ABOUT THE SPEAKER
David Kelley - Designer, educator
David Kelley’s company IDEO helped create many icons of the digital generation -- but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely.

Why you should listen

As founder of legendary design firm IDEO, David Kelley built the company that created many icons of the digital generation -- the first mouse, the first Treo, the thumbs up/thumbs down button on your Tivo's remote control, to name a few. But what matters even more to him is unlocking the creative potential of people and organizations so they can innovate routinely.

David Kelley's most enduring contributions to the field of design are a methodology and culture of innovation. More recently, he led the creation of the groundbreaking d.school at Stanford, the Hasso Plattner Institute of Design, where students from the business, engineering, medicine, law, and other diverse disciplines develop the capacity to solve complex problems collaboratively and creatively.

Kelley was working (unhappily) as an electrical engineer when he heard about Stanford's cross-disciplinary Joint Program in Design, which merged engineering and art. What he learned there -- a human-centered, team-based approach to tackling sticky problems through design -- propelled his professional life as a "design thinker."

In 1978, he co-founded the design firm that ultimately became IDEO, now emulated worldwide for its innovative, user-centered approach to design. IDEO works with a range of clients -- from food and beverage conglomerates to high tech startups, hospitals to universities, and today even governments -- conceiving breakthrough innovations ranging from a life-saving portable defibrillator to a new kind of residence for wounded warriors, and helping organizations build their own innovation culture.

Today, David serves as chair of IDEO and is the Donald W. Whittier Professor at Stanford, where he has taught for more than 25 years. Preparing the design thinkers of tomorrow earned David the Sir Misha Black Medal for his “distinguished contribution to design education.” He has also won the Edison Achievement Award for Innovation, as well as the Chrysler Design Award and National Design Award in Product Design from the Smithsonian’s Cooper-Hewitt National Design Museum, and he is a member of the National Academy of Engineers.

More profile about the speaker
David Kelley | Speaker | TED.com
TED2002

David Kelley: Human-centered design

大卫·凯利谈产品的人性化设计

Filmed:
1,060,932 views

演讲人是来自IDEO公司的大卫·凯利。他谈到,如今的产品设计对硬件的关注度已经越来越少,更为核心的是用户体验。他用一组视频向大家演示了这种新颖、变化无穷的方法的应用,其中有个例子位于纽约的普拉达商店的设计。
- Designer, educator
David Kelley’s company IDEO helped create many icons of the digital generation -- but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely. Full bio

Double-click the English transcript below to play the video.

