ABOUT THE SPEAKER
Timothy Prestero - Designer
Timothy Prestero loves a flashy "concept car." But in his own work, he aims to design products for social impact, keeping users in mind.

Why you should listen

Timothy Prestero is the founder and CEO of Design that Matters, a nonprofit that collaborates with social entrepreneurs and volunteers to design products for the poor in developing countries. A former Peace Corps volunteer and MIT graduate, Tim has worked in West Africa, Latin America and Asia. He is a Martin Fellow at the MIT Laboratory for Energy and the Environment, a Draper Richards Kaplan Fellow, and was named an Ashoka Affiliate in 2004. His awards include the 2007 Social Venture Network Innovation Award, and the 2009 World Technology Award. This year, Design That Matters was named the winner of the National Design Award in Corporate and Institutional Achievement.

Tim and his team made a splash when they created the NeoNurture Infant Incubator, named one of TIME Magazine's "50 Best Inventions of 2010." However, the product wasn't a hit with manufacturers or with hospitals in developing countries and forever remained a prototype. Design That Matters learned an important lesson from the experience -- that good design must keep in mind who will procure equipment, who will be using it, as well as the myriad ways it could be used incorrectly. As Timothy says, "There's no such thing as a dumb user; there are only dumb products.

More profile about the speaker
Timothy Prestero | Speaker | TED.com
TEDxBoston 2012

Timothy Prestero: Design for people, not awards

Timothy Prestero: 为人们设计,而不是奖项

Filmed:
1,074,577 views

Timothy Prestero想着他要在发展中世界中设计一个为新生儿的完美培养器-----不过当他的产品无法进入生产线时,他的队伍学到了一个重要的知识. 这是一个对于为实际作为而设计,而不是奖项而设计重要性的宣言. (在TED 波士顿拍摄)
- Designer
Timothy Prestero loves a flashy "concept car." But in his own work, he aims to design products for social impact, keeping users in mind. Full bio

Double-click the English transcript below to play the video.

