TEDGlobal 2010
Ze Frank: My web playroom
Ze Frenk (Ze Frank): Moja veb igraonica
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Na internetu, novi prijatelj je možda udaljen od vas samo jedan klik, ali teško je pronaći i izraziti pravu vezu. Ze Frenk predstavlja mešavinu luckastih internet igračaka koje zahtevaju puno učešće i nagrađuju vas nečim mnogo značajnijim. Pozvani ste, ako obećate da ćete podeliti ovo s nekim.
Ze Frank - Humorist, web artist
Ze Frank rose to fame on a viral video -- in 2001! He has been making online comedy, web toys and massively shared experiences (like the addictive Young Me Now Me) ever since. Full bio
Ze Frank rose to fame on a viral video -- in 2001! He has been making online comedy, web toys and massively shared experiences (like the addictive Young Me Now Me) ever since. Full bio
Double-click the English transcript below to play the video.
00:15
Every presentation needs this slide in it.
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Svakoj prezentaciji
je potreban ovaj slajd.
je potreban ovaj slajd.
00:18
(Laughter)
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(Smeh)
00:20
It's beautiful, isn't it?
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Prelep je, zar ne?
00:22
Do you see?
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Vidite li?
00:24
All the points, all the lines --
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Sve tačke, sve linije -
00:26
it's incredible.
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neverovatno je.
00:28
It is the network;
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To je mreža,
a u mom slučaju, mreža je
bila bitna u medijima,
bila bitna u medijima,
00:30
and in my case, the network has been important in media,
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00:32
because I get to connect to people.
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jer mogu da se povežem s ljudima.
00:35
Isn't it amazing?
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Zar to nije neverovatno?
00:37
Through that, I connect to people.
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Kroz ovo, povezujem se s ljudima.
00:40
And the way that I've been doing it
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To radim
00:42
has been multifaceted.
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na više načina.
00:44
For example, I get people to dress up their vacuum cleaners.
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Na primer, nateram ljude
da skockaju svoje usisivače.
da skockaju svoje usisivače.
00:47
(Laughter)
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(Smeh)
Organizujem projekte
poput Zemljinog sendviča
poput Zemljinog sendviča
00:52
I put together projects like Earth Sandwich,
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00:54
where I ask people
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gde pitam ljude
00:56
to try and simultaneously place
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da pokušaju da u isto vreme stave
00:58
two pieces of bread
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dva komada hleba
01:00
perfectly opposite each other on the Earth.
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savršeno jedan naspram drugog na Zemlji.
01:02
And people started laying bread in tribute,
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U tu čast, ljudi su počeli da slažu hleb
01:05
and eventually a team was able to do it
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i na kraju je jedan tim uspeo da uradi to
01:07
between New Zealand and Spain.
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između Novog Zelanda i Španije.
01:10
It's pretty incredible -- the video's online.
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Neverovatno je - video je na internetu.
01:13
Connecting to people in projects
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Povezao sam se s ljudima na projektima
01:15
like YoungmeNowme for example.
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poput YoungmeNowme, na primer.
01:17
In YoungmeNowme, the audience was asked
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U ovom projektu od publike sam zatražio
01:19
to find a childhood photograph of themselves
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da pronađu svoju sliku iz detinjstva
01:22
and restage it as an adult.
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i ponove je kao odrasla osoba.
01:25
(Laughter)
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(Smeh)
01:37
This is the same person --
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Ovo je ista osoba -
01:39
top photo, James, bottom photo, [Jennifer].
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Džejms, na gornjoj,
i Džulija na donjoj fotografiji.
i Džulija na donjoj fotografiji.
01:42
Poignant.
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Dirljivo.
01:44
This was a Mother's Day gift.
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Ovo je bio poklon za Materice.
01:46
(Laughter)
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(Smeh)
01:48
Particularly creepy.
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Prilično čudno.
01:50
(Applause)
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(Aplauz)
01:52
(Laughter)
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(Smeh)
Nisam mogao da pronađem
svoju omiljenu sliku,
svoju omiljenu sliku,
01:54
My favorite of these photos, which I couldn't find,
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01:56
is there's a picture of a 30 year-old woman or so
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gde žena od oko 30 godina drži
01:59
with a little baby on her lap,
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malu bebu u krilu,
02:01
and the next photo is a 220-lb man
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a na sledećoj slici je čovek od 100kg
02:04
with a tiny, little old lady peaking over his shoulder.
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a iza njegovog ramena viri bakica.
02:08
But this project changed the way
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Ali ovaj projekat je promenio način
na koji sam razmišljao
o povezivanju s ljudima.
o povezivanju s ljudima.
02:10
that I thought about connecting to people.
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02:12
This is project called Ray.
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Ovaj projekat se zove Rej.
02:14
And what happened was I was sent this piece of audio
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Dobio sam ovaj snimak
02:17
and had no idea who generated the audio.
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i nisam imao pojma ko ga je napravio.
02:19
Somebody said, "You have to listen to this."
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Neko je rekao: "Moraš ovo da poslušaš."
02:22
And this is what came to me.
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Ovo mi je stiglo.
