ABOUT THE SPEAKER
Juan Enriquez - Futurist
Juan Enriquez thinks and writes about the profound changes that genomics and other life sciences will bring in business, technology, politics and society.

Why you should listen

A broad thinker who studies the intersections of these fields, Enriquez has a talent for bridging disciplines to build a coherent look ahead. He is the managing director of Excel Venture Management, a life sciences VC firm. He recently published (with Steve Gullans) Evolving Ourselves: How Unnatural Selection and Nonrandom Mutation Are Shaping Life on Earth. The book describes a world where humans increasingly shape their environment, themselves and other species.

Enriquez is a member of the board of Synthetic Genomics, which recently introduced the smallest synthetic living cell. Called “JCVI-syn 3.0,” it has 473 genes (about half the previous smallest cell). The organism would die if one of the genes is removed. In other words, this is the minimum genetic instruction set for a living organism.

More profile about the speaker
Juan Enriquez | Speaker | TED.com
TED2013

Juan Enriquez: Your online life, permanent as a tattoo

璜·安利奎斯: 你的网络踪迹将会如纹身一样伴随你终生

Filmed:
1,746,210 views

安迪沃霍尔说“我们每个人都将有十五分钟举世瞩目”——如果他说错了呢?我们有没可能只有十五分钟默默无闻?在这个短短的演讲中,璜·安利奎斯谈及数字共享技术对我们的个人隐私产生的影响,而这影响令人惊异而持久。他与我们分享了他从古希腊人身上汲取的智慧,相信可以帮助我们对付新起的“数字纹身”现象。
- Futurist
Juan Enriquez thinks and writes about the profound changes that genomics and other life sciences will bring in business, technology, politics and society. Full bio

Double-click the English transcript below to play the video.

