ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com
TEDGlobal 2010

Derek Sivers: Keep your goals to yourself

Дерек Сиверс: нақшаҳои худро дар худ нигоҳ доред

Filmed:
6,371,544 views

Баъди тасдиқкунии нақшаи нави хаётии бисёр хуб аввалин авҷи кори мо — бо касе дидан аст, вале Дерек Сиверс маслиҳат медиҳад, ки нақшаҳои худро дар худ нигоҳ доред. Вай тадқиқоти аз солҳои 1920 гузаронидаро натиҷагири карда, барои чи изҳороти мақсадҳо ба онҳо расиданро халал мерасонанд мефаҳмонад.
- Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people. Full bio

Double-click the English transcript below to play the video.

00:15
Everyone, please think
0
0
2000
Бигзор хар кадоми шумо
00:17
of your biggest personal goal.
1
2000
3000
дар бораи максади асосии худ фикр кунед.
00:20
For real -- you can take a second. You've got to feel this to learn it.
2
5000
3000
Чидди. Дар сония фикр кунед. Ба шумо лозим аст инро хис кунед, то ки фахмед.
00:23
Take a few seconds and think of your personal biggest goal, okay?
3
8000
3000
Якчанд лахза дар бораи максади асосии худ фикр кунед, майлаш?
00:26
Imagine deciding right now
4
11000
2000
Тасаввур кунед, ки худи хозир
00:28
that you're going to do it.
5
13000
2000
шумо ба хулосае омадед, ки ба максадатон расед.
00:30
Imagine telling someone that you meet today what you're going to do.
6
15000
3000
Тасаввур кунед, ки имруз шумо ин масади худро ба касе накл мекунед.
00:33
Imagine their congratulations
7
18000
2000
Табрикот ва шодии
00:35
and their high image of you.
8
20000
2000
онхоро дар чашмонашон тасаввур кунед.
00:37
Doesn't it feel good to say it out loud?
9
22000
2000
Магар инро ба забон овардан хуш нест?
00:39
Don't you feel one step closer already,
10
24000
3000
Магар шумо хис намекунед, ки як кадами
00:42
like it's already becoming part of your identity?
11
27000
3000
дигар задед-ба мисле ки максадхои ояндаи шумо аллакай кисми шахсияти шумо мешаванд?
00:45
Well, bad news: you should have kept your mouth shut,
12
30000
3000
Хабари бад он аст, ки шумо бояд забонро нигох доред,
00:48
because that good feeling
13
33000
2000
чунки ин хисси форам
00:50
now will make you less likely to do it.
14
35000
3000
ба максад расидани шуморо халал мерасонад.
00:53
Repeated psychology tests have proven
15
38000
2000
Тачрибахои чандкаратаи психологи исбот мекунад,
00:55
that telling someone your goal
16
40000
2000
ки накшахои худро ба касе накл кардан,
00:57
makes it less likely to happen.
17
42000
2000
онхоро камамалишаванда мекунад.
00:59
Any time you have a goal,
18
44000
2000
Вакте, ки шумо максад доред,
01:01
there are some steps that need to be done, some work that needs to be done
19
46000
2000
бояд барои амалишавии он
01:03
in order to achieve it.
20
48000
2000
ташаббус гиред.
01:05
Ideally, you would not be satisfied until you had actually done the work.
21
50000
3000
Аз руи назария шумо каноатманд намешудед, то ин кор ба итмом нарасад,
01:08
But when you tell someone your goal and they acknowledge it,
22
53000
3000
вале вакте, ки шумо дар бораи накшахоятон ба касе накл мекунед, ва у онхоро медонад —
01:11
psychologists have found that it's called a "social reality."
23
56000
3000
рухшиносон инро хакикати ичтимои меноманд —
01:14
The mind is kind of tricked into feeling that it's already done.
24
59000
3000
хиссе, ки дар дом эхсос мекунад, ки кор тамом шудааст.
01:17
And then, because you felt that satisfaction,
25
62000
2000
Ва аз оне, ки шумо ин каноатмандиро хис кардед,
01:19
you're less motivated to do
26
64000
2000
шумо кушиши худро камтар мекунед
01:21
the actual hard work necessary. (Laughter)
27
66000
3000
нисбати амали шудани ин кор.
01:24
So this goes against the conventional wisdom
28
69000
2000
Ин мухолифи хикматест, ки аз тарафи омма кабул карда шудааст,
01:26
that we should tell our friends our goals, right --
29
71000
2000
дар бораи он, ки мо бояд накшахои худро ба дустон накл кунем,
01:28
so they hold us to it.
30
73000
3000
то ки дустон моро дар бораи онхо ба ёд оранд.
01:31
So, let's look at the proof.
31
76000
2000
Биёед ба исботхо назар андозем.
01:33
1926, Kurt Lewin, founder of social psychology,
32
78000
2000
Дар соли 1926 Курт Левин, асосгузори психологияи ичтимои,
01:35
called this "substitution."