02:24
Recording: Hi, my name is Ray,
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Snimak: Zdravo, zovem se Rej,
02:26
and on yesterday my daughter called me
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juče me je zvala ćerka
02:28
because she was stressed out
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jer je bila uznemirena
zbog stvari koje su joj se
dešavale na poslu
dešavale na poslu
02:30
because of things that were going on on her job
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02:32
that she felt was quite unfair.
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i za koje je mislila
da su prilično nepravedne.
da su prilično nepravedne.
Bila je prilično uznemirena
pa me je zvala da je utešim
pa me je zvala da je utešim
02:35
Being quite disturbed, she called for comfort,
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02:37
and I didn't really know what to tell her,
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a ja nisam znao šta da joj kažem,
02:39
because we have to deal with so much mess in our society.
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jer moramo da trpimo
toliko gluposti u našem društvu.
toliko gluposti u našem društvu.
02:42
So I was led to write this song just for her,
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To me je navelo da napišem
ovu pesmu samo za nju,
ovu pesmu samo za nju,
02:46
just to give her some encouragement
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samo da je malo ohrabrim
02:48
while dealing with stress and pressures on her job.
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dok se bori sa stresom
i pritiskom na poslu.
i pritiskom na poslu.
02:51
And I figured I'd put it on the Internet
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Mislio sam da je stavim na internet
02:53
for all employees under stress
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za sve zaposlene pod stresom,
02:55
to help you better deal with what you're going through on your job.
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da vam pomognem da se lakše izborite
s onim što imate na poslu.
s onim što imate na poslu.
02:58
Here's how the song goes.
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Pesma ide ovako.
03:00
♫ I'm about to whip somebody's ass ♫
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♫ Ima da prebijem nekoga ♫
03:06
♫ Oh, I'm about to whip somebody's ass ♫
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♫ O, ima da prebijem nekoga ♫
03:14
♫ Oh, if you don't leave me alone, ♫
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♫ O, ako me se ne okaneš, ♫
03:18
♫ you gonna have to send me home ♫
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♫ kući ćeš da me pošalješ ♫
03:21
♫ 'Cause I'm about to whip somebody's ass ♫
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♫ jer ima da prebijem nekoga ♫
03:26
Now you might not be able to sing that out loud,
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Možda nećete moći da otpevate naglas,
03:29
but you can hum it to yourself, and you know what the words are.
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ali možete da pevušite u sebi,
i znate kako ide tekst.
i znate kako ide tekst.
03:32
And let it give you some strength to get the next few moments on your job.
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Neka vam to da snage da preživite
naredne trenutke na poslu.
naredne trenutke na poslu.
03:35
All right. Stay strong. Peace.
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Okej. Ostanite jaki. Pozdrav.
03:38
Ze Frank: So -- yeah.
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Ze Frenk: Tako da - da.
03:40
No, no, no, shush. We've got to go quickly.
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Ne, ne, ne - tišina.
Moramo da budemo brzi.
Moramo da budemo brzi.
03:44
So I was so moved by this --
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Ovo me je dirnulo -
03:46
this is incredible. This was connecting, right.
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ovo je neverovatno. Ovo je povezivanje.
03:48
This was, at a distance,
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Ovo je shvatanje iz daljine
03:50
realizing that someone was feeling something,
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da je neko osećao nešto,
želja da na tu osobu
utičemo na određen način,
utičemo na određen način,
03:52
wanting to affect them in a particular way,
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03:54
using media to do it, putting it online
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koristeći medije, tako što to
stavimo na internet
stavimo na internet
03:56
and realizing that there was a greater impact.
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i shvatimo da postoji veći uticaj.
Ovo je bilo neverovatno,
to sam želeo da radim.
to sam želeo da radim.
03:58
This was incredible; this is what I wanted to do.
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04:00
So the first thing I thought of is we have to thank him.
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Prvo sam pomislio da treba
da se zahvalimo.
da se zahvalimo.
04:02
And I asked my audience, I said, "Listen to this piece of audio.
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Pitao sam publiku:
"Poslušajte ovaj snimak.
"Poslušajte ovaj snimak.
04:04
We have to remix it. He's got a great voice.
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Moramo da ga remiksujemo.
On ima sjajan glas.
On ima sjajan glas.
04:07
It's actually in the key of B flat.
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Zapravo je pevao u Be-duru.
04:10
And have to do something with it."
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Moramo da uradimo nešto povodom toga."
04:12
Hundreds of remixes came back -- lots of different attempts.
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Vratilo se stotine remiksa -
stotine različitih pokušaja.
stotine različitih pokušaja.
04:15
One stood out in particular.
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Jedan se naročito istakao.
04:17
It was done by a guy named Goose.
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Uradio ga je tip koji se zove Gus.
04:20
Remix: ♫ I'm about to whip somebody's ass ♫
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Remiks: ♫ Ima da prebijem nekoga ♫
04:27
♫ Oh, I'm about to whip somebody's ass ♫
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♫ O, ima da prebijem nekoga ♫
04:36
♫ Oh, if you don't leave me alone, ♫
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♫ O, ako me se ne okaneš, ♫
04:40
♫ You gonna have to send me home ♫
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♫ kući ćeš da me pošalješ ♫
04:44
♫ Cuz I'm about to whip somebody's ass ♫
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♫ jer ima da prebijem nekoga ♫
04:59
♫ I'm about to whip some ♫ --
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♫ Ima da prebijem - ♫
05:03
ZF: Great, so it was incredible.