00:13
All right, so let's take
0
1643
1139
好的,让我们来谈谈
00:14
four subjects主题 that obviously明显 go together一起:
1
2782
2340
四个显而易见彼此搭调的主题:
00:17
big data数据, tattoos纹身, immortality不朽 and the Greeks希腊人.
2
5122
4729
大数据,纹身,永生,古希腊人。
00:21
Right?
3
9851
830
对吧?
00:22
Now, the issue问题 about tattoos纹身 is that,
4
10681
3419
嗯,关于纹身这个问题,关键是
00:26
without a word, tattoos纹身 really do shout.
5
14100
4205
纹身无言,却有喊叫般的力量
00:30
[Beautiful美丽]
6
18305
4060
[美]
00:34
[Intriguing奇妙]
7
22365
1898
[摄人心魄]
00:36
So you don't have to say a lot.
8
24263
3315
所以你无需多言
00:39
[Allegiance忠诚]
9
27578
3667
[忠诚]
00:43
[Very intimate亲密]
10
31246
4402
[亲密无间]
00:47
[Serious严重 mistakes错误]
11
35648
2625
[严重的错误]
00:50
(Laughter笑声)
12
38273
3088
(笑声)
00:54
And tattoos纹身 tell you a lot of stories故事.
13
42437
3781
而且,纹身讲述着许多故事。
00:58
If I can ask an indiscreet轻率 question,
14
46218
1745
容我冒昧一问,
00:59
how many许多 of you have tattoos纹身?
15
47963
3476
在座各位多少人有纹身?
01:03
A few少数, but not most.
16
51439
1507
有几个,但不是大多数。
01:04
What happens发生 if FacebookFacebook的, Google谷歌, Twitter推特, LinkedInLinkedIn,
17
52946
2787
那如果脸书(facebook),谷歌(google),推特(twitter),邻客音(LinkedIn),
01:07
cell细胞 phones手机, GPS全球定位系统, Foursquare四方, Yelp喊叫, Travel旅行 Advisor顾问,
18
55733
2898
手机,GPS全球定位系统,四方(foursquare),Yelp(美国“大众点评网”),旅行顾问(Trip Advisor),
01:10
all these things you deal合同 with every一切 day
19
58631
2760
所有这些你每天打交道的东西
01:13
turn out to be electronic电子 tattoos纹身?
20
61391
2360
都变成(你的)电子纹身?
01:15
And what if they provide提供 as much information信息
21
63751
1622
而且,如果他们能像纹身一样,提供足够的
01:17
about who and what you are as any tattoo ever would?
22
65373
4977
关于你的身份的信息呢?
01:22
What's ended结束 up happening事件 over the past过去 few少数 decades几十年
23
70350
2186
所以近几十年来发生的正是
01:24
is the kind of coverage覆盖 that you had as a head of state
24
72536
3106
那些从前只有国家元首
01:27
or as a great celebrity名人
25
75642
2679
或者社会名流才可能得到的关注度
01:30
is now being存在 applied应用的 to you every一切 day by all these people
26
78321
2721
现在你无时无刻不能拥有
01:33
who are Tweeting啁啾, blogging写博客, following以下 you,
27
81042
2987
通过所有那些在推特、博客上“粉”你,与你互动,
01:36
watching观看 your credit信用 scores分数 and what you do to yourself你自己.
28
84029
4320
跟踪关注你的信用纪录和你都干了些什么的人
01:40
And electronic电子 tattoos纹身 also shout.
29
88349
4414
而且,电子纹身亦有喊叫般的力量
01:44
And as you're thinking思维 of the consequences后果 of that,
30
92763
2344
而且,当你想想它所产生的结果时,
01:47
it's getting得到 really hard to hide隐藏 from this stuff东东, among其中 other things,
31
95107
2936
(你会发现),你从中无处躲藏,并且,
01:50
because it's not just the electronic电子 tattoos纹身,
32
98043
2779
因为不仅仅是这些电子纹身
01:52
it's facial面部 recognition承认 that's getting得到 really good.
33
100822
4072
面部识别技术也日臻完善
01:56
So you can take a picture图片 with an iPhone苹果手机 and get all the names,
34
104894
3798
所以你可以用iphone拍一张照片,然后得知(其中所有人的)名字
02:00
although虽然, again, sometimes有时 it does make mistakes错误. (Laughter笑声)
35
108692
4057
不过,当然啦,有时它也不准 (笑声)
02:04
But that means手段 you can take a typical典型 bar酒吧 scene现场 like this,
36
112749
3009
然而,这意味着你可以拍一张像这样的典型的酒吧场景的照片,
02:07
take a picture图片, say, of this guy right here,
37
115758
4008
比方说,拍一张这个家伙的照片,
02:11
get the name名称, and download下载 all the records记录
38
119766
3664
得知他的名字,然后下载(关于他的)所有纪录
02:15
before you utter说出 a word or speak说话 to somebody,
39
123430
3619
然后再去跟别人交谈,
02:19
because everybody每个人 turns out to be
40
127049
1376
因为每个人最终都
02:20
absolutely绝对 plastered抹灰 by electronic电子 tattoos纹身.
41
128425
3601
被电子纹身覆体
02:24
And so there's companies公司 like face面对.comCOM that now have
42
132026
2492
然后,有像face.com这样的
02:26
about 18 billion十亿 faces面孔 online线上.
43
134518
3784
在线上现有大约180亿张脸的公司
02:30
Here's这里的 what happened发生 to this company公司.
44
138302
1589
这是这家公司后来发生的事——
02:31