00:16
I've got a great idea理念 that's going to change更改 the world世界.
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我这有一个极佳的主意,这主意将会改变世界
00:18
It's fantastic奇妙, it's going to blow打击 your mind心神.
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它非常棒,它会使你大吃一惊
00:20
It's my beautiful美丽 baby宝宝.
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这就是我美丽的宝宝
00:22
Here's这里的 the thing, everybody每个人 loves a beautiful美丽 baby宝宝.
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当然,每个人喜欢一个可爱的宝宝,
00:24
I mean, I was a beautiful美丽 baby宝宝.
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我意思是,我曾经也是个可爱的宝宝
00:26
Here's这里的 me and my dad a couple一对 days after I was born天生.
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这是我和我爸爸,就在我出生后的几天
00:28
So in the world世界 of product产品 design设计,
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所以在产品设计这一方面,
00:30
the beautiful美丽 baby's宝宝 like the concept概念 car汽车.
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这个可爱的宝宝就跟概念汽车一样,
00:33
It's the knock-out击倒.
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它是终极武器
00:34
You see it and you go, "Oh, my God. I'd buy购买 that in a second第二!"
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你看到你就会说:"我的天,我要有钱我立马就会买!"
00:37
So why is it that this year's年份 new cars汽车
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那为什么今年的新车看起来
00:40
look pretty漂亮 much exactly究竟 like last year's年份 new cars汽车?
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跟去年的新车都差不多呢?
00:44
(Laughter笑声)
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(笑声)
00:45
What went wrong错误 between之间 the design设计 studio工作室 and the factory?
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在设计工作室和生产工厂中什么出现了问题?
00:48
Today今天 I don't want to talk about beautiful美丽 babies婴儿,
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今天我不想谈论可爱的宝宝
00:51
I want to talk about the awkward尴尬 adolescence青春期 of design设计 --
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我想谈论下这个设计的尴尬青春性
00:54
those sort分类 of dorky学究气 teenage青少年 years年份
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那种傻傻的青少年时期,
00:58
where you're trying to figure数字 out how the world世界 works作品.
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你想方设法搞清楚这个世界是是什么样的
01:01
I'm going to start开始 with an example from some work that we did on newborn新生 health健康.
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我先一些我在新生儿健康的研究讲起
01:05
So here's这里的 a problem问题:
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问题就在这:
01:07
Four million百万 babies婴儿 around the world世界,
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全世界4百万的宝宝,
01:10
mostly大多 in developing发展 countries国家,
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大多数在发展中国家,
01:11
die every一切 year before their first birthday生日,
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在一岁之前就死掉了
01:14
even before their first month of life.
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甚至在满月之前
01:16
It turns out half of those kids孩子, or about 1.8 million百万 newborns新生儿 around the world世界,
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结果是,将近一半的孩子,大约180万的新生儿,
01:19
would make it if you could just keep them warm
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如果可以取暖的话就可以存活下
01:22
for the first three days, maybe the first week.
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他们生命的前三天,或者第一周
01:25
So this is a newborn新生 intensive集约 care关心 unit单元 in Kathmandu加德满都, Nepal尼泊尔.
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所以这是一个新生的保护房间在尼泊尔的Kathmandu
01:29
All of these kids孩子 in blankets毯子 belong属于 in incubators孵化器 --
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所有这些被毛毯裹住的都在这些抚养器中--
01:32
something like this. So this is a donated捐赠 Japanese日本 Atom原子 incubator恒温箱
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就是这个.这是一个日本给捐的原子抚养器
01:36
that we found发现 in a NICUNICU in Kathmandu加德满都.
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是我们在Kathmandu找到的
01:38
This is what we want.
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这就是我们想要的
01:41
Probably大概 what happened发生 is a hospital醫院 in Japan日本 upgraded升级 their equipment设备
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估计事实上是一家在日本的医院提升了它们的设备
01:43
and donated捐赠 their old stuff东东 to Nepal尼泊尔.
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所有把这件设备捐给尼泊尔了
01:47
The problem问题 is, without technicians技师, without spare备用 parts部分,
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问题是,没有医师,没有配件,
01:51
donations捐款 like this very quickly很快 turn into junk破烂.
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像这样的捐赠很快就会变成垃圾
01:54
So this seemed似乎 like a problem问题 that we could do something about.
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这当时看起来是一个我们可以帮助解决的事情
01:57
Keeping保持 a baby宝宝 warm for a week,
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保持婴儿一个周的温暖
02:00
that's not rocket火箭 science科学.
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可不是什么火箭科学
02:02
So we got started开始.
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所以我们就开始了
02:04
We partnered合作 with a leading领导 medical research研究 institution机构 here in Boston波士顿.
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我们与一个先进的在波士顿的医疗研究机构合作
02:07
We conducted进行 months个月 of user用户 research研究 overseas海外,
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我们做个好几个月的海外使用者研究
02:10
trying to think like designers设计师, human-centered以人为本 design设计.
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想办法去跟设计家一样思考,为人们思考
02:13
Let's figure数字 out what people want.
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让我们看看人们想要什么
02:16
We killed杀害 thousands数千 of Post-it发表它 notes笔记.
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我们用了成千张即时贴
02:18
We made制作 dozens许多 of prototypes原型 to get to this.
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几十种设计模式,最终得到了这个
02:21
So this is the NeoNurtureNeoNurture Infant婴儿 Incubator恒温箱,
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这就是婴儿培育器(NeoNurture Infant Incubator)
02:24
and this has a lot of smarts智慧 built内置 into it. And we felt great.
