Najbitnije... Učenici: Najbitnije...
01:35
T: I don't want to let myselfЈа сам down.
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Učitelj: Ne želim da izneverim sebe.
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S: I don't want to let myselfЈа сам down.
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Učenici: Ne želim da izneverim sebe.
01:41
JayJay WalkerWalker: How manyмноги people are tryingпокушавајући to learnучи Englishengleski worldwideширом света?
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Džej Voker: Koliko ljudi na svetu uči engleski jezik?
01:44
Two billionмилијарде of them.
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Dve milijarde.
01:46
StudentsStudenti: A t-shirtмајица. A dressхаљина.
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Učenici: Majica. Haljina.
01:50
JWJW: In LatinLatinski AmericaAmerika,
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Džej Voker: U Latinoamerici,
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in IndiaIndija, in SoutheastJugoistok AsiaAsia,
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u Indiji, u jugoistočnoj Aziji,
01:55
and mostнајвише of all in ChinaKina.
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i ponajviše u Kini.
01:58
If you are a Chinesekineski studentученик
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Da ste kineski učenik
02:00
you startпочетак learningучење Englishengleski in the thirdтрећи gradeграде, by lawзакон.
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po zakonu biste počeli učenje engleskog u trećem razredu.
02:05
That's why this yearгодине
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Zbog toga će ove godine
02:07
ChinaKina will becomeпостати the world'sсветске largestнајвеће English-speakingGovori engleski countryземљу.
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Kina postati zemlja sa najviše govornika engleskog jezika na svetu.
02:12
(LaughterSmeh)
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(Smeh)
02:14
Why Englishengleski? In a singleједно wordреч: OpportunityMogućnost za poslovanje.
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Zbog čega baš engleski jezik? Jednom rečju - prilika.
02:17
OpportunityMogućnost za poslovanje for a better life, a jobпосао,
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Prilika za bolji život, posao,
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to be ableу могуцности to payплатите for schoolшкола, or put better foodхрана on the tableсто.
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biti u stanju da platite školovanje, ili da se hranite kvalitetnije.
02:24
ImagineZamislite a studentученик takingузимајући a giantгигант testтест for threeтри fullпуна daysдана.
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Zamislite učenicu koja polaže obiman test tri puna dana.
02:28
Her scoreрезултат on this one testтест
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Njen rezultat na tom jednom testu
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literallyбуквално determinesодређује her futureбудућност.
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bukvalno određuje njenu budućnost.
02:33
She studiesстудије 12 hoursсати a day
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Ona uči 12 sati dnevno
02:35
for threeтри yearsгодине to preparePripremite se.
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pune tri godine kao pripremu za njega.
02:38
25 percentпроценат of her gradeграде
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25% ocene
02:41
is basedзаснован on Englishengleski.
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se bazira ne znanju engleskog jezika.
02:43
It's calledпозвани the GaokaoGaokao, and 80 millionмилиона highвисоко schoolшкола Chinesekineski studentsстуденти
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Ime testa je "Gaokao" i 80 miliona kineskih srednjoškolaca
02:47
have alreadyвећ takenузети this gruelingnaporna testтест.
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je već polagalo ovaj iscrpljujući test.
02:50
The intensityинтензитет to learnучи Englishengleski
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Snagu volje koja ide uz učenje engleskog
02:52
is almostскоро unimaginableнезамисливо, unlessосим ако не you witnessсведок it.
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je gotovo nemoguće zamisliti. Osim ako ste prisustvovali času.
02:56
TeacherNastavnik: PerfectSavršen! StudentsStudenti: PerfectSavršen!
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Učitelj: Perfektan! Učenici: Perfektan!
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T: PerfectSavršen! S: PerfectSavršen!
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Učitelj: Perfektan! Učenici: Perfektan!
03:01
T: I want to speakговорити perfectсавршен Englishengleski.
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Učitelj: Želim da govorim perfektan engleski.
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S: I want to speakговорити perfectсавршен Englishengleski.
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Učenici: Želim da govorim perfektan engleski.
03:06
T: I want to speakговорити -- S: I want to speakговорити --
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Učitelj: Želim da govorim... Učenici: Želim da govorim...
03:08
T: perfectсавршен Englishengleski. S: perfectсавршен Englishengleski.
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Učitelj: perfektan engleski. Učenici: perfektan engleski.
03:10
T: I want to changeпромена my life!
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Učitelj: Želim da promenim svoj život!
03:14
S: I want to changeпромена my life!
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Učenici: Želim da promenim svoj život!
03:17
JWJW: So is Englishengleski maniaManija good or badлоше?
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Džej Voker: Dakle, da li je manija za engleskim dobra ili loša?
03:21
Is Englishengleski a tsunamiцунами, washingпрање away
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Da li engleski jezik predstavlja cunami koji će "sprati"
03:23
other languagesјезике? Not likelyвероватно.
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ostale jezike? Malo verovatno.
03:26
Englishengleski is the world'sсветске secondдруго languageЈезик.
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Engleski je drugi jezik sveta.
03:29
Your nativeнативе languageЈезик is your life.
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Vaš maternji jezik je vaš život.
03:31
But with Englishengleski you can becomeпостати partдео of a widerшире conversationразговор:
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Ali sa znanjem engleskog možete postati deo šire komunikacije.
03:35
a globalглобално conversationразговор about globalглобално problemsпроблеми,
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Globalni razgovor o globalnim problemima,
03:39
like climateклима changeпромена or povertyсиромаштво,
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kao što su klimatske promene ili siromaštvo,
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or hungerглад or diseaseболест.
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ili glad ili bolesti.
03:45
The worldсвет has other universalуниверзалан languagesјезике.
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Svet ima i druge univerzalne jezike.
03:48
MathematicsMatematika is the languageЈезик of scienceНаука.
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Matematika je jezik prirodnih nauka.
03:51
MusicMuzika is the languageЈезик of emotionsемоције.
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Muzika je jezik emocija.
03:54
And now Englishengleski is becomingпостаје the languageЈезик of problem-solvingRešavanje problema.
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A sada engleski postaje jezik rešavanja problema.
03:59
Not because AmericaAmerika is pushinggura it,
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Ne zato što ga Amerika "gura",
04:01
but because the worldсвет is pullingповлачење it.
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već zato što ga ostatak sveta "vuče".
04:04
So Englishengleski maniaManija is a turningокретање pointтачка.
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Manija za engleskim je prelomna tačka,
04:08
Like the harnessingpruћilo of electricityелектрична енергија in our citiesградова
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kao svojevremeno početak korišćenja elektriciteta u gradovima
04:10
or the fallпасти of the BerlinBerlin WallZid,
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ili pad Berlinskog zida.
04:13
Englishengleski representsпредставља hopeнадати се
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Engleski jezik predstavlja nadu
04:15
for a better futureбудућност --
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u bolje sutra.
04:17
a futureбудућност where the worldсвет has a commonзаједнички languageЈезик
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Budućnost u kojoj svet ima zajednički jezik
04:21
to solveреши its commonзаједнички problemsпроблеми.
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kojim rešava svakodnevne probleme.
04:23
Thank you very much.
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Hvala vam puno.
04:25
(ApplauseAplauz)
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(Aplauz)
Translated by Stevan Radanovic
Reviewed by Sandra Gojic