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ZF: Sjajno, to je bilo neverovatno.
05:05
That song -- (Applause) Thank you.
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Ta pesma - (Aplauz) Hvala vam.
05:08
So that song, somebody told me that it was at a baseball game
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Neko mi je rekao da je ta pesma puštana
05:11
in Kansas City.
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na bejzbol utakmici u Kanzas sitiju.
05:13
In the end,
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Na kraju,
05:15
it was one of the top downloads
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to je bila jedna od najviše preuzimanih
05:17
on a whole bunch of music streaming services.
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pesama na mnogo servisa
za puštanje muzike.
za puštanje muzike.
05:19
And so I said, "Let's put this together in an album."
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Onda sam rekao:
"Hajde da stavimo ovo na album."
"Hajde da stavimo ovo na album."
05:22
And the audience came together, and they designed an album cover.
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Publika se skupila i osmislili su
omot albuma.
omot albuma.
05:24
And I said, "If you put it all on this, I'm going to deliver it to him,
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Rekao sam: "Ako sve stavite ovde,
ja ću mu to dopremiti,
ja ću mu to dopremiti,
05:27
if you can figure out who this person is,"
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ako možete da otkrijete ko je ova osoba,"
05:30
because all I had was his name -- Ray --
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jer sam imao samo njegovo ime, Rej,
05:33
and this little piece of audio
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i ovaj kratak snimak
05:35
and the fact that his daughter was upset.
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i činjenicu da mu je ćerka
bila uznemirena.
bila uznemirena.
05:38
In two weeks, they found him.
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Našli su ga za dve nedelje.
05:40
I received and email and it said,
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Primio sam imejl sledeće sadržine:
05:42
"Hi, I'm Ray.
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"Zdravo, ja sam Rej.
05:44
I heard you were looking for me."
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Čuo sam da me tražiš."
05:46
(Laughter)
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(Smeh)
05:48
And I was like, "Yeah, Ray.
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I napisao sam: "Da, Reje.
05:50
It's been an interesting two weeks."
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Bile su ovo zanimljive dve nedelje."
05:53
And so I flew to St. Louis
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Onda sam odleteo do Sent Luisa
05:55
and met Ray,
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i upoznao sam Reja,
05:57
and he's a preacher --
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a on je sveštenik -
05:59
(Laughter)
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(Smeh)
06:02
among other things.
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između ostalog.
06:04
So but anyways, here's the thing --
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Kako god, evo u čemu je stvar -
06:06
is it reminds me of this,
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podseća me na ovo,
06:08
which is a sign that you see in Amsterdam on every street corner.
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to je znak kojeg u Amsterdamu
vidite na svakom ćošku.
vidite na svakom ćošku.
06:11
And it's sort of a metaphor for me for the virtual world.
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Za mene je to metafora za virtualni svet.
06:14
I look at this photo, and he seems really interested
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Pogledam ovu fotografiju
i čini se kao da je on zainteresovan
i čini se kao da je on zainteresovan
06:17
in what's going on with that button,
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za to šta se dešava s tim dugmetom,
06:19
but it doesn't seem like he is really that interested in crossing the street.
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ali se čini kao da ga baš i ne zanima
prelazak ulice.
prelazak ulice.
06:22
(Laughter)
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(Smeh)
06:24
And it makes me think of this.
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Onda pomislim na ovo.
06:26
On street corners everywhere, people are looking at their cell phones,
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Na uličnim ćoškovima svuda u svetu,
ljudi gledaju u svoje telefone,
ljudi gledaju u svoje telefone,
06:29
and it's easy to dismiss this
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i lako je otpisati ovo
06:31
as some sort of bad trend
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kao neku vrstu lošeg trenda
06:33
in human culture.
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u ljudskoj kulturi.
06:35
But the truth is
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Ali istina je
06:37
life is being lived there.
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da se tamo živi život.
06:39
When they smile --
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Kada se nasmeju -
06:41
right, you've seen people stop --
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da, videli ste kako ljudi zastanu -
06:44
all of a sudden, life is being lived there,
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odjednom, tamo se živi život,
06:46
somewhere up in that weird, dense network.
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negde u toj čudnoj, gustoj mreži.
06:50
And this is it, right, to feel and be felt.
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To je to, osećati i biti osećan.
06:53
It's the fundamental force
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To je ključna sila
06:55
that we're all after.
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kojoj svi težimo.
06:57
We can build all sorts of environments
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Možemo da napravimo
svakakva okruženja
svakakva okruženja
06:59
to make it a little bit easier,
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da to malo olakšamo,
07:01
but ultimately, what we're trying to do
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ali na kraju pokušavamo
07:03
is really connect with one other person.
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da se povežemo sa drugom osobom.
07:06
And that's not always going to happen in physical spaces.