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这里面有很多聪明的设计.我们感觉很棒
02:28
So the idea理念 here is, unlike不像 the concept概念 car汽车,
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这次这与概念车不同,
02:30
we want to marry结婚 something beautiful美丽
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我们想要将有作用的东西
02:32
with something that actually其实 works作品.
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和漂亮的东西结合起来
02:35
And our idea理念 is that this design设计
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我们的想法是这样的设计
02:37
would inspire启发 manufacturers制造商 and other people of influence影响
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会激励生产者及其其他有影响的人
02:41
to take this model模型 and run with it.
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去遵循这样的理念
02:43
Here's这里的 the bad news新闻:
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但是有一个坏消息:
02:47
The only baby宝宝 ever actually其实 put inside the NeoNurtureNeoNurture Incubator恒温箱
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被放进婴儿培育器的唯一一个婴儿
02:50
was this kid孩子 during a Time magazine杂志 photo照片 shoot射击.
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是当时时代杂志用来摄影的一小孩
02:54
So recognition承认 is fantastic奇妙.
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因此很快就被传播出去
02:56
We want design设计 to get out for people to see it.
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我们希望设计是让人们看到的.
02:59
It won韩元 lots of awards奖项.
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它最终得到了很多奖项
03:01
But it felt like a booby痴子 prize.
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不过就跟得了个傻瓜奖一样
03:03
We wanted to make beautiful美丽 things that are going to make the world世界 a better place地点,
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我们想要做能够使世界变得更好的漂亮的东西
03:09
and I don't think this kid孩子 was even in it long enough足够 to get warm.
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但是我觉得那个小孩甚至还没把身子暖起来呢
03:13
So it turns out that design设计 for inspiration灵感
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所以看到灵感造成的设计
03:15
doesn't really --
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不是那么----
03:18
I guess猜测 what I would say is, for us, for what I want to do,
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我想说的是,对我们来说
03:22
it's either too slow or it just doesn't work, it's ineffective不灵.
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要是就是太慢了要是就是不工作,效果很差
03:26
So really I want to design设计 for outcomes结果.
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因此我想为效果来设计
03:28
I don't want to make beautiful美丽 stuff东东.
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我不像要那些花里胡哨的东西
03:30
I want to make the world世界 a better place地点.
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我想把世界变得更好
03:32
So when we were designing设计 NeoNurtureNeoNurture,
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因此在我们设计NeoNurture的时候,
03:34
we paid支付 a lot of attention注意 to the people who are going to use this thing --
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我们对于将来的使用者下了很大功夫,
03:37
for example, poor较差的 families家庭, rural乡村 doctors医生,
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比如说,那些穷苦的家庭,农村的医生,
03:39
overloaded超载 nurses护士, even repair修理 technicians技师.
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超负荷的医生,甚至修复的医师
03:43
We thought we had all our bases基地 covered覆盖, we'd星期三 doneDONE everything right.
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我们想着只要我们把这些群众保障了,我们就会做出正确的事情
03:46
Well it turns out there's this whole整个 constellation星座 of people
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结果呢,那有一大堆子人
03:49
who have to be involved参与 in a product产品 for it to be successful成功:
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都与这个产品有关:
03:52
manufacturing制造业, financing融资, distribution分配, regulation.
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制造的,筹资的,配发的,以及管理的
03:55
Michael迈克尔 Free自由 at PATH路径 says you have to figure数字 out who will "choose选择, use and pay工资 the dues"
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Michael Free在PATH组织(一全球健康组织)说你必须搞清楚谁会选择,使用,
03:59
for a product产品 like this.
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并且为你这样的产品付费
04:01
And I have to ask the question --
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而我必须也问这样的问题--
04:03
VC'sVC的 always ask, "Sir先生, what is your business商业, and who is your customer顾客?"
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VC总是问:"先生,你的事业是什么?谁是你的消费者?"
04:06
Who is our customer顾客? Well here's这里的 an example.
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谁是我们的消费者呢?这有一个例子
04:10
This is a Bangladeshi孟加拉国 hospital醫院 director导向器 outside his facility设施.
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这是孟加拉国医院的一位主任,
04:13
It turns out he doesn't buy购买 any of his equipment设备.
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我们发现他从来不买任何器材
04:15
Those decisions决定 are made制作 by the Ministry of Health健康
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这些都是由健康部来决定的,
04:18
or by foreign国外 donors捐助者,
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或者由外来的捐款决定
04:20
and it just kind of shows节目 up.
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只不过是来留个面而已
04:21
Similarly同样, here's这里的 a multinational跨国 medical device设备 manufacturer生产厂家.
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同样地,多国的医疗设备生产者
04:25
It turns out they've他们已经 got to fish where the fish are.
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他们只去有鱼的地方钓鱼
04:27
So it turns out that in emerging新兴 markets市场, where the fish are,
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因此结果是在这些出现的市场中,有鱼的地方
04:31
are the emerging新兴 middle中间 class of these countries国家 --
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是这些国家中新现的中产阶级--
04:34
diseases疾病 of affluence富裕: heart disease疾病, infertility不孕不育.
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富裕的疾病:心脏病,不孕.
04:38
So it turns out that design设计 for outcomes结果 in one aspect方面
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因此在某一方面,为成果设计就意味着
04:43