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ABOUT THE SPEAKER
Jay Walker - Entrepreneur
Jay Walker is fascinated by intellectual property in all its forms. His firm, Walker Digital, created Priceline and many other businesses that reframe old problems with new IT. In his private life, he's a bibliophile and collector on an epic scale.

Why you should listen

It's befitting that an entrepreneur and inventor so prolific and acclaimed would curate a library devoted, as he says, to the astonishing capabilities of the human imagination. TIME twice named him one of the "50 most influential business leaders in the digital age," and he holds more than 200 patents. Jay Walker's companies -- under Walker Digital -- have alone served tens of millions of people and amassed billions in value. 

A chunk of his net worth went into building this enchanting library space, whose exhibits (please touch!) go back, roughly, to the point our species learned to write, with a slight post-moveable type bias. Brimming with exquisitely illustrated books and artifacts (Enigma machine; velociraptor skeleton), the library itself is a marvel. Is it the glowing etched glass panels, or the Vivaldi piped from hidden speakers that gives it that je ne sais quoi? Maybe it's Walker himself, whose passion for the stuff just glows. It's apparent to those lucky enough to snag a tour.

At the 2008 TED Conference, Walker lent many of his priceless and geeky artifacts to decorate the stage -- including a real Sputnik artificial satellite, a Star Wars stormtrooper helmet and a Gutenberg bible. After you've watched his talk, the WIRED article is a must-read.

More profile about the speaker
Jay Walker | Speaker | TED.com