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A to se neće uvek desiti
u fizičkom prostoru.
u fizičkom prostoru.
07:08
It's also going to now happen in virtual spaces,
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Sada će se desiti
i u virtualnom prostoru,
i u virtualnom prostoru,
i moramo da postanemo bolji
u shvatanju toga.
u shvatanju toga.
07:11
and we have to get better at figuring that out.
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07:13
I think, of the people that build all this technology in the network,
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Mislim da od svih ljudi
koji stvaraju ovu tehnologiju na mreži,
koji stvaraju ovu tehnologiju na mreži,
07:16
a lot of them aren't very good
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dosta njih nije veoma dobro
07:18
at connecting with people.
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u povezivanju s ljudima.
07:20
This is kind of like something I used to do
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To je nešto poput onoga što sam ja radio
07:22
in third grade.
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u trećem razredu.
07:24
(Laughter)
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(Smeh)
07:26
So here's a series of projects
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Evo niza projekata koji su se dešavali
07:28
over the last few years
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tokom proteklih nekoliko godina
07:30
where I've been inspired by trying to figure out
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gde sam bio nadahnut
pokušavanjem da shvatim
pokušavanjem da shvatim
07:33
how to really facilitate close connection.
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kako zaista ostvariti blisku povezanost.
07:36
Sometimes they're very, very simple things.
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Ponekad su to izuzetno
jednostavne stvari.
jednostavne stvari.
07:38
A Childhood Walk, which is a project
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Dečja šetnja, što je projekat
07:40
where I ask people to remember a walk
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gde zamolim ljude da se sete šetnje
07:42
that they used to take as a child over and over again
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gde su se u detinjstvu
iznova i iznova šetali,
iznova i iznova šetali,
07:45
that was sort of meaningless --
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a da je to bilo nekako beznačajno -
07:47
like on the route to the bus stop, to a neighbor's house,
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poput puta do stanice za autobus
ili do komšijske kuće
ili do komšijske kuće
07:50
and take it inside of Google Streetview.
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i da se prošetaju tuda
koristeći Google Streetview.
koristeći Google Streetview.
07:52
And I promise you,
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Obećavam vam,
07:54
if you take that walk inside Google Streetview,
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ako se prošetate kroz Google Streetview,
07:56
you come to a moment
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doći ćete do trenutka
07:58
where something comes back
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kada se nešto vrati
08:00
and hits you in the face.
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i udari vas u lice.
08:02
And I collected those moments --
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Skupljao sam te trenutke -
08:04
the photos inside Google Streetview
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slike iz programa Google Streetview,
08:06
and the memories, specifically.
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i naročito sećanja.
08:08
"Our conversation started with me saying, 'I'm bored,'
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"Naš razgovor je počeo tako
što sam ja rekao: 'Dosadno mi je,'
što sam ja rekao: 'Dosadno mi je,'
08:11
and her replying, 'When I'm bored I eat pretzels.'
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a ona je rekla: 'Kad mi je dosadno,
ja jedem perece.'
ja jedem perece.'
08:13
I remember this distinctly because it came up a lot."
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Ovoga se tačno sećam
jer se često dešavalo."
jer se često dešavalo."
08:16
"Right after he told me and my brother
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"Čim je rekao meni i bratu
08:18
he was going to be separating from my mom,
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da će se rastati od moje mame,
08:20
I remember walking to a convenience store
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sećam se da sam otišla do dragstora
08:22
and getting a cherry cola."
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i kupila šeri kolu."
"Koristili su neke morbidne
umetničke video snimke,
umetničke video snimke,
08:24
"They used some of the morbidly artist footage,
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08:26
a close-up of Chad's shoes in the middle of the highway.
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snimak Čedovih cipela izbliza
na sred autoputa.
na sred autoputa.
08:28
I guess the shoes came off when he was hit.
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Pretpostavljam da su spale kad je udaren.
08:31
He slept over at my house once, and he left his pillow.
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Jednom je prespavao kod mene
i ostavio je svoj jastuk.
i ostavio je svoj jastuk.
08:34
It had 'Chad' written in magic marker on it.
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Na njemu je markerom bilo ispisano "Čed".
08:36
He died long after he left the pillow at my house,
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Umro je dugo nakon što ga je
ostavio kod mene,
ostavio kod mene,
08:38
but we never got around to returning it."
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ali nikad nismo stigli da ga vratimo."
08:40
Sometimes they're a little bit more abstract.
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Ponekad su sećanja malo apstraktnija.
08:42
This is Pain Pack.
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Ovo je Pakovanje bola.
08:44
Right after September 11th, last year,
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Prošle godine, odmah nakon 11. septembra,
08:46
I was thinking about pain and the way that we disperse it,
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razmišljao sam o bolu
i načinu na koji ga rasejavamo,
i načinu na koji ga rasejavamo,
08:48
the way that we excise it from our bodies.
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kako ga izbacujemo iz tela.
08:51
So what I did is I opened up a hotline --
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Zato sam otvorio telefonsku centralu,
08:53
a hotline where people could leave voicemails of their pain,
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gde bi ljudi ostavljali
poruke o svom bolu,
poruke o svom bolu,
08:56
not necessarily related to that event.