really means手段 thinking思维 about design设计 for manufacture制造 and distribution分配.
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为生产和分配设计
04:46
Okay, that was an important重要 lesson.
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好吧,这个道理还挺重要的
04:48
Second第二, we took that lesson and tried试着 to push it into our next下一个 project项目.
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第二,我们利用这些道理去制作下一个计划
04:53
So we started开始 by finding发现 a manufacturer生产厂家,
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因此我们找到了生产厂商
04:55
an organization组织 called MTTSMTTS in Vietnam越南,
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叫做MTTS的组织,在越南,
04:57
that manufactures制成品 newborn新生 care关心 technologies技术 for Southeast东南 Asia亚洲.
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是为东南亚生产新生儿培育设备的
05:00
Our other partner伙伴 is East Meets会见 West西.
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我们另一个合作伙伴是"东遇西"(East Meets West)
05:02
This is an American美国 foundation基础 that distributes分配 that technology技术
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这是一个美国的组织,专门给附近
05:05
to poor较差的 hospitals医院 around that region地区.
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较穷的医院分配器材的
05:08
So we started开始 with them saying, "Well what do you want?
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因此他们开始就问我们,"你们想要什么?
05:11
What's a problem问题 you want to solve解决?"
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你们想要解决什么问题?"
05:12
And they said, "Well let's work on newborn新生 jaundice黄疸."
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然后他们说,"那让我们研究新生儿黄疸吧."
05:15
So this is another另一个 one of these mind-boggling令人难以置信 global全球 problems问题.
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这是另外一个困扰世界的难题
05:18
So jaundice黄疸 affects影响 two-thirds三分之二 of newborns新生儿 around the world世界.
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黄疸影响世界三分之二的新生儿
05:22
Of those newborns新生儿, one in 10 roughly大致,
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所有的新生儿中,大约百分之十
05:27
if it's not treated治疗, the jaundice黄疸 gets得到 so severe严重
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如果未被治好,黄疸最终导致
05:30
that it leads引线 to either a life-long终身 disability失能,
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终生的残疾,
05:33
or the kids孩子 could even die.
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或者直接导致小孩死亡
05:35
There's one way to treat对待 jaundice黄疸,
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治疗黄疸只有一个办法
05:37
and that's what's called an exchange交换 transfusion.
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这个叫做交换输血
05:39
So as you can imagine想像, that's expensive昂贵 and a little bit dangerous危险.
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你也能想象到,这比较贵而且有风险
05:43
There is another另一个 cure治愈.
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其实有另外一个新的治疗方法
05:45
It's very technological技术性, it's very complex复杂, a little daunting艰巨.
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非常的先进,非常复杂,有点令人畏惧
05:51
You've got to shine闪耀 blue蓝色 light on the kid孩子 --
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你得给婴儿身上照蓝光
05:54
bright blue蓝色 light on as much of the skin皮肤 as you can cover.
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能照多少皮肤就照多少
05:58
How is this a hard problem问题?
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这怎么能是难题呢?
06:00
So I went to MITMIT,
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因此我去了MIT,
06:04
Okay, we'll figure数字 that out. (Laughter笑声)
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好吧,我们会搞清楚的.(笑声)
06:07
So here's这里的 an example. This is an overhead高架 phototherapy光疗 device设备
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这有一个例子.这是一个在头顶的光学治疗仪器
06:10
that's designed设计 for American美国 hospitals医院.
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是为美国的医院设计的
06:13
And here's这里的 how it's supposed应该 to be used.
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这是它正确的使用方法
06:15
So it's over the baby宝宝, illuminating照明 a single patient患者.
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在婴儿头上,照亮一个病人
06:18
Take it out of an American美国 hospital醫院,
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而在美国医院之外,
06:21
send发送 it overseas海外 to a crowded facility设施 in Asia亚洲,
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比如说在设备紧缺的亚洲
06:23
here's这里的 how it's actually其实 used.
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它就以这样的方式使用
06:24
The effectiveness效用 of phototherapy光疗 is a function功能 of light intensity强度.
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光学治疗的效果是跟光的强度有关的
06:28
So these dark黑暗 blue蓝色 squares广场 show显示 you where it's effective有效 phototherapy光疗.
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这些暗黑的蓝色方块就显示了出来
06:31
Here's这里的 what it looks容貌 like under actual实际 use.
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这就是实际使用中的情况
06:34
So those kids孩子 on the edges边缘
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因此这些在边缘上的小孩
06:35
aren't actually其实 receiving接收 effective有效 phototherapy光疗.
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实际上没有得到光学治疗的作用
06:37
But without training训练, without some kind of light meter仪表,
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但是在没有接受训练的情况下,
06:40
how would you know?
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谁会知道呢?
06:42
We see other examples例子 of problems问题 like this.
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我们还看到其他像这样的问题,
06:44
So here's这里的 a neonatal新生儿 intensive集约 care关心 unit单元
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这是一个新生儿的培育室
06:46
where moms妈妈 come in to visit访问 their babies婴儿.
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母亲们可以进来看望他们的宝宝
06:48
And keep in mind心神, Mom妈妈 maybe just had a C-section剖腹产,
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要记住,这些母亲可能刚做过剖腹产
06:51
so that's already已经 kind of a bummer长号.
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因此她可能心情比较低落
06:53
Mom's妈妈的 visiting访问 her kid孩子.
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母亲看望婴儿
06:54
She sees看到 her baby宝宝 naked, lying说谎 under some blue蓝色 lights灯火,