00:25
There's a lot of exciting扣人心弦 things happening事件 in the design设计 world世界
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在过去的一年里,IDEO公司和世界各地
00:27
and at IDEOIDEO this past过去 year,
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发生了很多激动人心的事。
00:29
and I'm pleased满意 to get a chance机会 to share分享 some of those with you.
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我非常高兴能有机会在此分享其中一些故事。
00:35
I didn't attend出席 the first TEDTED back in 1984
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尽管我错过了1984年第一届TED大会,
00:39
but I've been to a lot of them since以来 that time.
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但我参加了之后的很多届。
00:41
I thought it [would] kind of be interesting有趣 to think back to that time
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回想起那个时候很有意思。
00:45
when Richard理查德 got the whole整个 thing started开始. Thank you very much, Richard理查德;
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理查德在创办之时为此付出了很多。多谢了,理查德!
00:48
it's been a big, enjoyable其乐融融 part部分 of my life, coming未来 here.
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来到TED是我生命中很重要、也很快乐的一部分。
00:51
And so thinking思维 back, I was thinking思维
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回想那时,
00:54
those of us in Silicon Valley were really focused重点 on products制品 or objects对象 --
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我们在硅谷工作的那些人,真的是专心致志开发各种产品,
01:00
certainly当然 technological技术性 objects对象.
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各种技术产品。
01:02
And so it was great fun开玩笑 in those days, and some of those of you
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那段时光真是太有意思了。
01:07
who are in the audience听众 were my clients客户.
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当时有些客户,今天也在座。
01:09
We'd星期三 come in with some prototype原型 underneath a black黑色 cloth
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记得我们准备好原型,藏在一块黑布下,
01:13
and we'd星期三 put it on the conference会议 table,
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然后放在会议桌上
01:15
and we'd星期三 pull off the black黑色 cloth and everybody每个人 would "ooh" and "ah."
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当我们揭开黑布时,大家惊呼,“哦!”,“啊?”
01:19
That was a really good time.
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真是很好玩的经历。
01:21
And so we'll continue继续 to focus焦点 on products制品, as we always have.
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所以,我们还会一如既往,关注产品设计。
01:25
And if you were here last year,
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如果你去年来过,
01:29
I probably大概 wrestled搏斗 you to the floor地板 and tried试着 to show显示 you my new EyeModuleEyeModule 2,
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我或许会拖到地板上,试着给你看我的新款EyeModule 2
01:34
which哪一个 was a camera相机 that plugged into the Handspring翻筋斗.
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它是一款针对Handspring掌上电脑设计的可插卸相机。
01:38
And I took a lot of pictures图片 last year;
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虽然很少有人知道,
01:40
very few少数 people knew知道 what I was up to, but I took a lot of pictures图片.
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但我用它我拍了照片,拍了很多张。
01:43
This year -- maybe you could show显示 the slides幻灯片 --
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今年——或许您会给大家展示这些幻灯片
01:48
this year we're carrying携带 this Treo的Treo, which哪一个 we had a lot to do with
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今年我们带了Treo
01:51
and helped帮助 Handspring翻筋斗 design设计 it.
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我们帮助Handspring设计了这款产品。
01:53
Also, though虽然 we designed设计 it a few少数 years年份 ago --
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尽管几年以前它就设计好了,
01:56
it's just become成为 ubiquitous普及 in the last year or so --
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但仅只是在去年它才流行起来。
01:58
this HeartstreamHeartstream defibrillator除颤器 which哪一个 is saving保存 lives生活.
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这是个用来急救的心脏除颤器
02:00
Maybe you've seen看到 them in the airports机场? They seem似乎 to be everywhere到处 now.
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或许您在机场见过?现在看来满地都是。
02:03
Lots of lives生活 are being存在 saved保存 by those.
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这种设备救过很多条命。
02:05
And, we're just about to announce宣布 the ZinioZinio的 Reader读者 product产品
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还有,我们正准备宣布Zinio阅读器,
02:11
that I believe will make magazines杂志 even more enjoyable其乐融融 to read.
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我相信它会让阅读杂志变成一种享受。
02:15
So, we really will continue继续 to focus焦点 on products制品.
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所以,我们肯定会继续关注产品。
02:18
But something's什么是 happened发生 in the last 18 years年份 since以来 Richard理查德 started开始 TEDTED,
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不过,在理查德开创了TED之后的18年中,
02:22
and that's that people like us --
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发生了一些变化——
02:24
I know people in other places地方 have caught抓住 onto this for a long time,
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我知道,其他人早已开始这样做了
02:27
but for us, we've我们已经 really just started开始 ... we've我们已经 kind of
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但对我们来说,才刚刚开始
02:33
climbed爬上 Maslow's马斯洛 hierarchy等级制度 a little bit --
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刚学会一点"马斯洛需要层次论"——
02:36
and so we're now focused重点 more and more on human-centered以人为本 design设计,
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现在我们对人性化设计的关注越来越多
02:40
human-centeredness人类为中心 in an approach途径 to design设计.
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以人为中心是一种设计方法,
02:45
That really involves涉及 designing设计 behaviors行为 and personality个性 into products制品.
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即在产品设计时,充分尊重人性特点和行为习惯,以人为本。
02:50
And I think you're starting开始 to see that,
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我想你也开始注意到,
02:52
and it's making制造 our job工作 even more enjoyable其乐融融.
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这让我们的工作更为享受。
02:55
Interestingly有趣的是 enough足够, we used to primarily主要 build建立 3-D-D models楷模 --
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的确有很多乐趣。你知道,我们过去主要设计三维模型
03:01
you know, you've seen看到 some today今天 -- and 3-D-D renderings效果图.
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今天你会看到一些演示-以及三维渲染。
03:05