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koje nisu morale da budu
u vezi s tim događajem.
u vezi s tim događajem.
08:59
And people called in and left messages like this.
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Ljudi su zvali i ostavljali ovakve poruke.
09:03
Recording: Okay, here's something.
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Snimak: Okej, evo nečega.
09:07
I'm not alone,
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Nisam sama,
09:09
and I am loved.
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vole me,
09:11
I'm really fortunate.
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zaista sam srećna.
09:15
But sometimes I feel really lonely.
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Ali ponekad se osećam jako usamljeno.
09:19
And when I feel that way
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A kada se tako osećam,
09:25
even the smallest act of kindness
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čak i najmanji čin ljubaznosti
09:28
can make me cry.
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može da me natera na plač.
09:30
Like even people in convenience stores
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Kao kada ljudi u dragstoru kažu:
09:32
saying, "Have a nice day,"
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"Lep dan vam želim,"
09:35
when they're accidentally looking me in the eye.
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kada me slučajno gledaju u oči.
09:41
ZF: So what I did was I took those voicemails,
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ZF: Uzeo sam te poruke,
09:43
and with their permission, converted them to MP3s
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i uz dozvolu ovih ljudi,
prebacio sam ih u mp3 format
prebacio sam ih u mp3 format
09:46
and distributed them to sound editors
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i razdelio audio inženjerima
09:48
who created short sounds
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koji su stvorili kratke zvukove
09:50
using just those voicemails.
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uz pomoć samo tih poruka.
09:54
And those were then distributed to DJs
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Onda je to razdeljeno di-džejevima
09:57
who have made hundreds of songs
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koji su napravili stotine pesama
10:00
using that source material.
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koristeći taj materijal.
10:05
(Music)
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(Muzika)
10:07
We don't have time to play much of it.
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Nemamo vremena da pustimo dosta toga.
10:09
You can look at it online.
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Možete pogledati to na internetu.
10:11
"From 52 to 48 with love"
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"Od 52 za 48, s ljubavlju"
10:13
was a project around the time of the last election cycle,
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je bio projekat otprilike u vreme
poslednjeg izbornog kruga,
poslednjeg izbornog kruga,
10:16
where McCain and Obama both,
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gde su i Obama i Mekejn
10:18
in their speeches after the election, talked about reconciliation,
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u svojim govorima nakon izbora
pričali o pomirenju,
pričali o pomirenju,
10:21
and I was like, "What the hell
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a ja sam se pitao: "Pobogu,
10:23
does that look like?"
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kako li to izgleda?"
Pomislio sam:
"Hajde jednostavno da pokušamo.
"Hajde jednostavno da pokušamo.
10:25
So I thought, "Well let's just give it a try.
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10:27
Let's have people hold up signs about reconciliation."
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Hajde da ljudi drže znakove o pomirenju."
10:30
And so some really nice things came together.
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Desile su se neke jako lepe stvari.
10:32
"I voted blue. I voted red.
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"Glasao sam za plavo. Ja za crveno.
10:34
Together, for our future."
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Zajedno, za našu budućnost."
10:36
These are very, very cute little things right.
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Ovo su veoma simpatične stvari.
10:39
Some came from the winning party.
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Ovo je došlo od pobedničke stranke.
10:41
"Dear 48, I promise to listen to you, to fight for you, to respect you always."
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"Draga 48, obećavam da ću te slušati,
boriti se za tebe i uvek te poštovati."
boriti se za tebe i uvek te poštovati."
10:44
Some came from the party who had just lost.
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A nešto od gubitničke strane.
10:46
"From a 48 to a 52, may your party's leadership be as classy as you,
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"Od 48 za 52, neka vam vođstvo stranke
bude elegantno kao i vi,
bude elegantno kao i vi,
10:49
but I doubt it."
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ali sumnjam u to."
10:52
But the truth was that as this start becoming popular,
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Ali kako je ovo počelo da hvata maha,
10:55
a couple rightwing blogs and some message boards
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nekoliko desničarskih blogova i foruma
10:57
apparently found it to be a little patronizing,
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je navodno smatralo da je to
malo snishodljivo,
malo snishodljivo,
10:59
which I could also see.
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što sam i ja video.
11:01
And so I started getting amazing amounts of hate mail,
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Tako sam počeo da dobijam
neverovatne količine preteće pošte,
neverovatne količine preteće pošte,
11:04
death threats even.
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čak i pretnje smrću.
11:06
And one guy in particular kept on writing me these pretty awful messages,
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Posebno jedan tip je nastavio
da mi piše ove odvratne poruke
da mi piše ove odvratne poruke
11:09
and he was dressed as Batman.
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i bio je obučen kao Betmen.
11:12
And he said, "I'm dressed as Batman to hide my identity."
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Rekao je: "Obučen sam kao Betmen
da sakrijem svoj identitet."
da sakrijem svoj identitet."
11:15
Just in case I thought the real Batman
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Čisto ako pomislim da pravi Betmen
11:17
was coming after me;
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dolazi da me ščepa,
11:19
which actually made me feel a little better --
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od čega sam se zapravo osećao malo bolje -
11:21
like, "Phew, it's not him."