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她看到她的婴儿光着身子,在蓝光下躺着
06:57
looking kind of vulnerable弱势.
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看起来比较脆弱
06:59
It's not uncommon罕见 for Mom妈妈 to put a blanket over the baby宝宝.
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对于妈妈来说,在孩子身上放一个毛毯是很正常的表现
07:02
From a phototherapy光疗 standpoint立场, maybe not the best最好 behavior行为.
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但对于光学医疗的效果来说,可不是很好的举动
07:06
In fact事实 that sounds声音 kind of dumb.
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实际上这很傻
07:09
Except, what we've我们已经 learned学到了
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不过呢,我们学习到了
07:12
is that there's no such这样 thing as a dumb user用户 -- really is what we've我们已经 learned学到了.
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对于使用者来说是没有傻不傻一说的,的确,
07:15
There are only dumb products制品.
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只有笨蛋产品,没有笨蛋使用者
07:17
We have to think like existentialists存在主义者.
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我们必须像存在主义者一样思考,
07:19
It's not the painting绘画 we would have painted,
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这可不是我们本想画出来的画
07:20
it's the painting绘画 that we actually其实 painted.
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是我们实际上已经画出的画
07:22
It's the use -- designed设计 for actual实际 use.
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这是实际上的作用,从设计而来
07:25
How are people actually其实 going to use this?
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那么人们到底怎么样用它呢?
07:27
So similarly同样, when we think about our partner伙伴 MTTSMTTS,
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同样的,当我们想到我们的合作伙伴MTTS,
07:31
they've他们已经 made制作 some amazing惊人 technologies技术 for treating治疗 newborn新生 illnesses疾病.
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他们对于治疗新生儿疾病作出了很高科技的发展
07:34
So here's这里的 an overhead高架 warmer回暖 and a CPAPCPAP.
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这是一个头顶的温暖器和一个CPAP(持续气道正压通气设备)
07:36
They're inexpensive便宜, really rugged崎岖.
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这些都很便宜,比较旧
07:39
They've他们已经 treated治疗 50,000 kids孩子 in Vietnam越南 with this technology技术.
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他们已经用这种技术治疗了50000个婴儿了
07:42
But here's这里的 the problem问题:
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问题是:
07:43
Every一切 doctor医生 in the world世界, every一切 hospital醫院 administrator管理员,
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在这世上每个医生,每个医院主任
07:46
has seen看到 TV电视 -- curse诅咒 those "E.R." reruns重播.
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都在电视上看到过--骂这些 E.R. reruns(一部美国电视剧,以医院为题)
07:51
Turns out they all know what a medical device设备 is supposed应该 to look like.
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结果是他们都知道一部医疗设备应该长什么样
07:55
They want Buck巴克 Rogers罗杰斯, they don't want effective有效.
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他们想要Buck Rogers,却不想要好的效果
07:59
It sounds声音 crazy, it sounds声音 dumb,
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这听起来很疯狂,很傻
08:01
but there are actually其实 hospitals医院 who would rather have no equipment设备
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但是实际上有哪些宁愿不要设备
08:04
than something that looks容貌 cheap低廉 and crummy照出.
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也不要看起来便宜或者脏乱的设备的医院
08:06
So again, if we want people to trust相信 a device设备,
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所以,如果我们想要人们去相信一部设备
08:10
it has to look trustworthy可靠.
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它必须看起来值得信任
08:11
So thinking思维 about outcomes结果,
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因此考虑结果,
08:13
it turns out appearances出场 matter.
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外表是重要的
08:15
So we took all that information信息 together一起.
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所以我们把这些信息都结合在一起
08:17
We tried试着, this time, to get it right.
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我们努力这次把它做好
08:20
And here's这里的 what we developed发达.
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这是我们发展的东西
08:21
So this is the Firefly萤火虫 Phototherapy光疗 Device设备,
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这是一个Firefly光学医疗设备
08:23
except this time we didn't stop at the concept概念 car汽车.
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只不过这次我们不光在概念车这个层面就停止了
08:26
So from the very beginning开始 we started开始 by talking to manufacturers制造商.
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从一开始我们就找那些生产商谈话
08:30
Our goal目标 is to make a state-of-the-art最先进的 product产品
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我们的目标是就做一个有技术发展水平的产品
08:33
that our partner伙伴 MTTSMTTS can actually其实 manufacture制造.
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这样我们的合作伙伴MTTS可以顺利的生产
08:36
So our goal目标 is to study研究 how they work, the resources资源 they have access访问 to,
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所以我们的目标是就是了解它是怎么运作的,他们拥有的资源
08:40
so that they can make this product产品.
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这样他们可以造出这个产品
08:42
So that's the design设计 for manufacture制造 question.
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这就是对于生产方面的设计
08:45
When we think about actual实际 use,
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当我们考虑到实际使用的时候,
08:47
you'll你会 notice注意 that Firefly萤火虫 has a single bassinet摇篮.
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你会发现Firefly有一个单独的摇篮.
08:49
It only fits适合 a single baby宝宝.
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只能装下一个婴儿
08:51
And the idea理念 here is it's obvious明显 how you ought应该 to use this device设备.
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而且这个机器的用法应该是非常明显的
08:56
If you try to put more than one kid孩子 in,
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如果你想多放的话,
08:57
you're stacking堆叠 them on top最佳 of each other.
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你就在把他们堆积木了.
08:59
(Laughter笑声)
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(笑声)
09:00