Then we'd星期三 go and we'd星期三 show显示 those as communicating通信 our ideas思路.
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我们会借助它们,来展示新的创意。
03:09
But firms公司 like ours我们的 are having to move移动 to a point where
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很多和我们类似的厂商已经又向前迈了一步——
03:12
we get those objects对象 that we're designing设计 and get them in motion运动,
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对还在设计之中的产品,
03:16
showing展示 how they'll他们会 be used.
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给大家展示它们的用法。
03:18
And so in order订购 to do that we've我们已经 been forming成型
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为了能做到这一点,
03:22
internal内部 video-production视频制作 groups
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我们也建立了内部视频开发组
03:25
in order订购 to make these kind of experience经验 prototypes原型
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去创建这种体验版原型,
03:28
that show显示 just what we mean about the man-machine人机 relationship关系.
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来展示什么是人机关系。
03:32
And it's a much better way to see.
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这种方式看起来要好得多。
03:34
It's kind of like architects建筑师 who show显示 people in their houses房屋,
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就像建筑师站在装饰好的房子里给人们展示设计
03:37
as opposed反对 to them being存在 empty.
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而不是在毛坯房里面比划。
03:39
So I thought that I would show显示 you a few少数 videos视频
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所以,我会给大家放一些视频
03:43
to show显示 off this new, broader更广泛 definition定义
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给大家秀一秀我们的新设计,
03:50
of design设计 in products制品 and services服务 and environments环境.
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有产品,服务及环境等。
03:54
I have a few少数 of them -- they're no more than a minute分钟
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我这儿准备了一些视频,不超过一分钟
03:57
or a minute-and-a-half分钟和半 apiece一块 --
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长的不超过1分半。
03:59
but I thought you might威力 be interested有兴趣 in seeing眼看 some of our
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您或许可能对我们去年完成的一些东西
04:02
work over the last year, and how it responds响应 in video视频.
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很感兴趣,想看看到底有多酷。
04:07
So, Prada普拉达 New York纽约: we were asked by Rem雷姆 Koolhaas库哈斯
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好,纽约普拉达。我们接到来自
04:10
and OMAOMA to help us conceive构想 the technology技术
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雷姆·库哈斯和大都会建筑事务所的邀请,
04:14
that's in their retail零售 store商店 in New York纽约.
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要我们帮他们设计在纽约的一个零售店面。
04:17
He wanted a new kind of store商店 -- a new one --
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他想要一种新型商店——全新的——
04:19
a store商店 that had a cultural文化 role角色 as well as a retail零售 one.
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一个集文化与零售为一体的商店。
04:24
And that meant意味着 actually其实 designing设计 custom习惯 technology技术
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这意味着需要特殊的设计创意,
04:28
as opposed反对 to just buying购买 things off the shelf and putting them to use.
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而不是简单地买上几个陈列柜摆在那儿。
04:33
So, there're有很 lots of things. Everything has RFRF tags标签:
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商店里有很多东西,每样东西都有一个射频标签
04:35
there's RFRF tags标签 on the user用户, on the cards,
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甚至用户身上,卡上也都有。
04:38
there's the staff员工 devices设备 that are all around the store商店.
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商店里到处都有扫描设备。
04:41
You pick them up, and once一旦 you see something that you're interested有兴趣 in,
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一旦你选中什么喜欢的东西,
04:44
the staff员工 person can scan扫描 them in
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店员即可对其进行扫描,
04:46
and then they can be shown显示 on any screen屏幕 throughout始终 the store商店.
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然后在整个商店的各个屏幕都会显示其详细休息。
04:49
You can look at color颜色, and sizes大小, and how it appeared出现 on the runway跑道, or whatever随你.
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你可以看它的颜色,尺寸,试穿效果等等。
04:55
And so then the object目的 -- the merchandise商品 that you're interested有兴趣 in --
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接着,你感兴趣的这件商品会标上记号,
04:59
can be scanned扫描. It's taken采取 into the dressing敷料 room房间,
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你可以把它带进更衣室,
05:02
and in the dressing敷料 room房间 there are scanners扫描仪
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那里同样有扫描仪。
05:04
so that we know exactly究竟 what clothing服装 you have in the dressing敷料 room房间.
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这样,我们就能准确地知道你在更衣室里试哪件衣服。
05:09
We can put that up on a touch触摸 screen屏幕
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我们可以放置一个触摸屏,
05:12
and you can play with that, and get more information信息
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当你试穿上后,你就可以通过它自由浏览,
05:14
about the clothing服装 that you're interested有兴趣 in as you're trying it on.
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了解更多关于这件衣服的信息。
05:19
It's been used a lot of places地方, but I particularly尤其 like the use here
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很多地方都用到液晶显示,
05:23
of liquid液体 crystal水晶 displays显示器 in the changing改变 room房间.
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但这里的设计我尤为喜欢。
05:27
The last time I went to see this store商店,
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上次我去这家店看的时候,
05:29
there was a huge巨大 buzz蜂鸣器 about people standing常设 outside and wondering想知道,
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很多人好奇地站在周围,议论纷纷:
05:32
"Am I going to actually其实 get to see the people changing改变 clothes衣服 here?"
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“啊,我该不会看到人们怎么在里面换衣服的吧?”
05:35
But if you push the button按键, of course课程, the whole整个 wall goes dark黑暗.
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实际上当然不会。如果你按下这个按钮,液晶显示墙就关了。
05:40
So you can try to get approval赞同, or not, for whatever随你 you're wearing穿着.
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所以无论穿什么,你尽可放心得到亲友的参谋。
05:48
And then one of my favorite喜爱 features特征 of the technology技术
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接下来是我最喜欢的一项技术——
05:51