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"Uf, nije on."
11:23
So what I did --
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Tako sam -
11:25
unfortunately, I was harboring all this kind of
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nažalost, u sebi sam čuvao
11:27
awful experience and this pain inside of me,
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sva ova užasna iskustva i bol,
11:30
and it started to eat away at my psyche.
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i to je počelo da mi nagriza psihu.
11:33
And I was protecting the project from it, I realized. I was protecting it --
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Štitio sam projekat od toga,
shvatio sam da ga štitim -
shvatio sam da ga štitim -
11:36
I didn't want this special, little group of photographs
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Nisam želeo da se ova
posebna grupica fotografija
posebna grupica fotografija
11:39
to get sullied in some way.
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ukalja na neki način.
11:41
So what I did, I took all those emails,
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Uzeo sam sve te mejlove i ubacio ih
11:44
and I put them together into something called Angrigami,
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u nešto što se naziva Angrigami,
11:47
which was an origami template
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to je šablon za origami
11:49
made out of this sort of vile stuff.
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sačinjen od ovih podlih stvari.
11:51
And I asked people to send me beautiful things
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Od ljudi sam tražio da mi šalju
prelepe stvari
prelepe stvari
11:53
made out of the Angrigami.
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napravljene od Angrigamija.
11:55
(Laughter)
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(Smeh)
12:02
But this was the emotional moment.
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Ovo je bio emotivan trenutak.
12:05
One of my viewer's uncles died on a particular day
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Ujak jednog od mojih gledalaca
umro je određenog dana
umro je određenog dana
12:08
and he chose to commemorate it with a piece of hate.
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i on je odlučio da mu oda poštu
uz malo mržnje.
uz malo mržnje.
12:11
It's amazing.
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To je neverovatno.
12:13
The last thing I'm going to tell you about is a series of projects
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Na kraju ću vam reći nešto
o nizu projekata pod imenom
o nizu projekata pod imenom
12:16
called Songs You Already Know,
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Pesme koje već znate.
12:19
where the idea was,
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Ovde je zamisao bila ta
12:21
I was trying to figure out to address
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da sam pokušao da obratim pažnju
12:23
particular kinds of emotions with group projects.
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na određene vrste emocija
u grupnim projektima.
u grupnim projektima.
Jedna od njih je bila
prilično jednostavna.
prilično jednostavna.
12:26
So one of them was fairly straightforward.
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Tip je rekao da se njegova ćerka
plaši mraka
plaši mraka
12:28
A guy said that his daughter got scared at night
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12:30
and could I write a song for her, his daughter.
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i pitao me je da li mogu
da napišem pesmu za nju.
da napišem pesmu za nju.
12:32
And I said, "Oh yeah,
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Rekao sam: "O da,
pokušaću da napišem mantru
koju može da peva u sebi
koju može da peva u sebi
12:34
I'll try to write a mantra that she can sing to herself
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12:36
to help herself go to sleep."
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da pomogne sebi da zaspi."
12:38
And this was "Scared."
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Ovo se zvalo "Uplašena."
12:54
(Video) ♫ This is a song that I sing when I'm scared of something ♫
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(Video) ♫ Ovo je pesma koju pevam
kada se plašim nečega ♫
kada se plašim nečega ♫
12:58
♫ I don't know why but it helps me get over it ♫
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♫ Ne znam zašto ali pomaže
da prevaziđem to ♫
da prevaziđem to ♫
13:02
♫ The words of the song just move me along ♫
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♫ Reči pesme me prosto pokreću ♫
13:06
♫ And somehow I get over it ♫
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♫ I nekako prevaziđem to ♫
13:10
♫ At least I don't suck at life ♫
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♫ Makar nisam očajan u životu ♫
13:13
♫ I keep on trying despite ♫
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♫ Nastavljam da pokušavam uprkos svemu ♫
13:17
♫ At least I don't suck at life ♫
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♫ Makar nisam očajan u životu ♫
13:21
♫ I keep on trying despite ♫
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♫ Nastavljam da pokušavam uprkos svemu ♫
13:24
♫ This is a song that I sing when I'm scared of something ♫
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♫ Ovo je pesma koju pevam
kada se plašim nečega ♫
kada se plašim nečega ♫
13:28
Okay, so I wrote that song, right. Thank you.
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Napisao sam tu pesmu. Hvala vam.
Sjajno je to što je u jednom trenutku
prošao pored sobe svoje ćerke
prošao pored sobe svoje ćerke
13:32
So the nice thing was is he walked by his daughter's room at some point,
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13:35
and she actually was singing that song to herself.
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i ona je zapravo pevala sebi ovu pesmu.
13:37
So I was like, "Awesome. This is great."
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Pomislio sam: "Super, ovo je sjajno."
Onda sam dobio ovaj imejl.
Iza ovoga stoji jedna priča.
Iza ovoga stoji jedna priča.
13:39
And then I got this email. And there's a little bit of a back story to this.
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13:41
And I don't have much time.
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A ja nemam puno vremena.