[Company公司 sold出售 to FacebookFacebook的, June六月 18, 2012...]
45
139891
2663
[公司于2012年7月18日被脸书收购……]
02:34
There are other companies公司 that will place地点 a camera相机
46
142554
2653
还有别家公司会安置摄像头
02:37
like this — this has nothing to do with FacebookFacebook的
47
145207
2423
就像这样——这家公司跟脸书没有关系——
02:39
they take your picture图片, they tie领带 it to the social社会 media媒体,
48
147630
2312
他们拍下你的照片,把它与社交媒体绑定,
02:41
they figure数字 out you really like to wear穿 black黑色 dresses礼服,
49
149942
2127
(然后)估摸出你特别喜欢穿黑裙子,
02:44
so maybe the person in the store商店 comes up and says,
50
152069
2436
然后可能(当你逛街的时候)店员就会走上前来跟你说:
02:46
"Hey, we've我们已经 got five black黑色 dresses礼服
51
154505
2300
“您好,我们刚到店五条黑裙子,
02:48
that would just look great on you."
52
156805
3233
您穿一定好看。”
02:52
So what if Andy安迪 was wrong错误?
53
160038
2120
那么,有没有可能安迪(安迪`沃霍尔)错了?
02:54
Here's这里的 Andy's安迪的 theory理论.
54
162158
1270
安迪的理论是这样的:
02:55
[In the future未来, everybody每个人 will be world世界 famous著名 for 15 minutes分钟.]
55
163428
1844
[在将来,每个人都有十五分钟,举世瞩目。]
02:57
What if we flip翻动 this?
56
165272
1106
如果我们从反面想想,
02:58
What if you're only going to be anonymous匿名 for 15 minutes分钟? (Laughter笑声)
57
166378
4681
有没有可能你将只有十五分钟,默默无闻? (笑声)
03:03
Well, then, because of electronic电子 tattoos纹身,
58
171059
3016
嗯,那样的话,由于电子纹身,
03:06
maybe all of you and all of us are very close to immortality不朽,
59
174075
4661
可能你我都将接近永生,
03:10
because these tattoos纹身 will live生活
60
178736
1578
因为这些电子纹身都将
03:12
far longer than our bodies身体 will.
61
180314
2777
比我们的肉体更加长存于世
03:15
And if that's true真正, then what we want to do
62
183091
1891
如果这样的话,那我们可能想要
03:16
is we want to go through通过 four lessons教训 from the Greeks希腊人
63
184982
3409
回顾一下古希腊人教给我们的四则启示
03:20
and one lesson from a Latin拉丁 American美国.
64
188391
3309
还有来自拉丁美洲的一课
03:23
Why the Greeks希腊人?
65
191700
1823
为什么是古希腊人?
03:25
Well, the Greeks希腊人 thought about what happens发生
66
193523
1857
嗯,(因为)古希腊人早已思索许久,
03:27
when gods and humans人类 and immortality不朽 mix混合 for a long time.
67
195380
4958
当神、人、永生三者搅在一起,会发生什么
03:32
So lesson number one: Sisyphus西西弗斯.
68
200338
2680
所以第一则启示来自:西西弗斯
03:35
Remember记得? He did a horrible可怕 thing, condemned谴责 for all time
69
203018
3026
记得么?他做错了一件天大的事,于是被罚日复一日
03:38
to roll this rock up, it would roll back down,
70
206044
2383
把一颗巨石滚上(山),它又会滚下来,
03:40
roll back up, roll back down.
71
208427
1973
他又得把它滚上去,它又会滚下来。
03:42
It's a little like your reputation声誉.
72
210400
2403
这有点像你的声誉
03:44
Once一旦 you get that electronic电子 tattoo,
73
212803
1435
一旦你被打上电子纹身,
03:46
you're going to be rolling压延 up and down for a long time,
74
214238
2928
你就将“滚上滚下”好一阵子,
03:49
so as you go through通过 this stuff东东,
75
217166
2308
所以当你亲历这件事的时候,
03:51
just be careful小心 what you post岗位.
76
219474
3085
当心你发布的东西
03:54
Myth神话 number two: Orpheus奥菲斯, wonderful精彩 guy,
77
222559
3379
第二则神话:俄耳甫斯,一个很棒的家伙,
03:57
charming迷人 to be around, great partierpartier, great singer歌手,
78
225938
3728
很有魅力的伴儿,热爱聚会,很会唱歌,
04:01
loses失去 his beloved心爱, charms魅力 his way into the underworld地狱,
79
229666
3217
失去了爱人,用魅力魔法潜入冥府——
04:04
only person to charm魅力 his way into the underworld地狱,
80
232883
2607
用魅力魔法混进冥府的人只有他一个——
04:07
charms魅力 the gods of the underworld地狱,
81
235490
2345
迷惑了冥府里的鬼神,
04:09
they release发布 his beauty美女 on the condition条件
82
237835
2895
他们释放了他的美人,但条件是
04:12
he never look at her until直到 they're out.
83
240730
3112
在他们出去之前,他绝不能看她一眼
04:15
So he's walking步行 out and walking步行 out and walking步行 out
84
243842
1839
然后呢,他就往外走啊走啊走啊
04:17
and he just can't resist. He looks容貌 at her, loses失去 her forever永远.
85
245681
4258
然后,他实在忍不住了。他看了她一眼,之后便永远地失去了她
04:21
With all this data数据 out here, it might威力 be a good idea理念
86
249939
2834
(现在,我们身边)充斥着数据,(在这种情况下),也许
04:24
not to look too far into the past过去 of those you love.