is the magic魔法 mirror镜子, where you put on the clothes衣服.
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魔镜。在你试衣服时,
05:53
There's a big display显示 in the mirror镜子, and you can turn around --
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镜子里会显示一副很大的影像,
05:57
but there's a three second第二 delay延迟.
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你转身的时候,镜像会有三秒的延迟,
05:59
So you can see what you look like from the back or all the way around, as you look.
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这样你就可以看到前后左右整体效果。
06:03
(Applause掌声)
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(掌声)
06:26
About a year and a half ago we were asked to design设计
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大约一年半前我们受邀
06:30
an installation安装 in the museum博物馆 --
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为伦敦科学博物馆设计一处装置——
06:32
this is a new wing翅膀 of the Science科学 Museum博物馆 in London伦敦,
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博物馆里有一块新展区,
06:35
and it's primarily主要 about digital数字 and biomedical生物医药 issues问题.
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主要是关于数字和生物医学的。
06:39
And a group at Itch, which哪一个 is now part部分 of IDEOIDEO,
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IDEA公司在Itch的一个小组,
06:43
designed设计 this interactive互动 wall that's about four stories故事 tall.
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设计了这面具有交互功能的墙,大约有4层楼那么高。
06:46
I don't know if anybody's任何人的 seen看到 this --
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不知道是否有人见过--
06:47
it's pretty漂亮 spectacular壮观 in the room房间.
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它在房间里面显得格外壮观。
06:49
Anyway无论如何, it's based基于 on the London伦敦 subway地铁 system系统.
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这面墙其实借助了伦敦地铁系统的设计。
06:51
And so you can see that
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正如你看到的那样,
06:54
the goal目标 is to bring带来 some of the feedback反馈
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它的目的是获取反馈——
06:56
that the people who had gone走了 to the museum博物馆 were giving,
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来博物馆参观的人们,会给一些反馈,
06:59
and get it up on the wall so everybody每个人 could see. Just for everybody每个人 to see.
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把这些反馈显示在墙上,这样所有的人都能看到。
07:02
So you enter输入 your information信息. Then, like the London伦敦 tube system系统,
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假设你输入一些信息,接下来就如同伦敦地铁系统,
07:06
the little trains火车 go around with what you're thinking思维 about.
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这些小火车就会载着你的信息前进。当到达一个车站时,
07:11
And then when you get to a station, it's expanded扩大 so that you can actually其实 read it.
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这条信息就会展开,内容一览无遗。
07:16
Then when you exit出口 the IMAXIMAX theatre剧院 on the fourth第四 floor地板 --
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在你从第四层的IMAX剧院出来时,
07:20
mostly大多 teenagers青少年 coming未来 out of there --
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会看到好多孩子
07:22
there's this big open打开 space空间 that has these tables in it
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那里有这样大的一个空间,里面有桌子
07:26
that have interactive互动 games游戏 which哪一个 are quite相当 fun开玩笑,
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设计了很多非常有趣的交互游戏。
07:28
also designed设计 by Durrell达雷尔 [Bishop主教] and Andrew安德鲁 [HirniakHirniak] of Itch.
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也是出自Itch小组的杜勒·毕晓普和安德鲁·海尔纳克之手。
07:30
And the topics主题 include包括 things that the museum博物馆 is about:
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其中的主题主要涉及:
07:36
male fertility生育能力, choosing选择 the sex性别 of your baby宝宝
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雄性可育性,选择孩子的性别,
07:39
or what a driverless无人驾驶 car汽车 might威力 be like.
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以及无人驾驶汽车是什么样。
07:43
There's lots of room房间, so people can come up
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那里有很多个房间,人们在尝试之前
07:45
and understand理解 what it is before they get involved参与.
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可以先了解下是什么东西。
07:49
And also, it's not shown显示 in the video视频, but these are very beautiful美丽.
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而且,虽然不是用视频显示的,但看起来非常漂亮
07:51
They go to the top最佳 of the wall and when they reach达到 all the way to the top最佳,
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他们一路来到墙的顶端,
07:55
after they've他们已经 bounced反弹 around, they disperse分散 into bits
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在弹回之后,变成了碎片,
07:58
and go off into the atmosphere大气层.
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消失在空气中。
08:04
The next下一个 video视频 is not doneDONE by us.
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下面一个视频不是我们做的。
08:06
This is CBSCBS Sunday星期日 Morning早上 that aired播出 about two weeks ago.
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CBS周日早间报道在大约两个星期之前播出了这段视频。
08:10
Scott斯科特 Adams亚当斯 ran into us
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斯科特·亚当斯碰巧遇见我们,
08:12
and asked us if we wouldn't不会 help to design设计
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问是否愿意帮忙为迪尔伯特
08:14
the ultimate最终 cubicle for Dilbert迪尔伯特,
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设计最终的工作格间。
08:16
which哪一个 sounded满面 like a fun开玩笑 thing and so we couldn't不能 pass通过 it up.
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听起来很有意思,我们可不能拒绝。
08:20
He's always been interested有兴趣 in technology技术 in the future未来.
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他对未来的技术总是很感兴趣。
08:23
(Video视频: Scott斯科特 Adams亚当斯: I realized实现 that at some point I might威力 be
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(视频:斯科特·亚当斯:这些工作格间有什么毛病,
08:25
the world's世界 expert专家 on what's wrong错误 with cubicles隔间.
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某些时候我觉得自己再清楚不过了。
08:28
So we thought, well, wouldn't不会 it be fun开玩笑 to get together一起
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然后就想,
08:30
with some of the smartest最聪明的 design设计 guys in the world世界
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找一些世界上最具设计头脑的人
08:32
and try to figure数字 out if we could make the cubicle better?
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一起尝试把这些格子间改得更好些,岂不是很有趣?
08:35
Narrator旁白: Though虽然 they work in a wide-open张大 office办公室 space空间