13:43
But the idea was that at one point
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Zamisao je bila ta da sam jednom
13:45
I did a project called Facebook Me Equals You,
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uradio projekat pod nazivom
"Ja na Fejsbuku = ti",
"Ja na Fejsbuku = ti",
13:47
where I wanted to experience what it was like
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gde sam želeo da iskusim kako je to
13:49
to live as another person.
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živeti kao druga osoba.
13:51
So I asked for people's usernames and passwords to be sent to me.
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Tražio sam da mi ljudi pošalju
svoja korisnička imena i šifre.
svoja korisnička imena i šifre.
13:54
And I got a lot, like 30 in a half an hour.
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Dobio sam ih dosta, oko 30 za pola sata.
13:57
And I shut that part down.
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Taj deo sam zatvorio.
13:59
And I chose two people to be,
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Odabrao sam da budem dvoje ljudi
14:01
and I asked them to send me descriptions
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i pitao sam ih da mi pošalju opise toga
14:03
of how to act as them on Facebook.
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kako da se ponašam kao oni na Fejsbuku.
14:05
One person sent me a very detailed description;
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Jedna osoba mi je poslala
veoma detaljno upustvo,
veoma detaljno upustvo,
14:07
the other person didn't.
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dok druga nije.
Ispostavilo se da se osoba
koja nije to uradila
koja nije to uradila
14:09
And the person who didn't, it turned out,
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14:11
had just moved to a new city and taken on a new job.
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nedavno preselila
i počela s novim poslom.
i počela s novim poslom.
14:13
So, you know, people were writing me and saying, "How's your new job?"
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Ljudi su mi pisali i pitali:
"Kako ti je na novom poslu?"
"Kako ti je na novom poslu?"
14:16
I was like, "I don't know.
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A ja sam odgovarao: "Ne znam.
14:18
Didn't know I had one."
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Nisam ni znao da ga imam."
14:20
But anyway, this same person, Laura,
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Kako god, ova ista osoba, Laura,
14:23
ended up emailing me a little bit after that project.
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poslala mi je mejl ukratko
nakon tog projekta.
nakon tog projekta.
14:26
And I felt badly for not having done a good job.
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Osećao sam se loše
jer nisam to uradio kako treba.
jer nisam to uradio kako treba.
Onda je rekla: "Veoma sam nervozna,
preselila sam se u novi grad,
preselila sam se u novi grad,
14:29
And she said, "I'm really anxious, I just moved to a new town, I have this new job,
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14:32
and I've just had this incredible amount of anxiety."
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imam novi posao,
i neverovatno sam nervozna."
i neverovatno sam nervozna."
Videla je pesmu "Uplašena" i pitala se
da li mogu da uradim nešto.
da li mogu da uradim nešto.
14:35
So she had seen the "Scared" song and wondered if I could do something.
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14:38
So I asked her, "What does it feel like when you feel this way?"
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Pitao sam je: "Kako se osećaš?"
14:41
And she wrote a sort of descriptive set
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Napisala je deskriptivan niz toga
14:43
of what it felt like to have had this anxiety.
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kakav je osećaj imati ovu anksioznost.
14:46
And so what I decided to do.
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Odlučio sam da uradim sledeće.
14:48
I said, "Okay, I'll think about it."
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Rekao sam: "U redu, razmisliću o tome."
14:50
And so quietly in the background, I started sending people this.
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I tako sam tiho u pozadini
počeo ljudima da šaljem ovo.
počeo ljudima da šaljem ovo.
14:57
(Audio) ♫ Hey ♫
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(Audio) ♫ Hej ♫
14:59
♫ You're okay ♫
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♫ Ti si okej ♫
15:03
♫ You'll be fine ♫
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♫ Bićeš dobro ♫
15:06
So I asked people
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Pitao sam ljude
15:08
whether they had basic audio capabilities,
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da li imaju osnovne mogućnosti
za snimanje zvuka
za snimanje zvuka
15:11
just so they could sing along to the song with headphones on,
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kako bi mogli da pevaju uz ovo
sa slušalicama na glavi,
sa slušalicama na glavi,
15:14
so I could just get their voices back.
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kako bih imao njihove glasove.
15:16
And this is the kind of thing that I got back.
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Nazad sam dobio ovako nešto.
15:21
Recording: ♫ Hey ♫
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Snimak: ♫ Hej ♫
15:24
♫ You're okay ♫
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♫ Ti si okej ♫
15:28
♫ You'll be fine ♫
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♫ Bićeš dobro ♫
15:31
ZF: So that's one of the better ones, really.
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ZF: To je zapravo jedan od boljih.
Sjajna stvar je to, što sam počeo
da dobijam sve više ovih snimaka
da dobijam sve više ovih snimaka
15:33
But what's awesome is, as I started getting more and more and more of them,
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15:36
all of a sudden I had 30, 40 voices from around the world.
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i odjednom sam imao 30, 40 glasova
iz svih krajeva sveta.
iz svih krajeva sveta.
15:40
And when you put them together, something magical happens,
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Kada ih spojite, dešava se nešto magično,
15:43
something absolutely incredible happens,
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nešto potpuno neverovatno,
15:45
and all of a sudden I get a chorus from around the world.