87
252773
5748
我们最好不要对所爱之人的过去刨根问底
04:30
Lesson number three: Atalanta亚特兰大.
88
258521
2841
第三课:阿塔兰忒
04:33
Greatest最大 runner跑步者. She would challenge挑战 anybody任何人.
89
261362
4449
最棒的跑步健将,她挑战世人:
04:37
If you won韩元, she would marry结婚 you.
90
265811
2410
谁人若能胜她,她便以身相许;
04:40
If you lost丢失, you died死亡.
91
268221
2925
若是负败于她,她即索你性命。
04:43
How did HippomenesHippomenes beat击败 her?
92
271146
2344
希波墨涅斯怎么跑赢她的呢?
04:45
Well, he had all these wonderful精彩 little golden金色 apples苹果,
93
273490
1926
嗯,他有很多神奇的迷你金苹果,
04:47
and she'd run ahead, and he'd他会 roll a little golden金色 apple苹果.
94
275416
2618
她一跑到前头,他就在地上滚一个迷你金苹果
04:50
She'd run ahead, and he'd他会 roll a little golden金色 apple苹果.
95
278034
2004
她一跑到前头,他就在地上滚一个迷你金苹果
04:52
She kept不停 getting得到 distracted分心. He eventually终于 won韩元 the race种族.
96
280038
4246
她一直分神,他便最终赢得了比赛
04:56
Just remember记得 the purpose目的 as all these little golden金色 apples苹果
97
284284
3230
请记在心上这些迷你金苹果背后的目的——
04:59
come and reach达到 you and you want to post岗位 about them
98
287514
2572
它们过来赶着你,你很想发条关于它们的状态,
05:02
or tweet鸣叫 about them or send发送 a late-night深夜 message信息.
99
290086
3836
或者发条有关的微博,或是深夜发条讯息。
05:05
And then, of course课程, there's Narcissus水仙.
100
293922
3248
接下来(的一课),当然,是(关于)纳雪瑟斯(Narcissus,水仙花,自恋的美少年)
05:09
Nobody没有人 here would ever be accused被告 or be familiar with Narcissus水仙.
101
297170
3547
(我不会说)在座各位谁自恋,我知道你们跟自恋这个概念不熟
05:12
(Laughter笑声)
102
300717
2296
(笑声)
05:15
But as you're thinking思维 about Narcissus水仙,
103
303013
2568
不过,想想纳雪瑟斯,
05:17
just don't fall秋季 in love with your own拥有 reflection反射.
104
305581
4080
总之,不要爱上自己的倒影
05:21
Last lesson, from a Latin拉丁 American美国:
105
309661
1791
最后一课,来自一个拉丁美洲人:
05:23
This is the great poet诗人 Jorge乔治 Luis路易斯 Borges博尔赫斯.
106
311452
2761
他是伟大诗人——豪尔赫·路易斯·博尔赫斯
05:26
When he was threatened受威胁 by the thugs打手
107
314213
1189
当他被阿根廷军阀的暴徒
05:27
of the Argentine阿根廷 military军事 junta军政府,
108
315402
2633
威胁的时候,
05:30
he came来了 back and said, "Oh, come on,
109
318035
2253
他回应道:“噢拜托,
05:32
how else其他 can you threaten威胁, other than with death死亡?"
110
320288
3445
除了以死相逼,你们还能怎么威胁我?”
05:35
The interesting有趣 thing, the original原版的 thing,
111
323733
3120
有趣新颖的威胁法
05:38
would be to threaten威胁 somebody with immortality不朽.
112
326853
3192
应该是以永生来威胁某人
05:42
And that, of course课程, is what we are all
113
330045
1460
而那,当然啦,正是我们所有人
05:43
now threatened受威胁 with today今天 because of electronic电子 tattoos纹身.
114
331505
4176
如今正面临的,来自电子纹身的,威胁。
05:47
Thank you.
115
335681
1085
谢谢
05:48
(Applause掌声)
116
336766
3731
(鼓掌)
Translated by June He
Reviewed by Ying Wang (王莹)

▲Back to top

ABOUT THE SPEAKER
Juan Enriquez - Futurist
Juan Enriquez thinks and writes about the profound changes that genomics and other life sciences will bring in business, technology, politics and society.

Why you should listen

A broad thinker who studies the intersections of these fields, Enriquez has a talent for bridging disciplines to build a coherent look ahead. He is the managing director of Excel Venture Management, a life sciences VC firm. He recently published (with Steve Gullans) Evolving Ourselves: How Unnatural Selection and Nonrandom Mutation Are Shaping Life on Earth. The book describes a world where humans increasingly shape their environment, themselves and other species.

Enriquez is a member of the board of Synthetic Genomics, which recently introduced the smallest synthetic living cell. Called “JCVI-syn 3.0,” it has 473 genes (about half the previous smallest cell). The organism would die if one of the genes is removed. In other words, this is the minimum genetic instruction set for a living organism.

More profile about the speaker
Juan Enriquez | Speaker | TED.com