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讲述者:尽管是在旧金山奥克兰海湾大桥
08:38
spectacularly壮观 set under San Francisco's旧金山 Oakland奥克兰 Bay Bridge,
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工作空间非常开阔,宏伟壮观,
08:43
the team球队 built内置 their own拥有 little cubicles隔间
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但团队却是在这里建造他们自己的迷你格子间,
08:45
to fully充分 experience经验 the problems问题.
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以充分体验其存在的问题。
08:48
Woman女人: A one-way单程 mirror镜子. I can look out; you can look at yourself你自己.
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女音:一个单面镜。我可以向外面看;你可以看到你自己。
08:51
Narrator旁白: They took pictures图片.
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讲述者:他们拍了照片。
08:52
Woman女人: You feel so trapped被困, when someone有人 kind of leans斜靠 over
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女音:如果有什么弯曲或倾斜,会让人感觉到很局促
08:55
and you're sort分类 of held保持 captive俘虏 there for a minute分钟.
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呆在那一分钟,你就象是感觉在关禁闭。
08:57
SASA: So far it's chaos混沌, but a lot of people are doing stuff东东, so that's good.
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斯科特.亚当斯:目前看来还是乱糟糟的,但很多人在忙乎
09:01
We'll see what happens发生.
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似乎进展得不错,让我们拭目以待。
09:03
Narrator旁白: The first group builds建立 a cubicle in which哪一个 the walls墙壁 are screens屏幕
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讲述者:第一组设计的小卧室,
09:07
for the computer电脑 and for family家庭 photos相片.
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墙面充满了计算机屏幕和家庭照片。
09:10
In the second第二 group's集团 scenario脚本, the walls墙壁 are alive
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第二组,墙面很生动
09:14
and actually其实 give Dilbert迪尔伯特 a group hug拥抱.
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实际上给迪尔伯特一个大拥抱。
09:17
(Laughter笑声)
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(笑声)
09:19
Behind背后 the humor幽默 is the idea理念 of making制造 the cubicle more human人的.)
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这个主意的背后实际上使这个小格子间更人性化。)
09:25
David大卫 Kelley凯利: So here's这里的 the final最后 thing, complete完成 with orange橙子 lighting灯光
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大卫:最后一个,使用了橘红色的光
09:28
that follows如下 the sun太阳 across横过 -- that follows如下 the tracks轨道 of the sun太阳 -- across横过 the sky天空.
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沿着太阳光照射,一直到天空中。
09:32
So you feel that in your cubicle.
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所以你会觉得非常舒适。
09:36
And my favorite喜爱 feature特征, which哪一个 is a flower in a vase花瓶
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我最喜欢的一处是花瓶,
09:38
that wilts枯萎 when you leave离开 in disappointment失望,
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当你离开时,它会很失望蔫下去,
09:41
and then when you come back, it comes up to greet迎接 you, happy快乐 to see you.
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当你回来时,它立即变得很有生气,跟你打招呼。
09:45
(SASA: The storage存储 is built内置 right into the wall.)
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(斯科特: 存储与墙融合到了一起。)
09:47
DKDK: You know, it has homey家常 touches触摸 like a built-in内建的 fish tank坦克 in the walls墙壁,
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大卫:你知道,就象在墙里面嵌了一个鱼缸一样,很有家的感觉。
09:52
or something to be aggressive侵略性 with to release发布 tension张力.
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或者某种东西,特别能助你释放压力。
09:56
(SASA: Customizable定制 for the boss老板 of your choice选择.)
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(斯科特:根据个人的喜好而定制的这个“老板”。)
09:59
DKDK: And of course课程: a hammock吊床 for your afternoon下午 nap小憩
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大卫:在这个小卧室中,还有一样东西:
10:02
that stretches舒展 across横过 your cubicle.
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用于午睡的吊床,它就悬挂在小卧室中。
10:04
(SASA: Life would be sweet in a cubicle like this.)
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(斯科特:生活就应该象这个小卧室般温馨。)
10:10
DKDK: This next下一个 project项目, we were asked to design设计 a pavilion to celebrate庆祝
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大卫:下一个项目,是设计一个水榭
10:15
the recycling回收 of the water on the Millennium千年 Dome拱顶 in London伦敦.
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来庆祝伦敦千禧穹顶的水循环系统。
10:19
The dome拱顶 has an incredible难以置信 amount of water that washes off of it,
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在这个穹顶,有难以置信的水量从上面留下来,
10:22
as well as wastewater废水.
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其中包括污水。
10:24
So this building建造 actually其实 celebrates庆祝 the water
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这座建筑实际上是想庆祝这一点。
10:27
as it comes out of the recycling回收 plant and goes into the reed芦苇 bed
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水经过循环回收设施,会流入苇地。
10:30
so that it can be filtered过滤 for the final最后 time.
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这样在最后一刻就得到了过滤。
10:35
The pavilion's展馆 design设计 goal目标 was to be kind of quiet安静 and peaceful平静的.
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水榭的设计目标,追求一种宁静祥和的感觉。
10:39
In contrast对比 to if you went inside the dome拱顶, where it's
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与在建筑里面截然不同,
10:42
kind of wild野生 and crazy and everybody's每个人的
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里面热闹非凡,人人都在学各种各样的东西,
10:44
learning学习 all kinds of things, or fooling嘴硬 around, or whatever随你 they're doing.
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或四处闲逛,或做其他的事情等。
10:47
But it was intended to be quite相当 quiet安静.
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但水榭的设计却要求非常安静。
10:50
And then you would wander漫步 around and gather收集 information信息,
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你会围绕着建筑四下观察,
10:54
in a straightforward直截了当 fashion时尚, about the recycling回收 process处理
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以一种很直接的方式,收集关于该循环过程的信息。
10:58
and what's being存在 doneDONE, and how they're going to reuse重用 the water
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都做了什么处理,在流经该设备时,
11:01
once一旦 it comes through通过 the plant.
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如何能得到重复利用等。
11:12
And then, if you saw,
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接着,如果你看到的话,
11:14
the panels面板 actually其实 rotate回转. So you can get the information信息
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这些板子实际上在转动。所以你能看到设备的前面,收集信息,
11:17
on the front面前 side, but as they rotate回转, you can see the actual实际