So the idea理念 here is we say, you want to make it hard to use wrong错误.
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这就是我们所说的,想要错误地使用都很难.
09:04
In other words, you want to make the right way to use it
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换句话说,你要做到人们将会用正确的方式使用它
09:06
the easiest最简单的 way to use it.
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最简单的方式去使用它
09:08
Another另一个 example: Again, silly愚蠢 mom妈妈.
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另外一个例子:这些傻傻的母亲们.
09:11
Silly愚蠢 mom妈妈 thinks her baby宝宝 looks容貌 cold, wants to put a blanket over the baby宝宝.
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她们都觉得她的宝宝看起来着凉了,想要在身上盖一个毯子
09:14
Well that's why we have lights灯火 above以上 and below下面 the baby宝宝 in Firefly萤火虫.
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这就是为什么我们在上下都一个灯源
09:17
So if mom妈妈 does put a blanket over the baby宝宝,
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因此即使一位妈妈盖上了毛毯,
09:20
it's still receiving接收 effective有效 phototherapy光疗 from below下面.
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婴儿还会收到光学治疗
09:23
Last story故事 here:
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最后一个故事
09:25
I've got a friend朋友 in India印度 who told me
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我有一个在印度的朋友告诉我
09:27
that you haven't没有 really tested测试 a piece of electronic电子 technology技术
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说你还没检验一部能够在亚洲
09:30
for distribution分配 in Asia亚洲
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分配的电子设备呢
09:32
until直到 you've trained熟练 a cockroach蟑螂 to climb in
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当然除非你训练一只螳螂然后
09:35
and pee撒尿 on every一切 single little component零件 on the inside.
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爬进所有的小角落然后在上面尿尿
09:37
(Laughter笑声)
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(笑声)
09:38
You think it's funny滑稽.
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好吧,你觉得这很好笑
09:40
I had a laptop笔记本电脑 in the Peace和平 Corps兵团,
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我在Peace Coprs有一台笔记本电脑
09:42
and the screen屏幕 had all these dead pixels像素 on it.
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而我的屏幕有着这些不动的像素
09:45
And one day I looked看着 in, they were all dead ants蚂蚁
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一天我往里一看,这些都是死掉的蚂蚁
09:47
that had gotten得到 into my laptop笔记本电脑 and perished遇难 --
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都进入我的笔记本电脑然后灭绝了
09:49
those poor较差的 ants蚂蚁!
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可怜的蚂蚁!
09:51
So with Firefly萤火虫, what we did is --
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因此对于Firefly,我们做的是
09:54
the problem问题 is electronics电子产品 get hot
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当电子产品变得热的时候,
09:56
and you have to put in vents通风口 or fans球迷 to keep them cool --
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你必须放通风的或者降温的设备去保持降低温度
09:59
in most products制品.
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对于大多数产品都是这样
10:00
We decided决定 that I can't put a "do not enter输入" sign标志 next下一个 to the vent发泄.
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我们决定我们可以放一个"请勿靠近"的牌子
10:04
We actually其实 got rid摆脱 of all of that stuff东东.
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不过我们最终拿掉了那个东西
10:06
So Firefly's萤火虫的 totally完全 sealed密封.
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因此Firefly完全都封住了
10:08
These are the kinds of lessons教训 --
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有一些道理
10:10
as awkward尴尬 as it was to be a pretty漂亮 goofy高飞 teenager青少年,
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如同作为一个傻不拉唧的青少年一样
10:12
much worse更差 to be a frustrated受挫 designer设计师.
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这比一个沮丧的设计家差多了
10:15
So I was thinking思维 about, what I really want to do is change更改 the world世界.
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因此我真正想做的是改变世界
10:18
I have to pay工资 attention注意 to manufacturing制造业 and distribution分配.
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我必须对于生产和分配很重视
10:20
I have to pay工资 attention注意 to how people are actually其实 going to use a device设备.
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我必须对于这些将要使用我设备的人很重视
10:24
I actually其实 have to pay工资 attention注意. Really, there's no excuse借口 for failure失败.
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因此说真的,对于失败是没有借口的
10:28
I have to think like an existentialist存在主义.
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我必须跟存在主义者一样思考
10:29
I have to accept接受 that there are no dumb users用户,
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我必须接受这个事实:没有笨蛋使用者
10:31
that there's only dumb products制品.
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只有笨蛋产品
10:33
We have to ask ourselves我们自己 hard questions问题.
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我们必须问自己难回答的问题
10:35
Are we designing设计 for the world世界 that we want?
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我们是不是在为我们想要世界而设计产品
10:39
Are we designing设计 for the world世界 that we have?
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我们是不是在为我们拥有的世界设计?
10:41
Are we designing设计 for the world世界 that's coming未来,
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我们是不是在为将要到来的世界设计?
10:43
whether是否 we're ready准备 or not?
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不管我们准备好了没有?
10:44
I got into this business商业 designing设计 products制品.
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我进去了这个商业设计产品
10:48
I've since以来 learned学到了 that if you really want to make a difference区别 in the world世界,
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我学到了如果你真想要对世界做出一份贡献
10:51
you have to design设计 outcomes结果.
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你必须设计成果
10:53
And that's design设计 that matters事项.
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而这才是要紧的设计,需要的设计
10:55
Thank you.
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谢谢
10:56
(Applause掌声)
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(鼓掌)
Translated by Yuguo Zhang
Reviewed by Feiyi Kuai