33
80000
2000
инро «таъин кардан» номид.
01:37
1933, Vera Mahler found,
34
82000
2000
Дар соли 1933 Вера Маллер ошкор кард,
01:39
when it was acknowledged by others, it felt real in the mind.
35
84000
3000
ки мо ба хакикате бовар мекунем,ки аз тарафи атрофиён эътироф шудааст.
01:42
1982, Peter Gollwitzer wrote a whole book about this
36
87000
3000
Дар соли 1982 Питер Голлвитсер дар бораи ин китоби том навиштааст,
01:45
and in 2009,
37
90000
2000
дар соли 2009
01:47
he did some new tests that were published.
38
92000
2000
вай якчанд тачрибахои навро гузаронид, ки нашр шуданд.
01:49
It goes like this:
39
94000
2000
Вай ин хел мекард:
01:51
163 people across four separate tests --
40
96000
3000
163 одам дар чахор тачрибаи алохида —
01:54
everyone wrote down their personal goal.
41
99000
3000
хар кадомаш максади шахсии худро навиштанд,
01:57
Then half of them announced their commitment to this goal to the room,
42
102000
3000
ва кисми онхо дар бораи амали кардани максадхояшон ба гурухе эълон карданд,
02:00
and half didn't.
43
105000
2000
вале кисмаш хомуш истоданд.
02:02
Then everyone was given 45 minutes of work
44
107000
2000
Ба хар кадомаш 45 дакикаи кори дода шуд,
02:04
that would directly lead them towards their goal,
45
109000
3000
то ки ба максадашон расанд,
02:07
but they were told that they could stop at any time.
46
112000
2000
вале дар хар холат боз истодан мумкин буд.
02:09
Now, those who kept their mouths shut
47
114000
2000
Онхое, ки хомуш истоданд,
02:11
worked the entire 45 minutes, on average,
48
116000
3000
ба хисоби миёна 45 дакика кор карданд,
02:14
and when asked afterwards,
49
119000
2000
ва дар охир тасдик карданд,
02:16
said that they felt that they had a long way to go still to achieve their goal.
50
121000
3000
ки то ба максади онхо расидан холо дур аст.
02:19
But those who had announced it
51
124000
2000
Онхое, ки дар бораи максадхояшон накл карданд,
02:21
quit after only 33 minutes, on average,
52
126000
3000
баъди 33 дакика боз истоданд
02:24
and when asked afterwards,
53
129000
2000
ва дар охир тасдик карданд,
02:26
said that they felt much closer to achieving their goal.
54
131000
2000
ки то расидани максад наздик буданд.
02:28
So, if this is true,
55
133000
2000
Агар ин рост бошад,
02:30
what can we do?
56
135000
2000
бояд чи кор кард?
02:32
Well, you could resist the temptation
57
137000
2000
Шумо метавонед
02:34
to announce your goal.
58
139000
2000
хушхолие, ки аз эътирофи
02:36
You can delay the gratification
59
141000
2000
чамъияти медихад —
02:38
that the social acknowledgement brings,
60
143000
2000
даст кашед.
02:40
and you can understand that your mind
61
145000
2000
Ва шумо метавонед фахмед, ки шуури шумо
02:42
mistakes the talking for the doing.
62
147000
3000
гуфтугуи шуморо бо корхоятон печ дар печ мекунад.
02:45
But if you do need to talk about something,
63
150000
2000
Вале агар шумо мачбуред, ки дар бораи чизе гуед,
02:47
you can state it in a way
64
152000
2000
тавре тасдик кунед,
02:49
that gives you no satisfaction,
65
154000
2000
ки каноат накунед,
02:51
such as, "I really want to run this marathon,
66
156000
2000
масалан: «Ман бисёр мехохам, ки ин марафонро бидавам,
02:53
so I need to train five times a week
67
158000
2000
барои хамин ман бояд панч руз дар хафта машк кунам,
02:55
and kick my ass if I don't, okay?"
68
160000
3000
агар ман танбали кунам, маро мачбур кунед, майлаш?»
02:58
So audience, next time you're tempted to tell someone your goal,
69
163000
3000
Акнун, вате, ки шумо мехохед касеро дар бораи максадхоятон накл кунед,
03:01
what will you say? (Silence)
70
166000
2000
шумо чи мегуед?
03:03
Exactly, well done.
71
168000
3000
Айнан. Кори оли.
03:06
(Applause)
72
171000
4000
(Карсак)
Translated by Nekruz Ismoilov
Reviewed by Sheroz Ismoilov

▲Back to top

ABOUT THE SPEAKER
Derek Sivers - Entrepreneur
Through his new project, MuckWork, Derek Sivers wants to lessen the burdens (and boredom) of creative people.

Why you should listen

Derek Sivers is best known as the founder of CD Baby. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients.

In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

More profile about the speaker
Derek Sivers | Speaker | TED.com