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而在它们转动时,你能看到实际上它的后面,
11:20
recycling回收 plant behind背后, with all the machines as they actually其实 process处理 the water.
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以及所有处理流水的机器。
11:30
You can see: there's the plant.
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你可以看到:那里有一个设备
11:41
These are all very low-budget低预算 videos视频, like quick prototypes原型.
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都是很低成本的视频,就像快速原型。
11:45
And we're announcing宣布 a new product产品 here tonight今晚,
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今天晚上再这里我们会宣布一款新的产品,
11:47
which哪一个 is the first time this has ever been shown显示 in public上市.
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这是第一次在公众面前进行展示。
11:50
It's called SpyfishSpyfish, and it's a company公司 called H2Eye,
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它的名字是Spyfish, 来自公司H2Eye,
11:55
started开始 by Nigel奈杰尔 Jagger in London伦敦.
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由奈杰尔·贾格尔在伦敦创建。
11:58
And it's a company公司 that's trying to bring带来 the experience经验 -- many许多 people have boats,
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这家公司尝试给大家带来一种全新体验——
12:04
or enjoy请享用 being存在 on boats, but a very small percentage百分比 of people
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很多人有船,或是很享受在船上的生活,但只有很少一部分人
12:09
actually其实 have the capability能力 or the interest利益 in going under the water
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有能力或者有兴趣到水下去
12:14
and actually其实 seeing眼看 what's there,
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真实地看看那里到底有什么,
12:16
and enjoying享受 what scuba水肺 divers潜水员 do.
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享受潜水者才有的乐趣。
12:18
This product产品, it has two cameras相机.
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这款产品有两个摄像机。
12:20
You throw it over the side of your boat
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你把它放在船底,
12:23
and you basically基本上 scuba水肺 dive潜水 without getting得到 wet湿.
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这样就感觉象是在潜水,但自己却滴水不用沾。
12:30
For us -- there's the object目的 -- for us, it was two projects项目. One, to design设计 the interface接口
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就是这样一件东西。 对我们来说,它是两个项目。
12:36
so that the interface接口 doesn't get in your way.
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其一,是设计界面,保证它不会挡着你的路。
12:38
You could have that kind of immersive身临其境 experience经验 of being存在 underwater水下 --
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你将会有那种在水下,被完全浸没的体验——
12:41
of feeling感觉 like you're underwater水下 -- seeing眼看 what's going on.
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就感觉像你真地在水下——看看接下来会发生什么事。
12:44
And the other one was to design设计 the object目的
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另一个就是设计这件东西本身,
12:46
and make sure that it was a consumer消费者 product产品 and not a research研究 tool工具.
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确保它是一款可消费的产品,而不仅仅是研究工具。
12:51
And so we spent花费 a lot of time -- this has been going on for about
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我们花了很长时间——
12:53
seven or eight years年份, this project项目 --
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已近进行了约七八年时间——
12:55
and [we're] just ready准备 to start开始 building建造 them.
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我们才刚准备好开始开发这些产品。
13:01
(Narrator旁白: The SpyfishSpyfish is a revolutionary革命的 subaquaticsubaquatic video视频 camera相机.
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(讲述者:Spyfish是一个革命性的水下摄像机。
13:05
It can dive潜水 to 500 feet, to where sunlight阳光 does not penetrate穿透,
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它能下潜到500英尺,太阳光都无法透到这么深。
13:08
and is equipped装备 with powerful强大 lights灯火.
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它有很强的光
13:11
It becomes your eyes眼睛 and ears耳朵 as you venture冒险 into the deep.
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在你深水探险时,它会变成你的眼睛和耳朵。
13:16
The battery-powered电池供电的 SpyfishSpyfish sends发送 the live生活 video-feed视频饲料 through通过 a slender苗条 cable电缆.)
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强劲的电池使得Spyfish能够通过一根细长的缆线传送实时视频。)
13:20
DKDK: This slender苗条 cable电缆 was a huge巨大 technological技术性 advancement进步
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大卫:这根细长的缆线是一项巨大的技术进步,
13:23
and it allowed允许 the whole整个 thing to be the size尺寸 that it is.
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它使得一切都能以原貌展示,栩栩如生。
13:25
(Narrator旁白: And this central中央 box connects所连接 the whole整个 system系统 together一起.
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(讲述者:这个中心和连接着系统的所有部分。
13:28
Maneuvering机动 the SpyfishSpyfish is simple简单 with the wireless无线 remote远程 control控制.
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自动Spyfish具有一个无线的遥控器,操作起来非常简单。
13:32
You watch the video视频 with superimposed叠加 graphics图像
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你可以看到视频,还有叠加起来的图片
13:34
that indicate表明 your depth深度 and compass罗盘 heading标题.
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显示你当前的深度及航向。
13:38
The fluid流体 graphics图像 and ambient周围 sounds声音 combine结合
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流畅的图形和立体的声音结合起来,
13:40
to help you completely全然 lose失去 yourself你自己 underwater水下.)
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会让你完全沉迷在水下世界中。)
14:04
(Applause掌声)
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(掌声)
14:10
DKDK: And the last thing I'll talk about is ApproTECApproTEC,
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大卫:最后我要说的是ApproTEC
14:13
which哪一个 is a project项目 that I'm very excited兴奋 about.
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这是一个让我非常激动的项目。
14:16
ApproTECApproTEC is a company公司 started开始 by Dr博士. Martin马丁 Fisher费舍尔,
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ApproTEC由马丁·费舍尔创建的公司,
14:19
who's谁是 a good friend朋友 of mine. He's a Ph博士.D. from Stanford斯坦福.
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他是我的好朋友,斯坦福大学的博士。
14:22
He found发现 himself他自己 in Kenya肯尼亚 on a Fulbright富布赖特
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在肯尼亚富布莱特基金项目中,
14:25
and he had a very interesting有趣 insight眼光, which哪一个 is that
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他有一个有趣的发现。
14:27
he said, "There must必须 be entrepreneurs企业家 in Kenya肯尼亚;