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ABOUT THE SPEAKER
Timothy Prestero - Designer
Timothy Prestero loves a flashy "concept car." But in his own work, he aims to design products for social impact, keeping users in mind.

Why you should listen

Timothy Prestero is the founder and CEO of Design that Matters, a nonprofit that collaborates with social entrepreneurs and volunteers to design products for the poor in developing countries. A former Peace Corps volunteer and MIT graduate, Tim has worked in West Africa, Latin America and Asia. He is a Martin Fellow at the MIT Laboratory for Energy and the Environment, a Draper Richards Kaplan Fellow, and was named an Ashoka Affiliate in 2004. His awards include the 2007 Social Venture Network Innovation Award, and the 2009 World Technology Award. This year, Design That Matters was named the winner of the National Design Award in Corporate and Institutional Achievement.

Tim and his team made a splash when they created the NeoNurture Infant Incubator, named one of TIME Magazine's "50 Best Inventions of 2010." However, the product wasn't a hit with manufacturers or with hospitals in developing countries and forever remained a prototype. Design That Matters learned an important lesson from the experience -- that good design must keep in mind who will procure equipment, who will be using it, as well as the myriad ways it could be used incorrectly. As Timothy says, "There's no such thing as a dumb user; there are only dumb products.

More profile about the speaker
Timothy Prestero | Speaker | TED.com