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i odjednom sam dobio
refren iz celog sveta.
refren iz celog sveta.
15:48
And what was really great is, I'm putting all this work together in the background,
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Sjajna stvar je bila to što sam
u pozadini sastavljao sve ovo
u pozadini sastavljao sve ovo
15:51
and Laura sent me a follow-up email because a good month had passed by.
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a Laura mi je poslala mejl
jer je prošlo dobrih mesec dana.
jer je prošlo dobrih mesec dana.
15:54
And she said, "I know you've forgotten about me.
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I rekla je: "Znam da si me zaboravio.
15:57
I just want to say thanks for even considering it."
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Hvala ti što si uopšte uzeo to u obzir."
16:01
And then a few days later I sent her this.
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Nakon nekoliko dana sam joj poslao ovo.
16:06
(Audio) ♫ Right now, it feels like I forgot to turn the light on ♫
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(Audio) ♫ Sada se osećam kao da sam
zaboravio da uključim svetlo ♫
zaboravio da uključim svetlo ♫
16:14
♫ And things that looked so good yesterday ♫
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♫ I stvari koje su juče
izgledale tako dobro ♫
izgledale tako dobro ♫
16:18
♫ are now shades of gray ♫
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♫ sada su nijanse sivog ♫
16:21
♫ And it seems like the world is spinning ♫
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♫ I čini se kao da se ceo svet vrti ♫
16:25
♫ while I'm standing still ♫
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♫ dok ja stojim mirno ♫
16:28
♫ Or maybe I am spinning I can't tell ♫
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♫ A možda se i ja vrtim, ne znam ♫
16:33
♫ And then you say ♫
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♫ I ti onda kažeš ♫
16:35
♫ Hey ♫
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♫ Hej ♫
16:38
♫ You're okay ♫
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♫ Ti si okej ♫
16:42
♫ You'll be fine ♫
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♫ Bićeš dobro ♫
16:45
♫ Just breathe ♫
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♫ Samo diši ♫
16:48
♫ And now the words sing ♫
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♫ I pevaj ove reči ♫
16:50
♫ Hey ♫
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♫ Hej ♫
16:53
♫ You're okay ♫
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♫ Ti si okej ♫
16:56
♫ You'll be fine ♫
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♫ Bićeš dobro ♫
17:00
♫ Just breathe ♫
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♫ Samo diši ♫
17:03
♫ Now everybody sings ♫
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♫ I sad svi pevaju ♫
17:05
♫ Hey ♫
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♫ Hej ♫
17:08
♫ You're okay ♫
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♫ Ti si okej ♫
17:11
♫ You'll be fine ♫
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♫ Bićeš dobro ♫
17:15
♫ Just breathe ♫
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♫ Samo diši ♫
17:20
♫ Hey ♫
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♫ Hej ♫
17:22
♫ You're okay ♫
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♫ Ti si okej ♫
17:26
♫ You'll be fine ♫
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♫ Bićeš dobro ♫
17:30
♫ Just breathe ♫
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♫ Samo diši ♫
17:34
♫ Hey ♫
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♫ Hej ♫
17:37
♫ You're okay ♫
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♫ Ti si okej ♫
17:41
♫ You'll be fine ♫
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♫ Bićeš dobro ♫
17:44
♫ Just breathe ♫
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♫ Samo diši ♫
17:47
Thank you.
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Hvala vam.
17:49
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Ze Frank - Humorist, web artistZe Frank rose to fame on a viral video -- in 2001! He has been making online comedy, web toys and massively shared experiences (like the addictive Young Me Now Me) ever since.
Why you should listen
Ever since his "How to Dance Properly" viral video -- born as a party invite for 17 friends -- hit the Web in 2001, Ze Frank has been making people giggle, guffaw and gasp out loud whilst procrastinating at work. He defines, in many ways, the genre of online comedy, and continues to innovate madly on the form.
In 2006 he launched a year-long daily video blog called The Show with Ze Frank, which Slate.com called "the best sustained comedy run in the history of the Web." His rapid-fire delivery and absurd explorations in audience participation (like Earth Sandwich) has influenced a generation of digital native YouTubers. Perhap his most brilliant move: calling on fans to write the show for him. Using collaborative tools, online viewers collectively put words in his mouth (and props in his lap); he faithfully performed this wiki-comedy each week for his "Fabuloso Friday" show.
In 2008, along with Erik Kastner, Frank launched Colowars, the first massively multiplayer game on Twitter, which featured two months of sponsored online events and competitions. Recently he has worked with his audience to create a series of projects based on shared emotions such as pain, fear and the pang of nostalgia. Frank works as a consultant to range of industries on audience engagement and is a public speaker on the subject of the virtual life.
In 2012 he returned to the internet airwaves with "A Show." About which a MetaFilter commenter wrote:
If this were a cult, I would join.
If this were a religion, I would attend services.
If this were a band, I would not torrent the albums, but buy them, full price, from a local independent record store.
If this were a telethon, I would buy multiple tote bags.
Welcome back, Ze.
Ze Frank | Speaker | TED.com