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他说,“肯尼亚必须有企业主;
14:31
there must必须 be entrepreneurs企业家 everywhere到处."
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必须遍地都是企业主。”
14:33
And he noticed注意到 that for weddings婚礼 and funerals葬礼 there
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他注意到那里的婚礼和葬礼上,
14:36
they could find enough足够 money to put something together一起.
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他们都可以找到足够的钱办得风风光光。
14:39
So he decided决定 to start开始 manufacturing制造业 products制品 in Kenya肯尼亚
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所以他决定在肯尼亚,与肯尼亚生产商一起
14:43
with Kenyan肯尼亚 manufacturers制造商 -- designed设计 by people like us, but taken采取 there.
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制造产品——由象我们这样的人设计,但在那里制造。
14:48
And to this date日期 -- he's been gone走了 for only a few少数 years年份 --
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到现在为止——他到那里也只是为数不多的几年——
14:51
he's started开始 19,000 companies公司.
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但他已经启动了19000个公司。
14:55
He's made制作 30,000 new jobs工作.
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他提供了30000个工作机会,
14:58
And just the sales销售 of the products制品 -- this is a non-profit非盈利 --
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仅只是销售这些产品——这是非盈利的——
15:03
the sales销售 of these products制品 is now .6% of the GDPGDP of Kenya肯尼亚.
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这些产品的销售现在占了肯尼亚GDP的6%。
15:09
This is one guy doing this. This is a pretty漂亮 spectacular壮观 thing.
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这是一个人做到的,这是一件极为了不起的事。
15:12
So we're in the process处理 of helping帮助 them design设计
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我们现在正在帮他们设计
15:15
deep-well深井, low-cost低成本 manual手册 pumps
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低成本的手摇泵。
15:18
in order订购 for these people who have a quarter25美分硬币 acre英亩 of land土地
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目的是让那些人均只有约四分之一英亩土地的人,
15:22
to be able能够 to grow增长 crops作物 in the off-season淡季.
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能够在旱季也能种植庄稼。
15:24
What they do now is: they can grow增长 crops作物 in the rainy多雨的 season季节
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而他们现在,只能在雨季种,
15:26
but they can't grow增长 them in the off-season淡季.
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到了旱季只能白白等着。
15:29
And so by doing that, the woman女人 that you saw in the first thing --
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第一张照片里的女士,
15:33
she's a school学校 teacher老师 -- always wanted to send发送 her kids孩子 to college学院
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她是一位老师,一直想要送她的孩子去上大学。
15:37
and she's going to be able能够 to do it because of these things.
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所以有了这种工具,她终于能做到了。
15:39
So with seed-squeezers种子榨汁机, and pumps, and hay-balers干草打包机 and
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同时我们也在设计榨种机,水泵,牧草压捆机,
15:42
very straightforward直截了当 things that we're designing设计 --
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以及其他简单易用的东西。
15:45
my students学生们 are doing this as class projects项目
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我在斯坦福的学生这些当作课堂项目在运作,
15:47
and IDEOIDEO has donated捐赠 their time to do this kind of work --
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IDEO给员工一定工作时间来完成这种工作。
15:50
it's really amazing惊人 to see his success成功, Martin's马丁.
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看到马丁的成功,真是让人十分激动。
15:54
We also were thinking思维 about the experience经验 of Richard理查德,
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同时我们也在思考理查德的经历,
15:59
and so --
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那么——
16:00
(Laughter笑声)
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(笑声)
16:01
-- we designed设计 this hat帽子, because I knew知道 I'd be the last one in the day
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我们设计了这款帽子。我知道我会是今天最后一位,
16:06
and I needed需要 to deal合同 with him. So I just have one more thing to say.
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我需要想办法对付他。最后还有一件事要说,
16:10
(Laughter笑声)
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(笑声)
16:13
Can you read it?
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你能认出来吗?
16:15
(Laughter笑声)
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(笑声)
16:16
Well, it's always kind of funny滑稽 when he comes up and hovers悬停.
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没错,每次他出现招呼大家时,总是很滑稽。
16:19
You know, you don't want to be rude无礼 to him and you don't want to feel guilty有罪,
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你知道,大家并不想冒犯他,也不想让自己有罪恶感
16:23
and so I thought this would do it, where I just sit here.
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所以这个帽子刚刚好。我只用戴着它,坐在这里!
16:26
(Laughter笑声)
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(笑声)
16:27
(Applause掌声)
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(掌声)
16:35
So we saw a lot of interesting有趣 things being存在 designed设计 today今天 in this session会议,
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今天的讲座中,大家从各个演讲者那里
16:39
and from all the different不同 presenters主持人.
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看到了很多有趣的设计。
16:42
And in my own拥有 practice实践, from product产品 to ApproTECApproTEC,
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就我个人经验来说,从产品到ApproTEC,
16:46
it's really exciting扣人心弦 that we're taking服用 a more human-centered以人为本 approach途径 to design设计,
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看到大家正在使用一种更为人性化的方法,
16:51
that we're including包含 behaviors行为 and personalities个性 in the things we do,
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设计时充分考虑到人性特点和行为习惯,
16:54
and I think this is great.
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这非常棒,非常让人激动。
16:56
Designers设计师 are more trusted信任 and more integrated集成
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设计者赢得了更多的信任,
16:58
into the business商业 strategy战略 of companies公司,
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与公司的商业战略更为融合。
17:00
and I have to say, for one, I feel very lucky幸运 at the progress进展 that design设计
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我不得不说,看到自从第一届TED以来设计所取得的进步,
17:06
has made制作 since以来 the first TEDTED. Thanks谢谢 a lot.
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作为其中一员,我感到非常幸运。谢谢大家。
Translated by Kang Kang
Reviewed by Yue Xing

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ABOUT THE SPEAKER
David Kelley - Designer, educator
David Kelley’s company IDEO helped create many icons of the digital generation -- but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely.

Why you should listen

As founder of legendary design firm IDEO, David Kelley built the company that created many icons of the digital generation -- the first mouse, the first Treo, the thumbs up/thumbs down button on your Tivo's remote control, to name a few. But what matters even more to him is unlocking the creative potential of people and organizations so they can innovate routinely.

David Kelley's most enduring contributions to the field of design are a methodology and culture of innovation. More recently, he led the creation of the groundbreaking d.school at Stanford, the Hasso Plattner Institute of Design, where students from the business, engineering, medicine, law, and other diverse disciplines develop the capacity to solve complex problems collaboratively and creatively.

Kelley was working (unhappily) as an electrical engineer when he heard about Stanford's cross-disciplinary Joint Program in Design, which merged engineering and art. What he learned there -- a human-centered, team-based approach to tackling sticky problems through design -- propelled his professional life as a "design thinker."

In 1978, he co-founded the design firm that ultimately became IDEO, now emulated worldwide for its innovative, user-centered approach to design. IDEO works with a range of clients -- from food and beverage conglomerates to high tech startups, hospitals to universities, and today even governments -- conceiving breakthrough innovations ranging from a life-saving portable defibrillator to a new kind of residence for wounded warriors, and helping organizations build their own innovation culture.

Today, David serves as chair of IDEO and is the Donald W. Whittier Professor at Stanford, where he has taught for more than 25 years. Preparing the design thinkers of tomorrow earned David the Sir Misha Black Medal for his “distinguished contribution to design education.” He has also won the Edison Achievement Award for Innovation, as well as the Chrysler Design Award and National Design Award in Product Design from the Smithsonian’s Cooper-Hewitt National Design Museum, and he is a member of the National Academy of Engineers.

More profile about the speaker
David Kelley | Speaker | TED.com